Rufus Macba
Rufus Macba is a Barcelona-based specialty skateboard and streetwear retailer operating a global Shopify e-commerce storefront and a single physical flagship. It sells curated premium brands across footwear, apparel and hardware, alongside its own RUFUS and RCC sub-brands.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rufus Macba does
Rufus Macba is a privately held, Barcelona-headquartered specialty skateboard and streetwear retailer operating under the legal entity Rufus Family. The company sells curated skate footwear (Nike SB, Vans Pro, New Balance Numeric, ASICS Skateboarding, Converse CONS, Last Resort AB), apparel and accessories from brands such as Carhartt WIP, Polar Skate Co., Palace and Dickies, and skate hardware (decks, trucks, wheels, bearings) through two channels: a Shopify-powered global e-commerce storefront at rufusmacba.com and a single physical flagship at Carrer de Ferlandina 31, 08001 Barcelona, which also functions as a local pickup point. The company extends its offering with two proprietary lines — the "RUFUS" own-brand streetwear collection and the "RCC - Rufus Cycling Club" sub-brand — creating modest internal margin capture on top of third-party distribution.
Underlying technology is deliberately light: the storefront is built on Shopify, supported by Google Analytics for traffic and behavior tracking, with no proprietary systems, apps, or disclosed API/integration footprint. Pricing is fixed unit retail in USD, ranging from approximately $59 (Polar Skate Co. caps) to $165 (premium pro-model footwear such as the New Balance Numeric 933ONE Reynolds), with a 30-day return policy, free shipping on orders over 100 euros in Peninsular Spain, and globally calculated international shipping rates at checkout.
The business model is a direct-to-consumer e-commerce operation augmented by a single brick-and-mortar anchor. Revenue is generated almost entirely through one-time transactional retail sales of skateboarding footwear, apparel, hardware, and accessories, targeting individual skateboarders and streetwear consumers globally rather than enterprise or wholesale buyers. The go-to-market relies on content marketing via an editorial blog covering skate news, athlete features and releases, an email newsletter, and organic social on Facebook and Pinterest. There are no disclosed funding rounds, no institutional investors, no management team details, and no revenue figures, consistent with a small founder/family-owned specialty retailer.
Rufus Macba firmographics
Firmographics- Name
- Rufus Macba
- Legal name
- Rufus Family
- Website
- https://rufusmacba.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rufus Macba is a Barcelona-based specialty skateboard and streetwear retailer operating a global Shopify e-commerce storefront and a single physical flagship. It sells curated premium brands across footwear, apparel and hardware, alongside its own RUFUS and RCC sub-brands.
- Ownership category
- akta.pro rank
Where Rufus Macba is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Rufus Macba business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct retail sales of skateboarding products including footwear, apparel, hardware, and accessories through the company's Shopify-powered online store. Revenue is generated through one-time transaction purchases at listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for skateboarding products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Rufus Macba product offering
Product offeringCore offering
Rufus Macba is a Barcelona-based skateboarding retailer that sells skate footwear, apparel, accessories, and skateboard hardware (decks, trucks, wheels, bearings) through its Shopify e-commerce store and Barcelona physical location. The assortment combines its own proprietary streetwear brand RUFUS and sub-brand RCC (Rufus Cycling Club) with curated multi-brand offerings from Nike SB, Vans Pro, New Balance Numeric, ASICS Skateboarding, Polar Skate Co., Palace, Converse CONS, Adidas Skateboarding, and Carhartt WIP. Orders ship internationally with free shipping on orders over 100 euros in Peninsular Spain and in-store pickup available at the Barcelona store.
Product overview
Rufus Macba is a Barcelona-based skateboard and streetwear retailer operating as an e-commerce platform powered by Shopify. The company offers a comprehensive portfolio spanning: (1) Proprietary brand collections - RUFUS own-brand streetwear and the RCC (Rufus Cycling Club) sub-brand; (2) Full soft goods/apparel catalog including clothing, footwear, and accessories from major skate and streetwear brands; (3) Skate hardware including decks, trucks, wheels, and bearings; and (4) Featured partnerships with Nike SB, Vans Pro, New Balance Numeric, ASICS Skateboarding, Polar Skate Co., Palace, Converse CONS, Adidas Skateboarding, and Carhartt WIP. The store operates from Carrer de Ferlandina, 31, 08001 Barcelona, Spain, with free shipping on orders over 100 euros in Peninsular Spain and offers 30-day returns.
Differentiator
Problem solved
Functional benefit
Products and services
- RUFUS Own Brand Collection Rufus Macba's proprietary streetwear and skateboard apparel brand featuring t-shirts, hoodies, pants, and accessories carrying the store's own branding, sold to individual skateboarders and streetwear consumers.
- RCC - RUFUS Cycling Club Rufus Macba's sub-brand collection that blends cycling club aesthetics with skate culture merchandise, sold as a distinct line within the store.
