Universitas Gadjah Mada Academic Hospital

What Universitas Gadjah Mada Academic Hospital does

Universitas Gadjah Mada Academic Hospital (RSA UGM) is a Class B academic hospital affiliated with Universitas Gadjah Mada (UGM), located in Sleman, Yogyakarta, Indonesia. Founded in 2010 and operational since 2012, RSA UGM integrates healthcare delivery, medical education, and clinical research as part of UGM's Tridharma obligations. The hospital serves four primary customer segments: the general public in the Yogyakarta region, the UGM academic community (students, faculty, and staff), BPJJS/JKN national health insurance participants, and executive/premium care seekers. It addresses regional healthcare access gaps and provides additional clinical training capacity to complement RSUP Dr. Sardjito.

RSA UGM operates a diversified care platform across emergency services (24/7 IGD), outpatient clinics spanning 20+ specialties and subspecialties, inpatient care across multiple room classes (VVIP through Class III), advanced diagnostics (CT, MRI, DSA/Cathlab), rehabilitation medicine, blood transfusion services, and dedicated centers for Stroke, Cerebral Palsy, and Orthopedics. Core product lines include the RSA UGM Online mobile application (Android/iOS) with face recognition check-in, JOEMPA DOKTER telemedicine with Antarejo drug delivery integration, Jatayu Home Care with bundled post-stroke packages, Klinik Srikandi 1 one-stop-service clinic, Klinik Eksekutif executive check-ups, Nutrihospita diet catering, and a Clinical Research Unit (CRU) with biobank capabilities that achieved Advanced-Level Readiness (80.8/100) in the 2025 national survey.

The business model combines multiple revenue streams: BPJJS/JKN reimbursements under the INA-CBGs tariff system (recurring base volume), out-of-pocket payments for executive clinic visits (Rp 250,000 co-pay) and inpatient rooms, direct billing through private insurance panels (Manulife, BNI Life) and corporate health plans (PT KAI, Astra, Toyota), per-visit home care fees (Rp 200,000–Rp 350,000), bundled care packages, and ancillary revenues from health tourism, drug delivery, and diet catering. Distribution occurs through on-campus walk-in registration, mobile app and WhatsApp booking, the BPJJS referral network, and direct outreach via community pengabdian masyarakat programs conducted three times annually.

Name

Universitas Gadjah Mada Academic Hospital

Legal name

Rumah Sakit Akademik Universitas Gadjah Mada

Website

https://rsa.ugm.ac.id

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

RSA UGM is a Class B academic hospital affiliated with Universitas Gadjah Mada in Yogyakarta, Indonesia, integrating healthcare, medical education, and clinical research. It serves the general public, UGM academic community, BPJJS/JKN participants, and executive patients through inpatient, outpatient, telemedicine, and home care services.

Ownership category

akta.pro rank

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. BPJJS/JKN Healthcare Services: RSA UGM is a participant in Indonesia's national health insurance program (BPJJS/JKN). The hospital receives reimbursement for services rendered to referred patients under the national health scheme, following INA-CBGs tariff system.
2. Out-of-Pocket / General Patient Payments: General (non-insurance) patients pay out-of-pocket for services including executive clinic visits (Rp 250,000 co-pay), inpatient rooms, medical check-up packages, and specialist consultations.
3. Private Insurance and Corporate Health Plans: RSA UGM has agreements with multiple private insurers and corporate health plan providers (Manulife, BNI Life, GMC Health Center, Astra International, Toyota Nasmoco, Indomarco, PT KAI, and others) for direct billing of covered services.
4. Home Care and Telemedicine Fees: Jatayu Home Care services generate revenue through per-visit fees (Rp 200,000–Rp 350,000 for doctor/nurse/therapist visits) and bundled post-stroke/fisio packages (Rp 720,000–Rp 2,000,000). Telemedicine JOEMPA DOKTER charges per consultation session.
5. Diet Catering (Nutrihospita): Diet catering service generating revenue through packaged meal sales: single meals (Rp 35,000), daily full packages (Rp 100,000), 7-day lunch packages (Rp 250,000), 7-day full packages (Rp 700,000), and 7-day sonde/nasoenteric feeding packages (Rp 280,000).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

RSA UGM is a Class B academic teaching hospital affiliated with Universitas Gadjah Mada that provides comprehensive inpatient and outpatient healthcare services, emergency care, advanced diagnostics, and specialty centers (Stroke, Cerebral Palsy, Orthopedic, Cathlab/DSA), complemented by telemedicine, home care (Jatayu), prescription delivery (Antarejo), executive medical check-up packages, and a Clinical Research Unit for clinical trials. It serves general, BPJJS/JKN-insured, private-insurance, corporate, executive, and health-tourism patients across Yogyakarta and Central Java.

