Snakes x Ladders

What Snakes x Ladders does

Snakes x Ladders is a Canada-based, privately held creative studio of approximately 6 employees that designs and executes immersive experiences for artists, brands, and content producers. Its service portfolio spans four integrated practice areas: Creative Direction & Concept Development; Music, Sound Design & Sync (including sync licensing and music supervision for film, TV, and advertising); Visual, Lighting & Spatial Design; and Technical Design & Execution (custom playback rigs, interactive installations, and synchronization systems). Notable technical differentiators include a bio-electrical plant music converter that translates organism impedance changes into control voltage for analog synthesizers, custom MIDI controller rigs for live performance triggering, and timecode synchronization systems for coordinating video walls and lighting.

The studio operates on a project-based, commissioned engagement model with no public pricing, acquiring clients via direct outreach through its website contact form ([email protected]) and an Instagram presence (@snakesxladders). Its named client roster includes a mix of music artists (Raf Saperra, Mastané), live event platforms (Boiler Room, sponsored by ABSOLUT Vodka), consumer brands (Adidas, Bang & Olufsen), digital platforms (Instagram), and major content producers (Ms. Marvel/Marvel, Never Have I Ever/Netflix), as well as a biotech-adjacent project (Modern Biology at the Salk Institute). The company is independently owned with no disclosed funding, parent company, or institutional investors, and maintains active operations with FACTOR and Canada Wordmark co-branding on its site.

Name

Snakes x Ladders

Website

https://snakesxladders.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Snakes x Ladders is a Canada-based, 6-person creative studio that designs and produces immersive live experiences, music direction, playback systems, and sync licensing for artists, brands, and film/TV producers.

Ownership category

akta.pro rank

Product category

Live Event Production Services

akta.pro primary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Live event production
• Immersive experience design
• Music supervision
• Sync licensing
• Creative direction services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Services and Project-Based Work: The company generates revenue through commissioned creative projects including live event production, music direction, stage design, visual design, and technical execution. Revenue is project-based, with clients contracting the studio for specific productions, tours, or brand activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Snakes x Ladders is a creative house that designs and delivers immersive experiences for live performances, brand activations, and interactive installations. Its work spans music direction, custom playback systems, stage and lighting design, visual storytelling, sensory activations, and music supervision/sync licensing for film, TV, and digital platforms. Projects are commissioned by artists, music labels, event producers, and brands on a per-project basis.

Product overview

Snakes x Ladders is a creative house offering a unified suite of immersive experience services rather than a software product. The core offerings include Creative Direction & Concept Development, Music/Sound Design & Sync, Visual/Lighting/Spatial Design, and Technical Design & Execution. These services are applied across live performances, brand activations, and interactive installations. Specialized offerings include Sync Licensing & Music Supervision for film and advertising, Bio-Electrical Music Conversion for unique auditory experiences, Custom Patch Systems for real-time performance control, and Playback & Tour Visuals for touring productions. The portfolio is unified by the company's focus on blending music, visuals, and technology to create cohesive experiential moments.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction & Concept Development Service that crafts immersive narratives, visual identities, and experiential concepts for live shows, brand activations, and installations, translating the essence of a brand or artist into cohesive experiences for audiences.
• Music, Sound Design, & Sync Service that develops original compositions, soundscapes, and custom playback systems for performances and multi-sensory experiences, including music supervision and sync licensing across film, digital, and live platforms.
• Visual, Lighting & Spatial Design Service that designs dynamic visuals, stage environments, and lighting systems to amplify mood, energy, and storytelling for performances, brand activations, and venues.
• Technical Design & Execution Service that builds custom playback rigs, interactive installations, and technical systems to ensure seamless delivery across performances and events, focused on innovation and precision.
• Sync Licensing & Music Supervision Service that curates a diverse catalog of music and selects tracks for film, TV, advertising, and digital platforms, working with top content producers to provide authentic soundscapes from real artists.
• Playback & Tour Visuals Service that provides custom playback rigs and MIDI controller systems for triggering songs and visuals live on stage, optimizing audio stems and visuals for live touring performances.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Marmoset: Sync licensing agency and music marketplace curating independent music for film, TV, advertising, and brand content. Comparable to Snakes x Ladders' Sync Licensing & Music Supervision offering (e.g. Ms. Marvel, Never Have I Ever, Adidas), focused on the catalog side of the business.
• Musicbed: Sync licensing platform supplying curated music to filmmakers, brands, and agencies. Comparable to Snakes x Ladders on the sync/supervision vertical, but operates as a broader catalog marketplace rather than a touring-production studio.

Broad incumbents

• Production Resource Group (PRG): One of the world's largest providers of entertainment and event production technology, including lighting, video, and rigging for tours, concerts, and brand events. Broader incumbent that overlaps with Snakes x Ladders on the technical execution and live-event production side, but at portfolio scale rather than bespoke creative boutique.
• Solotech: Canadian-headquartered provider of audio, video, lighting, and rigging services for live events and touring artists. Comparable to Snakes x Ladders on live performance technical execution, with broader-scale equipment and crew resources but less of a creative-direction/identity layer.

Direct peers

• Stufish Entertainment Architects: Specialist stage and scenic design firm for arena-scale touring shows, residencies, and live entertainment. Comparable to Snakes x Ladders for end-to-end stage design, music-direction-linked scenic concepts, and custom-built production architecture for touring musicians.
• Meow Wolf: US-based experiential art and entertainment company creating permanent immersive art installations and ticketed experiences. Comparable to Snakes x Ladders on immersive spatial design, music-driven environments, and brand/media partnerships.
• Leviathan: Chicago-based creative studio designing immersive experiences, brand activations, and spatial installations for events and venues. Comparable to Snakes x Ladders for combining custom technical systems with visual storytelling and brand-experience design.
• Moment Factory: Montreal-based immersive experience studio producing multimedia environments for live shows, brand activations, and public installations. Closest comparable to Snakes x Ladders: a Canadian, multi-disciplinary creative house that integrates music, visuals, lighting, and bespoke technology into bespoke experiences for artists and brands.
• Fake Love (B-Reel): Creative studio specializing in immersive experiences and interactive installations for brands and cultural clients. Comparable to Snakes x Ladders for custom-built interactive environments and brand activations that combine technology with narrative design.
• TeamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital art installations and sensory experiences. Comparable to Snakes x Ladders on the immersive sensory/music-visual product and on commercial brand-event deployments (e.g. Salk Institute-style collaborations).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/snakesxladders/?hl=en
• LinkedInlinkedin.com/company/snakes-x-ladders

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snakes x Ladders