Ruth & Naomi

What Ruth & Naomi does

Ruth & Naomi is a privately held, direct-to-consumer specialty retailer focused on tween (girls sizes 7-14) and junior (sizes S-L) girls' fashion, gifts, and accessories. Its core product offering spans dresses, tops, bottoms, activewear, pajamas, jewelry, hair accessories, skincare, bags, plush toys, and e-gift cards, augmented by a curated portfolio of sub-brands including Katie J NYC, iScream, Mon Ami, Lily Nily, Klee Kids, Dew Generation, Glam & Go, Linny Co, Happy Camp3r, and Peach Love California. Unit pricing on clothing ranges roughly $17-$115 and accessories $7.50-$90, with gift cards sold in $20-$150 denominations.

Name

Ruth & Naomi

Legal name

Ruth and Naomi

Website

https://ruthandnaomi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruth & Naomi is a privately held direct-to-consumer retailer selling tween and junior girls' clothing, accessories, gifts, and skincare via a Shopify e-commerce site, an iOS app, and a single flagship store in Roswell, GA.

Ownership category

akta.pro rank

Product category

Children's & Teen Girls' Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Kids & Baby-Focused Catalog Department Store Retailers (CRAGAIAF)

akta.pro secondary industry

Apparel-Focused Catalog Department Store Retailers (CRAGAIAA)

Keywords

• Tween girls fashion
• Junior girls clothing
• Girls accessories boutique
• Special occasion dresses
• Girls gift retailer

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time retail sales of clothing, accessories, and gifts for tween and teen girls through e-commerce and physical retail store. Products include dresses, tops, bottoms, activewear, pajamas, jewelry, hair accessories, skin care, bags, and stuffed animals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ruth & Naomi is a multi-brand girls' fashion and gifting retailer selling curated apparel, accessories, beauty/skincare, jewelry, bags, plush toys, and e-gift cards for tween (ages 7-14) and junior (sizes S-L) girls. The company sells through a Shopify-powered e-commerce website, an iOS mobile app, and a flagship brick-and-mortar store located in Roswell Corners Shopping Center in Roswell, GA.

