RS Wheel Refurbishment Ltd

What RS Wheel Refurbishment Ltd does

RS Wheel Refurbishment Ltd is a UK-based mobile alloy wheel repair and refurbishment company headquartered in Sheffield. Established formally in 2014 by Sonny Leigh with support from his father Russell (who joined full-time in 2019), the company operates a hybrid service model combining on-site mobile repairs via a fleet of nearly 100 vehicles across five mainland UK regions (Yorkshire, North East, North West, South, and Scotland) with a centralised Sheffield workshop handling complex refurbishments. It serves two primary customer groups - car dealerships and vehicle prep centres, and private vehicle owners including motorhome and caravan owners - via a sales-led GTM with regional directors in each territory and consumer channels including the website, phone, email, and WhatsApp.

Core services include Alloy SMART Repair (small-to-medium area surface repairs with same-day turnaround options), full Powder Coat Refurbishment (12-month warranty), CNC Diamond Cut Refurbishment, alloy welding and straightening, plus adjacent offerings such as tyre supply and fitting with TPMS support, Body Shop Services (panel repairs, full resprays, accident repairs, dent and bumper repairs, motorhome/caravan repairs), brake caliper painting, interior trim restoration (RS Trims), split rim refurbishment, and bespoke custom colour finishes. Distinctive technology infrastructure includes specialised mobile vans equipped with CNC diamond cutting lathes enabling on-site precision machining, an in-house heat-and-electrolysis powder coating facility, and the proprietary RSW-Hub web application allowing trade customers to create jobs, track status in real time, manage quality control approvals, and generate invoices.

The business monetises through transactional one-time service fees with a £10 per-wheel booking deposit and quote-based pricing not publicly disclosed. It is family-owned with no external institutional capital, has grown to over 100 team members including sub-contractors, and reports cumulative volumes of 148,644 alloy repairs, 15,354 cosmetic repairs, and 18,520 invoices as of 2025, with a record monthly throughput achieved in September 2025.

Name

RS Wheel Refurbishment Ltd

Legal name

RS Wheel Refurbishment Ltd

Website

https://rswheels.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

RS Wheel Refurbishment Ltd is a UK family-owned mobile alloy wheel repair firm serving car dealerships, vehicle prep centres, and private owners. It operates nearly 100 vans across 5 mainland UK regions, delivering SMART repairs, diamond cutting, powder coating, and bodywork services on-site and through its Sheffield workshop.

Ownership category

akta.pro rank

Product category

Automotive Wheel Repair Services

NAICS

Automotive Repair and Maintenance (8111), General Automotive Repair (811111), Other Automotive Repair and Maintenance (81119)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Wheel & Rim Repair/Refurbishment (TLAKADAG)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Alloy wheel repair
• Alloy wheel refurbishment
• Mobile vehicle repair
• Powder coating services
• Automotive cosmetic repair

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Alloy Wheel SMART Repairs: On-site quick repair service for small to medium areas of damage such as kerb rash and light scuffs. Budget-friendly approach for improving wheel appearance without full refurbishment cost.
2. Powder Coat Refurbishment: Full comprehensive refurbishment service including wheel stripping, repair, and powder coating. Backed by 12-month warranty. More expensive but longer-lasting solution.
3. Diamond Cut Refurbishment: Premium two-tone effect achieved by powder coating followed by CNC diamond cutting machine precision machining. High-end finish for luxury vehicles.
4. Tyre Services: Tyre supply, fitting, balancing, puncture repairs, and TPMS sensor installation and maintenance services.
5. Body Shop & Cosmetic Services: Panel repairs, full resprays, accident repairs, dent repairs, bumper repairs, motorhome and caravan repairs. Expanded service offering from wheel focus.
6. Caliper Painting: Professional brake caliper painting service in standard colours or bespoke custom colours for aesthetic vehicle enhancement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

RS Wheel Refurbishment Ltd provides mobile and workshop-based alloy wheel repair, refurbishment, and cosmetic vehicle services. Core offerings include Alloy SMART Repair for on-site surface damage, full Alloy Refurbishments (powder coating, diamond cut, split rim, custom colour), structural Repair Services (alloy welding and straightening), Tyre Services, Bodyshop Services (panel repairs, resprays, dent/bumper repairs, accident repairs, motorhome/caravan repairs), and Caliper Painting. Services are delivered through a fleet of nearly 100 mobile vans across five UK regions and a central Sheffield workshop.

Product overview

RS Wheel Refurbishment Ltd operates as a multi-service automotive repair company offering alloy wheel refurbishment and repair as its primary business, supplemented by related vehicle bodywork and cosmetic services. The core offering consists of Alloy SMART Repair (quick on-site surface repairs), Alloy Refurbishments (full powder coat and diamond cut refurbishments), and Repair Services (alloy welding and straightening for structural damage). Additional services include Tyre Services, Bodyshop Services (panel repairs, resprays, accident repairs), and Caliper Painting. The company delivers services through a hybrid model: mobile vans for on-site alloy repairs and cosmetic repairs, and a central Sheffield workshop for complex refurbishments requiring specialized equipment. The RSW-Hub is a proprietary web application enabling trade customers to manage repair jobs, track status, and generate invoices. Services are delivered across five UK regions (Yorkshire, North East, North West, South, Scotland) from the Sheffield headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• RSW-Hub: A custom-built web app for trade customers to create and manage cosmetic repair and wheel jobs in seconds, with real-time tracking and live status updates.

