RS PKU Muhammadiyah Surabaya

What RS PKU Muhammadiyah Surabaya does

RS PKU Muhammadiyah Surabaya is a general (non-specialty) hospital located in Surabaya, East Java, Indonesia, operated as a non-profit foundation entity under the Muhammadiyah organization. The hospital's history traces back to 1949 as a polyclinic before being upgraded to a full general hospital in 2002, with subsequent physical expansion via a Phase 2 building completed in 2004 and a 2012 rebrand under its current name. It delivers standard inpatient, outpatient, surgical, maternal and child health (KIA), and radiology services to the general Surabaya population.

The hospital serves a broad patient base through walk-ins, online registration and scheduling, and an extensive network of insurance partnerships covering both private and public payors. These include AXA Mandiri, ACA Insurance, BNI Life, Fullerton Health, AdMedika, Mega Insurance, Takaful Indonesia, and the national BPJS Kesehatan scheme (onboarded in 2018), making it accessible to both commercially insured and mass-market patients. It is KARS-accredited and achieved the highest-tier Paripurna accreditation from LARSI in 2022, positioning it among the top-quality-certified hospitals in the region.

The business model is service-fee based: revenue is generated from inpatient stays, outpatient consultations, surgical procedures, diagnostic imaging, and KIA services, collected either directly from patients or via the partner insurance and BPJS reimbursement channels. As a foundation-run hospital, surpluses are reinvested into operations and capacity rather than distributed, and the hospital pursues quality accreditation and partnership expansion as the principal levers for patient acquisition and retention.

Name

RS PKU Muhammadiyah Surabaya

Legal name

RS PKU Muhammadiyah Surabaya

Website

https://rspkumusby.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

RS PKU Muhammadiyah Surabaya is a non-profit Muhammadiyah-affiliated general hospital in Surabaya, Indonesia, providing inpatient, surgical, KIA, and radiology services to the general public via walk-ins, online registration, and multiple private and BPJS insurance partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Direct revenue from medical consultations, surgical procedures, inpatient care, radiology services, and other clinical services provided to patients
2. Insurance Billing: Revenue from insurance claims processing with partnered insurance providers including AXA Mandiri, ACA Insurance, BNI Life, Fullerton Health, AdMedika, Mega Insurance, and Takaful Indonesia, as well as BPJS Kesehatan
3. Out-of-Pocket Payments: Direct patient payments for services not covered by insurance

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RS PKU Muhammadiyah Surabaya is a general hospital in Surabaya, Indonesia providing comprehensive inpatient, surgical, radiology, and maternal-and-child healthcare services. It operates modern operating rooms, a KIA (Kesehatan Ibu dan Anak) clinic, a radiology unit, and inpatient (Rawat Inap) facilities, supported by an online patient registration system and partnerships with private insurers and the national BPJS Kesehatan program.

Product overview

RS PKU Muhammadiyah Surabaya is a general hospital providing comprehensive healthcare services through its core facilities including operating rooms, maternal and child health clinic (KIA), radiology department, and inpatient care (Ranap). The hospital also offers patient-facing digital services including an online doctor scheduling system and online patient registration through the Simkeskhanza e-pasien platform. Additionally, the hospital provides health education content through its article section covering various medical topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Kamar Operasi (Operating Room Services) Modern operating room facilities designed with high sterility standards to ensure safe surgical procedures performed by experienced professional medical staff.
• Klinik KIA (Maternal and Child Health Clinic) Comprehensive mother and child healthcare services supported by experienced medical staff and comfortable facilities to ensure optimal child development and maternal health.
• Ruang Radiologi (Radiology Services) Radiology diagnostic services supported by modern imaging technology and professional experts to provide accurate, fast, and reliable examination results.
• Ruang Ranap (Inpatient Care Services) Inpatient facilities offering comfort, cleanliness, and attentive care supported by professional medical staff to accelerate patient recovery.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• AXA MandiricoreOthersInsurance partner providing health insurance coverage for patients at RS PKU Muhammadiyah Surabaya, enabling cashless treatment for insured patients
• ACA InsurancecoreOthersInsurance partner providing health insurance coverage for patients at RS PKU Muhammadiyah Surabaya
• BNI LifecoreOthersInsurance partner providing health insurance coverage for patients at RS PKU Muhammadiyah Surabaya
• Fullerton HealthcoreOthersInsurance partner providing health insurance coverage for patients at RS PKU Muhammadiyah Surabaya
• AdMedikacoreOthersInsurance partner providing health insurance coverage for patients at RS PKU Muhammadiyah Surabaya
• Mega InsurancecoreOthersInsurance partner providing health insurance coverage for patients at RS PKU Muhammadiyah Surabaya
• Takaful IndonesiacoreOthersInsurance partner providing sharia-compliant health insurance coverage for patients at RS PKU Muhammadiyah Surabaya
• BPJS KesehatancoreOthersNational health insurance program partner since 2018, providing coverage for patients under the national health insurance scheme

