Kerala state Rubber Co-operative Limited: RUBCO

Name

Kerala state Rubber Co-operative Limited: RUBCO

Legal name

Kerala state Rubber Co-operative Limited

Website

https://rubcogroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diversified Consumer Products Manufacturing

NAICS

Rubber Product Manufacturing (3262), All Other Rubber Product Manufacturing (326299), Plastics and Rubber Products Manufacturing (326)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro industry

PRIMARYIMANAJAB

Specialty Rubber Compounds (FKM, HNBR, NBR, Silicone, CR)

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Rubber Compounding & Mixing

SECONDARYAFAKAEAJ

Edible Oil Packaging, Bottling & Private Label Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

Keywords

• Rubber mattress manufacturing
• Rubber footwear products
• Rubber wood furniture
• Virgin coconut oil
• Cooperative manufacturing

Headquarters

HQ city

Kannur

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Mattresses: Sale of rubberized coir mattresses, latex foam mattresses, and spring mattresses under brands including Naturala, Neo-Spine Relief, IRIS, ONYX, Sapphire, and Safal. Products sold through retail stores and e-commerce.
2. Product Sales - Furniture: Sale of solid treated rubber wood furniture including cots, sofas, dining sets, chairs, tables, shelves, and chests. Products sold through showrooms and dealers.
3. Product Sales - Footwear: Sale of rubber hawai chappals, sandals, and PU footwear under brands including Rainbow, Power Grip, Style, and AQU. Annual production capacity of 3.6 million pairs.
4. Product Sales - Coconut Oil: Sale of Virgin Coconut Oil (Nutri-Ko brand) and conventional copra-based coconut oil (Rubco Natural brand). Distributed through retail network across Kerala.
5. Product Sales - Beauty Products: Sale of beauty and personal care products including Rubco Glamly Herbal Hydrating Night Cream. New product category under Glamly brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

RUBCO is a state-promoted cooperative conglomerate that manufactures and sells a diversified portfolio of rubber-based consumer and industrial products. Its core offerings include rubberized coir and natural latex mattresses, solid rubber wood furniture, rubber Hawai chappals and PU footwear, virgin coconut oil and copra-based coconut oil, and industrial products such as rubber compounds and pre-cured tread rubber. Products are sold under proprietary brands including Naturala, Neo-Spine Relief, RubWood, Rubco Hawai, Nutri-Ko, and Glamly through company-owned showrooms, authorised dealers, and e-commerce.

Product overview

Kerala State Rubber Co-operative Limited (RUBCO) is a diversified industrial conglomerate operating in the cooperative sector since 1997. The company offers a multi-category product portfolio spanning Sleeping Systems (mattresses including Naturala latex, Neo-Spine orthopedic, IRIS, ONYX, Sapphire, Safal, and Spring Nova spring mattresses), Furniture (RubWood brand cots, sofas, dining tables, chairs, bookshelves made from treated rubber wood), Footwear (Rubco Rainbow, Power Grip, Style, AQU, and Hawai chappals using natural/synthetic rubber), Food & Personal Care (Nutri-ko Virgin Coconut Oil, Rubco Natural copra oil, Glamly herbal skincare), and Industrial Products (rubber compounds, pre-cured tread rubber, panel boards). The products are manufactured through eight subsidiary companies utilizing technologies from Malaysia, Australia, Austria, and UK, with distribution through owned showrooms and dealer network across India.

Differentiator

Problem solved

Functional benefit

Brands

• Rubco Hawai: Rubber-based footwear brand including Hawai Chappals and PU Sandals for gents, ladies, and children with production capacity of 3.6 million pairs per annum
• Nutri-Ko
• Rubco Natural
• Naturala
• Neo-Spine Relief
• RubWood

Products and services

• Rubco Naturala Mattress Premium 100% natural rubber latex mattress featuring high GSM cotton fabric and medium soft pin core natural latex foam, available in 6 to 10 inch thickness with 10-year warranty on the Naturala 400 variant.
• Rubco Neo-Spine Relief Mattress Orthopedic high-density mattress combining VFO technology rubberized coir with bonded foam, designed to provide firm yet soft support for spine health across all sleeping postures. Available in 100, 200, 300, and 400 variants with 3-5 years warranty.
• Rubco IRIS Mattress

