RSVP OF DANE COUNTY, INC.

What RSVP OF DANE COUNTY, INC. does

RSVP of Dane County, Inc. is a 501(c)(3) nonprofit organization founded in 1972 as part of the federal Retired and Senior Volunteer Program established under the Older Americans Act of 1969. Headquartered at 6501 Watts Road, Suite 250 in Madison, Wisconsin, the organization matches adults aged 55 and older with volunteer opportunities across 25 communities in Dane County, including Madison, Fitchburg, Monona, Sun Prairie, Middleton, Verona, and Stoughton. Through a portfolio of eight core programs — Community Connections, Driver Services, Vets Helping Vets, Foster Grandparents, Intergenerational, Group Projects, Triad, and Bus Buddy — RSVP coordinates approximately 1,400 active volunteers contributing more than 177,000 service hours annually, equivalent to roughly 85 full-time staff, into 85+ partner nonprofit and government organizations. Cumulative volunteer hours since founding exceed 8 million.

The organization operates a community-led go-to-market model in which personal volunteer coordinators conduct one-on-one meetings to assess volunteer interests, skills, and schedules before recommending placements. Its programs span transportation (medical appointments via volunteer drivers), nutrition (home-delivered meals), education (one-on-one tutoring through Foster Grandparents and Computer Buddy), veteran peer support (Vets Helping Vets), public transit training (Bus Buddy), senior safety education (Triad), creative production of comfort items for donation (Group Projects/Homeworkers), and general volunteer matching (Community Connections). In 2025, RSVP expanded its product surface to include Senior Planet Tech Skills Classes at five Dane County locations in partnership with SeniorPlanet.org, covering topics such as AI, cloud storage, cybersecurity, and smartphones. There is no proprietary technology stack; operations are coordinated through the central Madison office with named program coordinators for each vertical.

Revenue is generated entirely from non-commercial sources, including individual donations (with a $2,000 Leadership Circle tier), corporate sponsorships (UW Health, UnityPoint Health-Meriter, Madison Gas & Electric), federal/state/county government grants (AmeriCorps Seniors, City of Madison, Wisconsin Department of Health Services, Dane County Department of Human Services), two endowments administered by the Madison Community Foundation (Tony Farina Endowment, 1998; Heideman Endowed Fund for Staff Compensation, 2007), planned giving vehicles (Qualified Charitable Distributions, stock/securities), and an annual raffle/sweepstakes fundraiser conducted since 2000. All services are provided at no cost to volunteers or partner organizations. Leadership comprises Executive Director Margie Zutter, Deputy Director Diana Jost, and a ~13-person staff, with the program recognized as the 2022 AmeriCorps Seniors Program of the Year at the Governor's Service Awards and a 2025 Best of Madison finalist in the Volunteer Opportunity category.

Name

RSVP OF DANE COUNTY, INC.

Legal name

RSVP of Dane County, Inc.

Website

https://rsvpdane.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

RSVP of Dane County, Inc. is a 501(c)(3) nonprofit founded in 1972 that matches adults aged 55+ with volunteer opportunities across 25 communities in Dane County, Wisconsin, coordinating approximately 1,400 volunteers contributing over 177,000 service hours annually into 85+ partner organizations.

Ownership category

akta.pro rank

Product category

Senior Volunteer Coordination Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Civic and Social Organizations (8134), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Foster & Volunteer Network Programs (BPAGAIAF)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Senior volunteer programs
• Volunteer matching services
• Community service coordination
• Nonprofit volunteer network
• Aging services support

