Korda
Korda is a London-based SaaS platform that gives independent musicians an all-in-one subscription for music distribution to 100+ streaming services, plus website, email marketing, analytics, ticketing, and revenue-splitting tools, targeting solo artists, managers, and small labels.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Korda does
Korda is a London-based, privately held software company (Korda Group Ltd, registered in England and Wales) that operates an all-in-one music business platform for independent artists. The platform is a cloud-based SaaS application that consolidates music distribution, publishing management, website/link-in-bio pages, email marketing, cross-platform streaming analytics, ticketing and merchandise, and automated revenue splitting into a single product, replacing what the company estimates as approximately $196.99 per month of comparable standalone tools (LANDR, DistroKid, TuneCore, Songtrust, Shopify, Songstats, etc.). Korda distributes music to 100+ digital streaming platforms globally including Spotify, Apple Music, TikTok, YouTube, Tidal, Amazon Music, and Deezer, and supports Stripe-based billing.
The product is organized as a single platform with functional modules — Track Management, Music Distribution, Website Pages, Email Marketing, Insights & Analytics, and Revenue & Splits — supplemented by a 6-week selective Artist Accelerator mentorship program. Technical integrations include Stripe for payments, Spotify for social login, and the broader set of 100+ DSPs for distribution; the company has disclosed an AI spam-detection system for protecting royalty pools but has no public API or developer SDK. Pricing is freemium, with a free tier (3 hours of uploads, 3 website pages, 500 email contacts, basic insights), Korda Pro at $8.25 per month billed annually or $14 per month monthly (unlimited uploads, full feature access, including the Accelerator), and Korda Business priced on a custom-quote basis for managers, labels, and publishers.
The company is founder-controlled by Mali McCalla (Founder & CEO, former multi-platinum Warner artist) and Alina Verbenchuk (Co-founder, prior experience at YouTube and Spotify on creator products). The go-to-market is product-led with self-serve onboarding, a no-cost free tier, organic artist testimonials, and community-driven referral through the Accelerator program. The company's public positioning is artist-first — emphasizing 100% royalty retention, full ownership of masters and data, transparent pricing, and an anti-AI-music stance under the #StopTheSlop banner. No institutional funding rounds, acquisitions, or parent-company relationships are disclosed.
Korda firmographics
Firmographics- Name
- Korda
- Legal name
- Korda Group Ltd
- Website
- https://korda.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Korda is a London-based SaaS platform that gives independent musicians an all-in-one subscription for music distribution to 100+ streaming services, plus website, email marketing, analytics, ticketing, and revenue-splitting tools, targeting solo artists, managers, and small labels.
- Ownership category
- akta.pro rank
Korda industry classification
Industry- Product category
- Music Distribution and Artist Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Music Publishers (512230)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
- akta.pro secondary industry
- Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)
Keywords
Where Korda is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Korda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscription fees from Korda Pro and Korda Business tiers. Free tier available for basic features to drive funnel conversion. Annual billing offers 40% discount ($8.25/mo vs $14/mo monthly).
- Transaction Fees (Merch & Ticketing): Take rate on merchandise and ticketing revenue generated through the platform, with pricing starting at $99 for ticketing & merch features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for artists getting started |
| Subscription | Annual | Pro tier for serious independent artists |
| Subscription | Multi-year contract | Business tier for managers, labels, publishers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Korda product offering
Product offeringCore offering
Korda is an all-in-one music management software platform for independent artists that combines music distribution to 100+ digital streaming platforms, track management, website building, email marketing, multi-platform analytics, and automated revenue splitting. The platform enables independent musicians to release, promote, and monetize their music without traditional label support while retaining 100% of royalties, masters, data, and rights, and is supplemented by a 6-week Artist Accelerator mentorship program.
Product overview
Korda is a single all-in-one music management software platform for independent artists, combining distribution to 100+ DSPs, track management, website pages, email marketing, insights and analytics, and revenue and splits tools into one unified service. The platform is organized as a single product with functional modules (Track Management, Music Distribution, Website Builder, Email Marketing, Insights & Analytics, Revenue & Splits), supplemented by a 6-week Artist Accelerator mentorship program. Three pricing tiers provide access: Korda Free (limited uploads, basic features), Korda Pro ($8.25/month with full feature access), and Korda Business (for managers and labels). All tiers promise 100% royalties to artists with full ownership of masters and data.
