Ruchers de Sarah

What Ruchers de Sarah does

Ruchers de Sarah is a French organic beekeeping company founded in 2005 and headquartered in Salleboeuf, Gironde, in the Nouvelle-Aquitaine region. The company operates as both a beekeeper-harvester and a distributor of certified BIO (EU organic, FR-BIO-01/ECOCERT) honey and bee-derived products. Its own apiary production is located in Gironde, and it has assembled a network of responsible beekeepers across Gironde, the Mediterranean basin, and the Pyrenees to source diverse monofloral and wildflower honey varietals (acacia, chestnut, linden, thyme, rosemary, lavender, eucalyptus, garrigue, buckthorn, oak honeydew). The product catalog spans approximately 35+ SKUs organized into four lines: single-origin honeys, "Trésors de la Ruche" (royal jelly, propolis tinctures and syrups, pollen), proprietary "Miels de Cure" therapeutic blends combining bee products with superfoods (maca, guarana, acérola, ginger, turmeric, cinnamon), and ancillary products (beeswax candles, beeswax foundation sheets, honey soap, disinfectant). Founder Jean-Marie Michel has led product formulation and hive treasure specialization since 2006.

The company sells through a multi-channel model combining direct-to-consumer (DTC) e-commerce on its Squarespace storefront with home delivery across France and Europe, an appointment-only physical store (La Miellerie) at the Salleboeuf headquarters, weekly presence at three Bordeaux-area farmers markets (Blanquefort, Talence Forum, Talence Thouars), and wholesale distribution to an established network of independent organic and natural retailers across Nouvelle-Aquitaine (SOBIO at multiple locations, Solenbio, La Vie Claire, Super U Camblanes, Marché des Délices Bio, l'Eau Vive, SKOFAS, Boulangerie Sow). Pricing is unit-based, with euros ranging roughly €2.90–€29.50 per SKU, supported by promotional volume discounts (5% off orders ≥€60, 15% off orders ≥€100) and free shipping on orders ≥€80. Customer segments include health-conscious consumers seeking natural wellness products, independent organic retailers, gift and artisan food enthusiasts, and artisan food professionals. Marketing is primarily content-driven (Blog Apiculture, detailed product education) with no disclosed paid advertising.

The company is privately held and founder-owned, with no external investors, no funding rounds, and no subsidiaries. It operates with 5 employees and has not disclosed revenue. Distribution expansion, content marketing development, and continued product line extension represent the principal growth levers visible in the data.

Name

Ruchers de Sarah

Legal name

Ruchers de Sarah

Website

https://ruchersdesarah.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruchers de Sarah is a French organic (BIO-certified) beekeeper and specialty honey producer founded in 2005, operating from Gironde with 5 employees. It sells 35+ SKUs of single-origin honeys, therapeutic blends, and bee-derived supplements directly via e-commerce, on-site retail, farmers markets, and a regional organic wholesaler network.

Ownership category

akta.pro rank

Product category

Organic Honey and Bee Products

NAICS

Apiculture (112910), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industries

Organic Apiculture (Beekeeping) (AFAEAMAG), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Royal Jelly Production (AFAEAHAC), Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

Keywords

• Organic honey production
• Beekeeping apiary products
• Monofloral honey varietals
• Therapeutic honey blends
• Bee-derived supplements

Headquarters

HQ city

Salleboeuf

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce and Direct Retail Sales: The company sells its full product range directly to consumers via its Squarespace e-commerce website and its physical store (La Miellerie) in Sallebœuf, open by appointment Monday through Sunday. Consumers can browse and purchase honey, pollen, royal jelly, propolis, beeswax products, and specialty blends online with home delivery across France and Europe.
2. Farmers Market Sales: Les Ruchers de Sarah maintains a presence at local weekly farmers markets (Marché de Blanquefort on Saturday mornings, Marché Talence Forum on Wednesday mornings, Marché Talence Thouars on Sunday mornings), selling directly to walk-in consumers.
3. Wholesale/Distribution to Natural Retailers: The company supplies an extensive network of independent organic and natural food retailers (SOBIO, Solenbio, La Vie Claire, Super U Camblanes, Marché des Délices Bio, Boulangerie Sow, l'Eau Vive, SKOFAS) across Nouvelle-Aquitaine and France with its full product range. This B2B channel represents bulk wholesale orders.
4. Gift Cards: The company offers gift cards (Cartes Cadeaux) for purchase, allowing buyers to gift honey and bee products to others, providing an additional revenue stream and customer acquisition pathway.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels4 records

