Rutland Senior Secondary

What Rutland Senior Secondary does

Rutland Senior Secondary (RSS) is a comprehensive public secondary school located in Kelowna, British Columbia, Canada, serving grades 9-12 with an enrollment exceeding 1,900 students and approximately 200 staff. Founded in 1952 and rebuilt on its current site at 705 Rutland Road North in 1972, the school has undergone major expansions in 2000 and 2005 and operates under School District #23 (Central Okanagan Public Schools) as a government entity with no private ownership, venture backing, or equity investors. Leadership consists of Principal Hugh Alexander and three Vice Principals (Jodi Everett, Rani Gandham, Michelle Johnston), with governance provided by the elected School District #23 Board of Trustees.

The school delivers a broad curriculum spanning academic, career-technical, athletic, and fine arts streams. Academic core offerings include Advanced Placement courses and the largest AP program in the district, plus dual credit pathways with Okanagan College and BCIT. Specialized career programs include Emergency Medical Responder (in partnership with Justice Institute of BC), Firefighting (with Joe Rich Fire Rescue), Forestry, Outdoor Education, and the Cutter's Edge vocational program. Sports academies include Baseball, Soccer ($425 per student with Kelowna United), Hockey, Equine, and Lifeguarding. Fine arts span Raven Theatre, RSS Dance, Music Department, and a Playschool. Student support services comprise a Learning Centre, Counselling department, Indigenous Education (with four advocates and dedicated teachers), English Language Learning, International Education, and a Breakfast Program supported by the Gary Bennett Family Fund.

RSS is primarily funded through provincial government allocations routed via School District #23, with supplementary revenue from student-paid fees: a $30 annual Activity and Cultural Fee for all grades, Academy course fees, $425 Soccer Academy tuition, $270-$300 EMR certification fees paid to Justice Institute of BC, and other course-specific charges. Technology infrastructure is the standard BC education stack: MyEd BC for student information, Microsoft Azure AD for SSO, SchoolMessenger SafeArrival for attendance, Moodle for learning management, SchoolCashOnline for fee payments, and myBlueprint for career planning. The school has no proprietary technology assets, no patents, and no disclosed AI/ML capabilities.

Name

Rutland Senior Secondary

Legal name

Rutland Senior Secondary School

Website

https://rss.sd23.bc.ca

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Rutland Senior Secondary is a public government-funded secondary school in Kelowna, BC, serving over 1,900 students in grades 9-12 with 200 staff. It delivers academic, career-technical, athletic, and fine arts programs under School District #23 (Central Okanagan Public Schools).

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industries

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ), Title I & Compensatory Education Programs (EDAJAGAJ)

Keywords

• Public secondary education
• High school academics
• Sports academies
• Career technical training
• Student support services

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Education Funding: Funded by provincial government through School District #23 Central Okanagan. No direct revenue from students for core education.
2. Activity and Cultural Fee: Yearly fee of $30 for all grades covering school-wide performances, items and events.
3. Academy Course Fees: RSS Soccer Academy costs $425 to pay for Kelowna United coaches and facility rental. Each student receives RSS Soccer Academy apparel.
4. EMR Course Fee: Emergency Medical Responder course fee of $270-$300 paid to Justice Institute of BC. Outside high school the EMR course costs about $1500.
5. Firefighting Certifications: Students pay associated fees for certifications including Canadian Red Cross First Responder, BC First Responder license, and various firefighting certifications.
6. Course and Material Fees: Applied skills and fine arts courses may charge fees for different projects/materials. PE fees include travel and field trip entry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rutland Senior Secondary is a public secondary school providing comprehensive grade 9-12 education to approximately 1,900 students. The school delivers academic programs (AP, Alternate Education, dual credit with Okanagan College and BCIT), career/technical training (Emergency Medical Responder, Firefighting, Forestry, Outdoor Education), specialized sports academies (Soccer, Baseball, Hockey, Equine), fine arts programs (Theatre, Dance, Music), and student support services (ELL, Indigenous Education, Counselling, Learning Centre).

Product overview

Rutland Senior Secondary is a comprehensive public high school serving grades 9-12 with approximately 1,900 students and 200 staff members. The school offers a diverse portfolio of educational programs organized into five main categories: (1) Academic Programs including Advanced Placement (AP) and Alternate Education; (2) Career & Technical Programs including Dual Credit courses (BCIT, Okanagan College), Emergency Medical Responder, Firefighting, Forestry, and Cutter's Edge vocational training; (3) Sports Academies including Baseball, Soccer (with dedicated indoor dome), Hockey, and Equine Learning; (4) Fine Arts including Raven Theatre, RSS Dance, Music Department, and Playschool; and (5) Student Support Services including Learning Centre, Counselling, Indigenous Education, International Education, ELL, Breakfast Program, Cafeteria, Library, and School Health. The school uses MyEd BC as its student information system and integrates with Microsoft Azure AD for authentication, SchoolMessenger for attendance management, and SchoolCashOnline for fee payments. The academic year is semestered with 2.5-hour class blocks, and enrollment is open to students from across School District #23.