Differentiator
Problem solved
Functional benefit
Products and services
- Korda Platform All-in-one cloud-based SaaS platform for independent musicians that bundles music distribution to 100+ digital streaming platforms, track management, website building, email marketing, multi-platform analytics, and automated revenue splitting, allowing artists to release, promote, and monetize music without a traditional label while retaining full ownership.
- Artist Accelerator 6-week mentorship program for independent artists that combines education, tooling access, and hands-on guidance to grow audience reach and streaming performance, with documented outcomes of artist listener bases growing from approximately 213 to over 4,000 monthly listeners over the course of the program.
Quantifiable outcome
- Artists report growth from 213 to 4,000+ monthly listeners through Accelerator program
Companies that use Korda
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Korda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Korda partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Korda competitors and assessment
Company assessmentDirect peers
- LANDR: AI-powered music mastering and distribution platform for independent musicians. Korda names LANDR among the tools it consolidates, and both bundle distribution with creator services.
- Songtrust: Music publishing administration and royalty collection service for songwriters and composers. Korda lists Songtrust as a tool it replaces within its bundled offering.
- AWAL: Artist services and distribution platform owned by Sony Music, offering recording artists distribution and marketing support without traditional label signing. Both compete for indie artists seeking label-quality services with retained ownership.
- TuneCore: Independent music distribution and publishing administration service owned by Believe. Both TuneCore and Korda distribute to 100+ DSPs and compete on pricing and royalty terms for indie artists.
- UnitedMasters: Distribution and artist services platform that helps independent artists release music to major streaming services while retaining ownership of masters. Both target indie artists seeking label alternatives.
- Bandzoogle: Website builder and commerce platform specifically designed for musicians, including link-in-bio, merch, and ticketing. Korda names Bandzoogle among the website tools it replaces in its all-in-one bundle.
- CD Baby: Long-established DIY music distribution and publishing administration service. Both serve independent artists with distribution and rights admin and compete on catalog size and pricing.
- Amuse: Mobile-first music distribution and label services platform for independent artists with free and paid tiers. Both target indie artists with freemium distribution models and broader career tools.
- DistroKid: DIY music distribution aggregator distributing to major DSPs for independent artists. Korda explicitly names DistroKid as a tool it replaces, and both target indie musicians with subscription-based unlimited distribution.
Broad incumbents
- Bandcamp: Online music marketplace and direct-to-fan platform for independent artists (now owned by Songtradr). Both serve indie musicians with direct-to-fan sales, but Bandcamp operates a broader marketplace model rather than Korda's all-in-one SaaS distribution stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Korda social profiles
Digital presenceKorda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Korda leadership team
Management profileNumber of profiles
Profiles2 records
Korda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Korda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Korda
What does Korda do?
Korda is an all-in-one music management software platform for independent artists that combines music distribution to 100+ digital streaming platforms, track management, website building, email marketing, multi-platform analytics, and automated revenue splitting. The platform enables independent musicians to release, promote, and monetize their music without traditional label support while retaining 100% of royalties, masters, data, and rights, and is supplemented by a 6-week Artist Accelerator mentorship program.
Is Korda a public or private company?
Korda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Korda founded?
Korda was founded in 2023. It employs 1 to 10 people.
Where is Korda based?
Korda is headquartered in London, United Kingdom, in the Europe region.
How does Korda make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are transaction Fees (Merch & Ticketing).
Who are Korda's main competitors?
Direct peers on record are LANDR, Songtrust, AWAL, TuneCore, UnitedMasters, Bandzoogle, CD Baby, Amuse and DistroKid. Bandcamp is listed as a broad incumbent.
Does Korda have an API?
No public API is recorded for Korda.
What industry is Korda in?
Korda's product category is Music Distribution and Artist Management Software. Its primary akta.pro industry code is MPAIAAAD, Music Aggregators & DIY Distribution Platforms, with a secondary code of MPAIABAB, Publishing Administration (Catalog Admin, Global Subpublishing). Its NAICS code is 516210 and its SIC code is 7370.