What Rutas del Perú does

Rutas del Perú is a privately held, founder-operated inbound tour operator founded in 1993 and headquartered in Miraflores, Lima, Peru. The company designs and sells curated multi-day tour packages covering Peru's principal and several off-the-beaten-path destinations — Cusco and Machu Picchu, the Sacred Valley, Puno and Lake Titicaca, Arequipa and Colca Canyon, the Paracas/Nazca/Huacachina desert corridor, the Amazon (Tambopata/Puerto Maldonado), and the pre-Inca Northern Kingdoms (Chachapoyas, Kuelap, Gocta, Cajamarca, Chiclayo, Trujillo). The portfolio spans roughly 20 published itineraries ranging from a 2-day Cusco Super Express (from US$459 per person) and a 3-day Arequipa package (from US$233) up to an 18-day Overland Lima-Sur-Lima expedition (US$1,750 plus US$220 local payment). All packages include accommodation (3-star to 4-star+ tiers), some or all meals, ground transport (notably via a preferred supplier relationship with Cruz del Sur for long-distance bus segments), guided excursions, and entrance fees, with airfare and items such as Nazca Lines overflights (~US$100 add-on) sold separately. Pricing is per person based on double occupancy, with private and group rates and German-speaking guide surcharges available on certain routes.

Rutas del Perú sells exclusively through direct-to-consumer channels — its own bilingual website (rutasdelperu.com), email reservations, multiple landline and mobile phone lines, and organic social media on Facebook, Twitter, and YouTube, plus a Facebook Messenger inquiry path. There are no disclosed OTAs, resellers, marketplace listings, mobile apps, or API integrations. Booking workflow appears manual (email and phone-based coordination). The company is a member of APAVIT (national travel agency association), AATC (Cusco regional association), and the Cámara de Comercio e Industria Peruano Alemana (Peruvian-German Chamber of Commerce).

The company operates with 12 disclosed employees from a single Miraflores office, no external institutional investment, no disclosed revenue, and no patents, certifications beyond industry association memberships, or proprietary technology stack. Its competitive positioning rests on experiential/ecotourism themes (notably a stated commitment to plant a tree per tourist), coverage of lesser-known destinations alongside standard Machu Picchu circuits, and over 30 years of operating history. The website displays legacy promotional assets referencing 2017, indicating limited recent reinvestment in digital infrastructure.

Name

Rutas del Perú

Legal name

Rutas del Perú

Website

https://rutasdelperu.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rutas del Perú is a privately held Lima-based inbound tour operator founded in 1993 that designs and sells curated multi-day travel packages across Peru — including Cusco, Machu Picchu, the Northern Kingdoms, Amazon, and desert circuits — directly to international tourists via its website, email, and phone.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Adventure & Expedition Travel Agencies (THAKAFAB), Desert & Dune Nature Experiences (THAJAIAG)

Keywords

• Peru tour packages
• Adventure tourism services
• Cultural heritage tours
• Ecotourism itineraries
• Travel agency services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tour Package Sales: The company generates revenue through selling pre-designed tour packages to international tourists visiting Peru. Tours include various durations (2-18 days) covering destinations across Peru including Cusco, Machu Picchu, Arequipa, Colca Canyon, Northern Kingdoms, Lima, Paracas, Nazca, Puno, Lake Titicaca, and Amazon jungle areas. Revenue is transaction-based, with pricing per person based on double occupancy and hotel category selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rutas del Perú is a Peruvian travel agency founded in 1993 that sells pre-designed, multi-day tour packages to international tourists visiting Peru. Its portfolio covers destinations across Peru—including Cusco, Machu Picchu, the Sacred Valley, Puno/Lake Titicaca, Arequipa, Colca Canyon, Paracas, Nazca, Huacachina, the Northern Kingdoms (Chachapoyas, Kuelap, Gocta), and the Amazon—and groups them into four regional categories: Cusco & South, Overland, Sur Chico & Arequipa, and Northern Kingdoms. Packages bundle accommodation, meals, transfers, guided excursions, entrance fees, and ground transportation, with pricing per person based on accommodation category and group vs. private arrangements.

