Rogue Valley, Heating, Cooling & Electrical

What Rogue Valley, Heating, Cooling & Electrical does

Rogue Valley Heating, Cooling & Electrical (legal entity Central Oregon Heating & Cooling, Inc.) is a privately held residential and light-commercial HVAC and electrical field-service company headquartered in Grants Pass, Oregon, with a secondary office in Medford. Founded in 1899, the company dispatches licensed HVAC technicians, NATE-certified Comfort Specialists, and Oregon BCD Electrical License #17-121C electricians to homeowners across more than 30 Southern Oregon communities spanning Josephine and Jackson counties, offering same-day and 24/7 emergency service. The service portfolio covers air conditioning, furnaces, heat pumps, ductless mini-splits, ductwork, whole-home generators, indoor air quality solutions, and electrical work including panel upgrades, EV charger installation, and specialty wiring. Recurring revenue exists via the Greenshield Membership annual maintenance plan, with the remainder of revenue generated on a per-project transaction basis (with financing offered through third-party lending partners).

The business carries no proprietary technology platform and no AI/ML capability; service delivery relies on conventional diagnostic equipment and manufacturer installation practices. Customer acquisition is driven by a multi-channel paid-media stack (Google Ads, Microsoft Advertising, Meta, TikTok, The Trade Desk, Amazon Ads) orchestrated through Google Tag Manager and attributed via WhatConverts call-tracking and LeadConnector/HighLevel CRM. The company's principal intangible assets are 125 years of regional brand heritage, a BBB A+ Rating, Carrier Factory Authorized Dealer status, NATE and Carrier IAQ Expert certifications, and Energy Trust of Oregon Trade Ally status — credentials that support premium pricing on installation projects and access to manufacturer rebates.

The GTM motion is direct-to-consumer field service with no intermediaries, channel partners, or marketplace listings. Pricing is predominantly quote-based after on-site diagnosis, with a small number of published promotional price points ($99 tune-up, $50 off services over $299, up to $500 off new AC systems) used for top-of-funnel demand capture. Customers initiate contact by phone (541-204-0966) or via an online form; the company emphasizes live-person phone handling as a deliberate counter to AI-driven answering services used by competitors.

Name

Rogue Valley, Heating, Cooling & Electrical

Legal name

Central Oregon Heating & Cooling, Inc.

Website

https://rvheat.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogue Valley Heating, Cooling & Electrical is a privately held HVAC and electrical field-service company serving residential and light-commercial customers across 30+ communities in Southern Oregon from offices in Grants Pass and Medford, operating since 1899.

Ownership category

akta.pro rank

Product category

HVAC and Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)

Keywords

• Residential HVAC services
• Electrical panel upgrades
• Heating cooling repair
• Air conditioning installation
• Home generator services

Headquarters

HQ city

Grants Pass

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. HVAC Repair Services: On-demand repair services for air conditioning, furnaces, and heat pumps. Customers request service via phone or online form; technicians diagnose problems and complete repairs on-site. Revenue is generated on a per-job basis with upfront pricing disclosed before work begins. Services include AC repair, furnace repair, heat pump repair, and maintenance visits.
2. HVAC Installation and Replacement: New equipment installation and full system replacement for air conditioners, furnaces, heat pumps, and ductless mini-split systems. Revenue is generated through one-time project fees, which can be financed through the company's lending partners for qualifying homeowners.
3. Electrical Services: Licensed electrical services including panel upgrades, wiring, generator installation and repair, EV charger installation, outlet and lighting services, and hot tub wiring. Provided by Oregon BCD Electrical License #17-121C certified electricians. Revenue is generated per project, with some services eligible for financing.
4. Membership / Maintenance Plan: Annual preventative HVAC maintenance plan (Greenshield Membership) offering seasonal system inspections, priority scheduling, performance testing, preventative maintenance, and routine equipment care. Revenue is recurring on an annual subscription basis.
5. Indoor Air Quality Solutions: Installation and servicing of whole-home air purifiers, high-efficiency filtration, humidifiers, dehumidifiers, and ventilation improvements. Revenue generated on a per-project or per-equipment basis as part of broader HVAC service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rogue Valley Heating, Cooling & Electrical delivers residential and commercial HVAC, electrical, and whole-home generator services across Southern Oregon. The company's core offerings include air conditioning and furnace repair, installation, and replacement; heat pump and ductless mini-split services; licensed electrical work such as panel upgrades, EV charger and generator installation; and an annual preventative maintenance membership (Greenshield). Services are dispatched directly to customer homes by NATE-certified technicians and licensed electricians from offices in Grants Pass and Medford.

Product overview

Rogue Valley Heating, Cooling & Electrical is a residential and commercial HVAC and electrical service company offering a unified suite of comfort and electrical services across Southern Oregon. The core service portfolio centers on four primary offerings: Air Conditioning Services (repair, installation, replacement, maintenance), Furnace Services (gas/electric furnaces, boilers), Heat Pump Services (year-round heating and cooling), Generator Services (whole-home standby generators), and Electrical Services (panels, wiring, EV chargers, lighting, outlets). These core services are supported by add-on modules including Ductless Mini-Split Systems for zoned comfort without ductwork, Ductwork Services for airflow optimization, Indoor Air Quality Solutions (air purifiers, filtration, humidity control), and a Membership/Maintenance Plan for ongoing preventative care. Financing options are available for larger projects. The company operates as a traditional service business rather than a product-based platform.