Differentiator

Problem solved

Functional benefit

Brands

• RSS Athletics: Athletic programs with teams known as the THUNDER
• RSS Soccer Academy
• RSS Baseball Academy
• RSS Firefighting Program
• RSS Emergency Medical Responder Program
• RSS Forestry Program
• RSS Outdoor Education
• Cutter's Edge
• Raven Theatre
• RSS Music Department
• RSS Dance
• RSS Playschool

Products and services

• Advanced Placement (AP) Program First-year university-level coursework offered to high-achieving grade 11-12 students, providing college-level curriculum and AP exams for university credit. The largest AP program in School District #23.
• Alternate Education Specialized grade 10-12 classroom program accessed through referral, designed for students overcoming school challenges with a nurturing environment addressing academic, social, emotional, and behavioral needs.
• Dual Credit Programs Programs allowing students to earn both high school and college or university credits simultaneously through partnerships with Okanagan College and BCIT.
• Languages Program Multi-language instruction including French, Spanish, and American Sign Language (ASL), with outreach programs to elementary schools.
• Capstone Capstone program for graduating students, part of Career Life Programs, providing transition-to-post-secondary preparation.
• RSS Athletics (THUNDER) Comprehensive AAA athletic program with Fall, Winter, and Spring sports including volleyball, basketball, soccer, cross country, football, golf, rugby, track and field, and more. Athletic Director: Lindsay Robb.
• Baseball Academy Specialized baseball training academy providing skill development and training for aspiring baseball players.
• RSS Soccer Academy Soccer academy with indoor dome and outdoor artificial turf facilities. Kelowna United instructors provide training. Cost: $425 per student per year, including RSS Soccer Academy apparel.
• Central Okanagan Hockey Skills Academy Hockey skills training academy operated in partnership with Central Okanagan Hockey Skills Academy.
• Equine Learning Academy Horse-based learning academy providing equine education and skills development.
• Lifeguarding Academy Pre-lifeguarding academy providing aquatic safety and lifeguarding skills training.
• Emergency Medical Responder (EMR) Program 8-credit program training students in the highest level of first aid short of paramedic. Includes Standard First Aid, Red Cross Basic Life Support, and EMR certificate from Justice Institute of BC. Fee: $270 paid to JIBC.
• Firefighting Program Firefighting certification program in cooperation with Joe Rich Fire Rescue. Covers emergency medical care, exterior firefighting, forestry firefighting, and vehicle extrication. Certifications include OFC interior standard, WFF1, and S-100.
• Forestry Program Forestry education with arborist technician pathway. Contact: Mr. Marshall Corbett.
• Outdoor Education Experiential outdoor learning program with field trips, GPS training, plant identification, survival skills, and cultural presentations. Contact: Mr. Stacey Smith.
• Cutter's Edge Service-learning card-making program teaching life and vocational skills in a business-like environment. Students create and sell cards and learn organizing, retail sales, and presentation skills.
• Raven Theatre Drama and theatre program with fall productions featuring young learner themes.
• RSS Dance Dance program offering dance education and performance opportunities.
• RSS Music Department Comprehensive music education program with band, vocal, and instrumental instruction.
• RSS Playschool Preschool program operated at the school, providing early learning opportunities for young children.
• English Language Learning (ELL) English language instruction for international students with proficiency levels from Beginning to Bridging, supporting reading, writing, listening, and speaking skills development.
• International Education Program Program welcoming international students from around the world, providing academic support, dedicated orientation, ELL integration, and cultural integration services with homestay/accommodation options.
• Indigenous Education Academic support via teacher tutors, social/emotional support via Indigenous Advocates, and community liaison services including Indigenous Learning Community, homework support, and cultural activities.
• Learning Centre Academic support services including student assessment, consultation, direct instruction, CBIEP coordination, study skills training, and provincial assessment adjudication.
• School Health Services Health services in partnership with Interior Health, providing school-based health support and resources for students.
• RSS Counselling Student counselling services for appointments and course change requests via dedicated counselling website.
• Breakfast Program Daily breakfast service for students, supported by the Gary Bennett Family Fund, ensuring student nutrition at the start of the school day.
• R Cafe Cafeteria On-site cafeteria serving breakfast, morning break, and lunch items including burgers, panini, salads, and daily specials. Closed on Mondays.
• Yearbook Yearbook production program documenting school events and student life. Teacher: Jen Rempel.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Gary Bennett Family FundcoreOthersOngoing generous support providing breakfast for students through the school's breakfast program. The fund has been recognized multiple times on the school's website for supporting student nutrition.
• Joe Rich Fire RescuecoreStrategic or Co-development PartnerCooperative firefighting program where the second half of the firefighting course occurs at Joe Rich Fire Rescue station 51 (11481 Hwy 33 East). Students complete their medical training at RSS then practical firefighting training at the firehall from April to June.
• Kelowna United SoccercoreStrategic or Co-development PartnerPartnership for RSS Soccer Academy where Kelowna United instructors provide training drills and games. The school has an indoor soccer dome and outdoor artificial turf field on property for academy use.
• Justice Institute of BCcoreOthersEMR course uses curriculum and certification from the Justice Institute of BC. Students pay course fees directly to JIBC ($270-300) and receive government-recognized certifications.
• Kelowna Friendship SocietyminorStrategic or Co-development PartnerCommunity partnership for Indigenous student support and youth events, working together to provide cultural activities and family events for Indigenous students.
• Metis Association KelownaminorStrategic or Co-development PartnerPartnership providing Indigenous youth events and family engagement opportunities for Metis students at RSS.
• Lake Country Native AssociationminorStrategic or Co-development PartnerCommunity partnership for Indigenous student support and cultural programming for students from Lake Country area.
• Westbank First NationsminorStrategic or Co-development PartnerPartnership providing Indigenous youth events, family support, and cultural programming for Westbank First Nations students.
• Interior HealthminorOthersSchool Health services partnership with Interior Health Authority providing health resources and support for students through their School Health website.
• Okanagan CollegecoreStrategic or Co-development PartnerDual credit programs allowing students to earn both high school and college credits. Indigenous advocates bridge students to Okanagan College programs and supports.
• BCIT (British Columbia Institute of Technology)coreStrategic or Co-development PartnerBCIT @ RSS dual credit program allowing students to earn high school and post-secondary credits simultaneously through BCIT courses.
• UBCO (University of British Columbia Okanagan)minorStrategic or Co-development PartnerIndigenous advocates liaise with UBCO to bridge students to university supports and help remove barriers to post-secondary success.
• Okanagan Nation Alliance (Syilx Okanagan People)minorStrategic or Co-development PartnerThe school is located on the Traditional Territory of the Syilx Okanagan people. Partnership includes Indigenous Learning Community and cultural programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lord Byng Secondary School: Large, well-established BC public secondary school in Vancouver with strong academic, AP, fine arts, and athletic programming. Comparable in scale and program diversity, though urban Vancouver context differs from Kelowna.
• Sir Winston Churchill Secondary School: Vancouver public secondary school with a long-standing reputation for academics, athletics, and International Baccalaureate programming. Comparable as a large BC public secondary school with diverse program offerings.
• West Vancouver Secondary School: Well-established BC public secondary school with strong academic, IB/AP, fine arts, and athletic programming. Comparable in scale and program breadth as a large BC public secondary school, though serving a higher-income catchment.

