Greenwood Heating & Air Conditioning

What Greenwood Heating & Air Conditioning does

Greenwood Heating & Air Conditioning is a privately held, locally owned residential home services company headquartered in Tukwila, Washington, with a second office in Everett. Founded in 1921, the company serves homeowners across the Greater Seattle Metro area, including King County and Snohomish County. It operates as a full-service contractor across five interconnected service lines: HVAC (heating, air conditioning, heat pumps, duct cleaning, ventilation), electrical (panel upgrades, rewiring, EV charging, generators, SPAN smart panels), plumbing (water heaters, sewer repair and trenchless CIPP relining, leak repair, drain cleaning), and restoration (mold, storm/water damage, fire and smoke damage). Customer acquisition is driven primarily by 100+ years of local reputation, 1,000+ verified five-star reviews, word-of-mouth, organic search, and community partnerships across multiple Seattle-area Chambers of Commerce.

The company's technical capabilities are built on industry-standard equipment and premium manufacturer partnerships rather than proprietary technology. Greenwood holds top-tier dealer credentials including Mitsubishi Electric Diamond Contractor, Trane Comfort Specialist, Lennox Premier Dealer, and Factory-Authorized Generator Installer status for Generac, Honeywell, and DuroMax. Recent additions include SPAN Smart Panels with AI/ML-enabled circuit-level control, Mitsubishi H2i hyper-heating heat pumps rated to -13°F, and cured-in-place pipe (CIPP) trenchless sewer relining with a 50+ year asset life. Field operations are managed through ServiceTitan, which powers online booking, customer portal access, and technician dispatch. The company employs 101-250 people and operates a licensed, multi-trade workforce including IICRC-certified restoration technicians.

Greenwood's revenue model combines transactional service revenue (on-demand repair and diagnostic calls), one-time installation revenue (HVAC systems, water heaters, electrical panels, sewer relining), recurring subscription revenue from the HVAC Club Membership program, and likely referral or partnership income from financing relationships with GoodLeap, Synchrony, and Wells Fargo. Pricing is quote-based per job, supported by promotional discounts and 0% APR 18-month financing offers on qualifying Mitsubishi equipment. Distribution is fully direct-to-consumer through phone-based dispatch, online booking, and field service technicians, with no retail, e-commerce, or third-party reseller channels.

Name

Greenwood Heating & Air Conditioning

Legal name

Greenwood Heating And Air

Website

https://greenwoodheating.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Greenwood Heating & Air Conditioning is a privately held, locally owned full-service residential HVAC, electrical, plumbing, and restoration contractor serving homeowners in the Greater Seattle Metro area (King and Snohomish Counties) since 1921.

Ownership category

akta.pro rank

Product category

Residential HVAC and Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-To Dwellings & Other Buildings (7340), Electrical Work (1731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

HVAC System Replacement & Change-Outs (HSAOAGAB), Air Conditioner (AC) Repair & Maintenance (HSAOAHAF), Heat Pump Repair & Maintenance (HSAOAHAD), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK)

Keywords

• Residential HVAC services
• Heating and cooling
• Home electrical services
• Plumbing and sewer repair
• Water damage restoration

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Service & Repair: On-demand service calls for heating, air conditioning, electrical, plumbing, and restoration including repairs, diagnostics, and maintenance. Revenue is transactional per service visit with no stated recurring contractual obligation for standard customers.
2. Installation & Replacement: New HVAC system, water heater, electrical panel, and plumbing fixture installation and replacement. Revenue is one-time per project, with financing options available through GoodLeap, Synchrony, and Wells Fargo partners.
3. HVAC Club Membership Program: Recurring membership program offering scheduled maintenance, priority service, and discounts on repairs and parts. Generates predictable recurring revenue and strengthens customer retention.
4. Financing Referral / Partnership Fees: Revenue from financing partnerships with GoodLeap, Synchrony, and Wells Fargo, through which Greenwood directs customers to financing options and likely receives referral compensation or manufacturer incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greenwood Heating & Air Conditioning is a residential home services contractor that sells, installs, maintains, and repairs HVAC systems (furnaces, air conditioners, heat pumps, ductless mini-splits, duct cleaning), electrical systems (panel upgrades, generators, EV chargers, SPAN smart panels, rewiring), plumbing systems (water heaters, sewer line repair and trenchless relining, drain cleaning, leak repair), and restoration services (mold remediation, fire and smoke damage, storm and water damage). Its core sellable offerings are diagnostic/repair service calls, equipment installation projects, and a recurring HVAC Club Membership for scheduled maintenance and priority service.

