Royal Life Saving Society - South Australia

What Royal Life Saving Society - South Australia does

Royal Life Saving Society – South Australia (RLSSA, ABN 26 318 933 273) is the South Australian state branch of the Royal Life Saving Society – Australia, operating as an incorporated not-for-profit association headquartered at 11 Blacks Road, Gilles Plains, SA 5086. The organisation is registered as a Registered Training Organisation (RTO No. 0996) under the Australian Training Framework, which authorises it to deliver nationally accredited qualifications in water safety, lifesaving, and aquatic recreation. Its core activities span three pillars: training (nationally accredited courses including Pool Lifeguard, Provide First Aid, CPR, Swim Teacher, Bronze Medallion, Aquatic Technical Operator, Aquatic Rescue Award, and Certificate III in Sport, Aquatics and Recreation, delivered through the Axcelerate-powered Learner Portal and on-site across South Australia), education (Swim and Survive, School Swimming, Community Programs, Holiday Swim, and the wholly-owned Oaks Swim Centre in Gilles Plains), and services/campaigns (Pool Safety Assessments, Signage and Supervision Assessments, tiered Aquatic Facility Safety Endorsements at Platinum/Gold/Silver/Bronze levels, Patrol Services, an Aquatic Employment Network, and public drowning-prevention campaigns such as Respect The River, Make The Right Call, Keep Watch, and World Drowning Prevention Day).

The business model is a diversified not-for-profit revenue mix across four streams: training and education course fees (professional services), membership subscriptions priced A$0–A$40 across Adult, Junior, Associate and Swimming Instructor tiers, product sales through a retail e-commerce shop (AEDs, rescue equipment, pocket masks, first aid kits, uniforms, and the proprietary Pool Lifeguard Manual 6th Edition and Swimming and Lifesaving Manual 7th Edition), and tax-deductible donations via DGR status. Go-to-market is direct-to-consumer via self-service course enrolment, supplemented by group bookings with schools and aquatic facilities, community events, and earned-media campaigns. The customer base is fragmented across four primary segments: children and families (learn-to-swim), aquatic industry professionals (lifeguards, swim teachers, technical operators), aquatic facilities (enterprise compliance and training), and community members (volunteers and donors). The organisation operates exclusively within South Australia and holds a regulatory moat through its RTO accreditation, which is the dominant constraint on competitive entry in this market.

Name

Royal Life Saving Society - South Australia

Legal name

Royal Life Saving Society Aust South Australia Branch Inc

Website

https://royallifesavingsa.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Life Saving Society – South Australia is a state branch of Australia's national water safety network, operating as a Registered Training Organisation (RTO No. 0996) delivering nationally accredited lifeguard, first aid, CPR, swim teacher and aquatic operator courses, plus community swim education and facility safety endorsements across South Australia.

Ownership category

akta.pro rank

Product category

Aquatic Safety Education and Training

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Aquatic safety training
• Water safety education
• Lifeguard certification
• Swim teacher training
• First aid and CPR courses

Headquarters

HQ city

Gilles Plains

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Training and Education Courses: Revenue generated from nationally accredited training courses including Pool Lifeguard, Swim Teacher, Bronze Medallion, Provide First Aid, Provide CPR, and Aquatic Technical Operator courses. Courses are delivered through the organization's RTO No. 0996 registration.
2. Membership Subscriptions: Annual membership fees ranging from $0-$40 per year across Adult ($40), Junior ($30), Associate ($15), and Swimming Instructor ($0) categories. Includes benefits such as discounts on training, VIP event invitations, and newsletters.
3. Product Sales: Sale of aquatic safety equipment, first aid supplies, uniforms, and training materials through the online shop. Products include AEDs, rescue equipment, pocket masks, first aid kits, and branded merchandise.
4. Donations: As a not-for-profit organization and registered deductible gift recipient (DGR), Royal Life Saving SA accepts tax-deductible donations from the public to support water safety programs across South Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Royal Life Saving South Australia is a Registered Training Organisation (RTO No. 0996) that delivers nationally accredited aquatic safety courses (Pool Lifeguard, First Aid, CPR, Swim Teacher, Bronze Medallion, Aquatic Technical Operator, Certificate III in Sport, Aquatics and Recreation) and operates community water safety education programs (Swim and Survive, School Swimming, Community Programs, Holiday Swim). It also provides professional aquatic facility services such as safety assessments, safety endorsements, patrol services, and risk and safety services, and runs an online shop selling rescue equipment, AEDs, pocket masks, training manuals, and uniforms.

Product overview

Royal Life Saving South Australia operates as a Registered Training Organisation (RTO No. 0996) offering a comprehensive suite of water safety and lifesaving products and services. The core offering consists of nationally accredited training courses including Pool Lifeguard (SISSS00133), Provide First Aid (HLTAID011), CPR (HLTAID009), Swim Teacher (SISSS00132), and Bronze Medallion accreditation. Education programs include the Swim and Survive program, School Swimming, Community Programs, and Holiday Swim. The organization operates The Oaks Swim Centre community swim school and provides professional services such as Pool Safety Assessments, Aquatic Facility Safety Endorsements, and Patrol Services. The retail shop offers training materials (Pool Lifeguard Manual, Swimming and Lifesaving Manual), medical equipment (Philips AEDs, pulse oximeters, pocket masks), rescue equipment, first aid kits, and branded uniforms.

Differentiator

Problem solved

Functional benefit

Brands

• Swim and Survive: National water safety and swimming education program
• Respect The River
• Make The Right Call
• Keep Watch

Products and services

• Pool Lifeguard Training (SISSS00133) Nationally accredited pool lifeguard certification course covering supervision, rescue techniques, emergency response, and aquatic facility safety management for individuals seeking lifeguard employment.
• Provide First Aid (HLTAID011) Accredited first aid training course for individuals needing first aid certification for workplace or community compliance.
• Provide Cardiopulmonary Resuscitation (HLTAID009) CPR certification course aligned with Australian Resuscitation Council guidelines for individuals needing CPR credentials.
• Swim Teacher Course (SISSS00132) Training program for individuals seeking to become qualified swimming and water safety instructors serving swim schools and community programs.
• Bronze Medallion Accreditation (ABM) Foundational lifesaving award providing knowledge and skills in water safety, rescue techniques, and emergency response for aspiring lifesavers.
• Aquatic Technical Operator Training for operators of aquatic facilities covering technical aspects of pool operation, water quality, and safety systems.
• Certificate III in Sport, Aquatics and Recreation National qualification covering skills and knowledge for working in aquatic recreation facilities.
• Swim Teacher Licence Licence programme for qualified swimming and water safety instructors.
• The Oaks Swim Centre Community swim school operated by Royal Life Saving SA in Gilles Plains offering learn-to-swim, community programs, exercise programs, and casual swimming for families and individuals.
• Swim and Survive Program Water safety education program teaching children swimming, survival, and rescue skills.
• School Swimming Program Structured swimming and water safety education delivered in school settings for primary and secondary students.
• Community Programs Water safety education initiatives targeting diverse community groups and abilities.
• Holiday Swim Program School holiday swimming and water safety program for children during scheduled school breaks.
• Aquatic Facility Safety Endorsement Safety certification program for aquatic facilities with Platinum, Gold, Silver, and Bronze tiers offered to operators seeking independent recognition.
• Pool Safety Assessments Professional assessment services evaluating aquatic facility safety compliance and risk factors for venue operators.
• Signage Assessments Assessment service reviewing aquatic facility signage for safety compliance and clarity.
• Supervision Assessments Assessment service reviewing supervision arrangements and lifeguard coverage at aquatic facilities.
• Patrol Services Lifeguard patrol services for aquatic events and facilities operated by trained Royal Life Saving SA personnel.
• Aquatic Employment Network Job placement and employment network connecting aquatic industry employers with qualified candidates.
• Group Bookings Group training delivery option allowing organizations to schedule lifeguard, first aid, CPR, and other accredited courses at their site or chosen venue.
• Professional Development Courses Continuing professional development offerings for aquatic industry professionals maintaining or expanding their qualifications.
