Rushmere Golfclub

What Rushmere Golfclub does

Rushmere Golf Club is a private members golf club established in 1927, operating an 18-hole heathland course on Rushmere Common on the outskirts of Ipswich, Suffolk, United Kingdom. The course was designed by James Braid, a golf architect of international repute, and plays 6,249 yards off the white tees at par 70, characterized by gorse-bounded holes and old oak trees. The club sits on over 400 acres of land registered as a common under the Commons Registration Act 1967; the club privately owns 17 acres covering the 3rd, 4th, and part of the 5th holes and rents the remaining 15 holes from the Commoners. The clubhouse, originally an old junior school building, was purchased in 1928 and has been extended over time. The rapidly draining heathland soil enables the course to be open virtually year-round, a key operational advantage in the UK climate.

The club generates revenue through a diversified mix: annual membership subscriptions tiered from £150 (Juniors U18) to £1,125 (7-day, 30+) across 6-day and 7-day options, CASC memberships, and social memberships at £30; visitor green fees (£15-£60 depending on day and holes); society and group packages; clubhouse hire for events such as wakes, sports dinners, birthdays, and fundraisers; buggy rental; and bar and catering services managed by Emma Martin. Customer segments include full golf members, visitors, societies, juniors with Golf Pro support, an established ladies section, and social (non-golfing) members. The club is governed for the benefit of its members, with General Manager David King overseeing operations.

The technology stack is built on third-party golf management platforms rather than proprietary systems. Club V1 (provided by Club Systems International Ltd) handles online tee time booking and the members hub portal, while HowDidiDo.com powers performance tracking, scoring, and integration with the World Handicap System (WHS). Go-to-market is direct-to-consumer via the club website, online booking, email membership applications, and on-site service at the Ipswich location, supplemented by open competitions (Seniors Open 2026, Armed Forces Charity Golf Day 2026), a Microsoft Sway newsletter, and a sponsor ecosystem including Taylor Wimpey, Club Colours, Nu Vue Home Improvements, Enable Services, and Suffolk Heating Ipswich Ltd.

Name

Rushmere Golfclub

Legal name

Rushmere Golf Club

Website

https://rushmeregolfclub.co.uk

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Rushmere Golf Club is a private 1927-established members golf club in Ipswich, UK, operating an 18-hole James Braid-designed heathland course with tiered memberships (£150-£1,125), green fees, society packages, clubhouse hire, and bar/catering serving members, visitors, and golf societies across Suffolk.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Golf club membership
• Green fees booking
• Golf society packages
• Clubhouse event hire
• Heathland golf course

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions ranging from £150 (U18) to £1,125 (7-day 30+), with 6-day and 7-day options, CASC (Community Amateur Sports Club) membership, and social memberships. Membership year runs from April with pro-rata part-year options available.
2. Green Fees: Revenue from visitor green fees: weekday visitors pay £60/£30, weekend visitors pay £30/£15. Reduced rates for juniors and member guests with County Card or James Braid Association.
3. Society Packages: Group golf packages for visiting societies and corporate groups, offered throughout the year with various options and deals.
4. Clubhouse Hire: Clubhouse available to hire for members and non-members for functions including wakes, sports club dinners, lunches, birthday parties, anniversaries, and fundraisers (quiz nights, race nights).
5. Buggy Hire: Golf buggy rental: member buggy hire £25/£12.50, visitor buggy hire £40/£20.
6. Bar & Catering: Bar and catering services with 20% discount at the bar for social members. Emma Martin oversees Bar & Catering operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rushmere Golf Club operates an 18-hole heathland golf course on Rushmere Common, Ipswich, providing annual golf memberships, pay-as-you-play green fees, society/group packages, clubhouse hire for functions, and a programme of open and section competitions. The club also runs a clubhouse with bar and catering, supports a Juniors section with on-site Golf Pro coaching, and maintains a Ladies and Veterans section for regular competitions.

