Rupi Kaur

Name

Rupi Kaur

Legal name

Rupi Kaur Inc.

Website

https://rupikaur.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Books and Literary Content

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

akta.pro secondary industries

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Poetry books
• Branded merchandise
• Author publishing
• Live performance tours
• Spoken word content

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: Sale of poetry collections including milk and honey, the sun and her flowers, home body, Healing Through Words, and 10th Anniversary Collector's Edition. Books available in multiple formats (paperback, hardcover, audiobook) and in over 40 languages through major retailers globally.
2. Merchandise: Sale of branded merchandise including clothing (t-shirts), art prints (canvases), embroidered tapestries, and stationery (agendas, writing prompt card decks). Products sold through own e-commerce and wholesale channels.
3. Music Streaming: Poetry audio track 'broken english' available on all music platforms (Spotify, Apple Music, YouTube, Amazon Music, Tidal) through partnership with Snakes x Ladders label.
4. Live Events: Ticket sales for world tour performances featuring poetic theatrical experiences with stand-up comedy elements.
5. Streaming Content: Rupi Kaur Live one-hour poetry special available exclusively on Amazon Prime Video in Canada and U.S.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Rupi Kaur Inc. sells a portfolio of poetry books, branded merchandise, music, and live/streaming performance content directly to consumers worldwide. Primary revenue comes from sales of four poetry collections (milk and honey, the sun and her flowers, home body, Healing Through Words) and a 10th anniversary collector's edition of milk and honey, supplemented by branded merchandise including art canvas prints, embroidered tapestries, clothing, stationery, and a cookbook. Secondary offerings include the Rupi Kaur Live streaming special on Amazon Prime Video, music releases on streaming platforms, and global live tour performances.

Product overview

Rupi Kaur is a poet, artist, and performer offering a portfolio of poetry books and branded merchandise. The core products include four published poetry collections (milk and honey, the sun and her flowers, home body, Healing Through Words), available in multiple formats including standard editions, special anniversary editions, audiobooks, and boxed sets. Merchandise offerings include art canvas prints featuring her poetry and illustrations, embroidered tapestries, branded clothing (charcoal cropped t-shirts), and stationery products including agendas and writing prompt card decks. The company also provides services including the 'Rupi Kaur Live' streaming special on Amazon Prime Video, music releases via streaming platforms, a weekly newsletter ('unfinished'), and live performance tours worldwide. The business operates an e-commerce platform for direct sales alongside global retail distribution through major booksellers.

Differentiator

Problem solved

Functional benefit

Products and services

• milk and honey First poetry collection by Rupi Kaur, self-published in November 2014 and later republished by Andrews McMeel Publishing. Divided into four chapters addressing trauma, loss, and healing. Available globally in paperback, hardcover, and audiobook formats, and translated into over 40 languages.
• milk and honey 10th Anniversary Collector's Edition Special anniversary edition of the debut poetry collection featuring new hardcover cover design, a new introduction, 40 new poems, 20 new illustrations, handwritten diary entries, behind-the-scenes photos, and fan annotations. Sold at major retailers globally.
• the sun and her flowers Second poetry collection by Rupi Kaur, published in 2017, debuting at #1 on bestseller lists worldwide.
• home body Third poetry collection published in 2020, offering a reflective journey through past, present, and potential of self. Illustrated by the author with themes of nature and nurture, light and dark, rest and reflection.
• Healing Through Words Fourth poetry book released in 2022, focused on the theme of healing through writing.
• Boxed Set Trilogy Collector's boxed set containing milk and honey, the sun and her flowers, and home body.
• Boxed Set Duo Boxed set containing milk and honey and the sun and her flowers.
• Art Canvas Prints Original art canvas prints featuring black acrylic ink silk-screened onto raw unbleached canvas, incorporating poems and illustrations from Rupi Kaur's poetry collections. Includes 'own soul mate', 'community', 'free', and 'conversation' designs. Priced from $52.50 to $105.00 CAD.
• Embroidered Tapestries Handmade wall tapestries featuring permanent acrylic inks on natural cotton canvas with detailed embroidery. Includes 'i want to apologize' and 'timeless' designs, signed by Rupi Kaur. Priced at $135-$140 CAD.
• Clothing (Charcoal Cropped T-Shirts) Ethically sourced and sustainably manufactured charcoal cropped t-shirts featuring screen-printed poems from Rupi's books, including 'legacy' and 'get out of your own way' designs. Produced in collaboration with Kotn from 30/1 cotton jersey fabric. Priced at $30 sale or $60 CAD regular.
• Stationery (Agendas and Writing Prompt Cards) Journaling and planning products including the milk and honey 2024 Agenda (monthly planner with poems, self-care tips, moon phases, and organizational tools) and writing prompt cards on gratitude, self-love, balance, and relationships.
• Made with Prema Cookbook 300+ vegetarian recipes rooted in South Indian cuisine co-authored by Prema Ranganathan and Prasanna Ranganathan. Priced at $60 CAD with all proceeds donated to CNIB.
• Rupi Kaur x Inkbox Tattoos Temporary tattoos featuring Rupi Kaur's poetry and artwork, including 18 designs such as 'your sovereignty', 'true self-love', 'to be soft', 'always evolving', and 'uncertainty'. Available exclusively through Inkbox.
• Rupi Kaur Live (Streaming Special) First-of-its-kind poetry special streamed exclusively on Amazon Prime Video in Canada and U.S. The one-hour special fuses poetry, humor, spoken word, music, and compelling visuals. Premiered worldwide on April 30, 2021.
• broken english (Music) First audio track 'broken english' released in partnership with Canadian indie label Snakes x Ladders. A poetry-music composition described as a love letter to parents and immigrants. Available on Spotify, Apple Music, YouTube, Amazon Music, and Tidal.
• World Tour (Live Performances) Global touring program featuring live poetic theatrical performances at major venues and theaters across North America, Europe, South America, Oceania, and Asia. Third sold-out world tour completed in 2023. Booking handled by United Talent Agency.
• London Residency Extended performance residency in London featuring poetic theatrical experiences interlaced with stand-up comedy.