Product overview

Universitas Gadjah Mada Academic Hospital (RSA UGM) is a Class B academic hospital affiliated with Gadjah Mada University. The hospital operates as a multi-specialty healthcare platform offering emergency services, inpatient care, outpatient clinics, telemedicine, home care, and specialized centers. Core products include the RSA UGM Online mobile application for patient registration, JOEMPA DOKTER telemedicine for remote consultations, Jatayu Home Care for at-home medical services, Klinik Srikandi 1 as a One Stop Service clinic, Klinik Eksekutif for executive health check-ups, Clinical Research Unit (CRU) for clinical trials, Cerebral Palsy Center, Health Tourism & Wellness, and a comprehensive range of clinical departments. Supporting services include ANTAREJO medicine delivery, Katering Nutrihospita diet catering, and Pasar Krempyeng community health market. The hospital is equipped with advanced medical technology including Cathlab with DSA, rehabilitation services, and blood transfusion unit.

Differentiator

Problem solved

Functional benefit

Brands

• Jatayu Home Care: Home care and telemedicine services provided by RSA UGM
• Antarejo
• CP Center
• Pasar Krempyeng
• Nutrihospita

Products and services

• Instalasi Gawat Darurat (IGD / 24-Hour Emergency Department) 24/7 emergency department providing critical care for patients with life-threatening conditions, emergency cases, and non-emergency walk-ins.
• Klinik Srikandi 1 (One Stop Service Clinic) Integrated outpatient clinic offering multiple specialist services with one-stop registration, biometric face-recognition check-in, and coordinated care including laboratory and radiology services.
• Klinik Eksekutif dan Medical Check Up (Executive Clinic) Executive clinic providing routine health examinations with screening packages including Opal, Jade, Ruby, Emerald, and Diamond packages, plus specialized screenings for stroke, heart health, diabetes, cancer, and pre-marriage; offers one-stop co-pay outpatient service at Rp 250,000 per visit.
• Clinical Research Unit (CRU) Specialized facility dedicated to planning, conducting, managing, and monitoring clinical research including clinical trials, medical device studies, bioequivalence studies, vaccine research, and digital health studies; located on the 3rd floor of Kresna Building with biobank, sample processing laboratory, IP storage, dedicated inpatient rooms, and electronic medical records with clinical-trial module.
• Cerebral Palsy Center (CP Center) Integrated multidisciplinary service focused on cerebral palsy patients, offering examination by specialists, rehabilitation services, orthotics and prosthetics, family support groups, and patient registry programs in partnership with Wahana Keluarga Cerebral Palsy (WKCP).
• Stroke Centre RSA UGM Integrated stroke treatment and management service that achieved Diamond Status in the World Stroke Organization Angels Awards 2026.
• Health Tourism & Wellness Medical tourism service offering healthcare combined with wellness experiences and accommodation at Sheraton Mustika Resort, targeted at domestic and international patients (including promotion at CASMISS 2026 in Kazakhstan).
• Klinik Jantung dan Pembuluh Darah (Cathlab / DSA) Cardiac and vascular clinic equipped with Digital Subtraction Angiography (DSA) technology and catheterization lab achieving 95% sensitivity and 99% specificity in cerebrovascular disease diagnosis, supporting arterial and venous examination.
• Unit Tranfusi Darah (Blood Transfusion Unit) Hospital-based blood transfusion unit providing donor services and processed blood products (red blood cells, platelets, plasma) for patients requiring transfusions during surgery, cancer treatment, hemodialysis, and childbirth; supplying approximately 1,200 blood bags per month.
• Rehabilitasi Medik (Medical Rehabilitation) Medical rehabilitation services including physiotherapy, occupational therapy, speech therapy, and orthotics/prosthetics for patients with physical impairments; offers diamond/silver physiotherapy packages and post-stroke bundled care.
• Rawat Inap (Inpatient Services) Inpatient care with multiple room classes from VVIP to Class III, equipped with different levels of amenities and services including electric beds, meals, and nursing care, served across ICU, NICU, PICU, and Mother and Child Cluster (Gedung B3 Lt. 3, opened October 2014 with 18 additional beds).
• Jatayu Home Care and Telemedicine (JOEMPA DOKTER) Comprehensive in-home healthcare services (Jatayu) and remote video consultations (JOEMPA DOKTER) delivered by RSA UGM's medical team, including specialist/GP home visits, nurse visits, nutritionist visits, post-stroke bundled packages (Stroke Diamond/Gold/Silver), obstetric and baby-care packages, and online prescriptions integrated with Antarejo drug delivery.
• Robotic Orthopedic Surgery Service Robotic orthopedic surgery service, operated through Klinik Gadjah Mada Ortopedi Center, the first such capability offered by a hospital in Indonesia.
• RSA UGM Online Mobile Application Cross-platform patient-engagement app for outpatient registration, doctor scheduling, face-recognition check-in, telemedicine access, and health information; available on Google Play and Apple App Store.
• Antarejo (Prescription Delivery Service) Prescription drug delivery service covering Sleman, Yogyakarta City, and Kasihan Bantul at Rp 15,000 per delivery, integrated with JOEMPA DOKTER telemedicine prescriptions.
• Katering Nutrihospita (Diet Catering) Diet catering service providing nutritious meals supervised by RSA UGM dietitians, including weight loss, diabetes, elderly, and sonde (tube) feeding packages at prices ranging from Rp 35,000 (single meal) to Rp 700,000 (7-day full package).