Product overview

Rutas del Perú is a travel agency founded in 1993 offering curated tour packages across Peru's major destinations. The product portfolio consists of multiple branded tour products organized into four main regional categories: Cusco & South (featuring Machu Picchu-focused itineraries from 2 to 16 days including Cusco Express, Cusco Super Express, Cusco & Machupicchu, Lima Cusco y Selva, Cusco & Puno, and the comprehensive Por las Rutas del Perú Inca 16-day circuit), Overland (the 18-day Overland Route Lima-Sur-Lima expedition), Sur Chico & Arequipa (covering Paracas, Nazca, Huacachina, and Arequipa destinations with trekking options ranging from 2 to 4 days), and Northern Kingdoms (Pre-Inca cultural tours of 6 to 13 days exploring Chachapoyas, Trujillo, Chiclayo, and archaeological sites including Kuelap, Gocta, Chan Chan, and museum complexes). All tours include varying combinations of accommodation, meals, guided excursions, entrance fees, and transportation. The company also emphasizes ecotourism practices, planting trees for each tourist and supporting community-based tourism experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Cusco Express 3-day/2-night tour package including airport transfers, hotel accommodation in Cusco, afternoon City Tour visiting Sacsayhuaman, Qenqo, Puca Pucara and Tambomachay ruins, and a full-day guided visit to Machu Picchu citadel with train transportation. Priced from US$545 (3-star) to US$906 (4-star+) per person based on double occupancy. Designed for international tourists seeking a short Cusco/Machu Picchu experience.
• Cusco Super Express 2-day/1-night express tour to Machu Picchu with train from Ollantaytambo to Aguas Calientes, guided citadel visit, buffet lunch, and overnight in Cusco. Targeted at international tourists with limited time who want a focused Machu Picchu experience.
• Cusco & Machupicchu 4-day/3-night tour combining a Sacred Valley visit (Pisac market, Ollantaytambo fortress), overnight in Aguas Calientes, full guided Machu Picchu tour, and Cusco city exploration. Designed for travelers who want both Sacred Valley and Machu Picchu in one itinerary.
• Lima, Cusco y Selva 9-day/8-night comprehensive tour covering Lima city tour, Cusco archaeological sites, Sacred Valley, Machu Picchu, and a 3-day/2-night Tambopata jungle lodge experience in Puerto Maldonado. Suited to travelers wanting culture and Amazon jungle in one trip.
• Cusco & Puno 7-day/6-night tour connecting Cusco and Puno via the scenic Andean route, visiting Andahuaylillas, Raqchi, and Pucara, plus a 2-day/1-night Lake Titicaca excursion to Uros, Taquile, and Amantani islands. Designed for travelers wanting to combine Cusco with Lake Titicaca.
• Por las Rutas del Perú Inca 16-day/15-night comprehensive Peru circuit covering Lima, Paracas, Nazca, Arequipa, Colca Canyon, Puno, Lake Titicaca, Cusco, Sacred Valley, and Machu Picchu. Designed for travelers wanting a full southern Peru overview.
• Overland Route Lima - Sur - Lima 18-day overland expedition using an Overland Truck traversing Lima, Paracas, Huacachina, Nazca, Puerto Inca, Arequipa, Colca Canyon, Puno, Lake Titicaca, Cusco, and Machu Picchu, with mixed accommodation including hotels, camps, and family stays. Full price US$1,750 + US$220 local payment. Targeted at adventure travelers seeking an overland experience beyond conventional tourism.
• Lima - Paracas 2-day/1-night tour to Paracas including Ballestas Islands boat tour, Paracas Natural Reserve visit, overnight hotel stay, and return bus transport via Cruz del Sur. Designed for travelers based in Lima wanting a short coastal nature excursion.
• Full Day Paracas Full-day excursion from Lima to Paracas featuring Ballestas Islands wildlife viewing and Paracas Natural Reserve tour, approximately 8 hours duration. Priced from US$126 (without transfers) to US$297 (for 2 persons with transfers). Designed for travelers with limited time wanting a coastal wildlife experience.
• Lima - Paracas - Nazca - Lima 2-day/1-night tour combining Ballestas Islands, Paracas Reserve, overnight in Nazca, and Cantalloc Aqueducts visit, with optional Nazca Lines overflight add-on. Designed for travelers combining coastal wildlife with Nazca archaeology.
• Lima - Paracas - Huacachina - Nazca - Lima 3-day/2-night desert adventure including Paracas, Huacachina oasis with buggy and sandboarding activities, and Nazca Lines area with optional overflight. Designed for adventure travelers wanting coastal and desert experiences.
• Arequipa (4D/3N) 4-day/3-night tour of Arequipa including City Tour, Santa Catalina Monastery, full Colca Canyon excursion with overnight in Chivay, Cruz del Condor viewpoint, and Campiña Tour. From US$233 per person. Designed for travelers visiting Arequipa and Colca Canyon.
• Arequipa Trek 4-day/3-night trekking adventure featuring a 2-day/1-night Colca Canyon trek with overnight camping at Oasis de Sangalle, canyon descent and ascent via Cabanaconde, plus Arequipa city tour. Designed for active travelers wanting a Colca Canyon trek.
• Ruta Nor-Oriente 6-day/5-night route from Lima via Jaén to Chachapoyas featuring Gocta Waterfall hikes, Kuelap Fortress visit, Leymebamba Museum of Mummies, and Karajía Sarcophagi. Priced from US$689 (group) to US$986 (private) per person. Designed for travelers interested in the lesser-known Chachapoyas archaeology sites.
• Costa Norte: Ruta Moche 6-day/5-night northern coast tour covering Trujillo, Chan Chan archaeological complex, Temple of Sun and Moon, Huanchaco, plus Chiclayo museums (Lord of Sipán, Sicán) and Túcume Pyramids. Designed for travelers interested in northern Peru's Moche and pre-Inca cultural heritage.
• Pre Inca & Northern Kingdoms 7D/6N 7-day/6-night Pre-Inca culture tour from Tarapoto through Moyobamba, Gocta, Kuelap, Leymebamba, and Karajía, with lodge accommodation and meals included. Designed for travelers wanting a deeper northern Peru cultural circuit.
• Pre Inca & Northern Kingdoms 9D/8N 9-day/8-night extended northern circuit combining Chachapoyas sites (Gocta, Kuelap, Leymebamba, Karajía) with the Tarapoto region including El Sauce Resort and Blue Lagoon activities. Designed for travelers wanting a longer northern Peru nature and culture experience.
• Pre Inca & Northern Kingdoms 11D/10N 11-day/10-night comprehensive northern kingdoms tour covering Chachapoyas, Cajamarca, Cumbemayo, plus Sicán, Lord of Sipán museum, Túcume, and Moche culture sites. Designed for travelers wanting an in-depth northern Peru cultural circuit.
• Pre Inca & Northern Kingdoms 13D/12N 13-day/12-night extended northern kingdoms circuit starting from Trujillo through Cajamarca, Chachapoyas, and Chiclayo, covering all major pre-Inca archaeological sites and museums. Designed for travelers wanting the most comprehensive northern Peru archaeological circuit.