Product overview

Rushmere Golf Club is a traditional golf club offering a single integrated golf experience centered around its 18-hole heathland course established in 1927. The club provides membership subscriptions (with 6-day, 7-day, junior, CASC, and social options), pay-as-you-play green fees, and society packages. Supporting services include clubhouse facilities for events and catering, organized competitions (Ladies, Seniors, Open events), a juniors program with Golf Pro support, and handicap tracking via WHS. The club welcomes visitors, societies, and new members year-round due to rapidly draining heathland soil.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Heathland Golf Course An 18-hole heathland course on Rushmere Common, Ipswich, with White, Yellow and Red tee options. White tees measure 6,249 yards, Par 70, Course Rating 70.30, Slope 121. The course features gorse-bounded holes and old oak trees and is playable virtually year-round due to rapidly draining soil.
• Golf Membership Subscriptions Annual golf memberships for individuals across multiple tiers: 7-Day Membership (£1,125 for ages 30+), 6-Day Membership (£965 for ages 30+ excluding Saturdays), age-banded young adult tiers (£725/£600 for 22-29, £515/£445 for 18-21), Junior U18 (£150), CASC (£500), and Social Membership (£30). Joining fee £200 applies except for juniors. Includes England Golf, Suffolk Golf Union/Suffolk Ladies County Golf Association fees plus member insurance.
• Visitor Green Fees Pay-as-you-play green fees for non-members: weekday 18 holes £60 / 9 holes £30; weekend and Bank Holiday 18 holes £30 / 9 holes £15; member guest 18 holes £35 / 9 holes £17.50 (also applies to County Card and James Braid Association members); junior under-16 18 holes £20 / 9 holes £10.
• Golf Society Packages Group golf packages offered year-round to visiting societies and corporate groups with flexible options and special deals, booked via website form or phone.
• Clubhouse Venue Hire & Catering Clubhouse available to hire for members and non-members for functions including wakes, sports club dinners, lunches, birthday parties, anniversaries, and fundraisers (quiz nights, race nights). Bar and catering services provided by Emma Martin's team.
• Open Competitions Organised open golf competitions including the Seniors Open 2026 and Armed Forces Charity Golf Day 2026, open to visitors and members.
• Handicap and Scorecard Tracking (WHS) World Handicap System-enabled handicap tracking for rounds submitted from the Red and Yellow courses; scorecard and course rating information published for White, Yellow and Red tees.
• Juniors Programme (U18) Youth golf programme for under-18s featuring regular competitions, inter-club matches, individual competitions throughout the year, and expert Golf Pro coaching support.
• Ladies Section Established ladies golf section with regular competitions and social events throughout the year, welcoming lady members and visitors of all ages and abilities.
• Buggy Hire Golf buggy rental: member rates £25.00 (18 holes) / £12.50 (9 holes); visitor rates £40.00 (18 holes) / £20.00 (9 holes).

Quantifiable outcome

• High number of below 5 handicap members relative to club size, demonstrating quality of course and competitive membership

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Taylor WimpeyminorGTM or Marketing PartnerMajor UK housebuilder and club sponsor. Taylor Wimpey describes homes as where customers 'put down roots and become part of a community,' aligning with the club's community-focused positioning. Logo displayed on club website sponsors section.
• Club ColoursminorGTM or Marketing PartnerSports club apparel specialist since 1879. Produces bespoke teamwear including club blazers, ties, and cricket sweaters. Logo displayed as club sponsor.
• Nu Vue Home ImprovementsminorGTM or Marketing PartnerUPVC replacement specialists with 25+ years experience in windows, doors, conservatories, bi-folds, and home improvements. Logo displayed as club sponsor.
• Enable ServicesminorGTM or Marketing PartnerSoftware and technology services provider. Described as caring about customers and businesses. Logo displayed as club sponsor.
• Suffolk Heating Ipswich LtdminorGTM or Marketing PartnerPlumbing, heating, and gas contractor serving Ipswich and surrounding areas since 1983 (40+ years). Logo displayed as club sponsor.
• Club Systems International LtdcoreTechnology or IntegrationWebsite hosting and platform provider for the club. Provides the underlying website infrastructure, members portal, and booking systems. Contact page indicates 'Provided by Club Systems International Ltd.'
• HowDidiDo.comcoreTechnology or IntegrationPerformance tracking and scoring platform. Footer credits 'Powered by HowDidiDo.com' indicating integrated golf performance/score tracking services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ipswich Golf Club: The original Ipswich golf club from which Rushmere's predecessor membership founded Rushmere Golf Club in 1927. Operates an 18-hole heathland/parkland course a few miles from Rushmere at Purdis Heath and serves the same Suffolk member and visitor market with a near-identical membership-fee structure.
• Aldeburgh Golf Club: Traditional Suffolk members' club with 18-hole heathland course. Comparable on the dimensions of membership tiers, green-fee pricing, society business, and a small staff operating a single historic course.
• Felixstowe Ferry Golf Club: Coastal Suffolk links-style club competing for the same Ipswich/Suffolk catchment. Comparable on membership pricing, society packages, and event-driven demand.
• Newton Green Golf Club: Suffolk members' club serving the Ipswich/Bury St Edmunds corridor. Comparable as a small traditional private club with subscription and green-fee revenue mix.
• Hintlesham Golf Club: Suffolk members' club a short drive from Ipswich. Overlaps with Rushmere on member catchment, society day offerings, and green-fee visitor trade.
• Woodbridge Golf Club: Suffolk members' club on the edge of Woodbridge. Competes for the same Ipswich/Suffolk member pool, society bookings, and visitor play; comparable scale, heritage, and reliance on clubhouse F&B.
• Bury St Edmunds Golf Club: Established Suffolk members' club further west in the county. Competes for society and visitor rounds from the broader Suffolk region and offers a comparable membership tiering structure.
• Stoke by Nayland Golf Club: Suffolk-based golf club and resort with 36 holes plus hotel and spa. Most relevant benchmark in the region for society packages, open competitions, and event-driven revenue, and a direct competitor for the corporate-outing and stay-and-play segments.
• Seckford Golf Club: Suffolk club within driving distance of Ipswich, competing for similar member and society demand with comparable pricing and amenities.
• Fynn Valley Golf Club: Suffolk club near Ipswich with 18 holes plus clubhouse functions. Direct competitor for society bookings, weddings, and visitor play in the same primary catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rushmere-golfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rushmere Golfclub