What RUSTICO does

Rustico Group (קבוצת רוסטיקו) is a privately held Israeli restaurant group founded in 2005 that operates Italian-dining concepts in Tel Aviv. The group runs three locations: Rustico Rothschild at Rothschild Boulevard 15, opened in 2005 as the flagship and described in its own materials as a Tel Aviv culinary institution; Rustico Basel at Basel 42, opened in 2009 with indoor seating, bar seating, a balcony overlooking Basel Square, and a private events room for up to 25 guests; and Pizza Rustico, a Roman-style pizza concept at the Sarona Market complex on Kalman 3, built around flour imported from Rome and traditional techniques taught by Italian chef Domenico Giovannini. The offering spans full-service Italian dining, a dedicated pizza counter, private events, a free Member Club with 5% cash-back and birthday/anniversary benefits, and an Italian delicatessen offering staffed by the group.

The operating model is multi-channel dine-in complemented by third-party delivery through Wolt and 10bis, online reservations via Ontopo, and gift voucher distribution through BuyMe. Ingredient sourcing is positioned as a quality differentiator, including premium extra virgin olive oil supplied by Eretz Hayarden, cold-pressed from Cornicola and Barnea olives in the Lower Galilee. Content marketing is delivered through a Hebrew-language blog covering Italian culinary topics (pasta, olives, pizza, coffee, cheese) and organic social channels. The company is founder- or family-controlled with no disclosed venture or private equity backing, no parent company, no subsidiaries, and no public listing. Technology integration is limited to standard restaurant SaaS (delivery, reservations, gift cards, loyalty); no proprietary platform, app, or AI capabilities are present in the source material. Headcount is stated at 279 employees across the group's operations.

Name

RUSTICO

Legal name

קבוצת רוסטיקו

Website

https://rustico.co.il

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Rustico Group is an Israeli restaurant company operating three Italian dining concepts in Tel Aviv — full-service Rustico Rothschild and Rustico Basel plus the Pizza Rustico counter at Sarona Market — serving individual diners through dine-in, third-party delivery, private events, a member loyalty club, and an Italian delicatessen offering.

Ownership category

akta.pro rank

Product category

Italian Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Casual Dining Restaurants (THAFACAB)

Keywords

• Italian restaurant
• Authentic Italian cuisine
• Restaurant dining
• Private dining events
• Food delivery service

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels3 records

Core offering

Rustico Group operates Italian full-service restaurants in Tel Aviv, offering dine-in experiences at the Rothschild Boulevard and Basel Square locations, a Roman-style pizza concept at Sarona Market, private event hosting at the Basel wine room, and delivery through Wolt and 10bis. The group also runs a free member loyalty club providing 5% cash-back and occasion-based benefits, and an Italian delicatessen counter.

