RSIA Cempaka Putih Permata

What RSIA Cempaka Putih Permata does

RSIA Cempaka Putih Permata is a private Mother and Child Hospital (Rumah Sakit Ibu dan Anak) classified as Class C under Indonesian Ministry of Health standards, operating from a single facility at Jalan Jambangan Kebon Agung No. 8, Jambangan, Surabaya. The hospital originated in 2002 as a maternity clinic (Rumah Bersalin) and was re-established as a full RSIA by 2015. It became the first RSIA in Surabaya and the third in Indonesia to obtain KARS 2012 accreditation, subsequently passing SNARS Edition 1 at the basic level in 2019.

The hospital delivers an integrated maternal and child healthcare service portfolio spanning inpatient care (Rawat Inap), 24-hour emergency (IGD), outpatient polyclinic (Rawat Jalan/Poliklinik), on-site pharmacy (Farmasi), diagnostic laboratory (Laboratorium), and 24-hour ambulance. Beyond core clinical services, the facility offers specialized programs including an Integrated Mother and Baby Program (Program Terpadu Ibu dan Bayi), an Early Reproductive Tumor Detection Center (Pusat Deteksi Dini Tumor Kandungan), lactation massage with breastfeeding counseling, Baby Spa with developmental screening, premarital screening packages, prenatal exercise classes (Senam Hamil), and family health education (Kelas Kesehatan Keluarga). The hospital is led by Director dr. Candra Damayanti, Sp.OG.

The business model is professional-services revenue from a mix of self-pay patients, BPJS Kesehatan reimbursements, and private insurance billing, distributed through direct walk-in patient access and community-based outreach. The institution operates as an independent, privately-held entity with approximately 35 staff (per 2015 disclosures; not updated in source material), no subsidiaries, no disclosed funding rounds, and no M&A activity. Marketing relies on local community engagement, including the Bincang Medika radio program on Suara Muslim 93.8 FM, BUMICA pregnant-women community programs, CSR events, and the company website rsiacempakaputih.com. Service quality is tracked through published quarterly indicators, with 99% outpatient accuracy reported for January-March 2024 and 0% medication administration errors reported for January-March 2022.

Name

RSIA Cempaka Putih Permata

Legal name

RSIA Cempaka Putih Permata

Website

https://rsiacempakaputih.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

RSIA Cempaka Putih Permata is a private Class C Mother and Child Hospital in Jambangan, Surabaya, Indonesia, serving pregnant women, mothers, infants, and women seeking gynecological care through inpatient, outpatient, emergency, pharmacy, and laboratory services, with revenue from self-pay, BPJS Kesehatan, and private insurance.

Ownership category

akta.pro rank

Product category

Maternal and Child Healthcare (Mother and Child Hospital Services)

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAAAJ

Maternity & Perinatal Hospitals (Acute Care)

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAK

Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Maternal healthcare services
• Obstetric delivery services
• Pediatric medical care
• Gynecological treatment services
• Mother child hospital

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from patient services including inpatient care, outpatient consultations, laboratory tests, pharmacy sales, emergency services, and ambulance services. The hospital accepts insurance patients (BPJS Kesehatan and private insurance) as well as self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RSIA Cempaka Putih Permata is a private Mother and Child Hospital (Class C) that provides obstetric, gynecological, and pediatric care services to patients in Surabaya. Its core offerings include inpatient care, a 24-hour emergency department, outpatient polyclinic consultations, on-site pharmacy, diagnostic laboratory, and 24-hour ambulance services. The hospital complements these clinical services with specialized programs such as the Integrated Mother and Baby Program, an Early Tumor Detection Center, lactation massage, baby spa with developmental screening, pregnancy exercise classes, and premarital health packages.

