R Pharmacy (Pastel Care Sdn Bhd)

Name

R Pharmacy (Pastel Care Sdn Bhd)

Legal name

Pastel Care Sdn Bhd

Website

https://rpharmacy.com.my

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Health supplements
• Teleconsultation services
• Pharmacy e-commerce
• Loyalty program benefits

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Revenue generated from sales of prescriptive medications, pregnancy products, supplements, common ailment products, and health/beauty essentials across physical stores and e-commerce platform.
2. Loyalty Program: Points-based loyalty system where RM 1 spent equals 1 point, and 145 points can be redeemed for RM 1. Members earn bonus points, receive exclusive vouchers, and access birthday specials.
3. E-Commerce Platform: Online sales through estore.rpharmacy.com.my with dedicated mobile app integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

R Pharmacy is a B2C retail pharmaceutical brand operating a network of 25+ physical pharmacy stores across Kuala Lumpur and Selangor in Malaysia. The company sells over 10,000 products including prescriptive medications, pregnancy products, supplements, common ailment products, and health/beauty essentials. Operations are supported by an eStore e-commerce platform, a mobile application, an E-Doctor teleconsultation service, and the R Members loyalty program.

Product overview

R Pharmacy (Pastel Care Sdn Bhd) is a B2C retail pharmaceutical brand operating a network of physical pharmacy stores, an eStore online platform, and a mobile application. The company offers over 10,000 products ranging from prescriptive medications, pregnancy products, supplements, and common ailment products. The ecosystem consists of the core retail pharmacy stores, the eStore e-commerce platform, the R Pharmacy mobile app with health management features (Pill Reminder, Medical Records, Store Locator, Blood Test Report), the R Members loyalty program, and E-Doctor teleconsultation services. The company carries various third-party health, wellness, and beauty brands including Blackmores, Cetaphil, Panadol, Eucerin, Nutren, Sebamed, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Retail Stores Owned retail pharmacy outlets across Kuala Lumpur and Selangor offering prescriptive medications, pregnancy products, supplements, common ailment products, and health screenings to individual consumers.
• R Pharmacy eStore Online e-commerce platform offering health, wellness, and beauty products for online ordering and home delivery to individual consumers in Malaysia.
• R Pharmacy Mobile App Member application available on iOS and Android offering Pill Reminder, Medical Records storage, Store Locator, and Blood Test Report features for convenient healthcare management, with integrated loyalty program.
• R Members Loyalty Program Membership program offering exclusive vouchers, points collection (RM1 = 1 point), points redemption (145 points = RM1), birthday specials, and exclusive member events for retail customers.
• R Pharmacy E-Doctor Teleconsultation Telemedicine service allowing customers to consult with doctors remotely for healthcare advice and prescriptions.

Quantifiable outcome

• Over 10,000 products available
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Mayday (五月天) ConcertflagshipGTM or Marketing Partner · 8 December 2025R Pharmacy Jio你看五月天演唱会 campaign offering prizes worth up to RM88,000 including concert tickets. Lucky draw entries earned through purchases and member point redemptions.
• RHB BankcoreGTM or Marketing Partner · 5 March 2025Exclusive banking partnership providing RM5 complimentary vouchers when paying with RHB Cards/-i at R Pharmacy outlets. Partnership provides banking integration for exclusive offers throughout 2025.
• KPMG MalaysiacoreGTM or Marketing Partner · 4 December 2024Corporate membership program for KPMG staff with exclusive health and shopping benefits. R Pharmacy conducted on-site Super Sale event at KPMG Tower featuring discounts up to 95% off and free health screenings.
• Berjaya GroupcoreGTM or Marketing Partner · 4 December 2024Corporate membership program providing exclusive health and shopping benefits for Berjaya Group staff.
• Multiple Brand PartnerscoreStrategic or Co-development Partner · 25 November 2024Partnership with brands including REMDII, HELLOMARCH, NHF, YUWELL, LIFEFACTOR, RADIANTWHOLEFOOD, BIOLIFE, AVENE, SILKYGIRL, RESAN, MOTOGENE, BAMandCO, HERBBIES, NUTRIGO, AQUAPICK, VERINATURAL, NIHON, MYPROTEIN, ARMING, SALUS for product promotions and events.
• Super Junior-D&E World TourflagshipGTM or Marketing Partner · 21 November 2024HO-HO Holidays Luminous Sale campaign featuring Super Junior-D&E concert ticket lucky draw with total giveaways worth over RM68,888.
• Andy Lau Concert Tour 2024 MalaysiaflagshipGTM or Marketing Partner · 18 June 2024Major sponsorship of Andy Lau Concert Tour at Axiata Arena (October 24-27, 2024). R Pharmacy offered lucky draw promotions with concert tickets and gifts worth up to RM88,000.
• The Chosen One MovieflagshipGTM or Marketing Partner · 19 April 2024Proud sponsor of the movie The Chosen One (流氓驱魔师). R Pharmacy distributed 180+ premiere gala tickets and conducted social media contests for fan meet-and-greet opportunities with cast members including Guo Shuyao, Zong Zijie.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Doctor Anywhere: Regional telehealth provider in Southeast Asia offering teleconsult and digital prescriptions. Comparable to R Pharmacy's e-Doctor teleconsultation service and adjacent to its app-based health-management features.

Direct peers

• Alpro Pharmacy: Malaysian pharmacy chain offering prescription dispensing, supplements, and health screenings across multiple outlets. Closely comparable to R Pharmacy in community-pharmacy positioning and omnichannel customer engagement.
• AEON Wellness: In-store pharmacy and health-and-beauty counters within AEON malls in Malaysia. Comparable to R Pharmacy on physical-retail pharmacy dispensing and supplement/health assortment within Klang Valley mall locations.
• Big Pharmacy: Growing Malaysian pharmacy chain focused on community retail with multiple Klang Valley outlets. Directly comparable in format, customer demographic, and promotional pricing intensity to R Pharmacy.
• Watsons Malaysia: Large drugstore/health-and-beauty chain with extensive Malaysian presence, loyalty programme, and mobile app. Directly competes with R Pharmacy in prescription dispensing, supplements, and beauty categories across the Klang Valley.
• Caring Pharmacy: Largest independent community pharmacy chain in Malaysia with 200+ outlets and a strong private-label portfolio. Directly comparable to R Pharmacy in store format, product assortment, and omni-channel investments, but at significantly greater scale.
• Guardian Health and Beauty (Malaysia): Major chain pharmacy/health-and-beauty retailer in Malaysia operated under the Watsons umbrella. Closest direct competitor to R Pharmacy in store-based pharmacy retail, with deeper assortment and stronger promotional budget.
• Healthlane Family Pharmacy: Malaysian independent pharmacy chain with neighbourhood locations and prescription focus. Directly comparable to R Pharmacy in community positioning and competitive overlap within Klang Valley suburbs.

Broad incumbents

• CVS Pharmacy (Malaysia / regional): Large incumbent global pharmacy retail brand with a sophisticated loyalty programme and teleconsult integrations. Relevant as a benchmark for omni-channel pharmacy strategy that R Pharmacy is replicating at Malaysia scale.

Regional players

• Vitacare Health Pharmacy (Singapore): Singapore-headquartered community pharmacy chain with cross-border Southeast Asia ambitions. Comparable to R Pharmacy as a regional pharmacy retailer; does not yet overlap directly in Malaysia but represents a potential regional competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/r.pharmacy.my
• Instagraminstagram.com/r.pharmacy.my
• TikToktiktok.com/@rpharmacy
• LinkedInlinkedin.com/company/rpharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R Pharmacy (Pastel Care Sdn Bhd)