Product overview

Ruth & Naomi is an online clothing boutique and gifting retailer for tween and junior girls, operating as a multi-brand e-commerce store powered by Shopify. The core offering consists of Girls 7-14 (Tween) clothing and Juniors S-L clothing across tops, bottoms, dresses, activewear, and pajamas categories. The Dresses Collection includes special occasion dresses and everyday styles. The Gifts & Accessories section features complementary product lines including iScream accessories and apparel, Mon Ami plush toys, Lily Nily jewelry, Linny Co earrings, Klee Kids makeup and skincare, Dew Generation skincare, and Glam & Go bags. The store also carries branded clothing from Katie J NYC, Happy Camp3r, Peach Love California, Tractr, and Kan Can. Ruth & Naomi offers e-gift cards and features seasonal collections including Summer and Back to School. The company operates a flagship store in Roswell, GA and has a mobile app for shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls 7-14 (Tween) Clothing Core clothing line for girls sizes 7-14, including tops (short sleeve, long sleeve), bottoms (shorts, jeans, skirts), dresses, activewear, and pajamas. Targeted at tween girls and the parents purchasing for them.
• Juniors S-L Clothing Teen clothing collection in junior sizes S, M, and L featuring tops, bottoms, dresses, activewear, and pajamas for junior girls and teens.
• Dresses Collection Dresses for all occasions including special occasion dresses, girls sizes 7-14/16, and juniors XS-L, featuring brands like Katie J NYC with styles ranging from casual to formal.
• Gifts & Accessories Collection Curated gift items and accessories including skin care and beauty products, hair accessories, jewelry, purses and bags, and Mon Ami stuffed animals, designed for birthday and holiday gifting for tween and teen girls.
• Ruth & Naomi E-Gift Card Digital gift cards available in denominations of $20, $25, $50, $75, $100, and $150, delivered via email and redeemable on the Ruth & Naomi website. Targeted at gift-givers for tween and teen recipients.
• iScream Accessories & Apparel In-house brand offering accessories and clothing featuring lip balms, press-on nails, plush pants, shorts, t-shirts, tank tops, hair brushes, hair clips, and spa sets with playful, trendy designs for tween and teen girls.
• Mon Ami Plush Toys Collection of stuffed animals and plush toys including characters such as Paco Taco, Pretty Petunia, Monsieur Croissant, Ali Alligator, Spot Puppy, Charlie Bear, Patches Cow, and various farm and animal plushies, targeted at tween/teen girls and as gifts.
• Lily Nily Jewelry Jewelry collection featuring Gold Heart Necklace, CZ Cross Pendant and Stud Earrings Sets, 3D Baseball and Volleyball Stud Earrings, and Soccer Ball Charm Bracelets crafted in sterling silver and brass with various platings.
• Katie J NYC Clothing Tween and junior clothing brand featuring trendy dresses, skirts, tops, and seersucker pieces with vintage-inspired floral patterns and classic silhouettes.
• Happy Camp3r Clothing Americana-style clothing brand offering All American Hoodies and Shorts with patriotic designs for tween girls.
• Peach Love California Clothing California-inspired clothing brand featuring USA Patchwork Sweatshirts with French terry fabric and embroidered edging.
• Linny Co Earrings Earrings collection featuring screwback studs in designs including Volleyball, Softball, Tennis, Soccer, Cowgirl Boot, and Payton Pearl styles made from surgical-grade stainless steel.
• Klee Kids Makeup & Skincare Non-toxic, clean makeup and skincare products for kids and tweens including tinted lip gloss, blush and lip shimmer sets, makeup kits, biodegradable glitter gel, and mineral-based formulas with no talc, parabens, or synthetic fragrances.
• Dew Generation Skincare Skincare line featuring Gentle Cleanser, Face Moisturizer, Dew Daily Routine Bubble Headband, and toiletry bags designed for teen skincare routines.
• Glam & Go Bags Quilted cosmetic bags, weekender bags, and travel accessories featuring the Endless Daydream Cream and Petal Parade Pink patterns with wipeable lining.
• Summer Collection Seasonal cruise collection featuring warm-weather clothing, dresses, and patriotic red-white-blue themed items for summer.
• Back to School Collection Seasonal collection featuring clothing and accessories curated for the back-to-school season.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the Ruth & Naomi e-commerce platform, providing the online store infrastructure, payment processing, and order management system. The website uses Shopify's store platform for all online transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Justice: Former Ascena tween-girls specialty apparel retailer, now primarily online; directly competes in the same tween girls fashion niche that Ruth & Naomi targets, with similar dresses, tops, bottoms, and accessories.
• Mini Boden: Children's apparel line from Boden offering colorful, curated styles for kids and tweens through D2C; comparable boutique-style kids apparel with similar seasonal collections and gift positioning.
• ModCloth: D2C boutique for women's vintage-inspired apparel, dresses, and accessories; comparable boutique curation model and giftable fashion positioning to Ruth & Naomi.
• Janie and Jack: Premium children's apparel brand offering dresses, special occasion wear, and accessories for girls; comparable in girls' special occasion dresses, giftable items, and premium boutique positioning.
• francesca's: Boutique-style women's and juniors retailer offering curated dresses, accessories, jewelry, and gifts through D2C and stores; comparable as a multi-channel boutique with overlapping juniors/gift mix.
• Lulu's Fashion Lounge: D2C-first women's boutique specializing in dresses and occasionwear with strong social media presence; closely comparable as a Shopify-style boutique targeting juniors and gift-givers with similar price architecture.

Broad incumbents

• OshKosh B'gosh: Heritage children's apparel brand (Carter's-owned) offering tween apparel, dresses, and accessories at scale; competes for the same Girls 7-14 customer but at mass-market price points and broader assortment.
• The Children's Place: Large publicly traded children's apparel retailer with multi-category assortment for kids from newborn through pre-teen; overlaps with Ruth & Naomi's Girls 7-14 line but operates at much broader scale and lower price points.
• Cat & Jack (Target): Target's owned tween and kids apparel brand offering trend-driven clothing at low price points; significant competitive overlap with Ruth & Naomi on Girls 7-14 styles and accessories.

Emerging players

• SHEIN Kids: Fast-fashion giant's dedicated kids and tweens vertical offering trend-driven apparel at deeply discounted prices; significant competitive pressure on Ruth & Naomi's tween assortment and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopruthandnaomi
• Instagraminstagram.com/shopruthandnaomi
• Pinterestpinterest.com/shopruthandnaomi
• LinkedInlinkedin.com/company/ruth-&-naomi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruth & Naomi