Rulo Strategies LLC

What Rulo Strategies LLC does

Rulo Strategies LLC is a small, woman-owned consulting firm headquartered in Arlington, Virginia that delivers technical assistance, training, facilitation, program evaluation, and strategic planning services to criminal justice and behavioral health agencies across the United States. Founded in 2020, the firm directs six national training and technical assistance initiatives funded by federal agencies including the Bureau of Justice Assistance, the State Justice Institute, and the National Institute of Corrections, and serves clients including sheriffs' offices, community corrections agencies, reentry programs, prosecutors' offices, recovery courts, behavioral health agencies, and local and state governments.

The company's service portfolio spans hands-on technical assistance for program planning and implementation, customized training and workshops, cross-sector facilitation (including opioid settlement planning), organizational wellness assessments, and program evaluation. Notable programs include the Reaching Rural Initiative (three cohorts training over 150 rural practitioners), the Building Bridges Initiative (supporting 15 communities), the Texas Reentry Learning Collaborative (15 Texas counties), the Texas Pre-Arrest Diversion Learning Collaborative (17 Texas counties), and the County, Court, and Justice Leaders Initiative. Rulo Strategies also produces free publications and toolkits, including the Federal Funding Guide (a weekly newsletter during grant season), the Rural Justice Exchange (monthly publication), the Collaboration in Action Toolkit, and the How To Do Big Things facilitator training launched in 2025. The company has reached practitioners in 32 states since founding.

Rulo Strategies operates as a professional services firm funded primarily through federal and state government contracts rather than selling a software product; its value is delivered through human expertise, facilitation, training programs, and strategic guidance. Services are provided free of charge to end-user justice systems and behavioral health partners, with revenue generated through contract relationships with federal agencies (BJA, NIC, SJI, SAMHSA-funded coalitions) and state agencies such as the Texas Health and Human Services Commission. The team of approximately seven named professionals combines former practitioners from corrections, courts, behavioral health agencies, and federal government with decades of combined experience.

Name

Rulo Strategies LLC

Legal name

Rulo Strategies LLC

Website

https://rulostrategies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Federal Government Contracts: Rulo Strategies delivers hands-on technical assistance and training through six national initiatives funded by federal agencies including Bureau of Justice Assistance, State Justice Institute, and National Institute of Corrections. Revenue is generated through government contracts for training and technical assistance services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rulo Strategies LLC provides hands-on technical assistance, training, facilitation, and program evaluation services to criminal justice and behavioral health agencies across the United States. The firm works with state, local, and tribal justice and behavioral health agencies on system improvement initiatives, delivering services at no direct cost to clients through federally funded projects.

Product overview

Rulo Strategies LLC is a consulting firm offering a suite of professional services rather than a unified software product. The company provides hands-on technical assistance, training, facilitation, and assessment services across multiple areas including justice systems, behavioral health, and community safety. Key service offerings include: Technical Assistance and Consulting Services (supporting program planning, launch, and implementation), Training and Workshop Delivery (customized curricula and interactive sessions), Cross-Sector Facilitation (stakeholder alignment and strategic planning), Program Evaluation, Organizational Wellness Assessment, Opioid Settlement Planning, and Federal Funding Guide (weekly grant opportunity briefs). Major programs include the Reaching Rural Initiative, Building Bridges Initiative, Texas Reentry Learning Collaborative, Texas Pre-Arrest Diversion Learning Collaborative, and the County/Court/Justice Leaders Framework. The company also offers specific products like the Collaboration in Action Toolkit, How To Do Big Things facilitator training, Peer Recovery Support Integration Guidelines, and the Opioid Settlement Education Series. Services are delivered through partnerships with federal agencies and national organizations rather than through a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• How To Do Big Things: A one-day training designed to empower facilitators leading complex cross-agency initiatives, developed in 2025 with support from the Opioid Response Network.

Products and services

• Technical Assistance Direct, tailored technical assistance delivered to state, local, and tribal criminal justice and behavioral health agencies to support system improvements, implementation, and operational challenges.
• Training and Facilitation Training events and facilitation services for criminal justice and behavioral health professionals, supporting cross-sector collaboration and skill development.
• Program Evaluation Evaluation services assessing program effectiveness and outcomes for criminal justice and behavioral health initiatives.