Products and services

• Alloy SMART Repair Quick on-site Small to Medium Area Repair Technique (SMART) for addressing surface damage, kerb rash, and light scuffs on alloy wheels. Includes same-day turnaround option and home visit availability for private customers.
• Alloy Refurbishments Full comprehensive refurbishment service for alloy wheels including stripping, repair, powder coating (heat and electrolysis process for superior finish), and CNC diamond cutting for two-tone finishes. Backed by 12-month warranty. Available in bespoke colours including candy, pearlescent, iridescent, metallic, neon, chrome, and shadow chrome. Specialised refurbishment for split rim wheels.
• Repair Services (Alloy Welding & Straightening) Structural alloy welding to repair cracks and restore wheel integrity, plus wheel straightening to correct buckles, bends, and flat spots caused by pothole damage.
• Tyre Services Tyre supply, fitting, balancing, and puncture repairs with TPMS sensor installation and maintenance services, supporting wheel refurbishment customers.
• Bodyshop Services Comprehensive vehicle body repair services including panel repairs, full resprays, accident repairs, dent repairs, bumper repairs, and motorhome and caravan repairs.
• Caliper Painting Professional brake caliper painting service in standard colours (Red, Yellow, Blue, Silver, White, Black) or bespoke custom colours for vehicle aesthetic enhancement.
• Onsite Cosmetic Repairs Mobile SMART repair services delivered directly to trade customers' premises, including bumper repairs, door panel repairs, touch-ins, mirror cover repairs, and buff & polish.
• Onsite Alloy Repairs Mobile alloy repair service with fully equipped vans providing painted wheel repairs, diamond cut repairs, and CNC diamond cutting on-site at customer locations across the UK.
• RSW-Hub Custom-built web application for trade customers to create and manage cosmetic repair and wheel jobs in seconds, with real-time tracking, live status updates, docket management, quality control checks, invoicing, and reporting.
• RS Trims Interior trim repair services including leather repair, fabric repair, trim repair, seat stitching, full leather clean, and odor removal.

Quantifiable outcome

• 148,644 alloys repaired and counting
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Mission MotorsportminorGTM or Marketing Partner · 1 January 2025RS Wheels supports Mark Jones's Army Motorsport racing programme. Partnership aligned with RS Wheels' commitment to Armed Forces Covenant. Company supports military-focused charity providing passenger rides in race car for injured veterans.
• Army MotorsportminorGTM or Marketing Partner · 1 January 2025RS Wheels sponsors veteran Mark Jones competing in Armed Forces Race Challenge under Army Motorsport banner. Partnership supports veteran's racing career and aligns with company values of commitment, professionalism, and reliability.
• Southpaw Gym (Ryan Rhodes Boxing)minorGTM or Marketing Partner · 7 October 2024RS Wheels sponsors Ryan Rhodes and Southpaw Gym as part of community engagement. Display advertisement featured on front of gym. Represents local community support and brand visibility in Sheffield area.
• St Luke's HospiceminorOthers · 1 January 2024RS Wheels actively fundraises for St Luke's hospice, having raised over £800 from workshop collection tins. Cause is personal to owners Russell and Nick whose mother received care from St Luke's. Company encourages customer donations.

Scale indicators10 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• ATS Euromaster: Major UK tyre, wheel and fleet service provider with a national centre network serving consumers and commercial fleets. Comparable in serving fleet and dealer wheel/tyre needs but at much larger scale and broader scope.
• Kwik Fit: UK-wide automotive service chain offering tyres, MOT, servicing and minor repairs through a national branch network. Adjacent incumbent providing wheel and tyre services to a similar consumer and fleet base but with a broader portfolio and fixed-site model.
• Belron (Autoglass / Carglass): Global automotive glass repair and replacement group with mobile on-site service capability for insurance, fleet and consumer customers. Comparable as a mobile, B2B-leaning vehicle repair incumbent, though focused on glass rather than wheels.

Direct peers

• Revive! Auto Solutions: UK mobile SMART repair provider offering on-site bumper, bodywork and alloy repairs to dealerships, fleets and private customers. Operates an analogous mobile-van field service model with the same trade customer base as RS Wheels.
• The Wheel Specialist: The UK's largest specialist alloy wheel refurbishment network offering diamond cutting, powder coating and SMART repairs across multiple branches. Closest direct competitor to RS Wheels given identical core service set and UK-only geographic focus.
• ChipsAway: Established UK mobile SMART repair franchise network targeting dealerships, fleet and consumer customers with on-site paint and minor bodywork repairs. Highly comparable mobile B2B-plus-consumer model and trade-customer go-to-market.

Others

• LeasePlan UK: Major UK vehicle leasing and fleet management operator with end-of-lease refurbishment and remarketing requirements. Highly relevant as a procurement-side counterpart that drives demand for RS Wheels-style trade refurbishment services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rs-wheels-refurbishment-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RS Wheel Refurbishment Ltd