China United Rubber Corporation

What China United Rubber Corporation does

China United Rubber Corporation (中联橡胶股份有限公司) is a Beijing-headquartered, privately held exhibition organizer focused exclusively on the global rubber industry. The company was established in the 1990s and has operated RubberTech China, the International Exhibition on Rubber Technology, since 1998, with the 2026 edition being the 24th. The flagship event is held at the Shanghai New International Expo Center and aggregates the full rubber value chain under one roof — rubber machinery, chemicals, raw materials, thermoplastic elastomers, tire and non-tire products, and rubber recycling — drawing 1,000+ exhibitors from approximately 30 countries and 50,000+ professional visitors from 100+ countries across 73,000+ square meters of exhibition space.

CURC monetizes the platform through three primary streams: exhibition booth rental fees paid by manufacturers and suppliers, sponsorship and advertising packages sold around the show, and a year-round media promotion services portfolio that includes the official website news center, RubberTech Weekly and E-News electronic newsletters, an Exhibits Preview publication, and a Show Daily newspaper during exhibition days. The go-to-market motion is event-driven: a direct sales team in Beijing acquires exhibitors via phone, email, and on-site outreach at the Shanghai venue, supplemented by overseas representation partnerships.

Beyond the flagship Chinese exhibition, CURC has extended the RubberTech brand internationally, co-organizing Asia Rubber Expo / RubberTech India with AAKAR Exhibition Company, the Global Rubber, Latex & Tire Expo (GRTE) in Thailand with TechnoBiz Communications, and RubberTech Vietnam, while also acting as a distribution partner for additional international rubber exhibitions. The company is institutionally anchored by a global strategic partnership with the China Rubber Industry Association and supported by the China Petroleum and Chemical Industry Federation, CCPIT Sub-council of Chemical Industry, and regional industry associations, which together provide exhibitor pipelines and official endorsement.

Name

China United Rubber Corporation

Legal name

China United Rubber Corporation

Website

https://rubbertech-expo.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

China United Rubber Corporation is a Beijing-based private exhibition organizer operating RubberTech China, the leading international rubber technology trade show since 1998, plus overseas events in Vietnam, India, and Thailand, serving the global rubber industry supply chain.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Others

Revenue model

1. Exhibition Booth Fees: Revenue generated from selling exhibition booth space to exhibitors in the rubber technology industry
2. Sponsorship and Advertising: Sponsorship packages and advertising opportunities within the exhibition venue and promotional materials
3. Media Promotion Services: Paid promotional services including website news center placement, E-News distribution, exhibitor previews, and show daily newspaper advertisements

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

China United Rubber Corporation (中联橡胶股份有限公司) organizes international rubber technology exhibitions, principally the annual RubberTech China trade show held in Shanghai. The company sells exhibition booth space, sponsorship and advertising packages, online exhibitor registration services, and runs media promotion vehicles (E-News newsletters, Show Daily newspaper) along with concurrent technical forums. It also operates and represents overseas RubberTech series exhibitions in Vietnam, India, and Thailand.

Product overview

China United Rubber Corporation operates as an exhibition organizer offering a portfolio of trade show services centered around RubberTech China, the leading international rubber technology exhibition. The core offering is the annual RubberTech China exhibition (now in its 24th edition), which serves as a comprehensive platform for the rubber industry covering machinery, chemicals, raw materials, and finished products. Supporting services include an online exhibitor platform for booth registration and promotion, media promotion services (newsletters, news center, show daily), and concurrent technical forums. The company also organizes overseas exhibitions in Vietnam, India, and Thailand, expanding its reach in the Southeast Asian rubber market.

Differentiator

Problem solved

Functional benefit

Products and services

• RubberTech China Exhibition
• Exhibitor Services Platform
• Media Promotion Services
• Overseas Exhibition Services
• E-News Electronic Journal
• Concurrent Event Forums

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• China Rubber Industry AssociationcoreStrategic or Co-development PartnerGlobal strategic partnership for RubberTech China exhibitions. China Rubber Industry Association serves as the global partner, supporting and endorsing the exhibition series.
• TechnoBiz Communications Co., Ltd.coreStrategic or Co-development PartnerJoint organizer of the Global Rubber, Latex & Tire Expo (GRTE) in Thailand. Co-organized 5th Edition of GRTE 2021 with China United Rubber Corporation.
• AAKAR Exhibition CompanycoreStrategic or Co-development PartnerJoint organizer of Asia Rubber Expo & RubberTech India exhibitions, held at Chennai Trade Center in India.
• China Petroleum and Chemical Industry FederationmajorStrategic or Co-development PartnerSupporting organization for RubberTech China exhibitions, part of the 'China Petroleum and Chemical Rubber Industry Week' event cluster.
• CCPIT Sub-council of Chemical IndustrymajorStrategic or Co-development PartnerSupporting organization providing backing for exhibition legitimacy and industry representation.
• Taiwan Rubber & Elastomer Industries AssociationsupportingStrategic or Co-development PartnerRegional supporting organization representing Taiwanese rubber and elastomer manufacturers participating in RubberTech China.
• PICO IES GROUP (CHINA) CO. LTDsupportingImplementation/ SI/ Consulting PartnerOfficial standfitting contractor providing exhibition booth construction and setup services at RubberTech China exhibitions.
• Expotransworld Ltd. Hong KongsupportingChannel Partner/ Reseller/ DistributorOfficial freight forwarder providing logistics and shipping services for exhibition materials and freight handling.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets (Informa PLC): Global B2B exhibitions group running dozens of industrial trade shows including rubber, tire, and plastics events. Comparable as a large incumbent trade show organizer whose portfolio overlaps the rubber industry value chain served by CURC.
• RX Global (Reed Exhibitions): Major global exhibition organizer with industrial and manufacturing events. Comparable as a broad incumbent that competes for rubber and tire industry exhibitor share at international venues.
• Messe Frankfurt: Global trade fair organizer with broad industrial portfolio. Comparable as a large incumbent operating international exhibitions, including events serving plastics, rubber, and automotive supply chains.
• Koelnmesse: Major European trade fair organizer hosting industrial exhibitions. Comparable as a broad incumbent with international exhibitions that draw the same kind of rubber and tire industry exhibitor base as RubberTech China.
• Messe Düsseldorf: Organizer of K — The World's No.1 Trade Fair for Plastics and Rubber, the global benchmark in the industry directly served by CURC's RubberTech China. Highly comparable on category focus and international exhibition model.
• UBM (Informa): Global B2B events company (now part of Informa) running industrial and technology exhibitions. Comparable as a broad incumbent exhibition operator with overlapping end-markets in industrial and manufacturing sectors.

Others

• PICO Group: Global exhibition services contractor that is CURC's official standfitting partner at RubberTech China. Comparable as a closely tied ecosystem participant — an enabling vendor rather than direct exhibition competitor.

Regional players

• Messe Essen: German trade fair organizer hosting industrial exhibitions. Comparable in business model as an exhibition organizer, though primarily serving a different (European) geography than CURC's Asian focus.

Direct peers

• TechnoBiz Communications Co., Ltd. Co-organizer with CURC of the Global Rubber, Latex & Tire Expo in Thailand. A direct peer running rubber-industry exhibitions in Southeast Asia, competing for the same exhibitor base in the regional Thai market.
• AAKAR Exhibition Company: Co-organizer with CURC of Asia Rubber Expo and RubberTech India. Direct peer operating rubber industry exhibitions in the Indian market, competing for similar exhibitor and visitor audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%AD%E8%81%94%E6%A9%A1%E8%83%B6%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China United Rubber Corporation