Core offering

Ruchers de Sarah produces and sells an organic (BIO-certified) range of honeys, therapeutic honey blends, and hive treasures (royal jelly, pollen, propolis, beeswax products) under its own Les Ruchers de Sarah brand. The company operates its own apiaries in Gironde and curates rare monofloral honeys from a network of responsible beekeepers across Gironde, the Mediterranean basin, and the Pyrenees, selling directly to consumers through e-commerce, a physical shop (La Miellerie), and farmers markets, and wholesaling to independent organic retailers across France.

Product overview

Ruchers de Sarah is an organic beekeeping and honey distribution company based in Gironde, France, operating since 2005. The product portfolio comprises a diverse range of bee products organized across four main categories: (1) Les Trésors de la Ruche (Hive Treasures) featuring royal jelly, propolis tinctures and syrups, pollen, and honey-propolis combinations; (2) Nectars de Fleurs (Flower Nectars) offering single-origin monofloral honeys including acacia, chestnut, linden, thyme, rosemary, lavender, eucalyptus, citrus, garrigue, buckthorn, and oak honeydew; (3) Nos Miels de Cure (Remedy Honeys) featuring fortified honey preparations enriched with therapeutic ingredients such as royal jelly, propolis, ginger, turmeric, cinnamon, maca, guarana, and acérola; and (4) Utility products including beeswax candles, beeswax foundation sheets, and organic honey soaps. The company sells directly to consumers via e-commerce and physical stores, and distributes through organic retail partners across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Monofloral and Wildflower Honeys (BIO) A range of single-origin organic honeys produced from the company's own Gironde apiaries and from a curated network of responsible beekeepers across the Mediterranean basin and Pyrenees. Varietals include Acacia, Bourdaine (buckthorn), Eucalyptus, Garrigue, Lavande Sauvage (wild lavender), Tilleul (linden), Romarin (rosemary), Châtaignier (chestnut), Thym (thyme), Citronnier (citrus), Miellat de Chêne Vert (green oak honeydew), Miel noir de fleurs Forêt de Chêne BIO, Miel Crèmeux d'été, Or de Sarah (grand cru blend), and Miel Intégral BIO. For individual consumers seeking certified organic, traceable, single-origin honey for daily use or gifting, sold through e-commerce, La Miellerie, farmers markets, and independent organic retailers across France.
• Therapeutic Honey Blends — Miels de Cure (BIO) Proprietary BIO honey formulations developed in-house since 2006 by founder Jean-Marie Michel, combining honey with hive treasures (royal jelly, propolis, pollen) and complementary superfoods for targeted wellness protocols. Variants include Miel Royal BIO (royal jelly + propolis), Miel PANAX BIO (acerola, maca, guarana, ginger, grapefruit seed extract), Miel AMG BIO (propolis, acerola, maca, guarana), Miel Gingembre BIO, Miel Cannelle BIO, Miel Curcuma BIO, Miel Propolis BIO, Miel Propo Plus BIO (high-propolis), and Miel Intégral BIO. For adult consumers seeking natural supplements for immune support, energy, vitality, throat comfort, and seasonal cures.