Quantifiable outcome

• CRU RSA UGM scored 80.8/100 in the 2025 National Clinical Trial Center Mapping Survey, achieving Advanced-Level Readiness (70-84 range).
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BPJS KesehatancoreOthers · 6 October 2014BPJS Kesehatan is Indonesia's national health insurance program. RSA UGM signed a cooperation agreement with BPJS Kesehatan in October 2014 to begin serving JKN/BPJS patients. RSA UGM operates as a referral hospital under the national health insurance scheme, billing services through the INA-CBGs tariff system.
• Manulife IndonesiaminorOthersPrivate health and life insurance panel partnership for direct billing of covered healthcare services at RSA UGM.
• BNI LifeminorOthersPrivate life and health insurance panel partnership for direct billing of covered healthcare services at RSA UGM.
• PT KAI (Kereta Api Indonesia)minorOthersCorporate health plan partnership for railway company employees referred to RSA UGM for specialized care, using company-issued health cards and referral letters.
• BKKBN (Badan Kependudukan dan Keluarga Berencana Nasional)minorStrategic or Co-development PartnerNational Population and Family Planning Agency collaboration for contraceptive medical services at RSA UGM, signed in October 2023.
• Jasa RaharjaminorOthersState-owned accident insurance company partnership for traffic accident injury coverage and joint social campaigns on road safety prevention.
• National Taiwan University Hospital (NTUH)minorStrategic or Co-development PartnerInternational academic and medical cooperation partnership including MOU signing and joint symposium on healthcare held at RSA UGM in November 2024.
• Wahana Keluarga Cerebral Palsy (WKCP)minorStrategic or Co-development PartnerCommunity partner organization for the CP Center, collaborating on patient registries, family support groups, seminars, workshops, and educational campaigns for cerebral palsy patients.
• PERDAMI (Persatuan Dokter Mata Indonesia)minorStrategic or Co-development PartnerLongstanding partnership with the Indonesian Ophthalmologists Association for cataract surgery outreach programs and free eye care services dating back to 2011.
• PMI (Palang Merah Indonesia / Indonesian Red Cross)minorStrategic or Co-development PartnerBlood donation collaboration conducted regularly at RSA UGM, with joint blood donation drives organized multiple times per year.
• Sheraton Mustika Resort and SpaminorGTM or Marketing PartnerHotel partnership launched in May 2024 to support health tourism and wellness services, enabling patients to combine medical treatment with hotel accommodation.
• UGM Faculty of Medicine (FK-KMK)coreStrategic or Co-development PartnerCore academic partnership with UGM's Faculty of Medicine providing medical education, clinical training for students, and research collaboration across all hospital departments.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RSUP Dr. Sardjito: UGM's primary affiliated Class A teaching hospital in Yogyakarta with 750+ beds and 3,000+ employees. Directly comparable academic hospital serving the same university and region, with overlapping faculty and referral flows.
• Rumah Sakit Universitas Indonesia (RSUI): University-owned academic hospital under Universitas Indonesia in Depok. Closely comparable model: state-owned teaching hospital under a top-tier Indonesian public university with similar Tridharma mission and BPJJS participation.
• Rumah Sakit Universitas Airlangga (RSUA): University academic hospital under Universitas Airlangga in Surabaya. Same model as RSA UGM: public university-owned teaching hospital serving education, research, and community service obligations.
• National Taiwan University Hospital (NTUH): International academic medical center with which RSA UGM has an active MOU (signed November 2024). Comparable teaching hospital model integrating clinical care, medical education, and research at scale.

Broad incumbents

• RSUD Dr. Soetomo: Major Class A public teaching hospital in Surabaya affiliated with Universitas Airlangga. Comparable academic mission and public hospital structure, but significantly larger scale and longer-established reputation.
• Siloam Hospitals: Indonesia's largest private hospital network with multi-specialty facilities including Yogyakarta presence. Competes for the same executive and private insurance patient segments RSA UGM targets.
• RSUP Dr. Hasan Sadikin: Class A teaching hospital in Bandung affiliated with Universitas Padjadjaran. Comparable public academic hospital model with full specialty services and BPJJS participation in West Java.
• Mayapada Hospital: Private multi-specialty hospital group with premium positioning. Competes with RSA UGM's Klinik Eksekutif offering in the premium out-of-pocket and corporate health check-up segment.
• RSUPN Dr. Cipto Mangunkusumo (RSCM): Indonesia's largest national referral Class A teaching hospital under the Ministry of Health in Jakarta. Broader incumbent operating at greater scale across all specialties with national referral mandate.

Emerging players

• Bumame Farmasi: Indonesian health-tech startup offering home-based health screening and pharmacy services. Emerging player with partial overlap to RSA UGM's home care, telemedicine, and Antarejo drug delivery offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RumahSakitAkademikUGM
• Facebookfacebook.com/rsaugm
• Instagraminstagram.com/rsugm
• LinkedInlinkedin.com/company/universitas-gadjah-mada-academic-hospital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universitas Gadjah Mada Academic Hospital