What Norbert Rüsch GmbH does

Norbert Rüsch GmbH is a Berlin-based specialist integrator of certified safety and security technology, founded in 1982 and operating under private ownership by Firmengruppe Schubert GmbH since 2012. The company plans, installs, and services six core product categories — Brandmeldeanlagen (BMA / fire detection under DIN 14675), Sprachalarmierungsanlagen (SAA / voice alarm), video surveillance (Videoüberwachung), Einbruchmeldeanlagen (EMA / intrusion detection), Rauch- und Wärmeabzugsanlagen (RWA / smoke and heat extraction), and electronic Zutrittskontrolle (access control) — and distributes TELENOT's proprietary security platform as an authorized Stützpunkthändler within TELENOT's European certified-specialist network. Certifications to DIN 14675, ISO 9001, and VdS-anerkannter Errichter status qualify the firm for regulated public-sector and industrial safety contracts. Operations are delivered by a team of 40+ specialists across project execution, service, and office functions, supported by a Next Generation apprenticeship pipeline.

The business model combines one-time system sale and installation revenue with recurring maintenance, inspection, and 24/7 on-call service contracts across a base of 1,500+ clients, supplemented by Fachplanung (specialist technical planning) bundled into project work. Pricing is project-based and not publicly disclosed. Go-to-market is sales-led B2B, executed via direct inquiry, phone, and on-site consultation, with the TELENOT channel partnership as the core distribution mechanism. Customers span industrial/manufacturing, commercial/retail, public-sector, and healthcare/research segments, with named enterprise and government clients including BSH Hausgeräte, Fernsehturm Berlin, DFMG Deutsche Funkturm, KfW Berlin Bankengruppe, Charité Berlin, Hauptbahnhof Berlin, Mall of Berlin, BEHALA, and Kant Schulen. The customer base is concentrated geographically in Berlin and Brandenburg rather than at the individual-account level.

In 2024, entrepreneur Patrick Simmchen assumed the Geschäftsführung role and initiated a comprehensive rebranding with repositioned market positioning, modernized internal processes, and a stated consistent growth strategy. Headcount trends, product launches, and funding activity are not publicly disclosed; the company's stated scale metrics — 40+ years of operation, 1,000+ completed projects, 1,500+ clients in service, 99% customer satisfaction, and a 4.9/5-star aggregate review rating — describe a mature regional specialist rather than a high-velocity growth business.

Name

Norbert Rüsch GmbH

Legal name

Norbert Rüsch GmbH

Website

https://ruesch-berlin.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Norbert Rüsch GmbH is a Berlin-based, DIN 14675/ISO 9001/VdS-certified security technology integrator that plans, installs, and services fire detection, voice alarm, video surveillance, intrusion detection, smoke extraction, and access control systems for industrial, commercial, and public-sector clients across Berlin and Brandenburg as an authorized TELENOT support-point dealer.

Ownership category

akta.pro rank

Product category

Safety and Security System Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Security, Safety & Fire/Life Safety Management (BPABAAAE), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

Keywords

• Fire alarm systems
• Security system integration
• Video surveillance solutions
• Access control systems
• Smoke heat extraction

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security System Sales and Installation: One-time sale and professional installation of fire detection, voice alarm, video surveillance, intrusion detection, smoke/heat extraction, and access control systems for industrial, commercial, and public-sector clients.
2. Service, Maintenance, and 24/7 Support Contracts: Ongoing maintenance, inspection, and 24/7 on-call service for installed systems. Long-term servicing ensures regulatory compliance (DIN 14675, VdS) and sustained system availability, generating recurring revenue from a customer base of 1,500+ clients under care.
3. Technical Planning and Consulting: Fachplanung (specialist technical planning) services for security system design and regulatory compliance, typically bundled with installation projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Norbert Rüsch GmbH is a Berlin-based specialist safety and security technology integrator that plans, installs, and services integrated systems including fire alarm (Brandmeldeanlagen), voice alarm (Sprachalarmierung), video surveillance, intrusion detection (Einbruchmeldeanlage), smoke and heat extraction (RWA), and electronic access control (Zutrittskontrolle). As an authorized TELENOT-Stützpunkthändler, the company delivers normgerechte (standards-compliant) solutions per DIN 14675, ISO 9001, and VdS certifications, complemented by 24/7 on-call maintenance and long-term service contracts for industrial, commercial, and public-sector clients in Berlin and Brandenburg.