• Gelée Royale BIO (Royal Jelly) Certified organic royal jelly, the exclusive food of the queen bee, packaged in 25g/50g formats (FR-BIO-01) and a 10g French-produced format delivered in linden wood packaging with tasting spoon. Marketed for its tonic and regenerative properties on muscle fibers and its relaxing effects on sleep. For wellness-oriented adult consumers and athletes.
• Fresh and Dehydrated Pollen (BIO) Certified organic bee pollen including Pollen Frais de Saison BIO (fresh seasonal pollen, 200g/440g) harvested March–June from wildflower fields and Pollen de Ciste BIO déshydraté (200g) from Basque Country Navarre, both prized for containing all 22 essential amino acids and used as a complete protein dietary supplement. For adult consumers seeking natural nutritional supplementation.
• Propolis Range (BIO) Certified organic propolis products including Propolis Teinture-Mère BIO (mother tincture, 20ml/50ml), Propolis Brute 20gr (raw propolis from Southwest France), and Sirop de Propolis Douce BIO 100ml (sweet honey-and-propolis syrup suitable for children and alcohol-free diets). Positioned as a natural antibiotic, anti-inflammatory, antibacterial, antiviral and antifungal agent for throat, sinus, oral hygiene, and immune support use.
• Sirop Zingimiel BIO (Honey-Ginger-Propolis Syrup) Certified organic syrup combining honey, ginger, and propolis in a natural tonic synergy targeted at irritated throats. For adult and family consumers seeking natural throat and respiratory comfort.
• Savon Pur Végétal à la Propolis and Savon au Miel Pure vegetable soap made in France with beeswax and propolis fragrance, and a gentle 100g honey soap, sold individually or in bulk packs (6/12/20 units). For consumers seeking natural skin-care alternatives.
• Bougies de Cire d'Abeille (Beeswax Candles) Beeswax candles sold in pairs that can be infused with essential oils for air purification, mosquito-repellent, or healing purposes. For consumers seeking natural home ambience and aromatherapy products.
• Beeswax Foundation Sheets for Beekeeping (BIO) Certified organic beeswax foundation sheets in 20x14cm packs of 6 and in Dadant super (39x15cm) and Dadant brood (41x26cm) formats for beekeeping use. Sold to amateur and professional beekeepers for hive frame construction.
• Miel Acacia et Rayon BIO (Raw Honeycomb Honey) Raw honeycomb coated with organic acacia honey, 400g, containing nectar, wax, pollen, and propolis in the original state found inside hives. For consumers and gifting buyers seeking an unprocessed, presentation-worthy honey format.
• Désinfectant Purificateur BIO (Organic Disinfectant Purifier) Certified organic disinfectant purifier formulated with essential oils for household sanitization purposes, sold at €7.50. For consumers seeking natural home hygiene products.
• Cartes Cadeaux (Gift Cards) Physical gift cards offered by the company, allowing buyers to gift the full honey and bee-product range to others. Provides an additional customer-acquisition and gifting pathway through the e-commerce storefront.
• Bonbons au Miel (Honey Candies) 325g packs of honey candies produced in collaboration with a master confectioner (maître confiseur). For consumers and gifting buyers seeking artisanal honey-based confectionery.

