Running Hub

What Running Hub does

Running Hub (legal name: The Running Hub) is a family-run independent running retailer founded in 2009 and headquartered at 148 London Rd, Southborough, Tunbridge Wells, in the United Kingdom. The company operates a single physical retail showroom alongside an integrated e-commerce storefront, selling running footwear, apparel, and accessories from a multi-brand portfolio that includes Brooks, Hoka, Karhu, New Balance, Saucony, Topo, Diadora, 361, and Mizuno. Its product range spans everyday trainers, race-day shoes, cross-country spikes, trail/off-road footwear, stability/support models, running clothing, and accessories such as hats, socks, waistbelts, headphones (Bearhug, Flipbelt, Runr, Shokz), and training/recovery gear.

The company's core technology stack consists of in-store specialist services—video gait analysis and a bespoke 3D foot-scanning custom insole service—delivered by trained staff to match customers with appropriate footwear. Online and in-store retail are unified on a Citrus-Lime Ltd cloud POS and e-commerce platform. Distribution is omnichannel: in-store purchase, home delivery (free over £100), and click-and-collect. Product pricing is unit-based, with running shoes ranging from approximately £70 (entry-level spikes) to £145 (premium stability shoes), and finance options available for higher-value purchases up to £3,000.

The business model is direct-to-consumer retail with supplementary professional services. Revenue is generated primarily through one-time retail sales of footwear and apparel, with secondary revenue from gait analysis and custom insole professional services. Customers are segmented horizontally across recreational and competitive runners, trail/off-road runners, and athletics/competition runners—no named enterprise accounts are present, and customer concentration is therefore low. The company is bootstrapped with no reported external funding, parent company, or institutional backing, and operates with approximately six employees out of a single UK location.

Name

Running Hub

Legal name

The Running Hub

Website

https://runninghub.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-run independent running retailer based in Tunbridge Wells, UK, selling premium running footwear, apparel, and accessories through a single physical store and e-commerce platform, differentiated by expert video gait analysis and custom 3D-scanned insole services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Running Footwear Sales: One-time retail sales of running shoes across multiple brands including Brooks, Hoka, Karhu, New Balance, Saucony, Topo, Diadora, 361, and Mizuno. Products range from everyday trainers to race-day shoes, trail runners, and competition spikes.
2. Running Apparel and Accessories: Sales of running clothing including jackets, shorts, tops, tights, and accessories such as hats, socks, waistbelts, headphones, and training gear.
3. Custom Insole Services: Bespoke custom insole service using 3D foot-scanning technology, providing personalized fit solutions for runners.
4. Gait Analysis Services: Professional video gait analysis service to help customers select appropriate footwear based on their running style.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Running Hub is an independent running retailer that sells running footwear, apparel, and accessories from premium brands (Brooks, Hoka, Karhu, New Balance, Saucony, Topo, Diadora, 361, Mizuno) through a physical store and e-commerce website. The store differentiates itself by offering specialist in-store services including video gait analysis and bespoke 3D foot-scanning custom insoles.

Product overview

Running Hub is an independent running retailer offering a comprehensive range of running footwear, apparel, and accessories through both online and physical retail channels. The product portfolio centers on branded running shoes (Brooks, Hoka, Karhu, New Balance, Saucony, Topo, Diadora, Mizuno, 361) organized into categories for everyday running, race-day performance, trail/off-road, cross-country spikes, and stability/support needs. Complementing the footwear range is running clothing and accessories. The company differentiates through specialist services including Video Gait Analysis using video technology and Custom Insoles utilizing 3D foot-scanning technology. Additional services include Gift Vouchers, Click & Collect, and Finance Options. The business operates from a physical store in Tunbridge Wells and an integrated e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Footwear Running shoes across multiple categories including everyday trainers, race-day shoes, trail/off-road footwear, cross-country spikes, and stability/support shoes. Features products from Brooks, Hoka, Karhu, New Balance, Saucony, Topo, Diadora, 361, and Mizuno. Sold to individual runners seeking properly fitted footwear.
• Clothing Running apparel for men and women including jackets, gilets, shorts, tops, tights, and bottoms. Features products from Brooks and Hoka. Sold to runners for training and competition.
• Accessories Running accessories including clothing accessories (hats, socks, waistbelts), training and recovery equipment (insoles, training accessories), and electronics (headphones). Brands include Bearhug, Flipbelt, Runr, and Shokz.
• Video Gait Analysis Professional gait analysis service using video technology to assess running form and biomechanics, helping customers select appropriate footwear and running gear. Aimed at runners seeking expert fitting and injury prevention advice.
• Custom Insoles Bespoke 3D foot-scanning and custom insole fitting service using advanced foot scanning technology to create personalized insoles for optimal comfort and support. Targeted at runners needing biomechanically tailored support.
• Gift Vouchers Gift voucher program allowing customers to purchase monetary vouchers for use on any products in the store.
• Click and Collect Online ordering with in-store pickup service, allowing customers to order online and collect purchases at the Tunbridge Wells location with priority processing for pre-order items.
• Finance Options Payment financing options for higher-value purchases, with an example given for products up to £3,000.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Citrus-Lime LtdcoreTechnology or IntegrationEcommerce platform and cloud POS provider hosting Running Hub's integrated online store and retail systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/running-hub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Running Hub