Ruban Insurance Brokers Inc.

What Ruban Insurance Brokers Inc. does

Ruban Insurance Brokers Inc. is an independent, Manitoba-based insurance brokerage founded in 1988 by John J. Ruban and acquired in 2009 by Josh King, who currently serves as President. The firm operates from a single office at 287 Tache Ave, Winnipeg, with a team of approximately 8 employees and serves both commercial and personal insurance customers exclusively within the Manitoba market. Its stated mission is to deliver risk management services and general insurance programs to medium- and large-sized businesses, professional associations, and non-profit organizations, supplemented by a personal lines book covering homeowners, tenants, and property owners.

The brokerage distributes insurance through direct carrier partnerships with Intact Insurance, Aviva Insurance, Portage Mutual, Wawanesa Mutual, SGI Canada, Travelers Canada, Manitoba Public Insurance, Red River Mutual, Optimum, and Sandbox, plus a cyber insurance partnership with PrivaSure. Its product catalog spans 9 personal insurance lines (home, seasonal residence, condominium, tenant, mobile home, rental property, personal items floaters, watercraft, and a high-value homeowners add-on) and at least 15 specialized commercial verticals including architects and engineers, aviation, builders' risk, non-profit D&O, consultants, finance and accounting professionals, health and beauty professionals, management professionals, media professionals, personal trainers, pharmacists, photographers, yoga instructors, and cyber liability. Distribution occurs via a traditional broker-assisted sales motion (in-person, phone, email, contact form) alongside an online self-serve quote-and-buy portal for niche micro-business verticals at entry pricing of $18.15/month per policy.

The firm earns revenue through standard insurance brokerage commissions from carrier partners, with no public revenue disclosure. There are no proprietary technology platforms, no AI/ML capabilities, no API or SDK offerings, and no documented integrations, patents, or funding events. Differentiation rests on multi-carrier market access, 36 years of regional brand recognition, certified broker expertise (CIP, CRM, CAIB), and vertical-specific product specialization — particularly in higher-premium niches such as aviation and cyber insurance.

Name

Ruban Insurance Brokers Inc.

Legal name

Ruban Insurance Brokers Inc.

Website

https://rubaninsurance.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruban Insurance Brokers Inc. is an independent Manitoba-based insurance brokerage (founded 1988) with 8 employees that distributes personal and commercial insurance across 15+ specialized verticals via multi-carrier partnerships with Intact, Aviva, Wawanesa, and others.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Commercial insurance brokerage
• Professional liability insurance
• Business insurance programs
• Personal property insurance
• Independent insurance broker

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, Ruban Insurance earns commissions from insurance carriers for placing business. They work with multiple insurers including Intact Insurance, Aviva Insurance, Portage Mutual Insurance, Wawanesa Mutual Insurance, SGI Canada, Travelers Canada, MPI, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ruban Insurance Brokers is an independent general insurance brokerage that places tailored commercial and personal insurance policies on behalf of clients by accessing multiple Canadian carriers (Intact, Aviva, Wawanesa, SGI, Travelers, Portage Mutual, MPI, Red River Mutual, Optimum, Sandbox). It serves medium- and large-sized businesses and professional associations across Manitoba with specialized coverage in verticals such as architects & engineers, aviation, pharmacists, consultants, fitness/yoga, media, and non-profits, and offers personal lines including home, tenant, condo, seasonal residence, mobile home, rental property, and watercraft insurance.

Product overview

Ruban Insurance Brokers Inc. is an independent insurance brokerage founded in 1988, offering a comprehensive portfolio of personal and business insurance products. The company provides personal insurance products including Home Insurance, Seasonal Residence Insurance, Condominium Unit Owners Insurance, Tenant Insurance, Mobile Home Insurance, Rental Property Insurance, Personal Items Floaters, and Personal Watercraft Insurance, along with a High Valued Homeowners add-on product. For business clients, the company offers specialized coverage across multiple industry verticals including Architects & Engineers Insurance, Aviation Insurance, Bonding Services, Builder's Risk Insurance, Non Profits Insurance, Consultants Insurance, Finance & Business Professionals Insurance, Health & Beauty Insurance, Management Professionals Insurance, Media Professionals (Tech) Insurance, Personal Trainers & Fitness Instructors Insurance, Pharmacists Insurance, Photographers Insurance, Yoga Instructors Insurance, and PrivaSure Cyber Insurance. The company operates primarily in Manitoba serving medium- and large-sized businesses and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Architects & Engineers Insurance Professional liability and related insurance coverage tailored for architectural, engineering, structural, environmental, land surveying, and landscape architectural firms.
• Aviation Insurance Comprehensive insurance coverage for business jets, fixed base operators, airports, aviation product manufacturers, general aviation, corporate fleets, airlines, helicopters, and related services.
• Bonding Services Financial instruments including bid, indemnity, payment, and license bonds that guarantee performance and protect against financial harm.
• Builder's Risk Insurance Property loss protection for buildings and structures under construction, available for owners and general contractors.
• Non Profits Insurance Directors and Officers liability coverage for nonprofit organizations, including associations, chambers of commerce, foundations, societies, community centres, and counseling services.
• Consultants Insurance Professional liability and general liability coverage for various types of consultants including business, management, marketing, HR, and training consultants, available online from $18.15/month.
• Finance & Business Professionals Insurance Coverage for finance, accounting, and business professionals including accountants, bookkeepers, tax preparers, and regulatory reporting services, available online from $18.15/month.
• Health & Beauty Insurance Insurance coverage for health, beauty, and fitness professionals including therapists, yoga instructors, personal trainers, barbers, and hairstylists.
• Management Professionals Insurance Professional liability and commercial general liability coverage for management professionals and business consultants, available online from $18.15/month.
• Media Professionals (Tech) Insurance Insurance coverage for media professionals including advertising services, brand consultants, copy writers, editors, graphic designers, marketing consultants, and web designers, available online from $18.15/month.
• Personal Trainers & Fitness Instructors Insurance Professional liability coverage for personal trainers, fitness instructors, group fitness trainers, and wellness professionals.
• Pharmacists Insurance Comprehensive insurance packages covering all insurable exposures of pharmacies, with special discounts for homeowners and other personal lines.
• Photographers Insurance Professional liability, general liability, equipment coverage, and cyber liability insurance for photographers and videographers, available online from $18.15/month.
• Yoga Instructors Insurance Professional liability insurance for yoga instructors and teachers covering various yoga styles and practices, available online from $18.15/month.
• PrivaSure Cyber Insurance Data privacy and network security insurance policy featuring enhanced liability coverage, comprehensive breach response, regulatory action defense, crisis management expenses, and fraud prevention services.
• Home Insurance Residential insurance coverage for homeowners protecting their property and personal possessions.
• Seasonal Residence Insurance Insurance coverage for seasonal or secondary residences such as cottages and vacation homes.
• Condominium Unit Owners Insurance Coverage specifically designed for condominium unit owners to protect their unit and belongings.
• Tenant Insurance Insurance coverage for renters protecting their personal belongings and liability as a tenant.
• Mobile Home Insurance Specialized coverage for mobile or manufactured homes.
• Rental Property Insurance Insurance coverage for owners of rental properties to protect their investment.
• Personal Items Floaters Coverage for high-value personal items such as jewellery, furs, and fine arts.
• Personal Watercraft Insurance Insurance coverage for personal watercraft including boats and jet skis.
• High Valued Homeowners Products Premium insurance package offering sewer back-up coverage, replacement cost coverage, and higher limits for jewellery and fine arts.