Quantifiable outcome

• Products are certified BIO under EU organic certification (FR-BIO-01 / ECOCERT), providing verified quality assurance to consumers.
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SOBIO (multiple locations)coreChannel Partner/ Reseller/ DistributorSOBIO is an independent organic grocery chain operating multiple stores in the Bordeaux metropolitan area (Biganos, Le Haillan, Pessac, and potentially others). Les Ruchers de Sarah supplies its full product range to SOBIO locations, making it one of the most important retail distribution partners. Contact for new distribution partnerships is via phone at 0632789596.
• Solenbio (La Brède)coreChannel Partner/ Reseller/ DistributorSolenbio is an independent organic food retailer located in La Brède (2 Avenue Charles de Gaulle, 33650). The company distributes Les Ruchers de Sarah's organic honey and bee product range.
• La Vie Claire (Saint-André-de-Cubzac)coreChannel Partner/ Reseller/ DistributorLa Vie Claire is a French health food and organic retail chain with a location in Saint-André-de-Cubzac (230 Route de Libourne, 33240). It distributes Les Ruchers de Sarah products as part of its organic product range.
• Super U CamblanescoreChannel Partner/ Reseller/ DistributorSuper U Camblanes (4 Route de Morillon, 33360 Camblanes-et-Meynac) is a mainstream supermarket chain under the Système U banner that carries organic products, including Les Ruchers de Sarah's range.
• Marché des Délices Bio (Le Bouscat)coreChannel Partner/ Reseller/ DistributorMarché des Délices Bio is a specialized organic food market at 1 Rue Ferdinand Buisson, 33110 Le Bouscat, distributing Les Ruchers de Sarah's organic honey and bee products.
• JL Primeurs (Farmers Market Vendors)minorChannel Partner/ Reseller/ DistributorJL Primeurs is a stallholder/vendor operating at three weekly farmers markets in the Bordeaux area: Marché de Blanquefort (Saturday mornings), Marché Talence Forum (Wednesday mornings), and Marché Talence Thouars (Sunday mornings), distributing Les Ruchers de Sarah products directly to consumers.
• l'Eau Vive (Sainte-Eulalie)minorChannel Partner/ Reseller/ Distributorl'Eau Vive is an organic and natural food retailer at 57 Avenue de l'Aquitaine, 33560 Sainte-Eulalie, distributing Les Ruchers de Sarah's product range.
• SKOFAS (Port Sainte-Foy)minorChannel Partner/ Reseller/ DistributorSKOFAS at 12 Avenue des 4 Ormeaux, 33220 Port Sainte-Foy is a regional retailer that distributes Les Ruchers de Sarah products.
• Boulangerie Sow (Bonnetan)minorChannel Partner/ Reseller/ DistributorBoulangerie Sow at 21 Rue de La Merci, 33370 Bonnetan is a local bakery retailing Les Ruchers de Sarah honey products.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Apidis: French organic honey brand and beekeeper selling single-origin and monofloral honeys plus hive-derived products. Comparable as a French organic apiculteur with multiple varietals and both DTC and retail distribution.
• Lune de Miel: French honey brand distributing monofloral, all-flower, and specialty honeys through grocery and organic retail. Comparable product mix and target customer (organic/natural food consumers), though positioned more as a packaged goods brand.
• Ballot-Flurin: French artisan apiculteur specializing in BIO-certified honey and hive-derived wellness products (propolis, royal jelly, pollen, beeswax cosmetics). Highly comparable positioning as a vertically integrated organic beekeeper with therapeutic product lines and direct-to-consumer e-commerce in France.
• La Maison du Miel: Paris-based French honey retailer/distributor specializing in rare, monofloral, and origin-specific honeys. Comparable in the rare-honey varietal assortment and DTC/retail distribution model, though it operates more as a curator than a producer.
• Le Rucher des Alpilles: Provence-based organic beekeeper producing monofloral and wildflower honeys, royal jelly, and propolis. Comparable as a small French artisan apiculteur with a curated varietal assortment, BIO certification, and DTC + specialty retail channels.

Regional players

• Apiculteur.net: French beekeeping equipment and supply retailer. Comparable in the apiculture ecosystem (Ruchers de Sarah also sells beeswax foundation sheets to beekeepers) and represents an adjacent peer for the beekeeping-equipment side of the subject's catalog.

Others

• La Vie Claire: Leading French organic retail chain. Comparable as a distribution channel partner (Ruchers de Sarah products are listed in La Vie Claire Saint-André-de-Cubzac) and a reference point for the organic/natural retail ecosystem in which the subject company operates.

Broad incumbents

• Famille Michaud Apiculteurs: One of the largest French organic honey producers and packers, distributing nationally and internationally across multiple retail channels. Directly comparable as a French apiculteur-distributor, but operating at significantly greater scale and brand recognition, serving similar organic/specialty retail customers.
• Melvita: Major French organic cosmetics and natural health brand (L'Occitane group) with bee-derived products including propolis and honey-based skincare. Comparable in the beeswax/propolis cosmetics overlap and BIO positioning, though far broader in scope.

Emerging players

• Comptoir de France: French specialty food retailer focusing on artisanal French food products including honey. Comparable as a peer in specialty/artisan food distribution where premium honey and bee products are sold alongside other regional specialties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ruchers-de-sarah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruchers de Sarah