Differentiator

Problem solved

Functional benefit

Brands

• Greenshield Membership: Annual preventive maintenance plan for HVAC systems including seasonal inspections, priority scheduling, performance testing, and routine equipment care.

Products and services

• Air Conditioning Services

Quantifiable outcome

• Same-day service appointments available when scheduling permits
• +4 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CarriercoreTechnology or IntegrationRogue Valley Heating, Cooling & Electrical is a Carrier Factory Authorized Dealer and Carrier Indoor Air Quality Expert. This partnership means the company has completed factory-backed training for Carrier HVAC equipment selection, installation, and system recommendations. Factory-authorized status provides access to Carrier product lines, technical support, and manufacturer-backed installation standards. Additionally, the company receives IAQ Expert training from Carrier to support indoor air quality recommendations including filtration, purification, and humidity control solutions for Southern Oregon homeowners dealing with wildfire smoke conditions.
• Energy Trust of OregoncoreStrategic or Co-development PartnerRogue Valley Heating, Cooling & Electrical is an Energy Trust of Oregon Trade Ally. As a Trade Ally, the company provides guidance on qualifying energy-efficient HVAC improvements and available program requirements to eligible homeowners. This partnership helps customers access efficiency rebates and supported improvement options when HVAC replacement or upgrade projects qualify under the Energy Trust program.
• Meta (Facebook and Instagram)minorGTM or Marketing PartnerThe company uses Meta Pixel (1096017588249156) for audience-building and conversion measurement for Facebook and Instagram advertising campaigns. This is a standard digital advertising partnership — Meta's platform delivers the advertising audience targeting, and the company runs campaigns to reach homeowners in Southern Oregon on Meta's social platforms.
• The Trade DeskminorGTM or Marketing PartnerThe Trade Desk (is8y3hj) is used for programmatic advertising audience-building and conversion event tracking (Heating Scheduler button click) for display and connected-TV campaigns. The Trade Desk is a demand-side platform that enables the company to purchase programmatic digital advertising across a broad range of publisher sites.
• TikTokminorGTM or Marketing PartnerTikTok Pixel (CSBFPB3C77U0JBJOEQE0) is used for audience-building and conversion measurement for TikTok advertising campaigns. The company runs paid advertising on TikTok to reach homeowners in Southern Oregon on the platform.
• Amazon AdsminorGTM or Marketing PartnerAmazon Ads (Publisher Services / DSP) is used for audience measurement and conversion tracking for Amazon Ads campaigns, including Privacy Sandbox PAA reporting. Allows the company to reach homeowners on Amazon properties and measure advertising performance through Amazon's platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carrier Authorized Dealers (network): Independent Carrier Factory Authorized Dealers across the U.S. operate the same manufacturer-aligned residential HVAC install/repair business model as Rogue Valley and represent its closest direct-peer set at similar size and certification level.
• Trane Comfort Specialists: Trane's dealer network of independent residential HVAC contractors offers the same direct-to-consumer field-service model for AC, furnace, and heat pump services, with comparable manufacturer-backed certification and similar scale profiles per dealer.

Broad incumbents

• Roto-Rooter: National residential services brand spanning plumbing, drain, and HVAC. Comparable in offering residential HVAC + plumbing/electrical-adjacent services to homeowners through a field-service direct-to-consumer model.
• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service and installation companies. Operates a similar direct-to-consumer field-service model targeting homeowners, but at franchise scale with national brand, marketing, and training infrastructure versus Rogue Valley's independent local operation.
• ARS / Rescue Rooter: Large multi-trade residential services platform (HVAC, plumbing, electrical) operating across multiple U.S. regions. Directly comparable business model to Rogue Valley's combined HVAC + electrical offering, but at significantly greater scale and with private-equity backing.
• Starktech (formerly Stanley Home Technologies): Multi-trade residential home services platform offering HVAC, electrical, and generator services to homeowners. Comparable bundling of HVAC and electrical trades under a single brand, though at greater scale than Rogue Valley.
• Mr. Sparky (Neighborly): National residential electrical services franchise (part of Neighborly's home services platform). Directly comparable to Rogue Valley's Oregon BCD-licensed electrical service line (panel upgrades, generators, EV chargers), but operates under a franchise model with national scale.

Regional players

• Pacific Air Heating & Cooling: Regional residential HVAC company serving the Pacific Northwest with a comparable HVAC + indoor air quality service offering. Similar small/mid-sized independent operator profile with multi-county field-service coverage.
• Greenwood Heating & Cooling: Pacific Northwest-based independent residential HVAC contractor offering furnace, heat pump, and AC services. Comparable in being a privately held, locally focused HVAC service business with manufacturer certifications, serving a similar homeowner demographic.

Others

• Energy Trust of Oregon Trade Allies: Program ecosystem of Trade Ally contractors certified to install energy-efficient HVAC equipment in Oregon. Rogue Valley's Trade Ally status places it within this network of regional peers competing for the same efficiency-program-eligible projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rvheatcool
• LinkedInlinkedin.com/company/rvheatingcoolingelectrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Valley, Heating, Cooling & Electrical