Rustic Timbers

What Rustic Timbers does

Rustic Timbers Door County Camping is a privately-held, family-owned campground located on 80 acres three miles south of Egg Harbor in Door County, Wisconsin. The property operates seasonally from May through October and offers a mix of lodging: 250+ wooded campsites (tent sites, water/electric sites, and 50/30-amp full hook-up RV sites with pull-through and back-in options), 5 rustic cabins (no indoor plumbing), 15 deluxe cabins (full kitchens and bathrooms), and approximately 120 seasonal sites leased for the full camping season. Supporting the core accommodation offering are on-site amenities including a heated pool with waterslide, two jumping pillows, playgrounds, gem mining, and the Pickled Egg Pub & Grub — a restaurant and bar serving the campground and general public. Additional revenue comes from a full-line camp store, firewood, ice, golf cart rentals, pet fees, and extra-tent fees. Owner-operators Brian and Sherrie Patten have run the property since acquiring it in May 2014.

The business operates on a direct-to-consumer model with no intermediaries. Guests book through the Firefly Reservations online platform (which opens each year on January 2nd at 10AM for the next season) or by phone. Pricing is unit-based and all-inclusive of people and vehicles, with rate bands of $69–$89/night for campsites, $115–$200/night for cabins, and $1,300–$1,550/month for seasonal sites. Off-season and holiday pricing tiers are in place, and a 3- or 4-night minimum applies to holiday weekends. Marketing is concentrated on the company's website, an active Facebook presence, Door County tourism referral channels, and earned media (a 2020 Travelmag.com Top 10 Most Charming Campgrounds in Wisconsin feature).

The underlying technology is non-proprietary: there is no public API, no app, no in-house reservation system, and no disclosed AI/ML capability. The campground also has no patents, no formal partnerships, no funding history, and no corporate parent — it is a single-LLC operating entity owned entirely by the Pattens. Customer base is broad and consumer-only (no enterprise or B2B accounts), with the closest thing to recurring revenue coming from the ~120 seasonal site holders who renew annually.

Name

Rustic Timbers

Legal name

Rustic Timbers Door County Camping, LLC

Website

https://rustictimbersdoorcountycamping.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rustic Timbers Door County Camping is a family-owned, 80-acre seasonal campground in Egg Harbor, Wisconsin, offering 250+ RV/tent sites, 20 cabins, and ~120 seasonal leases to Midwestern family vacationers, with on-site amenities including a heated pool, pub, and organized events.

Ownership category

akta.pro rank

Product category

Campground & Outdoor Lodging

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAD

Cabin & Cottage Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• RV camping resorts
• Cabin vacation rentals
• Family campground lodging
• Seasonal campsite leasing
• Outdoor recreation hospitality

Headquarters

HQ city

Egg Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Campsite Rentals: Nightly rental of RV sites, tent sites, and full hook-up campsites ranging from $69-$89 per night depending on site type and season.
2. Cabin Rentals: Rustic cabins at $115/night and deluxe/premium cabins at $200/night. Both rustic and deluxe options available with nightly and seasonal pricing including off-season rates.
3. Seasonal Site Rentals: Seasonal campsite rentals for the entire camping season (May through October). Monthly rates of $1300 for 30-amp sites and $1550 for full hook-up sites. Approximately 120-150 seasonal sites available.
4. On-site Food & Beverage: The Pickled Egg Pub & Grub provides food service, beer, ice cream, snacks, and beverages. The camp store sells groceries, firewood, ice, candy, toys, gifts, clothing, and Door County Coffee.
5. Additional Fees and Services: Golf cart use fees ($25-$50), extra tent fees ($40/night), pet fees in cabins ($50/night), pumping services, and site lock fees ($50).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rustic Timbers Door County Camping operates an 80-acre family-oriented campground in Egg Harbor, Wisconsin, offering 250+ RV and tent campsites, 20 rental cabins (5 rustic and 15 deluxe), and seasonal site leases, complemented by on-site amenities including a heated pool with waterslide, jumping pillows, playgrounds, the Pickled Egg Pub & Grub restaurant and bar, and a full camp store. The business books guests directly through its own website, the Firefly Reservations platform, and phone reservations, operating seasonally from May through October.