Product overview

Norbert Rüsch GmbH is a full-service security technology provider offering a comprehensive portfolio of interconnected safety systems. The core offering comprises six distinct product categories: fire alarm systems (Brandmeldeanlagen/BMA), voice alarm systems (Sprachalarmierungsanlagen/SAA), video surveillance, intrusion detection (Einbruchmeldeanlage/EMA), smoke and heat extraction (RWA-Anlagen), and access control (Zutrittskontrolle). As an authorized TELENOT support point dealer, the company also integrates TELENOT security solutions into its portfolio. These systems are planned, installed, and maintained with certification to DIN 14675 and ISO 9001 standards, serving industrial, commercial, and public sector clients from their Berlin headquarters.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99% customer satisfaction rate
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Firmengruppe Schubert GmbHflagshipStrategic or Co-development Partner · 1 January 2012In 2012, Firmengruppe Schubert GmbH acquired a stake in and subsequently fully acquired the Norbert Rüsch GmbH, initiating strategic development, professionalisation, and long-term safeguarding of the company. This ownership relationship provided capital and strategic direction, culminating in a 2024 leadership transition and comprehensive rebranding under new managing director Patrick Simmchen.
• TELENOTcoreChannel Partner/ Reseller/ DistributorRüsch GmbH is an authorized TELENOT-Stützpunkthändler (authorized support-point dealer). TELENOT is a European market leader in security and safety technology. As part of this partnership, Rüsch GmbH sells, installs, commissions, and services TELENOT's product portfolio (intrusion detection, fire detection, access control, video) through a certified specialist network. The partnership provides Rüsch GmbH with a recognised brand, proprietary technology platform, and access to a Europe-wide service network.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Siemens Smart Infrastructure: Division of Siemens offering building automation, fire safety, and security systems for commercial and industrial facilities. Comparable as an incumbent player providing integrated fire/security solutions to enterprise customers, including public-sector infrastructure projects.
• Securitas Germany: Major security services provider in Germany offering guarding, electronic security, and fire safety solutions. Comparable as a broad incumbent serving industrial and commercial customers with security installations, monitoring, and services.
• Bosch Sicherheitssysteme GmbH: Global manufacturer and integrator of fire, intrusion, video, and access-control systems. Comparable as a much larger incumbent offering the same end-to-end product portfolio (BMA, SAA, EMA, video, Zutrittskontrolle) to enterprise customers, but operating across much broader geographies.
• Honeywell Building Technologies: Global provider of building management, fire alarm, and security systems. Comparable as a much larger incumbent offering integrated fire, access, and video security solutions to enterprise customers including public infrastructure.

Direct peers

• Schrack Seconet AG: Austrian-headquartered European specialist in fire detection, voice alarm, and communication systems. Comparable as a mid-sized European fire/life-safety specialist with similar certification-driven model (EN 54, VdS-class certifications) and customer overlap in public and industrial segments.
• Hekatron Vertriebs GmbH: German manufacturer and integrator of fire alarm and smoke extraction systems. Comparable as a German fire-detection specialist operating in the same DIN/VdS-regulated niche with overlapping product categories (BMA, RWA) and customer segments.
• Minimax GmbH: German fire-protection specialist offering fire detection, suppression, and smoke extraction systems and services. Comparable as a German full-service fire-protection contractor with similar regulatory footprint and industrial/commercial customer base.
• TELENOT Electronic GmbH: European manufacturer of fire, intrusion, access, and video security systems and the technology platform partner of Rüsch GmbH. Comparable as the upstream vendor whose certified dealer network (Stützpunkthändler) defines Rüsch's product offering and channel identity.
• Wagner Group (part of Minimax): Fire detection and extinguishing specialist now part of Minimax. Comparable as a fire-detection specialist with overlapping DIN/VdS-certified offerings for industrial, commercial, and public-sector customers in the DACH region.
• Total Walther GmbH: German fire-protection specialist focused on fire detection, suppression, and extinguishing systems. Comparable as a German fire-protection contractor operating in similar regulated industrial and commercial customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norbert-r%C3%BCsch-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norbert Rüsch GmbH