Product overview

Greenwood Heating & Air Conditioning is a full-service home services company offering a unified portfolio of heating, air conditioning, electrical, plumbing, and restoration services across the Greater Seattle Metro area. The company operates as a single-service business model with multiple specialized service lines rather than a software platform. Core offerings include: HVAC products (Trane air conditioners ranging from XR13 to XV20i, Mitsubishi ductless/ducted heat pump systems with kumo cloud app control), electrical services (Generac/Honeywell home generators, DuroMax portable generators, SPAN smart panel installation, EV charging stations, rewiring), plumbing services (water heater installation/repair, sewer repair with trenchless CIPP relining technology, sewer scope inspections, leak repair, drain cleaning), and restoration services (mold remediation, storm/water damage restoration, fire and smoke damage restoration). The company also offers financing options through GoodLeap, Synchrony Bank, and Wells Fargo, plus an HVAC Club Membership program. All services are provided through a network of licensed technicians serving residential customers in King County and Snohomish County since 1921.

Differentiator

Problem solved

Functional benefit

Brands

• HVAC Club Membership: A membership program offering ongoing maintenance and priority service for HVAC systems
• Comforting Our Neighbors
• Greenwood University
• Signature Series

Products and services

• Trane Heating and Air Conditioning Systems Full line of Trane central air conditioners, furnaces, and heat pumps (XR13 through XV20i variable-speed models) with SEER ratings from approximately 14.50 to 22, sold and installed as a Trane Comfort Specialist for residential customers in the Seattle metro area.
• Mitsubishi Ductless and Ducted Heat Pump Systems Multi-zone ductless mini-split systems and ducted heat pumps installed by a Mitsubishi Electric Diamond Contractor, featuring H2i hyper-heating technology capable of operating in temperatures as low as -13°F, with kumo cloud app smartphone and tablet control.
• Generac and Honeywell Automatic Home Generators Factory-authorized installation of automatic standby home generators from Generac and Honeywell, including 10kW to 22kW air-cooled models with Mobile Link for remote monitoring, providing backup power during outages for residential customers.
• DuroMax Portable Generators Factory-authorized installation of DuroMax portable Tri-Fuel generators (XP13000HXT and XP11000iHT) providing backup power during short or long outages for residential customers.
• SPAN Smart Panel Installation Authorized installation of SPAN Smart Panels, an advanced electrical panel replacement that provides whole-home energy monitoring and circuit-level control via smartphone app, with AI/ML-enhanced functionality, automatic fault isolation, and Google Home/Amazon Alexa integration.
• EV Charging Station Installation Home EV charging station installation services providing sustainable and convenient at-home EV charging for residential customers, with potential cost savings through off-peak electricity rate charging.
• Water Heater Services Water heater installation, maintenance, and repair services including tank water heaters (gas, electric, hybrid), heat pump water heaters, solar water heaters, and tankless on-demand water heaters for residential customers.
• Sewer Relining and Trenchless Technology Trenchless sewer repair using Cured-In-Place Pipe (CIPP) technology that restores damaged pipes from the inside without excavation, using resin-coated liners cured with hot water, steam, or UV light to form a jointless new pipe within the existing one with a 50+ year lifespan.
• Sewer Scope Inspections Sewer line camera inspection service using high-resolution video cameras to identify cracks, root intrusion, and damage without digging, for residential customers evaluating sewer line condition.
• Sewer Repair Services Professional sewer repair including trenchless CIPP repair, rooter services for tree root removal, and hydro-jetting for clearing grease and debris buildup in residential sewer lines.
• Mold Remediation Mold remediation services including inspection, testing, containment, removal, air filtration with HEPA filtration, and restoration with prevention measures for residential customers.
• Storm and Water Damage Restoration Water damage restoration services including inspection, water removal, drying, dehumidification, cleaning, sanitizing, and structural repairs for residential damage from floods, burst pipes, roof leaks, or sewage backups.
• Fire and Smoke Damage Restoration IICRC-certified fire and smoke damage restoration including emergency response, damage assessment, board-up and tarping, smoke and soot removal, odor elimination, and structural repairs for residential customers.
• HVAC Club Membership Program Recurring membership program offering scheduled HVAC maintenance, priority service, member-only discounts on repairs and parts, and extended warranty benefits for residential customers.
• Customer Financing Services Flexible payment options through GoodLeap (soft credit check), Synchrony Bank (0% for 18 months on Mitsubishi equipment, 9.99% APR for 132 months), and Wells Fargo financing for Trane, Lennox, and other HVAC systems purchases.