Regional players

• Meadowridge School: Independent K–12 school in Maple Ridge with IB and specialty programming. Comparable as a BC secondary option for families seeking differentiated academics and athletics, though private rather than public funded.
• Archbishop Carney Regional Secondary School: Catholic independent secondary school in the Fraser Valley with AP and specialty programming. Comparable as a BC secondary school competing for the same provincial student pool, though operating under an independent rather than public funding model.

Direct peers

• Kelowna Secondary School: Another large public secondary school within School District #23 (Central Okanagan) serving Grades 9–12 in Kelowna, BC. Directly comparable in governance, funding model, program structure (AP, dual credit, academies, athletics), and target demographic.
• Mount Boucherie Secondary School: Public Grades 9–12 school in West Kelowna within the same SD23 district. Comparable in scale, programming breadth (academies, AP, trades/dual credit), and Central Okanagan catchment.
• R.E. Mountain Secondary School: Public Grades 9–12 school in Langley, BC with a comparable profile — large enrollment, AP and academy programming, athletics, and district-funded operations in a similar BC suburban context.
• Okanagan Mission Secondary School: SD23 public secondary school in Kelowna offering similar academic, athletic, and applied-skills programs. Directly comparable on funding structure, governance, and student demographic profile.
• George Elliott Secondary School: Public secondary school within SD23 serving students in the Lake Country / Winfield area. Comparable as an SD23 public school with academic, athletic, and applied-skills programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rssleadership
• LinkedInlinkedin.com/company/rutland-senior-secondary

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutland Senior Secondary