Quantifiable outcome

• Partnered with individuals and teams from 32 states since 2020
• +2 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of JusticecoreStrategic or Co-development PartnerPrimary federal funder of Rulo Strategies' national initiatives. BJA funding supports Reaching Rural Initiative, Building Bridges Initiative, and Justice & Behavioral Health Knowledge Exchange. Rulo Strategies partners with BJA to deliver training and technical assistance addressing substance use, opioid response, and public safety challenges.
• State Justice InstitutecoreStrategic or Co-development PartnerFederal agency providing funding for County, Court, and Justice Leaders initiative, Rural Justice Collaborative, and Collaboration in Action Toolkit. Supports cross-sector collaboration projects between courts and counties across multiple jurisdictions.
• National Institute of CorrectionscoreStrategic or Co-development PartnerFederal agency providing funding and support for Critical Incident Response and Assistance Program. Rulo Strategies helps correctional systems respond to critical incidents through training, assistance, and evaluation programs.
• Major County Sheriffs of America (MCSA)coreStrategic or Co-development PartnerProfessional law enforcement association representing largest Sheriff's offices in the country. Rulo Strategies supports the National Sheriffs' Institute (NSI), the only executive leadership institute designed specifically for Sheriffs.
• All RisecoreStrategic or Co-development PartnerNational nonprofit providing training and technical assistance through Treatment Court Institute, Impaired Driving Solutions, Justice for Vets, and Center for Advancing Justice. Rulo Strategies partnered with All Rise to develop practice guidelines for integrating peer recovery support specialists into treatment courts.
• Institute for Intergovernmental Research (IIR)coreStrategic or Co-development PartnerNonprofit research organization with 47-year history in criminal justice. Rulo Strategies partnered with IIR on Reaching Rural Initiative and Building Bridges Initiative to support rural communities and expand access to medication-assisted treatment.
• National Center for State Courts (NCSC)coreStrategic or Co-development PartnerNonprofit promoting justice through leadership and service at state court level. Rulo Strategies partners with NCSC through the Rural Justice Collaborative to showcase rural community strengths and cross-sector collaboration.
• Opioid Response Network (ORN)coreStrategic or Co-development PartnerSAMHSA-funded coalition led by American Academy of Addiction Psychiatry providing free training on opioid, stimulant, and substance use disorders. Rulo Strategies developed Opioid Settlement Education Series and 'How To Do Big Things' facilitator training with ORN support.
• Center for Effective Public Policy (CEPP)coreStrategic or Co-development PartnerNonprofit partnering with jurisdictions to improve justice systems and advance community well-being. Rulo Strategies collaborated with CEPP on County, Court, and Justice Leaders initiative and Collaboration in Action Toolkit.
• Jails and Justice Support Center (JJSC)coreStrategic or Co-development PartnerOrganization assisting jails in creating safe, humane, and effective environments. Rulo Strategies works with JJSC to deliver training and technical assistance on identified core topics in jail settings.
• Legislative Analysis and Public Policy Association (LAPPA)coreStrategic or Co-development PartnerD.C.-based nonprofit conducting legal and legislative research on public safety, substance use disorders, and criminal justice. Rulo Strategies partnered with LAPPA to develop performance measures for medication-assisted treatment in correctional settings.
• Texas Health and Human Services CommissioncoreStrategic or Co-development PartnerState agency funding Texas Reentry Learning Collaborative and Texas Pre-Arrest Diversion Learning Collaborative. Rulo Strategies worked with 15-17 Texas counties through these initiatives to improve reentry and diversion programs.
• Texas Behavioral Health and Justice Technical Assistance CentercoreStrategic or Co-development PartnerState technical assistance center partnering with Rulo Strategies on Texas Reentry and Pre-Arrest Diversion Learning Collaboratives to support local teams in developing comprehensive programs.
• Praxis ConsultingcoreStrategic or Co-development PartnerConsulting firm collaborating with Rulo Strategies on County, Court, and Justice Leaders initiative and Collaboration in Action Toolkit to help courts and counties strengthen local systems.
• National Association of CountiescoreStrategic or Co-development PartnerOrganization representing county governments nationwide. Partnered with Rulo Strategies on County, Court, and Justice Leaders initiative providing multidisciplinary team support for participating sites.
• Cardinal GroupminorStrategic or Co-development PartnerOrganization that Rulo Strategies partners with to create high-quality curricula for professionals. Rulo Strategies coordinates delivery of interactive training designed to translate learning into practice.
• Wayne State University Center for Behavioral Health and JusticeminorStrategic or Co-development PartnerAcademic center at Wayne State University's School of Social Work. Former employer of team members Rahni Cason and Matt Costello. Team members supported Michigan communities in implementing Medications for Opioid Use Disorder programming in jails.
• RTI InternationalminorStrategic or Co-development PartnerIndependent nonprofit research institute with expertise in social sciences and opioid use disorder research. 30+ years of work with SAMHSA to reduce impact of substance use disorder and mental illness.
• National Sheriffs' Association (NSA)minorStrategic or Co-development PartnerNot-for-profit organization representing 3,081 Sheriffs' Offices with 13,000+ members. Provides law enforcement and correctional training and technical assistance since 1940.
• National Criminal Justice Association (NCJA)minorStrategic or Co-development PartnerNot-for-profit member association dedicated to assisting criminal justice agencies in developing and implementing effective criminal justice policy.
• National Alliance for Drug Endangered Children (NADEC)minorStrategic or Co-development PartnerTrauma-informed organization providing training to recognize and respond to substance misuse-related trauma. Rulo Strategies collaborates on justice and behavioral health system improvements.
• Small and Rural Law Enforcement Executives Association (SRLEEA)minorStrategic or Co-development PartnerOnly nonprofit dedicated to supporting law enforcement executives and agencies serving small, rural, and tribal communities across America.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RTI International: Independent nonprofit research institute with decades of SAMHSA-funded work reducing impact of substance use disorder and mental illness. RTI is a broad incumbent operating at significantly greater scale than Rulo Strategies across overlapping behavioral health and criminal justice portfolios.
• National Center for State Courts (NCSC): Established nonprofit promoting justice through leadership and service at the state court level. NCSC is a broader incumbent and named Rulo Strategies partner on the Rural Justice Collaborative, operating at considerably larger institutional scale.
• National Sheriffs' Association (NSA): Not-for-profit representing 3,081 Sheriffs' Offices with 13,000+ members, providing law enforcement and correctional training and technical assistance since 1940. NSA is a broad incumbent and named Rulo Strategies partner with overlapping TTA and training mandates.
• National Association of Counties (NACo): National organization representing county governments and a named Rulo Strategies partner on the County, Court, and Justice Leaders Initiative. NACo is a broad incumbent offering overlapping capacity-building and TTA programming to county officials at much larger scale.

