Rudolf Maurer AG Gontenschwil

Name

Rudolf Maurer AG Gontenschwil

Legal name

Rudolf Maurer AG

Website

https://rudolf-maurer-ag.ch

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gontenschwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Surface Treatment Services: Professional surface treatment services including powder coating, liquid coating, and pre-treatment for metal, plastic, and wood components. Revenue generated through service fees based on project scope, material type, and processing requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rudolf Maurer AG operates an industrial coating plant (Lackierwerk) providing surface treatment services for metal, plastic, and wood components, including electrostatic powder coating, wet/liquid painting, and chemical or mechanical pretreatment (sandblasting, degreasing, pickling, chromating, passivation). Its proprietary MAGO System family bundles these processes into four corrosion protection protocols with guaranteed service lives of 10 to over 20 years, complemented by consulting, warehousing, pickup-and-delivery, commissioning, and partial assembly services for industrial and construction customers in Switzerland.

Product overview

Rudolf Maurer AG is a third-generation Swiss surface treatment company (Lackierwerk) offering three core coating services: powder coating (Pulverbeschichtung), liquid/wet painting (Nasslackierung), and pretreatment (Vorbehandlung). These core services are supported by the MAGO System product line comprising four proprietary corrosion protection systems (KorroPlex, UnoPlex, DuoPlex, TriPlex) designed for steel and zinc applications in outdoor environments. The company also provides supplementary services including consulting, logistics, storage, and partial assembly. The MAGO systems represent an integrated product family with increasing protection levels (10 to 20+ years) through layered coating approaches, while the core painting services provide general surface treatment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Powder Coating (Pulverbeschichtung) Electrostatic powder coating service for single pieces or series, including acrylic, epoxy, and polyester-based powder paints in RAL, NCS, and glitter colors. Provides corrosion and weather protection for metal workpieces in smooth or textured finishes from high-gloss to matte, suitable for two- and three-dimensional objects of varying sizes.
• Liquid Coating (Nasslackierung) Wet painting service for electrically conductive and non-conductive materials including metal, plastic, and wood. Offers polyurethane lacquers and fluoropolymer coatings with up to 20-year facade protection against corrosion and chemical exposure such as road salt.
• Pretreatment (Vorbehandlung) Pretreatment services including sandblasting with corundum for aluminum, iron, zinc, and chromium steel; chemical treatment in automated dip facilities; and paint-stripping services. Handles workpieces up to 3 tons per hour in modern automated immersion pretreatment facilities.
• MAGO System - Korrosion Protection Protocols (KorroPlex, UnoPlex, DuoPlex, TriPlex) Proprietary four-tier corrosion protection system family for steel and zinc components in outdoor environments. MAGO KorroPlex delivers 10-year service life for raw steel constructions; MAGO UnoPlex adds chemical pretreatment or dust blasting plus topcoat for galvanized steel (10-year life); MAGO DuoPlex adds a powder primer for pore-free coating with 15+ year life; MAGO TriPlex adds corundum dust blasting plus primer and topcoat for 20+ year service life. Used for railing elements, doors, display windows, and gate systems.
• Additional Services (Dienstleistungen) Supplementary services bundled with the core coating offerings, including project consulting, customer storage/warehousing, picking and commissioning, pickup-and-delivery logistics service, partial assembly, and precision masking according to plan. Designed to provide full project support from initial idea to final realization.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PPG Industries: Global industrial coatings supplier with powder and liquid coating portfolios for architectural and infrastructure metalwork. Comparable in end-market (corrosion protection, facade coating) but at vastly larger scale and as a product manufacturer, not a job shop.
• TIGER Coatings: Austrian powder coatings manufacturer serving industrial and architectural metalwork across Europe. Comparable in technology and end market to Rudolf Maurer AG's powder coating service line, though competing as a powder supplier rather than applicator.
• AkzoNobel: Global paints and coatings major with industrial and protective coatings lines serving the same construction and infrastructure end markets as Rudolf Maurer AG. Operates as a coatings manufacturer rather than service applicator, so indirect competitive overlap.
• Karl Bubenhofer AG (KABE-Farben): Swiss family-owned coatings manufacturer producing industrial paints and powder coatings. Overlaps with Rudolf Maurer AG in serving Swiss industrial coating demand, but competes upstream as a coatings supplier rather than as a service applicator.
• Sto SE & Co. KGaA: German specialist in building coatings and facade systems, including protective and corrosion-resistant finishes. Comparable to Rudolf Maurer AG's facade and architectural metalwork coating use cases, though focused on building envelope rather than industrial metal components.
• Axalta Coating Systems: Global industrial coatings company focused on powder and liquid coatings for architectural, construction, and general industrial applications. Closest large-scale analog to Rudolf Maurer AG's corrosion-protection and facade coating offering.
• Walter Mäder AG: Established Swiss manufacturer of paints, coatings, and specialty finishes serving industrial and architectural markets. Comparable end-customer overlap with Rudolf Maurer AG, though Walter Mäder manufactures coatings rather than applying them as a job shop.
• Hempel A/S: Danish global coatings supplier with a strong protective and marine/industrial coatings portfolio serving infrastructure, energy, and construction end markets. Comparable to Rudolf Maurer AG in protective coating positioning, but operates as a manufacturer rather than service applicator.
• Brillux GmbH & Co. KG: German manufacturer of paints, coatings, and surface treatment systems for industrial and architectural applications. Comparable to Rudolf Maurer AG in serving metalwork and infrastructure coating demand, though at much larger scale and as a product supplier.

Direct peers

• Wisler AG: Swiss industrial coater offering powder coating, wet painting, and pre-treatment services to manufacturing and construction customers. Highly comparable to Rudolf Maurer AG in service mix, customer type, and Swiss regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RudolfMaurerAG
• LinkedInlinkedin.com/company/rudolf-maurer-ag-gontenschwil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rudolf Maurer AG Gontenschwil