Quantifiable outcome

• A new air conditioner can save as much as one half of what the existing unit costs to operate, depending on equipment age
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• Mitsubishi ElectriccoreTechnology or IntegrationGreenwood is a Mitsubishi Electric Diamond Contractor — the highest tier of certification, indicating commitment to ethical business conduct, advanced technical training, and compliance standards. This partnership provides access to exclusive rebates (up to $2,000 on oil conversion), preferred customer support, and marketing resources. Greenwood installs and replaces Mitsubishi ductless and ducted heat pump systems in the Seattle area. The partnership offers multi-zone ductless systems and ducted heat pumps with Hyper-Heating Inverter (H2i) technology capable of operating in temperatures as low as -13°F.
• TranecoreTechnology or IntegrationGreenwood is a Trane Comfort Specialist — an authorized dealer offering the full line of Trane air conditioners (XR13 through XV20i), furnaces, and heat pumps. Products include variable speed systems (TruComfort), high-efficiency models up to 22 SEER (XV20i), and CleanEffects advanced air filtration. Wells Fargo financing available for Trane equipment purchases.
• LennoxcoreTechnology or IntegrationGreenwood is a Lennox Premier Dealer, authorized to sell and install the full Lennox HVAC product line including air conditioners, furnaces, and heat pumps. Wells Fargo financing available for Lennox equipment.
• GeneraccoreTechnology or IntegrationGreenwood is a Factory-Authorized Generator Installer of Generac automatic home generators. Offers whole-home backup power solutions including 10kW, 14kW, 18kW, and 22kW air-cooled models with free Mobile Link connectivity for remote monitoring.
• HoneywellcoreTechnology or IntegrationGreenwood is a Factory-Authorized Generator Installer of Honeywell home generators. Offers models from 10kW to 22kW with free Mobile Link for remote monitoring, providing backup power during outages.
• DuroMaxsupportingTechnology or IntegrationGreenwood is a Factory-Authorized Installer of DuroMax portable generators. Offers Tri-Fuel models (XP13000HXT and XP11000iHT) providing backup power for short or long outages.
• SPANsupportingTechnology or IntegrationGreenwood is an authorized installer of SPAN Smart Panels — an advanced electrical panel replacement that provides whole-home energy monitoring and circuit-level control via smartphone app, with AI/ML-enhanced functionality, automatic fault isolation, and integration with Google Home and Amazon Alexa.
• Rebuilding Together SeattleminorOthersGreenwood has partnered with Rebuilding Together Seattle through its Comforting Our Neighbors program. Rebuilding Together Seattle is a 501(c)(3) nonprofit that provides free home safety and accessibility improvements for low-income homeowners (elderly, disabled, families with children, veterans) and nonprofit facilities in need of repairs. Greenwood contributes complimentary home services.
• Cocoon HouseminorOthersGreenwood supports Cocoon House, a Snohomish County organization providing emergency shelter, street outreach, prevention services, and short- and long-term housing programs designed to prevent and end youth homelessness. Greenwood's support is through sponsorship and community giving.
• Everyone for VeteransminorOthersGreenwood supports Everyone for Veterans, an organization that empowers veterans to lead healthy and fulfilled lives by providing resources, support, and comprehensive dental care. Greenwood's partnership involves community sponsorship and giving.
• USO NorthwestminorOthersGreenwood is a proud sponsor and supporter of the USO, an organization strengthening America's military service members by keeping them connected to family, home, and country. Greenwood sponsored the USO Five-Star Gala in 2017 and 2018, attending with veterans and active-duty military personnel.
• Seattle Southside Regional Chamber of CommerceminorOthersGreenwood is a member of the Seattle Southside Regional Chamber of Commerce, supporting local business community networking and economic development in the Tukwila and South King County area.
• Snohomish County Chamber of CommerceminorOthersGreenwood is a member of the Snohomish County Chamber of Commerce, supporting local business community engagement in Snohomish County where Greenwood maintains an Everett office location.
• Mill Creek Chamber of CommerceminorOthersGreenwood holds membership in the Mill Creek Chamber of Commerce, participating in local business community activities.
• Discover Magnolia ChamberminorOthersGreenwood is a member of Discover Magnolia Chamber of Commerce, participating in community business activities in the Magnolia neighborhood of Seattle.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aire Serv Heating & Air Conditioning: National Neighborly franchise brand offering residential HVAC installation, repair, and maintenance. Comparable on core HVAC service offering and customer base, though franchise-structured and serving many markets versus Greenwood's single-region focus.
• ServiceMaster Restore: National disaster restoration franchise covering water, fire, smoke, and mold damage. Comparable to Greenwood's restoration service line and IICRC-certified work, with much broader geographic reach and brand-driven lead generation.
• Petro Home Services: Multi-market residential home services provider covering HVAC, plumbing, and electrical across multiple U.S. regions. Comparable on full-service residential model and recurring maintenance programs, though materially larger and geographically broader than Greenwood.
• Roto-Rooter Plumbing & Water Cleanup: National plumbing, drain cleaning, and water damage restoration brand with Seattle coverage. Comparable to Greenwood's plumbing and restoration service lines, though broader and brand-franchised rather than locally owned.