Product overview

Rustic Timbers Door County is a family-friendly campground offering a diverse portfolio of outdoor accommodations and recreational experiences. The core offering consists of 250+ wooded campsites (including tent sites, RV sites with various hookup options, and seasonal rentals) alongside 20 cabin units divided into 5 rustic cabins (no indoor plumbing) and 15 deluxe cabins (full kitchen and bathroom facilities). Supporting amenities include an on-site camp store, the Pickled Egg Pub & Grub restaurant, a heated pool with waterslide, jumping pillows, playgrounds, and organized weekend events and activities. The campground operates a reservation system via Firefly Reservations for booking accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Campsites Large, wooded RV camping sites with pull-through and back-in options and 20/30/50 amp electrical service, accommodating campers up to 100 feet. Available as water & electric sites ($75/night) and full hook-up sites ($89/night), with premium sites at $79/night. Bookable via the campground's online reservation system.
• Tent Sites Wooded tent camping sites priced at $89/night ($79 off-season), with all-inclusive pricing covering up to 2 tents and a maximum of 8 people per site. Set among the campground's natural boreal forest setting with access to modern facilities.
• Rustic Cabins Five quaint log-sided cabins priced at $115/night ($100 off-season) with no indoor plumbing. Each cabin includes air-conditioning, space heater, queen bed or bunk configurations, mini fridge, and microwave, plus an outdoor deck, grill, fire pit, and picnic table. Extra adults $10/night; pet-friendly cabins $50/night extra.
• Deluxe Cabins (Premium Camping Cabins) Fifteen fully-equipped premium cabins at $200/night ($175 off-season) with full kitchens (full-size fridge, microwave, range, coffee maker, toaster, dishes and utensils), full bathrooms with shower or tub/shower, air-conditioning, furnace, TV and DVD player, and outdoor deck, fire pit, and charcoal grill. Some units include lofts or multiple bedrooms; 2-night minimum (3 for holidays); pet-friendly options $50/night extra.
• Seasonal Campsite Rentals Long-term campsite rentals for the entire camping season (May through October), including water hookup, metered electricity, and the option to leave the camper on site through winter months at no extra charge. Monthly rates of $1,300 for 30-amp sites and $1,550 for full hook-up sites; approximately 120–150 seasonal sites available.
• Pickled Egg Pub & Grub On-site restaurant and beer bar providing food service, beer, ice cream, snacks, and beverages to campground guests and visitors. Operates as a separate food and beverage revenue stream within the campground.
• Camp Store Full-service on-site retail store selling groceries, candy, ice cream, slushies, toys, gifts, clothing, hats, beer, wine, Door County Coffee, firewood, ice, laundry supplies, and quarters. Provides essential supplies to campground guests.

Quantifiable outcome

• Recognized as 1 of Top 10 Most Charming Campgrounds in Wisconsin

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thousand Trails: Thousand Trails operates a membership-based network of RV resorts and campgrounds across the US, including seasonal and cabin offerings. It is comparable to Rustic Timbers because both serve RV travelers seeking developed sites with hookups, recreational amenities, and recurring seasonal stays — though Thousand Trails distributes via subscription rather than nightly rates.
• Sun Outdoors: Sun Outdoors is a network of RV resorts and campgrounds offering full-hookup sites, cabin rentals, pools, and planned activities in the US and Canada. It is directly comparable to Rustic Timbers' developed-site + cabin + amenity model and represents a primary chain competitor at a similar price tier.
• Yogi Bear's Jellystone Park Camp-Resorts: Jellystone Park is a franchise network of family-focused campgrounds with cabins, RV sites, pools, jumping pillows, and themed activities — virtually identical to Rustic Timbers' offering. It is the closest direct competitor because it operates in the same niche (amenity-rich family campgrounds with cabin + RV + tent inventory) and many locations are in the Midwest.

Broad incumbents

• Kampgrounds of America (KOA): KOA is the largest franchised campground system in North America, operating 500+ campgrounds across the US and Canada. It is comparable to Rustic Timbers as the dominant incumbent in the developed RV park / campground segment with similar amenities, cabin offerings, and family-friendly positioning, though it competes via a national loyalty network and franchise scale rather than independent ownership.

Others

• Good Sam Club: Good Sam Club is the largest RV membership organization in North America, providing discounts, trip planning, and campground ratings. It is comparable to Rustic Timbers because Good Sam's network directly influences booking decisions for developed RV parks, and chain-affiliated campgrounds receive greater visibility through this ecosystem than independents.

Emerging players

• Hipcamp: Hipcamp is an online marketplace connecting travelers to private campgrounds, cabins, and glamping sites. It is comparable to Rustic Timbers as a distribution and discovery channel for non-chain outdoor lodging and represents both a potential listing partner and a competitive threat for direct bookings of independent campgrounds.
• Harvest Hosts: Harvest Hosts is a membership program offering RV travelers overnight stays at wineries, farms, and unique properties. It is comparable to Rustic Timbers as an alternative lodging channel for RV travelers but represents partial overlap rather than direct competition, since Harvest Hosts emphasizes unique single-night stays vs. multi-day destination camping.

Regional players

• Door County Visitor Bureau: The Door County Visitor Bureau is the regional DMO marketing Door County, WI to Midwest travelers. While not a direct competitor, it acts as an upstream demand driver for Rustic Timbers and a benchmark for regional pricing/promotion cadence within the Door County campground cluster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rustictimbersdcc
• LinkedInlinkedin.com/company/rustic-timbers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rustic Timbers