Reklamcılık Vakfı

Name

Reklamcılık Vakfı

Legal name

Reklamcılık Vakfı

Website

https://rv.org.tr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Industry Professional Development

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Customer Success (EDAAAPAN)

akta.pro secondary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

Keywords

• Advertising industry training
• Professional development programs
• Creative talent pipeline
• Advertising education services
• Industry foundation training

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees collected from advertising agencies (A, B, C tier) and individual professionals, plus an entry fee. This is a recurring revenue stream.
2. Training Program Fees: Fees charged for training programs such as Çaylak Eğitimleri (1,000 TL), Brief Eğitimi (3,500 TL), Yaratıcı Fikir Değerlendirme (2,000 TL), Etkili Sunum Teknikleri (10,000 TL), and Omnichannel Pazarlama. Revenue is one-time per program.
3. Event Participation: Revenue generated from events, workshops, and seminars organized for industry professionals, students, and member agencies.
4. Competition Entry & Sponsorship: Genç Kristal competition and other programs may generate revenue through sponsorship and brand partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Reklamcılık Vakfı is a Turkish nonprofit foundation that supports and elevates the advertising profession by running professional training programs (ADcampus, Brief Eğitimi, Etkili Sunum Teknikleri, Hızlı Şarj Omnichannel, AI Training), industry orientation camps (Çaylak Kampı), creative competitions (Genç Kristal), networking events (Après-Cannes), and an advertising-sector job listing platform. Its offerings target advertising agencies, brands, university students, and junior-to-mid-level industry professionals across Turkey.

Product overview

Reklamcılık Vakfı is a foundation dedicated to the advertising profession in Turkey, offering a comprehensive portfolio of educational programs, competitions, and professional development initiatives. The organization operates as a platform providing both training programs (ADcampus, AI Training Program, Omnichannel Marketing, Çaylak Trainings, Brief Training, Presentation Skills Training, Hogarth Academy, Brand Practice Master's Program) and competitions (Genç Kristal Creativity Competition). Additionally, it maintains an HR management platform for job listings and organizes networking events like Après-Cannes. The offerings are interconnected through the foundation's mission to develop human resources for the advertising sector, with programs ranging from university student入门 (Çaylak) to senior professional training, all unified by the goal of elevating the advertising profession.

Differentiator

Problem solved

Functional benefit

Products and services

• ADcampus: Yeni Nesil Reklamcılık Programı A comprehensive training program offering over 100 hours of online educational content in creative agency and media agency tracks for university students, new graduates, and junior team members transitioning into the advertising industry.
• Yapay Zekâ Eğitim Programı