Quantifiable outcome

• One tree planted per tourist

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• APAVIT (Asociación Peruana de Agencias de Viaje y Turismo)minorOthersPeruvian Association of Travel Agencies and Tourism - industry membership organization for travel agencies in Peru. Membership provides industry representation and networking.
• AATC (Asociación de Agencias de Viaje de Cusco)minorOthersCusco Travel Agency Association - industry membership organization for travel agencies operating in the Cusco region. Provides regional industry networking and representation.
• Cámara de Comercio e Industria Peruano AlemanaminorOthersPeruvian-German Chamber of Commerce and Industry - bilateral trade organization facilitating business connections between Peruvian and German businesses. May support German-speaking tourist market and business partnerships.
• Cruz del Sur (Bus Company)coreChannel Partner/ Reseller/ DistributorPreferred ground transportation partner for overland tours. Cruz del Sur provides comfortable bus services (bus cama) for routes including Lima-Paracas, Paracas-Nazca, Nazca-Arequipa, and other segments. Tours include bus transportation as part of package pricing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global tours and activities marketplace with significant Peru inventory across Cusco, Lima, and Amazon. Comparable end-customer product category (guided experiences), though distributed at vastly greater scale via digital platform.
• G Adventures: Major small-group adventure tour operator with extensive Peru offerings including Machu Picchu, Amazon, and community-based tourism. Comparable product category and target customer (experiential international travelers), though at global scale.
• Intrepid Travel: Global small-group adventure tour operator with strong Peru presence (Inca Trail, Amazon, cultural circuits). Larger incumbent offering overlapping adventure/cultural itineraries to international tourists but operating at much greater scale across many countries.
• Viator: Tripadvisor-owned OTA aggregating tours and activities worldwide, including a large inventory of Peru day tours and multi-day packages. Indirect competitor that captures booking demand Rutas del Perú is currently not visible on.

Direct peers

• Condor Travel: Long-established Peruvian tour operator (founded 1977) headquartered in Lima, offering multi-day package tours across Peru's main destinations. Direct competitor serving international tourists with similar itinerary structures and pricing tiers.
• Lima Tours: Peru-based inbound tour operator founded in 1956, offering package tours to Cusco, Machu Picchu, Amazon, and Northern Peru. Direct competitor with similar B2C positioning, comparable tour durations, and shared industry association membership.
• Kuoda Travel: Peru-focused luxury and boutique tour operator offering curated cultural, adventure, and nature itineraries. Comparable in targeting experiential travelers seeking authentic, off-the-beaten-path experiences across Peru's regions.
• Adventure Life: Small-group adventure travel company with deep Peru and South America expertise, including Amazon cruises, trekking, and cultural tours. Comparable in curated experiential offerings and international tourist focus.
• PeruHop: Peru-based bus-based hop-on/hop-off tour operator offering flexible multi-destination itineraries across Peru. Highly comparable to Rutas del Perú on geography, customer base (international backpackers/budget tourists), and overland travel model.
• South Expeditions: Peru-based tour operator specializing in adventure, cultural, and ecotourism experiences including Amazon, Andes, and lesser-known destinations. Directly comparable niche in experiential/eco-tourism positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rutasdelperuweb
• YouTubeyoutube.com/channel/UCSCH8TqjSnd3gNMnKKkkSmw
• Facebookfacebook.com/rutasdelperusac
• LinkedInlinkedin.com/company/rutas-del-per%C3%BA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutas del Perú