royal golf de marrakech

What royal golf de marrakech does

Royal Golf Marrakech (RGM) is a private golf club and hospitality venue operating 27 holes across two courses in central Marrakech, Morocco, established in 1927 and owned within the Domaines Agricoles Group conglomerate. The core product comprises the historic Old Course (18 holes, Par 72, 5,871 metres, designed by Gustave Golias and Arnaud Massy) and the New Course (9 holes, Par 36, 3,072 metres, designed by Gery Watine and Thierry Sprecher and inaugurated in 2008), set within a 94-hectare estate containing 15,000 centenary trees. The club derives revenue from a diversified mix of streams: green fees (700–1,200 MAD), equipment and cart rentals, annual memberships, pro shop retail and workshop services (Srixon, XXIO, TaylorMade, Ping, Nike), a colonial-style clubhouse restaurant under Chef Abdeljalil Khalidi, corporate and private event hosting, and a structured four-level Golf Academy led by Head Pro Amadou with tiered training packages ranging from 300 MAD initiation sessions to 7,250 MAD five-day intensives.

The underlying technology and platform stack is intentionally lightweight: an online tee-time booking portal for visitors and a separate member portal (rgm.golfs.ma), GPS-equipped electric golf carts, a TripAdvisor widget, and presence on Facebook and Instagram. The Old Course completed a full bunker and green renovation in 2020–2021 using Capillary Concrete base technology to improve year-round playability. The Moroccan Royal Golf Federation's May 28, 2025 directive making fore caddy compulsory adds a new paid service layer to every round.

Royal Golf Marrakech serves four customer segments: international and domestic golf tourists, academy learners from initiation to elite level, corporate and committee event groups, and local annual members, with distribution flowing through informal Marrakech resort and hotel referrals plus direct online booking. The venue is the second oldest golf course in Morocco and the documented favorite of the late King Hassan II, and was awarded Best Clubhouse in its category by Golf Inc Magazine, anchoring a heritage-driven premium positioning.

Name

royal golf de marrakech

Legal name

Royal Golf Marrakech

Website

https://royal-golf-marrakech.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Golf Marrakech is a privately owned golf club and hospitality venue in Marrakech, Morocco, operating two courses (18-hole historic Old Course and 9-hole New Course), a clubhouse restaurant, pro shop, academy, and event facilities serving golf tourists, learners, corporate groups, and local members since 1927.

Ownership category

akta.pro rank

Product category

Golf Club and Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Golf club hospitality
• Golf academy services
• Golf equipment retail
• Corporate event venue

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from daily green fees charged to visitors playing the Old Course (18 holes) or New Course (9 holes). Pricing varies by number of holes played.
2. Equipment Rentals: Rental of golf clubs (Srixon, XXIO, and Taylor Made), golf carts, and pull carts to visitors who do not bring their own equipment.
3. Golf Academy Services: Revenue from structured golf programs including initiation sessions, multi-day intensive courses, semi-intensive courses, and custom fitting services. Packages range from single 90-minute sessions to 5-day intensive programs with accompanied rounds.
4. Restaurant and Catering: On-site restaurant serving lunch daily with two seatings (12:30 and 14:30), last order at 3:45 PM. Reservations required. Operates 7 days per week with seasonal variations during Ramadan.
5. Pro Shop Retail: On-site golf shop selling equipment, apparel, and accessories. Brands include Ping, Abacus, Nike, and Srixon. Workshop services for grip installation, shaft repair, loft/lie adjustments, and custom fitting.
6. Annual Memberships: Annual membership programs available for local golfers, offering preferential rates and access privileges. Contact-based pricing, not publicly disclosed.
7. Event Hosting: Corporate events, committee outings, and private group bookings hosted at the colonial-style clubhouse with restaurant, terrace, and boutique facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Royal Golf Marrakech operates a 27-hole golf facility in Marrakech, Morocco, featuring an 18-hole Old Course and a 9-hole New Course, along with an on-site clubhouse restaurant, pro shop with workshop and custom fitting, a four-level golf academy, equipment rental, and event hosting. The club sells green fees, annual memberships, academy programs, retail merchandise, and corporate event packages to golfers, tourists, members, and corporate clients.