Direct peers

• National Criminal Justice Association (NCJA): Not-for-profit member association assisting criminal justice agencies in developing and implementing effective criminal justice policy. NCJA is a direct peer and named Rulo Strategies partner with overlapping federal TTA and policy-support roles.
• All Rise: National nonprofit providing training and technical assistance for treatment courts, impaired driving solutions, veterans courts, and recovery courts. All Rise is a direct peer and named Rulo Strategies collaborator on peer recovery support integration in treatment courts.
• Center for Effective Public Policy (CEPP): Nonprofit partnering with jurisdictions to improve justice systems and community well-being. CEPP is a direct peer collaborating with Rulo Strategies on the County, Court, and Justice Leaders Initiative and Collaboration in Action Toolkit.
• Wayne State University Center for Behavioral Health and Justice: Academic center at Wayne State University's School of Social Work supporting Michigan communities in implementing MOUD programming in jails. The center is a direct peer overlapping on opioid-use-disorder programming in justice settings, and former employer of two Rulo team members.
• Institute for Intergovernmental Research (IIR): Nonprofit research organization with a 47-year history delivering criminal justice training and technical assistance. IIR is a direct peer and named Rulo Strategies partner on the Reaching Rural and Building Bridges Initiatives, competing for the same federal TTA dollars.
• Jails and Justice Support Center (JJSC): Organization assisting jails in creating safe, humane, and effective environments. JJSC is a direct peer and named Rulo Strategies collaborator delivering training and technical assistance on core jail topics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rulo-strategies-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rulo Strategies LLC