Quantifiable outcome

• Over 12 million books sold across 4+ poetry collections
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Amazon Prime VideocoreChannel Partner/ Reseller/ Distributor · 30 April 2021Exclusive streaming partner for Rupi Kaur Live, a first-of-its-kind poetry special. The one-hour special fuses poetry, humor, spoken word, music, and compelling visuals. Premiered worldwide on April 30, 2021.
• Andrews McMeel PublishingcoreChannel Partner/ Reseller/ Distributor · 1 October 2015Publisher that picked up and republished milk and honey in October 2015 after Rupi self-published it in November 2014. Andrews McMeel continues to publish Rupi's works.
• Snakes x LadderscoreStrategic or Co-development PartnerCanadian indie label partnership for 'broken english' music release. This is Rupi's first audio track, scored to poetry, previously only experienced at live shows. A love letter to parents and immigrants everywhere.
• Simon & SchustercoreChannel Partner/ Reseller/ DistributorPublisher for home body, Healing Through Words, and international editions of Rupi's books across multiple territories.
• United Talent AgencycoreChannel Partner/ Reseller/ DistributorBooking agency for Rupi Kaur's live events and appearances. Handles all booking inquiries at [email protected].
• Hill Top EntertainmentminorChannel Partner/ Reseller/ DistributorPress contact for media inquiries at [email protected]
• InkboxminorOEM/ Whitelabel/ Licensing PartnerTattoo collection partner. All Rupi Kaur x Inkbox tattoos now only available to shop on the Inkbox site. Includes designs like 'your sovereignty', 'true self-love', 'to be soft', and 15 other tattoo designs.
• Smokestack StudiominorStrategic or Co-development PartnerLong-time partner for handmade tapestries and art prints. Creates statement pieces featuring Rupi's poems and illustrations on natural cotton canvas.
• KotnminorStrategic or Co-development PartnerEthically sourced and sustainably manufactured clothing partner. Collaborates on cropped t-shirts featuring Rupi's poems, made from breathable 30/1 cotton jersey fabric.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the rupikaur.com storefront. Processes payments, manages inventory, and handles customer transactions.
• Faire WholesaleminorChannel Partner/ Reseller/ DistributorWholesale platform where retailers can purchase Rupi Kaur merchandise. Accessible at rupikaurwholesale.faire.com.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amanda Gorman: Amanda Gorman is a globally recognized contemporary poet whose themes of identity, healing, and empowerment closely overlap Rupi Kaur's. Both translate cultural recognition into multi-format book deals and live performance revenue.
• r.h. Sin: r.h. Sin is a #1 New York Times bestselling poetry author with multiple collections in the same contemporary self-help/relationship-verse category as Rupi Kaur, sharing comparable female-skewing readership and direct e-commerce book sales.
• Elizabeth Acevedo: Elizabeth Acevedo is a #1 New York Times bestselling poet and novelist whose spoken-word roots, cultural commentary, and crossover into YA/mainstream publishing parallel Rupi Kaur's trajectory and audience demographics.
• Lang Leav: Lang Leav is a bestselling poet and author whose work occupies the same contemporary, social-media-native poetry category as Rupi Kaur. Both built global readerships through Instagram-era short-form poetry with merchandise and book sales, making her the closest direct comparable.
• Cleo Wade: Cleo Wade is a poet and author whose themes of self-love, healing, and feminine empowerment overlap Rupi Kaur's, with a comparable brand-led book and live-event model.
• Atticus Poetry: Atticus is an anonymous Instagram-famous poet with #1 bestselling poetry collections and a near-identical aesthetic of minimalist short-form verse. Comparable in audience, channel mix, and brand-led merchandise model to Rupi Kaur.
• Nayyirah Waheed: Nayyirah Waheed is a bestselling independent poet whose short-form, lowercase aesthetic and direct-to-audience publishing approach closely mirror Rupi Kaur's format and brand positioning.

Broad incumbents

• Glennon Doyle: Glennon Doyle is a bestselling memoirist who built a multi-revenue-stream personal brand around books, community, live events, and merchandise — broader than poetry but structurally analogous as a creator-led author enterprise at meaningful scale.
• Brené Brown: Brené Brown is a globally recognized author and researcher who has built a multi-format brand across books, Netflix specials, podcasts, and branded merchandise — operating at meaningfully larger scale than Rupi Kaur but in an adjacent creator-economy author model.

Others

• Simon & Schuster: Simon & Schuster is Rupi Kaur's trade publisher for home body, Healing Through Words, and international editions, providing distribution into global book retail. Included as an ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rupikaur_
• YouTubeyoutube.com/channel/UC7c1LIe2w-kYfqzXTC7adgw
• Facebookfacebook.com/rupikaurpoetry
• Instagraminstagram.com/rupikaur_
• Pinterestpinterest.ca/rupikaur_
• TikToktiktok.com/@rupikaur
• LinkedInlinkedin.com/company/rupi-kaur-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rupi Kaur