Name

Rubrica Digital

Legal name

Rubrica Certificado Digital Ltda

Website

https://rubricadigital.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Certificate Services

akta.pro primary industry

Single Sign-On (SSO) & Federation (BPAMAEAF)

Keywords

• Digital certificate issuance
• ICP-Brasil certificates
• Electronic signature services
• Digital identity certificates
• Fiscal compliance certificates

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Certificate Sales: One-time license sales of ICP-Brasil digital certificates in various formats (e-CPF A1, e-CNPJ A1, A3 Token/Card, A3 Cloud). Certificates have validity periods of 12 months (A1) or up to 3 years (A3). Revenue is generated per certificate issued with post-emission support included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rubrica Digital is an ICP-Brasil authorized Registration Authority that issues Brazilian digital certificates (e-CPF for individuals and e-CNPJ for legal entities) in A1 file-based, A3 token/card, and A3 cloud formats. The company combines human-assisted WhatsApp-based triage, ITI-homologated video conference identity validation, and guided installation support to deliver legally valid certificates nationwide from its Brasília headquarters.

Product overview

Rubrica Digital is an ICP-Brasil authorized registration authority offering digital certificate issuance and management services in Brazil. The core portfolio comprises e-CPF (individual digital identity) and e-CNPJ (company digital identity) products, each available in three formats: A1 (computer-stored file with 12-month validity), A3 (physical token or card with up to 3-year validity), and A3 em Nuvem (cloud-based certificate accessible via mobile). The company serves individuals, companies, MEI (micro-entrepreneurs), and accounting firms through human WhatsApp support, video conference validation, and guided installation. The product line centers on enabling legal-valid digital signatures, government portal access, and electronic fiscal document issuance.

Differentiator

Problem solved

Functional benefit

Products and services

• e-CPF A1 Digital identity certificate for Brazilian individuals enabling electronic document signing with legal validity, access to Receita Federal's e-CAC portal, IRPF filings, PJe court systems, and gov.br Gold-level authentication. File-based format installed on computer with 12-month validity.
• e-CNPJ A1 Digital identity certificate for legal entities enabling companies to issue electronic invoices (NF-e, NFS-e), access Receita Federal's e-CAC, transmit fiscal obligations (SPED, e-Social, FGTS Digital), and sign documents on behalf of the company with legal validity. File-based format with 12-month validity, ideal for MEI, ME and larger companies.
• A3 Token / Cartão Digital certificate stored on physical cryptographic media (USB token or smart card) with validity up to 3 years. Designed for users needing mobility, court filings, or specific environments requiring hardware-based certificate storage. Recommended on a case-by-case basis.
• A3 em Nuvem Cloud-based digital certificate accessed via mobile phone through Syngular Sync platform, offering signature mobility without physical media. Ideal for remote workers who need to sign documents from anywhere with up to 3-year validity. Requires triage before purchase.

Quantifiable outcome

• Average 24 hours from process start to certificate functioning
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Syngular SynccoreTechnology or IntegrationCloud platform partner for A3 Cloud certificate storage and mobile signing authorization. Syngular Sync enables customers to sign documents via smartphone without physical media (token/card), providing mobility for remote workers and professionals who sign on-the-go.
• SolutisupportingTechnology or IntegrationOfficial image provider for product photography depicting typical use cases of e-CPF and e-CNPJ certificates. Visual marketing content showing individuals using certificates in professional settings.
• ICP-Brasil / ITIcoreStrategic or Co-development PartnerRegulatory partnership as officially authorized Registration Authority under Brazil's ICP-Brasil digital certificate infrastructure governed by ITI (Instituto Nacional de Tecnologia da Informação). Required certification for legal validity of issued certificates.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Valid Certificadora: Major Brazilian digital certificate authority, part of Valid Soluções with broader identity, payment, and security offerings. Provides the same e-CPF/e-CNPJ products as Rubrica under ICP-Brasil but operates as a much larger, multi-product incumbent.
• Serasa Experian (Certificados Digitais): Serasa's digital certificate division issues ICP-Brasil certificates (e-CPF, e-CNPJ) leveraging Serasa's dominant credit-bureau brand and large installed customer base. Directly comparable product category with substantial incumbency and cross-sell advantages Rubrica lacks.
• Certisign: Brazil's largest digital certificate authority, issuing e-CPF, e-CNPJ and NF-e certificates under ICP-Brasil since 1997. Directly comparable in product/category to Rubrica, but at vastly greater scale, with corporate accounts, broader brand recognition, and a much larger sales infrastructure.

Others

• AC Fenacor: Autoridade Certificadora linked to Brazil's insurance broker federation (Fenacor), issuing ICP-Brasil certificates to a specific professional segment. Comparable in regulatory category but with a tightly defined vertical customer base.

Direct peers

• Soluti: Mid-sized Brazilian ICP-Brasil authorized Registration Authority offering e-CPF, e-CNPJ, A1 and A3 certificates with similar channel mix. Notably a current partner of Rubrica (provides official imagery), operating in the same regulatory niche with overlapping customer segments.
• TrustSign: Brazilian ICP-Brasil authorized Registration Authority offering A1 and A3 certificates to individuals and businesses. Comparable in scale and product offering to Rubrica, with a similar online-led issuance model.
• Safeweb (AC Safeweb): Smaller-to-mid sized Brazilian ICP-Brasil Registration Authority offering e-CPF and e-CNPJ certificates with a comparable focus on online issuance and SMB/individual customers. Operates in the same niche and customer segments as Rubrica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rubricadigital
• Instagraminstagram.com/rubrica.digital
• LinkedInlinkedin.com/company/rubrica-digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubrica Digital