Direct peers

• Bob's Heating & Air Conditioning: Long-established Seattle-area residential HVAC contractor offering heating, cooling, and air quality services. Directly comparable to Greenwood given overlapping service lines, residential customer focus, and shared Greater Seattle Metro footprint.
• Beacon Plumbing: Seattle-based multi-trade residential services company offering plumbing, heating, and electrical work. Comparable to Greenwood as a long-standing, locally owned full-service home services contractor in the same metro.
• Allred Heating Cooling Electric: Pacific Northwest residential HVAC and electrical contractor serving Seattle-area homeowners with installation, repair, and maintenance. Closely mirrors Greenwood's combined HVAC-plus-electrical offering in the same regional market.
• Same Day Heating & Air: Seattle-area residential HVAC service company focused on repair, replacement, and emergency response. Directly comparable on customer segment, service mix, and geographic coverage.

Emerging players

• Frontdoor (formerly American Home Shield): National home services and home warranty platform connecting homeowners with vetted contractors for HVAC, plumbing, electrical, and appliances. Adjacent comparable to Greenwood as a residential service marketplace/demand source, though operating as a warranty-led platform rather than a direct contractor.
• HomeServe USA: Home services and warranty provider focused on HVAC, plumbing, and electrical repair plans sold to homeowners. Comparable to Greenwood as a recurring-revenue residential services business, though structured as a membership/warranty platform rather than an in-house contractor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg0w0h239pufYva4N5pjTug
• Facebookfacebook.com/GreenwoodHeating
• Instagraminstagram.com/greenwoodheatingandair
• Xx.com/heatingseattle1
• LinkedInlinkedin.com/company/greenwood-heating-and-air

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Heating & Air Conditioning