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals, including one-time donations, monthly gifts, and legacy gifts. The Leadership Circle recognizes donors whose combined contributions reach $2,000 or more.
2. Corporate Sponsorships: Business sponsorships for annual Volunteer Recognition Luncheon and other events. Includes Diamond, Gold, Silver, and Bronze sponsorship tiers.
3. Government Funding: Public funding from federal and state sources including AmeriCorps Seniors, City of Madison, Wisconsin Department of Health Services, and Dane County Department of Human Services.
4. Endowment Funds: Tony Farina Endowment Fund (created 1998, administered by Madison Community Foundation) and Heideman Endowed Fund for Staff Compensation (created 2007).
5. Qualified Charitable Distribution: Direct gifts from IRAs for donors 70½ or older, which can reduce taxable income and satisfy required minimum distributions.
6. Stock and Securities Donations: Accepts gifts of securities and mutual fund shares, allowing donors to avoid capital gains tax and take charitable deductions.
7. Raffle/Fundraising Events: Annual raffle/sweepstakes fundraiser with multiple prizes, conducted since 2000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RSVP of Dane County matches adults aged 55 and older with volunteer opportunities across 25 communities in Dane County, Wisconsin, through programs including Driver Services, Foster Grandparents, Vets Helping Vets, Bus Buddy, Triad, Community Connections, Intergenerational, and Group Projects/Homeworkers. All services are free to volunteers, who are placed with 85+ partner nonprofit and government organizations based on personal coordinator matching of interests, skills, and availability.

Product overview

RSVP of Dane County operates as a volunteer coordination organization offering a portfolio of interconnected volunteer service programs designed for adults age 55 and older. The core offerings include Driver Services (medical transportation), Home-Delivered Meals, and Vets Helping Vets (veteran-specific transportation), which together support senior independence; Community Connections (general volunteer matching), Foster Grandparents, Intergenerational, and Group Projects (creative crafts) for community engagement; Bus Buddy (public transit training) and Triad (senior safety education) for empowerment and security. The Senior Planet Tech Skills Classes, delivered in partnership with SeniorPlanet.org, provide technology education to help seniors stay digitally connected. All programs are coordinated through personal volunteer matching services at the organization's Madison office.

Differentiator

Problem solved

Functional benefit

Brands

• Foster Grandparent Program: A program where low-income seniors tutor children in Madison Head Start Centers and elementary schools, receiving a stipend and transportation reimbursement.
• Vets Helping Vets
• Triad
• Bus Buddy
• Community Connections
• Driver Services
• Senior Planet

Products and services

• Community Connections

Quantifiable outcome

• 1,400+ volunteers providing 177,000+ hours of service annually
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• UW HealthcoreStrategic or Co-development Partner · 1 January 2024Major sponsor of the annual Volunteer Appreciation Event. UW Health is a major healthcare provider in the Madison area that supports RSVP's mission through corporate sponsorship.
• UnityPoint Health-MeritercoreStrategic or Co-development Partner · 1 January 2024Major sponsor of the annual Volunteer Appreciation Event. UnityPoint Health-Meriter is a major healthcare provider in Madison that supports RSVP through corporate sponsorship.
• Madison Gas & Electric (MG&E)coreStrategic or Co-development Partner · 1 January 2024Major sponsor of the annual Volunteer Appreciation Event. MG&E is a local utility company that has been a long-term supporter of RSVP, also providing energy efficiency education through monthly Zoom events.
• United Way Dane CountymajorStrategic or Co-development Partner · 1 January 2024Proud partner of RSVP of Dane County in 2024. United Way Dane County supports community nonprofits in the region.
• AARP WisconsinmajorStrategic or Co-development Partner · 1 January 2021Long-term supporter of Triad and the Triad Conference. Donated $1,000 to support the 2021 Triad Conference and provides volunteers for planning. AARP provides speakers for conference sessions.
• AmeriCorps SeniorscoreStrategic or Co-development PartnerRSVP of Dane County is part of the AmeriCorps Seniors network, a national volunteer program under the Older Americans Act. The organization was awarded AmeriCorps Seniors Program of the Year in 2022. AmeriCorps Seniors provides federal support and framework for the volunteer program.
• City of MadisoncoreStrategic or Co-development PartnerMunicipal funder and partner providing support for RSVP programs. The City of Madison supports transportation initiatives including the Bus Buddy program.
• Wisconsin Department of Health ServicescoreStrategic or Co-development PartnerState government funder supporting RSVP programs through public funding.
• Dane County Department of Human ServicescoreStrategic or Co-development PartnerCounty government funder supporting RSVP programs and initiatives serving Dane County residents.
• Senior PlanetmajorTechnology or IntegrationNational program providing tech skills curriculum for older adults. RSVP hosts Senior Planet tech skills classes at five locations in Dane County, training volunteers to become tech skills trainers.
• Madison Community FoundationmajorStrategic or Co-development PartnerAdministers the Tony Farina Endowment Fund for RSVP, created in 1998. Provides fiduciary services for RSVP's endowment.
• SSM Health St. Mary's HospitalmajorStrategic or Co-development PartnerPartner organization hosting RSVP volunteers at Family Room and various hospital support programs including patient registration and surgical waiting area support.
• Madison Metro TransitmajorStrategic or Co-development PartnerCity bus system partnered with RSVP Bus Buddy program. Madison Metro provides bus passes and route information for Bus Buddy participants learning to use public transportation.
• Area Agency on Aging of Dane CountycoreStrategic or Co-development PartnerGovernment agency providing oversight and support for aging services. The Area Agency on Aging recognizes RSVP volunteers as essential to the network of senior service providers.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Points of Light / HandsOn Network: National volunteer-engagement infrastructure organization (formerly HandsOn Network) that mobilizes volunteers across communities. Directly comparable to RSVP's Community Connections model, which places volunteers with 85+ community organizations.
• VolunteerMatch: Online volunteer-matching platform that connects individuals with nonprofit opportunities nationally. Comparable core function to RSVP's Community Connections matching service, but operates via a digital platform rather than in-person coordinators.
• Cities of Service: Bipartisan nonprofit helping city governments leverage volunteers to address local priorities. Comparable volunteer-engagement infrastructure model to RSVP, though focused on city-level volunteer mobilization rather than older-adult-specific service.
• Idealist: Nonprofit job and volunteer board serving individuals seeking to engage with nonprofits. Comparable to RSVP as a matching intermediary, though Idealist is national and digital while RSVP operates locally with personalized coordinator support.
• Meals on Wheels America: National organization supporting a network of local meal-delivery programs for homebound seniors, using volunteers — directly comparable to RSVP's Home-Delivered Meals program in Dane County. Both rely on volunteer drivers to deliver nutrition and conduct well-being checks.
• Experience Corps (AARP Foundation): AARP Foundation program engaging adults 50+ as tutors and mentors in elementary schools. Highly comparable to RSVP's Foster Grandparents and Intergenerational Programs, which deploy senior volunteers to tutor children in Madison-area schools.

Broad incumbents

• United Way Worldwide: National federation of local United Ways funding community health and human services. United Way Dane County is a stated RSVP partner; broad overlap on community-based funding and volunteer mobilization for nonprofit partners.
• AmeriCorps Seniors: National federal program under which RSVP of Dane County operates, funding and administering multiple senior volunteer streams including RSVP, Foster Grandparent Program, and Senior Companion Program. RSVP is a direct local affiliate within this network.
• AARP Foundation: National nonprofit supporting older adults with programming and advocacy. AARP Wisconsin is a stated RSVP partner; broad overlap on senior-engagement and aging-in-place priorities though AARP operates at much greater scale and scope.
• Senior Corps (federal program): Parent federal program overseeing RSVP, Foster Grandparents, and Senior Companion Programs nationally. RSVP of Dane County operates as a local Senior Corps program, making this the immediate programmatic umbrella peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rsvpofdanecounty8643
• Facebookfacebook.com/RSVPofDaneCounty
• LinkedInlinkedin.com/company/rsvp-of-dane-county-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about RSVP OF DANE COUNTY, INC.