Scale indicators3 records

Recent moves11 records

Broad incumbents

• Bunda Hospital Jakarta (Bunda Medik Healthcare System): Private hospital group in Indonesia with strong maternal/child health positioning. Comparable to RS PKU Muhammadiyah Surabaya's KIA focus, though at much larger scale and with broader services.
• Hermina Hospitals (PT Medikaloka Hermina): Indonesian hospital chain with strong maternal/child and women's health focus. Comparable to RS PKU Muhammadiyah Surabaya's KIA concentration, with greater geographic reach and scale.
• Siloam Hospitals Surabaya: Branch of Indonesia's largest private hospital chain (Siloam Hospitals Group, part of Lippo). Competes for insured and private-pay patients in Surabaya with greater scale and broader specialty offerings.
• Mitra Keluarga Karyasehat (Mitra Keluarga Hospitals): Major Indonesian private hospital chain. Comparable as a multi-site private hospital operator; relevant for benchmarking on scale, insurance relationships, and digital patient experience.

Regional players

• RSUD Dr. Soetomo: Large public teaching hospital in Surabaya. Comparable as a Surabaya-based general hospital competing for patients in the same catchment, although it is a much larger public institution with broader specialty capabilities.

Direct peers

• RSIA Bunda Surabaya (Bunda Maternity Hospital Surabaya): Surabaya-based maternity and child hospital. Directly comparable in the KIA/maternal-child health segment, competing for the same obstetric and pediatric patient base in the local market.
• RS PKU Muhammadiyah Bantul: Sibling PKU Muhammadiyah hospital in Bantul, Yogyakarta region. Directly comparable as a small-to-mid Muhammadiyah-affiliated general hospital serving a similar insurance-dependent patient base.
• RS PKU Muhammadiyah Yogyakarta: Another PKU Muhammadiyah hospital operating under the same Islamic organization network in Yogyakarta. Directly comparable in mission, ownership structure, insurance partnerships, and community hospital positioning as part of the Muhammadiyah PKU hospital chain.

Others

• BPJS Kesehatan: Indonesia's national health insurance administrator. While not a competitor, it is a key payer/partner shaping the revenue model, reimbursement structure, and patient flow for RS PKU Muhammadiyah Surabaya.

Emerging players

• Primaya Hospital (PT Famon Global Utama): Growing Indonesian private hospital chain. Comparable as a multi-site private hospital operator targeting middle-class insured patients, often in secondary cities—relevant peer for community-hospital footprint scaling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RSPKUMUHAMMADIYAHSURABAYA
• Facebookfacebook.com/pfbid0cTrdVxKq2QiurNbdirxfqGi3Cm3ihSSvMtNWiWkRE1oqBSA4W8z4CShZfLwzt8cpl
• Instagraminstagram.com/pkumuhammadiyah
• LinkedInlinkedin.com/company/rs-pku-muhammadiyah-surabaya

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about RS PKU Muhammadiyah Surabaya