• 2025/2026 Membership Annual membership supporting Royal Life Saving SA across Adult ($40), Junior ($30), Associate ($15), and Swimming Instructor ($0) categories, with member benefits including voting rights, training discounts, and VIP event invitations.
• Pool Lifeguard Manual (6th Edition) Official training guide for pool lifeguards covering scanning strategies, visibility barriers, drowning detection technologies, and rescue procedures, sold as a physical manual through the online shop.
• Swimming and Lifesaving Manual (7th Edition) Comprehensive water safety and lifesaving reference book for swim teachers, instructors, school teachers, and community members.
• Philips HeartStart HS1 AED Automated external defibrillator with voice coaching for emergency cardiac situations, sold to facilities and the public through the online shop.
• Philips HeartStart FRx AED Rugged and reliable automated external defibrillator designed for use in various environments including rain, aircraft, and industrial settings.
• Complete Bumbag Purpose-designed aquatic rescue bumbag containing pocket mask, whistle, and gloves, available in two sizes.
• Laerdal Pocket Mask CPR mask designed to prevent mouth-to-mouth contact during resuscitation, widely used by emergency services.
• Finger Pulse Oximeter Portable non-invasive device for checking oxygen saturation and pulse rate of patients, sold through the online shop.
• Rescue Tube Lifesaving rescue device for use by lifeguards and aquatic safety personnel.
• Swim and Survive Membership Annual membership supporting the Swim and Survive water safety education program at A$249.00 per year.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kingswim: National private swim school operator with year-round programs. Direct commercial competitor to Royal Life Saving SA's Swim and Survive and community swim school offerings.
• Australian Red Cross (Training Services): Another major national first aid training provider. Competes on accredited first aid and CPR certification, often required by the same aquatic facility employers that hire RLSSA graduates.
• Life Saving Victoria: State-level counterpart in Victoria delivering identical RTO-accredited lifeguard, swim teacher, and CPR training, plus patrol and water safety services. Closest functional peer by structure, scope, and accreditation profile.
• AUSTSWIM: National peak body for swimming and water safety teacher accreditation in Australia. Competes directly with RLSSA on swim teacher certification pathways and aquatic industry credentialing.
• Surf Life Saving Australia: National not-for-profit focused on beach and surf water safety. Overlaps with Royal Life Saving SA on lifesaving training, Bronze Medallion equivalents, and community drowning prevention campaigns.
• St John Ambulance Australia: National first aid and CPR training provider. Directly competes with Royal Life Saving SA's Provide First Aid (HLTAID011) and Provide CPR (HLTAID009) course offerings in the same accredited market.
• Carlile Swimming: One of Australia's largest private learn-to-swim chains with multiple facilities. Competes with The Oaks Swim Centre for children's swimming lessons and family aquatic programs in the same metro markets.
• Royal Life Saving Society - New South Wales: NSW state branch of the same national Royal Life Saving network. Delivers the same accredited courses, community programs, and safety endorsement services in a different Australian state — a structural twin.

Emerging players

• PADI (Professional Association of Diving Instructors): Global scuba diving certification body. Adjacent overlap in water safety training and equipment retail, but focused on diving rather than pool/onshore aquatic safety — useful as a reference for international credentialed training scale.

Broad incumbents

• Royal Life Saving Society - Australia: National parent organization of Royal Life Saving SA. Operates the same water safety mission, owns the curriculum and IP, and coordinates state branches. Most directly comparable as the umbrella entity governing SA's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/royal-life-saving-society-south-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Life Saving Society - South Australia