- Skate Apparel (Soft Goods) Full range of skate and streetwear apparel including hats, beanies, t-shirts, shirts, longsleeves, crewnecks, sweaters, hoodies, cardigans, jackets, pants, shorts, swim shorts, and socks sourced from multiple premium skate brands.
- Skate Footwear Skate footwear including Last Resort, Nike SB, and Vans Pro lines plus general skate shoes from ASICS Skateboarding, New Balance Numeric, Converse CONS, Adidas Skateboarding, and similar brands, sold to individual skateboarders.
- Skateboard Hardware Skateboard components including decks, trucks, wheels, bearings, and additional hardware accessories from brands such as Polar Skate Co., Chocolate, Girl, Krooked, Quasi, Real, Rassvet, Thunder, Venture, Spitfire, and ACE.
- Skate and Streetwear Accessories Skate and streetwear accessories including bags, hats, and other gear from brands such as Butter Goods and Dime.
- In-Store Pickup at Barcelona Store Free local pickup service at the Rufus Macba store at Carrer de Ferlandina, 31, Barcelona, available 1PM-8PM Monday to Saturday, with order preparation within 3 hours of placement.
- International Shipping Worldwide international shipping service with calculated rates displayed at checkout; orders processed within 1-3 business days; customers responsible for import duties, taxes, and VAT.
Companies that use Rufus Macba
Customer profileSegments1 record
Ideal customer profiles1 record
Rufus Macba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rufus Macba partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Rufus Macba competitors and assessment
Company assessmentDirect peers
- Slam City Skates: Long-running London-based skate shop with curated hardgoods, footwear, and streetwear from many of the same labels (Vans, Converse CONS, Polar) — directly comparable specialty skate retailer with omnichannel DTC.
- Tactics: Established US-based online skateboard and snowboarding retailer with a curated multi-brand assortment and original content — highly analogous DTC model targeting the same skater persona.
- CCS: Legacy US skateboarder-focused retailer (also known as California Cleared Skateboards) with broad skate footwear, apparel, and hardware assortment — directly comparable multi-brand skate specialty retailer.
- Pharmacy Boardshop: Canadian specialty skateboard shop with curated premium brand selection across footwear, decks, and apparel — comparable curated multi-brand DTC skate retailer.
- Blue Tomato: European-headquartered multi-brand action-sports retailer (skate, snowboard, streetwear) operating DTC e-commerce plus physical stores — overlapping assortment (Vans, Nike SB, Carhartt WIP, Palace, New Balance Numeric) and similar customer profile to Rufus Macba.
- Skate Warehouse: US online skate shop carrying similar premium footwear (Vans, Nike SB, New Balance Numeric, ASICS), decks, trucks, and apparel — comparable pricing and curated brand mix.
- Black Sheep Skate Shop: Multi-location North American skate/streetwear specialty retailer carrying premium footwear and hardgoods from Vans, Nike SB, New Balance Numeric, and emerging labels — comparable premium-curation positioning.
Broad incumbents
- JD Sports: Multinational multibrand athletic and action-sports retailer with significant skate/streetwear exposure (Nike SB, Vans, New Balance, adidas) — same brand ecosystem but with portfolio breadth far beyond skate specialty.
- Foot Locker: Global multibrand footwear retailer that carries the major skate shoe labels (Nike SB, Vans, adidas, New Balance) — adjacent competitor at the footwear level though without skate specialty focus or hardgoods.
- Zumiez: Publicly listed US action-sports multibrand retailer with broad skate footwear, apparel, and hardgoods assortments — overlapping categories but materially larger and broader than Rufus Macba's specialty focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Rufus Macba social profiles
Digital presenceRufus Macba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rufus Macba leadership team
Management profileNumber of profiles
Rufus Macba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rufus Macba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rufus Macba
What does Rufus Macba do?
Rufus Macba is a Barcelona-based skateboarding retailer that sells skate footwear, apparel, accessories, and skateboard hardware (decks, trucks, wheels, bearings) through its Shopify e-commerce store and Barcelona physical location. The assortment combines its own proprietary streetwear brand RUFUS and sub-brand RCC (Rufus Cycling Club) with curated multi-brand offerings from Nike SB, Vans Pro, New Balance Numeric, ASICS Skateboarding, Polar Skate Co., Palace, Converse CONS, Adidas Skateboarding, and Carhartt WIP. Orders ship internationally with free shipping on orders over 100 euros in Peninsular Spain and in-store pickup available at the Barcelona store.
Is Rufus Macba a public or private company?
Rufus Macba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rufus Macba founded?
Rufus Macba was founded in -1. It employs 1 to 10 people.
Where is Rufus Macba based?
Rufus Macba is headquartered in Barcelona, Spain, in the Europe region.
How does Rufus Macba make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Rufus Macba's main competitors?
Direct peers on record are Slam City Skates, Tactics, CCS, Pharmacy Boardshop, Blue Tomato, Skate Warehouse and Black Sheep Skate Shop. Broad incumbents are JD Sports, Foot Locker and Zumiez.
Does Rufus Macba have an API?
No public API is recorded for Rufus Macba.