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Intact InsurancecoreOthersInsurance carrier partner offering direct bill policy payments through their online portal for Ruban Insurance clients in Manitoba.
• Aviva InsurancecoreOthersInsurance carrier partner offering direct bill policy payments and claims reporting for Ruban Insurance clients.
• Portage Mutual InsurancecoreOthersManitoba-based mutual insurance company partner offering policy payments and claims services for Ruban Insurance clients.
• Wawanesa Mutual InsurancecoreOthersWestern Canadian mutual insurance company partner offering policy payments and claims reporting.
• SGI CanadacoreOthersSaskatchewan-based insurance partner offering auto and property insurance with online payment options.
• Travelers CanadacoreOthersMajor insurance carrier partner offering claims reporting services for Ruban Insurance commercial clients.
• MPI (Manitoba Public Insurance)coreOthersManitoba Crown corporation providing auto insurance with special risk extension division claims support.
• Red River MutualsupportingOthersRegional mutual insurance company offering online payment options for policyholders.
• Optimum InsurancesupportingOthersInsurance carrier partner offering online payment services for Manitoba policyholders.
• SandboxsupportingOthersInsurance company partner offering online payment portal for policyholders.
• Canadian Claims Services Inc.coreOthersAuthorized claims adjuster providing after-hours claims reporting services for Ruban Insurance clients.
• PrivaSure (Cyber Insurance)coreOthersPrivaSure data privacy and network security insurance policy offered through the brokerage, featuring enhanced liability coverage, breach response, and service provider resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Marsh Canada: Large global broker with major Canadian operations offering commercial risk, specialty, and reinsurance. A broad incumbent competitor for Ruban's larger commercial and specialty clients in Manitoba.
• Aon Canada: Global insurance brokerage with Canadian presence providing commercial risk management, specialty coverage, and consulting. Broad incumbent competitor for mid-market and enterprise commercial placements that Ruban also targets.

Others

• Intact Financial Corporation: Canada's largest P&C insurer and Ruban's largest carrier partner. Adjacent rather than directly competitive; relevant as both a primary carrier and a direct-to-consumer competitor pursuing digital channels that may compress Ruban's commissions.

Direct peers

• Westland Insurance: Western Canadian independent insurance brokerage with a strong presence in Manitoba and Western provinces. Directly comparable as a regional multi-line independent broker offering both personal and commercial specialty products through local offices.
• BrokerLink: One of Canada's largest independent insurance brokerages with hundreds of branches across multiple provinces. Directly comparable as an independent multi-line broker serving personal and commercial clients through dedicated account executives; differs from Ruban primarily in scale and geographic reach.
• CapriCMW Insurance Services: Canadian independent insurance brokerage offering personal, commercial, and specialty coverage. Directly comparable as a mid-sized Canadian independent broker with multi-line offerings and specialty vertical expertise.
• BFL Canada: Canadian specialty commercial insurance brokerage focused on complex commercial risks. Comparable to Ruban's specialty business lines (architects, aviation, cyber, builder's risk); differs in scale and national reach.
• Jones DesLauriers Insurance (JDA): Canadian independent insurance brokerage providing commercial, personal, and specialty products. Directly comparable as a Canadian independent broker with specialty expertise and a similar multi-carrier distribution model.

Emerging players

• APOLLO Insurance: Canadian digital insurance platform offering online quote-and-buy for personal and commercial lines. Comparable to Ruban's self-serve professional liability portal but serves broader consumer and SMB segments digitally.
• Pathpoint: Online commercial insurance marketplace connecting brokers and carriers digitally. Emerging competitor to traditional independent brokerages like Ruban for SMB and specialty commercial placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ruban-insurance-brokers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruban Insurance Brokers Inc.