Product overview

RSIA Cempaka Putih Permata is a Mother and Child Hospital (RSIA) classified as Class C, offering a comprehensive portfolio of healthcare services centered on maternal, obstetric, and pediatric care. The hospital's core services include inpatient care, 24-hour emergency (IGD), outpatient/polyclinic, pharmacy, laboratory, and 24-hour ambulance. Specialized programs include an Integrated Mother and Baby Program, Early Tumor Detection Center, lactation massage services, and Baby Spa with developmental screening. The hospital also provides community health education programs, corporate social responsibility initiatives, and health packages such as prenatal classes, pregnancy exercises, and premarital health packages. The facility operates as a single-entity hospital with all services integrated under one institutional framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Rawat Inap (Inpatient Care) Inpatient care services providing overnight stays and medical supervision for patients requiring extended treatment and recovery.
• Rawat Jalan / Poliklinik (Outpatient Polyclinic) Outpatient and polyclinic services providing doctor consultations and treatments that do not require overnight stays.
• IGD 24 Jam (24-Hour Emergency Department) 24-hour emergency department providing immediate medical care for urgent and critical conditions.
• Laboratorium (Diagnostic Laboratory) Medical laboratory services for diagnostic testing and health screening.
• Farmasi (On-site Pharmacy) On-site pharmacy providing medication dispensing and pharmaceutical services for patients.
• Ambulance 24 Jam (24-Hour Ambulance Service) 24-hour ambulance service for patient transportation and emergency response.
• Program Terpadu Ibu dan Bayi (Integrated Mother and Baby Program) Specialized integrated program providing comprehensive prenatal, childbirth, and postnatal care services for mothers and infants under one coordinated care pathway.
• Pusat Deteksi Dini Tumor Kandungan (Early Tumor Detection Center) Specialized center for early screening and diagnosis of reproductive system tumors for women.
• Pijat Laktasi (Lactation Massage Service) Lactation massage service that stimulates prolactin and oxytocin hormones to support breast milk production, paired with breastfeeding counseling for postpartum mothers.
• Baby Spa Baby spa service with integrated nutritional screening and growth/development assessment, offering infant massage and relaxation treatments that promote health and development.
• Paket Pranikah (Premarital Health Package) Premarital health package providing health screening and consultation services for couples preparing for marriage.
• Senam Hamil (Prenatal Exercise Classes) Group prenatal exercise classes designed for pregnant women to strengthen muscles, improve flexibility, and prepare the body for childbirth.
• Kelas Kesehatan Keluarga (Family Health Classes) Family health education classes aimed at helping families maintain healthy and prosperous lifestyles through structured educational sessions.
• CSR (Corporate Social Responsibility Programs) Social responsibility initiatives including free health services, orphan assistance, elderly exercise programs, and community health programs for the Jambangan area.
• Health Education (Community Health Education) Community health education programs providing information and awareness on pregnancy, childbirth, child health, and general medical topics.

Quantifiable outcome

• 99% outpatient service accuracy exceeding national standards (January-March 2024)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BPJS KesehatancoreOthers · 1 January 2015National health insurance program partnership allowing eligible citizens to access hospital services covered under the national health scheme. The hospital serves BPJS participants for maternal and child healthcare services.
• Private Insurance ProviderscoreOthersPartnerships with various private insurance companies to provide cashless or reimbursement-based healthcare services for insured patients.
• Social Institutions and Charitable OrganizationsminorStrategic or Co-development PartnerCollaboration with social institutions for patient care, particularly for underprivileged patients (duafa, orphans, poor). Hospital provides free or subsidized care with cost-sharing from partner organizations.
• FKM UNAIR (Faculty of Public Health, Airlangga University)minorStrategic or Co-development PartnerHealth education collaboration with university students for community outreach programs and health promotion activities.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bunda Hospital Group: A multi-site Indonesian hospital group with mother and child specialization across several cities. Comparable as a larger private RSIA operator with broader geographic reach and deeper specialty capacity.
• RS Pondok Indah Group: Premium private hospital group in Indonesia with strong OB/GYN and pediatric service lines. Comparable as a higher-tier private hospital competing for the same affluent maternal-child patient segment in major Indonesian cities.
• Hermina Hospitals: Listed Indonesian hospital group historically focused on women and children's health, now operating multi-specialty facilities across Indonesia including East Java. Comparable as a specialized incumbent with deeper geographic reach.
• Siloam Hospitals: Indonesia's largest private hospital chain, operating Class B and B+ facilities across major cities including Surabaya. Comparable as a broad incumbent offering OB/GYN and pediatric services with deeper scale and digital infrastructure.
• Mitra Keluarga Karyasehat: Listed Indonesian hospital chain with multiple Surabaya locations providing general and specialty care including obstetrics and pediatrics. Relevant peer for benchmarking scale, accreditation, and digital capabilities.
• Mayapada Hospital: Indonesian private hospital group expanding in Surabaya and East Java. Comparable as a broader incumbent offering maternal-child services alongside other specialties, with stronger capital and digital infrastructure.
• Primaya Hospital Group: Privately held Indonesian hospital chain with growing presence in Surabaya. Comparable as a Class B/B+ competitor offering maternal and pediatric services with stronger capital backing.

Direct peers

• RSIA Kemang Medical Care: Private mother and child hospital in South Jakarta offering obstetric, gynecologic, and pediatric services with a similar community-focused positioning. Comparable in scope, scale, and target customer to RSIA Cempaka Putih Permata.
• RSIA Bunda Jakarta: A dedicated mother and child hospital (RSIA) in Jakarta with a comparable service portfolio focused on obstetrics, gynecology, and pediatrics. Directly comparable as a privately operated Indonesian RSIA serving maternal-child patients.
• RSIA Sayyidah Jakarta: A smaller-scale dedicated RSIA in East Jakarta providing obstetric, gynecological, and pediatric services with similar community positioning. Closely comparable as a privately operated, single-site mother and child hospital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rsia-cempaka-putih-permata

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSIA Cempaka Putih Permata