Ruffledale Pet Resort & Paw Spa

What Ruffledale Pet Resort & Paw Spa does

The Bark Spot is a privately held, founder-owned pet care company founded in 2005 by CEO TeAnna Flannery in Utah. The business operates as a resort-style pet care provider through two physical facilities in Northern Utah — Layton (1045 North Main Street) and Logan (390 N 1000 W) — both recently consolidated or expanded as of 2025. The company does business under the names "Layton Pet Resort & Paw Spa" and "Logan Pet Resort & Paw Spa" at its respective locations.

The core service mix spans three integrated lines: full-service dog grooming (breed-specific cuts, baths, finishing), luxury boarding (private bedrooms or kennels with all-day supervised play, 24/7 on-site staff, and climate-controlled facilities), and doggy daycare (half-day, full-day, multi-day passes, and monthly unlimited options at $450 Logan / $475 Layton). Pricing follows a unit-economics model with volume discounts (e.g., $40-$45/night kennel lodging dropping to $35-$40/night for 10+ stays) and a tiered subscription layer through the VIPup Club, which charges $15-$110+/month across four weight-based tiers for unlimited bathing, priority appointments, and add-on discounts. Boarding rates vary by location, with Layton priced $5 higher per night than Logan.

The technology stack is minimal and outsourced: the Gingrapp third-party portal handles online booking, account management, and service requests, supplemented by phone scheduling and walk-in intake. Marketing is direct-to-consumer via blog content, Instagram (@thebarkspot, @barkspotlogan), Facebook, YouTube, and Google AdSense remarketing, all targeting pet owners in Northern Utah. The founder has additionally built The Ultimuttologist, an adjacent online education platform offering grooming tutorials, business advice, and a certification program that the company's own groomers complete — extending the brand into the groomer training vertical. There is no AI/ML capability, no institutional investment, no M&A activity, and no headcount disclosure.

Name

Ruffledale Pet Resort & Paw Spa

Legal name

The Bark Spot

Website

https://ruffledalepetresort.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bark Spot is a privately held, founder-owned pet care company operating resort-style dog grooming, daycare, and luxury boarding services at two locations in Northern Utah, with a tiered subscription membership (VIPup Club) and an adjacent groomer education platform (The Ultimuttologist).

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

akta.pro secondary industries

Luxury / Premium Dog Daycare (HSANAFAI), Cage-Free / Open-Play Dog Daycare (HSANAFAC), Overnight Kennel Boarding (Dogs) (HSANADAA), Long-Term/Extended-Stay Boarding (HSANADAJ)

Keywords

• Dog boarding services
• Dog grooming services
• Dog daycare services
• Pet resort hospitality
• Pet care subscriptions

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dog Boarding Services: Overnight boarding services with kennel lodging and private bedroom options. Pricing varies by accommodation type and duration with volume discounts for 10+ stays.
2. Dog Grooming Services: Full-service grooming including breed-specific cuts, baths, and finishing touches. Also offers bathing memberships through VIPup Club subscription.
3. Dog Daycare Services: Daily daycare with half-day and full-day options, as well as multi-day passes and monthly unlimited packages.
4. VIPup Club Membership: Monthly subscription membership offering unlimited bathing visits, discounted add-on services, and priority same-day appointment access. Four tiers based on dog weight and service level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Bark Spot operates two resort-style dog care facilities in Northern Utah (Layton and Logan) providing full-service grooming, supervised daycare, and luxury overnight boarding with private bedrooms or kennel lodging. Services include breed-specific cuts, soothing baths, free-roaming play groups, and 24/7 on-site staff monitoring. The VIPup Club subscription offers monthly unlimited bathing and discounted add-on grooming across four weight-based tiers.

Product overview

The Bark Spot is a resort-style pet care company offering a unified suite of dog grooming, daycare, and boarding services across two Utah locations (Layton and Logan). The core offerings include Full-Service Dog Grooming (breed-specific cuts and spa treatments), Doggy Daycare (structured play with supervised enrichment activities), and Luxury Boarding (private suites or kennels with all-day play). The VIPup Club membership provides unlimited bathing access and discounts as a recurring revenue program. The company also provides educational content through The Ultimuttologist platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Ultimuttologist: An online education and training platform for dog groomers and pet parents created by the founder of The Bark Spot.
• VIPup Club

Quantifiable outcome

• Private suites for boarding with all-day play included
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The UltimuttologistcoreStrategic or Co-development PartnerEducational platform created by The Bark Spot's founder TeAnna Flannery. Provides grooming tutorials, business advice, and industry insights for groomers, pet parents, and dog care professionals. Dog groomers at The Bark Spot complete The Ultimuttologist Certification program.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PetSuites: Multi-location pet resort offering boarding, daycare, grooming, and training with resort-style amenities. Comparable operating model and customer value proposition.
• Camp Bow Wow: National dog daycare and boarding franchise with 200+ locations offering cage-free play, webcams, and overnight lodging. Direct competitor in premium pet care services with a proven franchise scaling model.
• Dogtopia: Dog daycare franchise with 200+ locations emphasizing open-play environments, spa services, and webcams. Operates a similar resort-style model with multiple revenue streams including grooming add-ons.
• K9 Resort: Luxury dog daycare, boarding, and spa franchise with private luxury suites and cage-free play. Closely comparable to The Bark Spot's premium positioning and service mix.
• Holiday Barn Pet Resort: Regional pet resort chain offering boarding, daycare, and grooming with resort-style accommodations. Multi-location operator with similar service mix to The Bark Spot.

Broad incumbents

• Petco: Major pet retailer with growing services including grooming salons and partnerships for pet care. Broad incumbent with increasing overlap into daycare and boarding-adjacent services.
• PetSmart: Largest North American specialty pet retailer with in-store PetsHotel boarding and Doggie Day Camp programs. Broad incumbent with overlapping services though not the same boutique positioning.
• Best Friends Pet Hotel: National pet resort chain offering daycare, boarding, grooming, and training at multiple locations. Larger incumbent in the same service categories with broader geographic coverage.

Emerging players

• Rover: Online marketplace connecting pet owners with in-home pet sitters and dog walkers. Adjacent competitor that could divert overnight boarding demand toward in-home alternatives.
• Dog Boarding Near Me / Wag!: Digital marketplace for dog walking, boarding, and in-home pet care. Emerging competitor providing alternatives to traditional facility-based pet care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/barkspotlogan
• LinkedInlinkedin.com/company/ruffledale-pet-resort-&-paw-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruffledale Pet Resort & Paw Spa