Quantifiable outcome

• 3.6 million pairs of footwear produced annually
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ANERT (Agency for Non-conventional Energy and Rural Technology)minorStrategic or Co-development Partner · 1 January 2021MOU signed for establishing Solar Plant at Rubco. 350 KW solar plant inaugurated at Rubco Furniture Factory in 2022.
• Kokonut Pacific Pty. Ltd. (Australia)coreTechnology or Integration · 1 January 2003Technical collaboration for Virgin Coconut Oil production using DME (Direct Micro Expelling) technology. Kokonut Pacific Australia invented the DME technology for producing Virgin Coconut Oil, which Rubco adopted for its Nutri-Ko product line.
• Hi-tech Setters (Malaysia)coreTechnology or Integration · 1 January 1999Technology collaboration for manufacture of Ultra Light Weight footwear. Malaysian technology used in Rubco's footwear manufacturing factory opened in 1999.
• Long Huat Berhad (Malaysia)coreTechnology or Integration · 1 January 1999Technical collaboration for processing of Rubber Wood and furniture manufacturing. Rubco's furniture factory is Asia's biggest rubber wood factory based on this partnership.
• Central Food Technological Research Institute (CFTRI), MysorecoreTechnology or IntegrationProduct testing and certification. Virgin Coconut Oil tested and certified at CFTRI, a premier associate laboratory of India's Council of Scientific and Industrial Research (CSIR).
• DOA (Austria)coreTechnology or IntegrationMachinery and technology supply for rubberized coir mattress manufacturing. DOA sheet forming machine produces uniform density Vertical Fibre Oriented sheets.
• Farrel Ltd, UKcoreTechnology or IntegrationF 270 Banbury Mixer supplied for rubber compound mixing plant. Advanced mixer with 2000 Hp variable drive motor capable of running at 0-60 RPM.
• Chronos Richardson (Zeppelin, UK)coreTechnology or IntegrationComputerized auto feed system for polymer, carbon, oil and chemicals feeding in rubber compound mixing process.

Scale indicators14 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• MRF Limited: India's largest tyre and rubber products conglomerate; comparable in scale and rubber processing capabilities, particularly to RUBCO's rubber compound mixing and tread rubber operations serving the tyre industry.
• Apollo Tyres: Major Indian tyre manufacturer with significant rubber compound mixing capabilities and international export presence; comparable to RUBCO's industrial rubber compound and tread rubber operations serving tyre customers.

Direct peers

• Manorama Industries: Indian manufacturer of coconut-based specialty fats and edible oils; comparable to RUBCO's virgin coconut oil production capacity and Kerala coconut supply chain integration.
• Action Shoes (Action Footwear): Indian EVA and rubber footwear manufacturer producing hawai chappals and PU footwear; directly comparable to RUBCo's Hawai Chappal, Rainbow, and Power Grip rubber footwear product range at similar price points.
• KLF Nirmal Industries: Leading Indian coconut oil and coconut-based products company; directly comparable to RUBCO's Nutri-Ko virgin coconut oil and Rubco Natural copra-based coconut oil product lines.
• Kurl-on (Kurlon Ltd): One of India's largest mattress manufacturers (rubberized coir, foam, spring mattresses), directly comparable to RUBCO's Naturala, Neo-Spine, IRIS, ONYX, Sapphire, and Safal mattress lines in product, channel, and target consumer.
• Paragon Footwears: Major Indian rubber/EVA footwear manufacturer (slippers, sandals); directly comparable to RUBCO's Hawai Chappal, Rainbow, Power Grip, Style, and AQU footwear ranges in product, target market, and manufacturing approach.
• Centuary Mattresses (Centuary Fibre Plates): Indian rubberized coir and mattress manufacturer with comparable manufacturing footprint and product mix to RUBCO's rubberised coir mattress factory and coir-based mattress brands.
• Sheela Foam (Sleepwell): Pan-India mattress and comfort products company with extensive dealer network; competes directly with RUBCO's mattress portfolio across price points and uses similar rubberized coir and foam construction.

Emerging players

• Amul (GCMMF): India's largest cooperative-sector FMCG conglomerate; structurally comparable to RUBCO as a multi-category, government-affiliated cooperative spanning consumer goods, though operating in dairy rather than rubber. Illustrative of the cooperative-conglomerate model RUBCO embodies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rubcogroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerala state Rubber Co-operative Limited: RUBCO