Product overview

Royal Golf Marrakech operates two distinct golf courses totaling 27 holes: the historic Old Course (18 holes, Par 72, established 1927) and the New Course (9 holes, Par 36, opened 2008). The facility offers a comprehensive golf experience including a pro shop, clubhouse restaurant, workshop services, golf academy, training packages, and online tee time booking. The Old and New Courses are the core products, while the restaurant, shop, academy, and workshop services function as complementary offerings for members and visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Course An 18-hole golf course, Par 72, 5,871 meters, established in 1927, designed by Gustave Golias and Arnaud Massy, featuring the signature Par 3 holes #3 and #9 named "Brigitte Bardot" by King Hassan II. Spans 56 hectares with century-old trees and underwent complete bunker renovation with Capillary Concrete base in 2020-2021.
• New Course A 9-hole golf course, Par 36, 3,072 meters, officially inaugurated in May 2008. Designed by Gery Watine and Thierry Sprecher, featuring water ponds and integrating with existing vegetation for a more technical and longer playing experience across 38 hectares.
• Clubhouse Restaurant Colonial-style restaurant led by Chef Abdeljalil Khalidi, serving local, organic, and seasonal cuisine. Features a terrace overlooking the Atlas Mountains and is open daily for lunch with two seatings at 12:30 PM and 2:30 PM, last order at 3:45 PM. Reservations required.
• Golf Shop / Pro Shop Retail shop offering golf equipment and sportswear including clubs (Srixon, XXIO, TaylorMade), apparel, caps, towels, balls, gloves, and accessories. Features brands such as Ping, Abacus, Nike, and Srixon.
• Workshop Services Professional golf equipment services including grip purchase and installation, shaft repairs and replacement, loft and lie adjustments, shaft lengthening/shortening, club balancing (Swing Weight), and custom club fitting.
• Royal Golf Academy (Ecole de Golf) Golf school with four instructional levels (Initiation, Beginner, Perfectionnement, Elite) led by Head Pro Amadou using a personalized, motivating methodology. Includes regular evaluations and quarterly competitions on 18-hole courses, with class sizes capped at 6-10 students per instructor.
• Golf Training Packages (Stages) Structured multi-day golf instruction programs including Initiation Ludique (90-minute discovery, 300 MAD), Premiers Swings (3-day beginner course, 1,750 MAD), Stage Semi-Intensif (2-5 day perfectionnement), and Stage Intensif Plus (2-5 day intensive with accompanied on-course rounds).
• Online Tee Time Booking Online reservation system for tee times, available to both members (via rgm.golfs.ma) and visitors via the website, offering preferential rates for online bookings and payments.
• Event Hosting Services Corporate and group event hosting services at the colonial-style clubhouse, including private dining, team building events, and committee gatherings using the restaurant, terrace, and boutique facilities.
• Equipment Rental Rental of golf club sets for men and women (Srixon, XXIO, TaylorMade) in right and left-handed options, GPS-equipped electric golf carts, and pull carts to visitors who do not bring their own equipment. Compulsory fore caddy service (since May 28, 2025) charged separately.
• Annual Membership Annual membership programs for local golfers offering preferential rates and access privileges. Contact-based pricing not publicly disclosed.

Quantifiable outcome

• Golf Inc Magazine Best Clubhouse Award in category

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Domaines Agricoles GroupcoreOthersRoyal Golf Marrakech is part of the Domaines Agricoles Group, a Moroccan agricultural and hospitality conglomerate. Customer data may be shared with other entities within the Domaines Agricoles Group for marketing, analytics, customer profiling, and direct mailing purposes.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Samanah Golf Club: Jack Nicklaus-designed Marrakech course with clubhouse and academy; direct competitor in the premium golf-tourist and event-hosting segment.
• Amelkis Golf Club: Direct Marrakech competitor operating two 18-hole courses with similar premium green-fee pricing, clubhouse, and academy offerings; serves overlapping tourist and member segments in the same city.
• Royal Golf Dar Es Salam (Rabat): Morocco's other royal-legacy club with 45 holes and historic branding under similar royal golf lineage; comparable heritage positioning, academy, and tournament-host profile.
• The Montgomerie Marrakech: Premium branded Marrakech golf course offering similar green-fee, membership, and resort positioning; competes head-to-head for tourist and corporate outings.
• Al Maaden Golf Resort: Marrakech-based 18-hole resort course targeting golf tourists with on-site hotel and F&B; competes for the same visitor and corporate-event wallet share as Royal Golf.
• Palm Golf Marrakech (Ourika / Bel Ksiba): Marrakech-area course operator with multiple sites serving tourist golfers; competitive overlap on green fees, lessons, and visitor rounds.

Others

• Golf de la Reale (Italy, Isola di San Domenico): Comparable boutique Mediterranean club with strong heritage and clubhouse dining; useful comparable for understanding pricing and event-driven monetization in similar resort-golf segments.

Regional players

• Mazagan Golf Club: Coastal Moroccan resort golf course, part of a larger beach resort offering similar green-fee, academy, and event services at a different Moroccan geography.
• Golf du Soleil (Agadir): Premium Moroccan golf destination on the Atlantic coast; competes for the same international golf-tourist demand at a different geography within Morocco.

Emerging players

• La Vie Golf Resort (Marrakech): Newer Marrakech-area course targeting mid-market golf tourists; emerging competitor likely to capture price-sensitive demand that Royal Golf can up-sell from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RoyalGolfMarrakech
• Instagraminstagram.com/royalgolfmarrkech
• LinkedInlinkedin.com/company/royal-golf-de-marrakech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about royal golf de marrakech