Product overview

RUSTICO is a group of Italian restaurants operating in Tel Aviv, Israel. The group operates two main restaurant locations (Rustico Rothschild and Rustico Basel), an event hosting service (Rustico Events), a loyalty member club, and an Italian delicatessen. The group was founded in 2005 and specializes in modern Italian cuisine that honors tradition while incorporating innovative techniques and quality ingredients. Core offerings include dine-in restaurant services, food delivery via third-party platforms, event hosting, and a member loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Rustico Rothschild Restaurant Classic Italian full-service restaurant at Rothschild 15, Tel Aviv, offering indoor seating, an external courtyard overlooking the boulevard, an interior patio, and a bar overlooking the Italian kitchen. Targeted at diners seeking romantic dinners, wine with friends, and family celebrations.
• Rustico Basel Restaurant Italian neighborhood restaurant at Basel 42, Tel Aviv, in the center of Basel Square. Offers indoor seating, bar seating, and a large terrace overlooking the square, and includes a private room for events. Targeted at neighborhood diners and casual gatherings.
• Rustico Events at Basel Event hosting service at Rustico Basel featuring a wine room with rustic design and rich wine display cabinet. Can accommodate private events for up to 25 people, adjusted according to customer requirements with attention to smallest details. Targeted at small private event organizers.
• Rustico Member Club Free loyalty program available across all Rustico restaurants, offering 5% cash-back accumulation on purchases, birthday month benefits (dessert or wine or appetizer plus 5% accumulation), wedding anniversary benefits, and additional rotating benefits. Targeted at repeat diners across the Rustico group.
• Pizza Rustico at Sarona Market Pizza Rustico is a Roman-style pizza concept at Kalman 3 in the Sarona Complex in Tel Aviv. It features imported flour from Rome via a private flour mill and traditional dough preparation techniques taught by Italian chef Domenico Giovannini. Targeted at diners seeking authentic Roman-style pizza.
• Italian Delicatessen Italian delicatessen offering operated by Rustico, where staff are hired for the Italian deli counter. Targeted at customers seeking Italian specialty retail products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WoltcoreChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order Rustico food for home delivery. Available for both Rothschild and Basel locations. Promotional codes available such as PIZZARUSTICO for new customer discounts.
• 10bis (Tan Birkaf)coreChannel Partner/ Reseller/ DistributorDelivery partnership through the 10bis food delivery platform, available for both Rustico Rothschild and Rustico Basel locations.
• OntopominorChannel Partner/ Reseller/ DistributorOnline reservation platform used for table bookings at both Rustico locations.
• BuyMeminorGTM or Marketing PartnerGift voucher platform partnership allowing customers to purchase gift certificates for Rustico restaurants.
• Eretz Hayarden (ארץ הירדן)minorOthersSupplier of premium extra virgin olive oil from Lower Galilee Valley. The oil is cold-pressed from Cornicola and Barnea olive varieties, producing a balanced oil with fruity-herbal notes and slight pepperiness at the finish.
• Chef Domenico GiovanniniminorStrategic or Co-development PartnerItalian chef from Rome specializing in pizza who trained Rustico staff on traditional Roman pizza techniques. Provided proprietary recipe and private flour mill for pizza preparation at Pizza Rustico Sarona location.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Others

• Wolt: Food delivery platform partnering with Rustico for delivery. An ecosystem participant rather than a competitor — directly relevant because Rustico's delivery economics depend on Wolt's commission and promotional policies.
• 10bis (Ten Bis): Israeli corporate and consumer food-delivery platform that lists Rustico on its marketplace. Comparable to Wolt's role for Rustico's delivery channel and aggregator dependency.

Regional players

• Japanika: Israeli Asian-fusion restaurant chain operating multiple Tel Aviv locations. A regional (Israeli) full-service peer for benchmarking mid-market chain restaurant economics in the same operating geography, though not Italian cuisine.
• Onza: Tel Aviv-based full-service restaurant operating in a similar urban dining segment. Comparable on Tel Aviv market dynamics, although cuisine focus differs.

Direct peers

• Café Rimon: Kosher Israeli restaurant chain serving Italian and Mediterranean dishes at multiple locations. Closely comparable to Rustico in menu style, full-service dining format, and target urban clientele.
• Greg's Pizza: Israeli pizza chain with dine-in locations, directly comparable to Pizza Rustico's Roman-style pizza concept at Sarona Market in format and target customer.
• Café Landwer: Israeli Italian/Mediterranean restaurant chain with multiple dine-in locations across Israel. Competes directly with Rustico in the casual Italian dining segment in Tel Aviv and other major cities.
• Nona: Israeli Italian restaurant concept operating in Tel Aviv. Directly comparable to Rustico on cuisine, geographic market, and mid-premium dining positioning.

Broad incumbents

• Aroma Espresso Bar: Israel's largest café chain, offering an Italian-influenced menu (pasta, pizza, salads) at scale across the country. Overlaps with Rustico on Italian-leaning menu items and Tel Aviv urban customers, though primarily a café format.
• Eataly: International Italian marketplace and restaurant concept. Relevant for benchmarking premium Italian brand positioning, ingredient sourcing, and retail-plus-dining formats, though not Israeli.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rustico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUSTICO