RugZorgKliniek

What RugZorgKliniek does

RugZorgKliniek is a Dutch chiropractic healthcare practice operating in Northern Netherlands, founded in 2001 and headquartered in Heerenveen, Friesland. The clinic diagnoses, treats, and prevents disorders of the neuromusculoskeletal system, with a service portfolio spanning manual chiropractic treatment for back pain, neck pain, headaches, migraine, sciatica, whiplash, fibromyalgia, RSI, carpal tunnel, arthritis, and tendon and bursa inflammations, plus a dedicated women-and-children line covering pregnancy complaints, crying babies, scoliosis, menstrual pain, and menopause symptoms. Its principal diagnostic offering is the Rugscan (Spine Scan), which measures electrical muscle tension around the vertebral column to identify blockages and nerve irritation, providing objective data that supplements practitioner assessment.

The clinic operates a direct-to-consumer go-to-market with no general-practitioner referral requirement; patients book via phone (088-2057264), email, or an online contact form, and pay at the point of service (€80 first consultation including scan, €65 follow-up, €35 for children up to 10, €30 standalone scan) before claiming reimbursement from Dutch health insurers under supplementary insurance packages. All practitioners are registered with SNRC, ICA, and DCF and hold AGB codes, enabling insurer reimbursement without affecting the policyholder's deductible.

The business is small (8 employees) and serves patients across multiple Northern Netherlands locations in Friesland (Leeuwarden), Drenthe (Meppel, Assen), and Flevoland (Emmeloord, Almere). Marketing is conducted through Facebook, an educational blog, patient referrals, and free introductory spine scan promotions. The clinic is privately held with no disclosed funding rounds, M&A activity, or institutional ownership.

Name

RugZorgKliniek

Website

https://rugzorgkliniek.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RugZorgKliniek is a small privately held Dutch chiropractic clinic founded in 2001 that diagnoses and treats musculoskeletal complaints using manual techniques and a proprietary Rugscan diagnostic, serving individual consumers across multiple Northern Netherlands locations on a direct-pay basis with insurance reimbursement.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Posture & Ergonomics (Workplace/RSI) Chiropractic (HSADALAF)

Keywords

• Chiropractic care
• Spine diagnostics
• Musculoskeletal treatment
• Manual therapy
• Headache treatment

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Chiropractic Consultation Services: Revenue generated from patient consultations including first consultations, follow-up treatments, and specialized services such as spine scans. Payment is collected at time of service with patients subsequently claiming reimbursement from their health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RugZorgKliniek is a chiropractic healthcare clinic that diagnoses, treats, and prevents musculoskeletal complaints through manual chiropractic adjustments and joint corrections. The clinic offers a proprietary Rugscan (Spine Scan) diagnostic tool that measures electrical muscle tension around the spine to identify blockages and nerve irritation, providing objective data to support treatment planning. Services target conditions including back pain, neck pain, headaches, migraines, sciatica, whiplash, fibromyalgia, RSI, and pregnancy- and infant-related complaints, delivered through physical clinic visits at multiple locations in Northern Netherlands.

Product overview

RugZorgKliniek is a chiropractic healthcare clinic offering a unified service portfolio centered on diagnosing, treating, and preventing musculoskeletal complaints. The core offering consists of manual chiropractic treatments (Chiropractie) for conditions including back pain, neck pain, headaches, and various syndromes (sciatica, whiplash, migraine, fibromyalgia, RSI). Central to their diagnostic approach is the Rugscan (Spine Scan), which measures muscle tension to identify spinal blockages. The clinic provides specialized treatments for women and children (Vrouw & Kind) including pregnancy complaints, crying babies, and scoliosis. Services are offered at multiple locations in Northern Netherlands (Leeuwarden, Friesland) with pricing structured around first consultations (€80), follow-up sessions (€65), and children's treatments (€35).

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractie (Chiropractic Treatment) Core manual chiropractic treatment that diagnoses and corrects blockages (subluxations) in the spine and joints that cause nerve irritation and pain complaints. Available to individual patients at clinic locations in Northern Netherlands.
• Rugscan (Spine Scan)
• Eerste Consult (First Consultation)
• Vervolgconsult (Follow-up Consultation)
• Vrouw & Kind Behandelingen (Women & Children Treatment)
• Preventieve Zorg (Preventive Care)
• Introductieafspraak met Rugscan (Introduction Meeting with Spine Scan)

Quantifiable outcome

• 55,000+ patients treated successfully
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Chiropractie Amsterdam: Established chiropractic practice in Amsterdam offering spinal adjustments and treatment for back, neck, and headache complaints. Comparable on direct-to-consumer Dutch chiropractic model, set pricing per consultation, and focus on neuromusculoskeletal complaints.
• SpineCare Clinics (Netherlands): Dutch chain of specialized spine and back pain clinics providing conservative, non-surgical treatment of back and neck complaints. Directly comparable to RugZorgKliniek on condition focus, self-pay model, and Northern/Western European clinic footprint.
• Chiropractie Centraal Nederland: Multi-location Dutch chiropractic provider offering spinal adjustments and treatment for musculoskeletal complaints. Comparable on direct-to-consumer model, multi-location footprint, and broad symptom portfolio (back, neck, headaches, RSI).
• McTimoney Chiropractic Netherlands: Network of McTimoney-trained chiropractors operating in the Netherlands, offering manual chiropractic treatment for musculoskeletal complaints. Comparable as a Dutch chiropractic provider base with similar condition scope and practitioner-led clinical model.
• Spinal Balance Chiropractie: Dutch chiropractic practice treating back, neck, and headache complaints using manual techniques and posture correction. Comparable on service portfolio, target patient demographics, and insurance-reimbursed self-pay model.
• Fysius Rugpijncentra: Largest Dutch specialized back pain and spinal care clinic chain, offering conservative treatment of mechanical back, neck, and hernia-related complaints across multiple locations. Directly comparable to RugZorgKliniek on target conditions (back/neck pain), self-pay-with-insurance-reimbursement model, and multi-location clinic footprint in the Netherlands.

Broad incumbents

• The Joint Chiropractic: Large US franchised chiropractic chain with hundreds of locations offering affordable, walk-in spinal adjustments on a membership model. Comparable on core chiropractic service delivery and insurance/cash reimbursement mechanics, though it operates at vastly greater scale and on a different geography.
• HealthSource Chiropractic Progressive Rehab: US franchise network of several hundred clinics combining chiropractic care with progressive rehab and wellness services. Comparable on chiropractic-plus-rehabilitation service model and multi-condition offering, though operating on a different geography and at larger scale.
• Chiro One Wellness Centers: US-based chiropractic group with 60+ clinics in the Midwest, offering family chiropractic care, pediatric services, and wellness programs. Comparable on multi-condition chiropractic offering (including pediatric) and multi-location community-clinic model, though with broader scope and insurance mix.

Others

• Dutch Chiropractic Federation (DCF): National professional body representing chiropractors in the Netherlands and a credentialing standard under which RugZorgKliniek's practitioners are registered. Relevant as an ecosystem/contextual peer for industry standards, advocacy, and patient-referral credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RugZorgKliniek
• LinkedInlinkedin.com/company/rugzorgkliniek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RugZorgKliniek