Royal Moore Toyota Svc

What Royal Moore Toyota Svc does

Royal Moore Toyota is a privately held, single-rooftop Toyota franchise dealership operating at 1415 SE River Rd in Hillsboro, Oregon, serving the Hillsboro, Beaverton, and greater Portland metropolitan area. The company sells new Toyota vehicles (sedans, SUVs, trucks, and electrified models including 2026 Toyota bZ, Prius, and Grand Highlander Hybrid variants), Toyota Certified Pre-Owned vehicles, and used vehicles priced under $15,000, supplemented by an in-house finance center that originates financing, leases, and protection products, and a Toyota rental fleet for short-term transportation needs.

The business runs four integrated revenue streams: vehicle sales (new, CPO, used), service and parts (routine maintenance, repairs, and Toyota Genuine Parts), financing and insurance (markup on finance/lease products and referrals for warranties and insurance), and Toyota rental cars. Its service department operates extended weekday hours and is staffed by factory-trained technicians using OEM parts. The Moore Express Online Shopping channel, Lifetime Powertrain Warranty, Spanish-language sales capability, and active customer review/referral motion constitute the principal customer-facing differentiators, and the dealership participates in ToyotaCare and the Toyota Certified Pre-Owned certification framework.

Go-to-market is direct-to-consumer via physical showroom plus an online shopping experience, with marketing concentrated on the dealer website, Toyota national co-op advertising, regional and seasonal specials, military and college rebates, community sponsorship (St. Jude Children's Research Hospital), and customer reviews/referrals. There is no proprietary technology stack, no disclosed AI or ML capabilities, no parent company, no institutional or venture funding, and no disclosed M&A activity; ownership is locally held and operating status is active.

Name

Royal Moore Toyota Svc

Legal name

Royal Moore Toyota

Website

https://royalmooretoyota.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Moore Toyota is a privately held, single-location Toyota franchise dealership in Hillsboro, Oregon, selling new, certified pre-owned, and used Toyota vehicles while providing in-house financing, factory-trained service, OEM parts, and short-term rentals to consumers in the greater Portland metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles, certified pre-owned vehicles, and used vehicles from various manufacturers. Revenue generated from vehicle transactions including markups, dealer add-ons, and financing arrangements.
2. Service and Parts: Vehicle maintenance, repairs, and genuine Toyota parts sales. Includes oil changes, brake service, battery service, tire services, and routine maintenance. Revenue from service labor and parts markup.
3. Financing and Insurance: Finance programs, leasing options, and vehicle protection products. Revenue from financing markup, lease arrangements, and referral fees for extended warranties and insurance products.
4. Toyota Rental Cars: Short-term vehicle rentals for customers needing temporary transportation while their vehicle is being serviced or for travel purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Royal Moore Toyota is an authorized Toyota franchise dealership that sells new Toyota vehicles, certified pre-owned and used vehicles, and provides in-house auto financing and leasing. The dealership operates a full-service Toyota Service Center for maintenance and repairs, a Parts Department supplying Toyota Genuine Parts and accessories, and a Toyota Rental Cars program for short-term transportation needs. It also offers Moore Express Online Shopping for remote vehicle browsing and purchasing, plus a Lifetime Powertrain Warranty and ToyotaCare no-cost maintenance plan.

Product overview

Royal Moore Toyota is a Toyota car dealership offering a comprehensive automotive sales and service platform. The core offering consists of new and pre-owned Toyota vehicle sales across multiple model lines (sedans, trucks, SUVs, electrified vehicles), supported by integrated financing solutions, a full-service Toyota service center for routine maintenance and repairs, a parts department supplying Toyota Genuine Parts and accessories, and Toyota rental cars. Additional services include Moore Express Online Shopping for remote vehicle purchasing, Lifetime Powertrain Warranty program, and ToyotaCare complimentary maintenance plan. The dealership serves the Hillsboro, OR area including nearby Beaverton and greater Portland communities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of brand-new Toyota sedans, SUVs, trucks, and electrified/hybrid models including the latest 2026 lineup. Targeted at individual consumers and local buyers in the Hillsboro, Beaverton, and greater Portland area.
• Pre-Owned Vehicles Sale of Toyota Certified Pre-Owned vehicles and used vehicles, including options under $15k, fuel-efficient vehicles, and CarFax 1-Owner listings.
• Toyota Financing and Leasing In-house auto financing and leasing programs with pre-approval applications, payment calculator tools, lease overviews, buy-vs-lease comparisons, and finance Q&A. Includes Toyota Regional Offers, Military Rebate, and College Rebate programs.
• Toyota Service Center Full-service maintenance and repair facility staffed by factory-trained technicians performing oil changes, brake service, battery service, tire services, and routine maintenance. Includes Toyota Express Maintenance and service financing options.
• Toyota Parts Department Sales of Toyota Genuine Parts and accessories including engine components, brake pads, filters, batteries, TRD performance parts, and accessories. Customers can order parts online via the autoparts portal.
• Toyota Rental Cars Short-term vehicle rentals available for customers needing temporary transportation while their vehicle is being serviced or for travel purposes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Toyota Motor Sales, USAcoreOEM/ Whitelabel/ Licensing PartnerRoyal Moore Toyota is an authorized Toyota franchise dealer. They are licensed to sell new Toyota vehicles, use Toyota branding, access Toyota factory incentive programs, participate in Toyota Certified Pre-Owned program, and receive factory support for marketing, training, and customer programs including ToyotaCare maintenance plan.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with fixed-honest pricing and in-house financing — competes directly with Royal Moore's pre-owned vehicle sales and trade-in business in the Portland metro.

Broad incumbents

• Group 1 Automotive: Large U.S. and U.K. franchised auto retailer with new/used vehicle sales, service, parts, and F&I across multiple OEM brands — same revenue mix and customer segments as a multi-rooftop version of Royal Moore.
• Sonic Automotive: U.S. franchised dealer group operating new-car dealerships plus EchoPark used-vehicle stores — closely mirrors Royal Moore's sales/service/parts model and the parallel used-car growth strategy.
• Lithia Motors: Major U.S. auto dealer group with a strong Pacific Northwest presence, including multiple Toyota franchises and the Driveway online retail platform — directly comparable franchised dealer business, including a digital buying channel competing with Moore Express.
• AutoNation: Largest U.S. auto retailer operating dozens of new-vehicle franchises including Toyota stores, with full sales/service/parts/finance operations — comparable diversified franchised dealer model, though at vastly greater scale.
• Asbury Automotive Group: U.S. franchised dealer group with new-vehicle, used-vehicle (Clicklane), and F&I operations — directly analogous omnichannel franchise retailer.
• Penske Automotive Group: Diversified international automotive retailer with premium and volume franchises plus Penske Transportation Solutions — large-scale benchmark for franchised dealer sales/service economics.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery and vending-machine pickup — represents the digital-first competitive threat to Royal Moore's Moore Express Online Shopping channel.

Regional players

• Ron Tonkin Family of Dealerships: Oregon-based family dealer group with multiple new-vehicle franchises (including Toyota) across the Portland metro — direct regional competitor with similar product mix and customer base.
• Dick Hannah Dealerships: Pacific Northwest dealer group with multiple franchises (including Toyota) in the Portland/Vancouver area — comparable regional franchise competitor with overlapping service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/royal-moore-toyota-svc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Moore Toyota Svc