RumFire

Name

RumFire

Legal name

RumFire

Website

https://rumfirewaikiki.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Restaurant and Lounge Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

Keywords

• Oceanfront dining
• Pacific Rim cuisine
• Resort restaurant
• Lounge and bar
• Private dining events

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Dine-In Food and Beverage Sales: Primary revenue stream from serving Pacific Rim cuisine, craft cocktails, wine, and beer to restaurant guests. Lunch service from 11:00 AM, dinner from 4:30 PM, with lounge drinks available throughout operating hours. Service charge of 20% applied for parties of 5 or more.
2. Private Events and Cabanas: Revenue from hosting private dining events (corporate events, weddings, birthdays, anniversaries) and cabana rentals. Cabana rental requires $500 F&B minimum plus tax and gratuity for a 3-hour period, accommodating up to 5 guests. Private dining requires minimum 15 guests with food and beverage commitment.
3. Takeout and Delivery: Takeout orders available upon request, providing an additional revenue stream beyond dine-in service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RumFire is an oceanfront restaurant and lounge located within the Sheraton Waikiki Beach Resort in Honolulu, Hawaii. It serves Pacific Rim cuisine along with craft cocktails, offers daily live music, private dining rooms, cabanas, and special event hosting. The venue also operates an Aloha Hour happy hour and a sustainability-focused sourcing program.

Product overview

RumFire is an oceanfront restaurant and lounge at the Sheraton Waikiki Beach Resort offering Pacific Rim-inspired cuisine with island-fresh ingredients. The core product is the main restaurant and lounge, which operates as a unified dining experience featuring indoor and outdoor seating, a bar area, and panoramic ocean views. Adjacent offerings include private dining rooms for groups of 15+, four outdoor cabanas with fire features, and a daily Aloha Hour happy hour promotion. The venue also hosts special events including FIFA World Cup viewings, and supports takeout/delivery service. A sustainability program highlights sourcing from 12 local Hawaiian farms and purveyors.

Differentiator

Problem solved

Functional benefit

Products and services

• RumFire Restaurant and Lounge Dining
• Aloha Hour Happy Hour

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered minor.

• Dole Food Co.minorOthersLocal Oahu supplier providing fresh produce ingredients for RumFire's Pacific Rim cuisine menu.
• Wong Hon Hin (Waianae, Oahu)minorOthersLocal Oahu supplier contributing to RumFire's farm-to-table sustainable dining initiative.
• Matsuda-Fukuyama FarmsminorOthersOahu-based farm partner supplying fresh ingredients to support sustainable local sourcing.
• Mari's GardenminorOthersOahu farm partner supporting RumFire's commitment to locally-sourced Hawaiian ingredients.
• Sugarland GrowersminorOthersOahu-based agricultural supplier contributing to RumFire's local farm network.
• Kula ProduceminorOthersMaui-based produce supplier extending RumFire's local sourcing network beyond Oahu.
• Wailea Agricultural GroupminorOthersHawaii Island agricultural partner supplying premium local produce to RumFire.
• Kawamata FarmsminorOthersHawaii Island farm partner contributing to RumFire's sustainable ingredient sourcing.
• A&T Belmes PapayaminorOthersHawaii Island supplier providing tropical fruits including papaya for RumFire's menu.
• Hamakua FarmsminorOthersHawaii Island farm contributing to RumFire's local ingredient supply chain.
• Crown Pacific IntlminorOthersHawaii Island-based international produce supplier supporting RumFire's menu operations.
• Hawaii Xing Long ProduceminorOthersHawaii Island produce supplier completing RumFire's network of 12 local Hawaiian farm partners.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• House Without A Key: Iconic oceanfront lounge and restaurant at the Halekulani Hotel in Waikiki offering live Hawaiian music, sunset cocktails, and Pacific Rim–inspired small plates. Most direct comparable as another luxury Waikiki hotel F&B venue competing for the same sunset-cocktail and oceanfront-dining occasion.
• Hula Grill Waikiki: Beachfront restaurant in Waikiki offering Hawaiian-inspired cuisine with ocean views and live music. Comparable target customer, location profile, and casual-upscale positioning.
• The Beachhouse by Roy Yamaguchi: Oceanfront Hawaiian-fusion restaurant on Maui operated by celebrity chef Roy Yamaguchi. Comparable as a Hawaiian destination oceanfront restaurant with similar menu philosophy, sunset positioning, and resort-area clientele.
• Azure Restaurant: Oceanfront fine-dining venue at the historic Royal Hawaiian Hotel on Waikiki Beach. Comparable as another high-end, hotel-operated oceanfront restaurant competing for the same premium tourist and special-occasion customer.
• Mala Ocean Tavern: Oceanfront tavern in Lahaina, Maui serving Pacific Rim small plates and craft cocktails. Comparable as a Hawaii-based oceanfront lounge concept with similar Pacific Rim menu and cocktail focus.
• SKY Waikiki: Upscale rooftop bar and raw-bar concept at the Ritz-Carlton Residences Waikiki. Comparable as a premium Waikiki cocktail-and-light-fare venue targeting hotel guests and visitors seeking elevated ocean-view experiences.
• Duke's Waikiki: Beachfront restaurant at the Outrigger Waikiki Beach Resort serving Hawaiian/ Pacific Rim cuisine with live music and ocean views. Comparable as a competing resort-anchored Waikiki restaurant targeting tourists, hotel guests, and locals with similar price points.

Regional players

• Maui Brewing Company: Hawaii-based brewery-restaurant chain with multiple locations across the islands. Comparable as another Hawaii hospitality brand operating dine-in venues with local-sourcing positioning, though anchored in craft beer rather than cocktails.

Broad incumbents

• Wolfgang's Steakhouse: Premium steakhouse chain with a Waikiki location. Comparable as another high-end dining operator in Waikiki targeting tourists and special-occasion diners with premium pricing similar to RumFire's $55-$100+ entrees.
• Tommy Bahama Restaurant & Bar: Upscale island-themed restaurant with a Waikiki location and broader mainland footprint. Comparable as an upscale tropical/resort-casual restaurant brand with similar menu price points and resort-area customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rumfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RumFire