Quantifiable outcome

• Over 100 hours of online training content in ADcampus program
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Kristal Elma FestivalcoreStrategic or Co-development Partner · 1 January 2026Kristal Elma Festival is the primary partner for Genç Kristal Yaratıcılık Yarışması, the annual creative competition for university students. The 2026 edition (9th) is also partnered with Aposto for the 'Micro Happiness Economy' brief theme. Kristal Elma provides the online application system and awards ceremony platform.
• ApostominorGTM or Marketing Partner · 1 January 2026Aposto collaborated with RV and Kristal Elma to develop the 2026 Genç Kristal brief theme 'Micro Happiness Economy', targeting creative communication ideas around young people's changing lifestyle habits and content consumption behaviors.
• Hogarth Istanbul / Hogarth AkademicoreStrategic or Co-development Partner · 1 January 2022Hogarth Istanbul partnered with Reklamcılık Vakfı to deliver production training programs in Digital, Film, and Print areas. The Hogarth Akademi program covers digital communication technologies, print production, film production workflows (from set to dubbing, PPM processes, and budgeting). Applications open for Baskı Prodüksiyon, Dijital Prodüksiyon, and Film Prodüksiyon courses.
• HepsiburadacoreStrategic or Co-development Partner · 1 January 2022Hepsiburada and RV collaborated on the 'Markayı Büyütenler Burada' training program covering UX in marketing, e-commerce future, trends, growth opportunities, and e-commerce market dynamics. The program provided expert e-commerce training with application deadline extended to June 13.
• İş Bankası MaximumminorGTM or Marketing Partner · 1 January 2020İş Bankası Maximum was the title sponsor of the Genç Kristal Yaratıcılık Yarışması. Prizes included Electric Scooters for winning team members and 1-month internship at VMLY&R agency.
• Reklamcılar Derneği (Advertising Association)coreStrategic or Co-development Partner · 1 January 2019ADcampus: Yeni Nesil Reklamcılık Programı was launched with support from Reklamcılar Derneği (Advertising Association). The program bridges academic life and agency world, delivering over 100 hours of online training content for university students and new graduates.
• Google TürkiyeminorGTM or Marketing Partner · 1 January 2019Google Türkiye contributed trainers to the Hızlı Şarj Dijital Sertifika Programı, which covered topics including the new digital advertising ecosystem, data-driven creativity, content strategy, performance marketing, and social media.
• IMAJ Post ProductionminorStrategic or Co-development Partner · 1 January 2019IMAJ Post Production partnered with RV and Reklamverenler Derneği to develop the Yeni Nesil Prodüksiyon (New Generation Production) training program in January 2019, addressing sector demand for production expertise.
• Yapı Kredi PlayminorGTM or Marketing Partner · 1 January 2018Yapı Kredi Play was the founding sponsor of the first Genç Kristal Yaratıcılık Yarışması. Sponsorship included prizes of two GoPro Hero5 Black cameras for the winning team.
• Tadelle (Kellogg's)minorGTM or Marketing Partner · 1 January 2018Tadelle (a Kellogg's brand) sponsored the 2018 Çaylak Kampı. The sponsorship supported the rookie camp program that brings together university students and advertising industry professionals.
• Cannes Lions International Festival of CreativitycoreStrategic or Co-development Partner · 1 January 2018RV serves as the Turkey representative for Cannes Lions International Festival of Creativity. Turkish agencies winning Lions were celebrated at an award ceremony in Akmerkez. Turkish jury members participated in the festival.
• Sabancı UniversitycoreStrategic or Co-development Partner · 1 January 2014Marka Pratiği (Brand Practice) Master's Program was established in 2014 as a collaboration between Sabancı University and Reklamcılık Vakfı. By 2017-2018, the program was in its 3rd term. The program combines academic rigor with industry practice and creates a strong alumni network among brand professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hyper Island: Sweden-based business and creative education provider running industry-led programs for agencies and brands. Comparable to RV's Hızlı Şarj and Omnichannel programs in delivering modern, corporate-targeted advertising training.
• Miami Ad School: Global portfolio school and creative advertising educator offering specialized training and degree programs. Comparable to RV's Çaylak Kampı and ADcampus as a pipeline builder for agency creative talent.

Broad incumbents

• IPA (Institute of Practitioners in Advertising): UK advertising industry body offering training, qualifications, and effectiveness research to member agencies. Mirrors RV's role of professionalizing and upskilling agency talent in a mature market.
• The 4A's (American Association of Advertising Agencies): The largest US advertising agency trade association, providing member services, training, and industry representation. Operates as a broader-incumbent counterpart to RV's mission of supporting ad agencies through education and advocacy.
• IAA (International Advertising Association): Global trade association for the advertising industry with a presence in Türkiye, offering industry advocacy, education, and networking — paralleling RV's foundation role at international scale.
• Effie Worldwide: Global marketing effectiveness awards body with a Türkiye chapter. Operates an adjacent mission of recognizing and educating advertising effectiveness, overlapping with RV's brand and training programs.

Direct peers

• D&AD: UK-based global body for creative advertising standards, running the D&AD Awards, professional development programs, and New Blood Academy for emerging talent. Highly comparable to RV's mix of competitions (Genç Kristal) and training (ADcampus).
• The One Club for Creativity: US nonprofit supporting the creative advertising community through awards (The One Show), education, and diversity programs. Directly comparable mission structure to RV as an industry foundation serving creative professionals.
• Kristal Elma Festival: Turkey's premier advertising creativity awards festival and co-organizer of RV's Genç Kristal competition. It operates in the same industry foundation/awards space targeting Turkish creative agencies and brand marketers.
• Reklamcılar Derneği (Advertising Association of Turkey): Turkey's primary advertising industry association and RV's closest collaborator on ADcampus and other programs. Both serve Turkish advertising agencies and professionals with overlapping membership and event activity, making them the most direct domestic peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rvorgtr
• Facebookfacebook.com/ReklamcilikVakfi
• LinkedInlinkedin.com/company/reklamc%C4%B1l%C4%B1k-vakf%C4%B1
• Instagraminstagram.com/reklamcilikvakfi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reklamcılık Vakfı