Aposto

What Aposto does

Aposto Teknoloji ve Medya Anonim Şirketi ("Aposto") is an Istanbul-headquartered, privately held independent digital media and technology company that also maintains a New York office. Founded by Orhun Canca (Co-Founder & Product / CEO) and Umutcan Savcı (Co-Founder & CFO), with Yanki Ekin Yuksel as CTO and Enes Köse as Responsible Editor, the company operates a multi-vertical subscription news platform that aggregates content from over 120 independent publishers and 50+ named contributing authors across a branded portfolio of sub-publications: Apéro (gastronomy), Soli (neighborhood stories, travel, and city culture), Pareto (business), Quando (technology), Duende (arts/entertainment), Angst (climate/health/fashion/psychology), Spektrum (politics), EXANTE (finance and macro), Punto (lifestyle), Aposto Gündem (daily morning news), Aposto Günsonu (evening summary), and Aposto İstanbul (city agenda).

The platform is technically a multi-channel system built on a Next.js web application, native iOS and Android apps distributed via onelink.to, an email newsletter distribution engine powering 10+ flagship free newsletters and 11 premium sub-newsletters, an AI-assisted editor-controlled live news feed (Canlı Gündem), embedded daily puzzle games (Aposto Games: Crossword and 4x4 with streaks and points), a podcast network, and a physical print newspaper (Aposto Gazete) sold as single issues through the iyzi.link third-party checkout. Headcount is reported at 51-100 employees.

Aposto monetizes via a freemium consumer subscription model: a free tier with newsletter signups and limited article access funnels readers into a $7/month Premium membership that unlocks unlimited articles, premium sub-newsletters, licensed magazine archives, podcasts, and exclusive events for annual subscribers. Secondary revenue streams include newsletter sponsorships and native brand integrations (with partners including NIVEA, BigChefs, Fersan, Wings, Akbank Sanat, Mesa Casa, festtravel, Coyotiv, and DAIKIN), single-issue print newspaper sales, and licensed content syndication. The company has raised one disclosed round of outside capital — a $500,000 seed round in June 2021 led by HiVC (with Angel Effect, Galata Business Angels, Inveo Yatırım Holding, and Inveo Ventures participating) at a $2.2 million post-money valuation — and is described in company materials as "Istanbul & New York merkezli bağımsız dijital medya ve teknoloji şirketi."

Name

Aposto

Legal name

Aposto Teknoloji ve Medya Anonim Şirketi

Website

https://aposto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Aposto is an Istanbul- and New York-based independent digital media company operating a multi-vertical subscription news platform that aggregates 120+ publishers and 50+ named authors across 16+ branded newsletters, articles, mobile apps, daily games, and a print newspaper, monetized via a $7/month Premium tier and newsletter sponsorships.

Ownership category

akta.pro rank

Product category

Digital Media and Online News

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industries

Newsletter Publishing Platforms (MPACAIAA), Newsletter & Email Digest Aggregators (MPACAKAG), Long-Form Writing & Article Platforms (MPACAIAC)

Keywords

• Digital news media
• Email newsletters
• Premium content subscriptions
• Independent journalism
• Multi-vertical publishing

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Premium subscription: Monthly recurring Premium membership priced at $7/month, granting unlimited access to all articles, premium sub-newsletters (Pareto İçgörü, Aposto Günsonu, Quando Bilim, Pareto Mobilite, apéro tarif, Pareto Sürdürülebilirlik, Quando AI, Aposto Seyahat, Pareto FinTech, Aposto Kitap, Quando İçgörü), licensed magazine content, and (on annual plans) invitations to exclusive Aposto events.
2. Newsletter sponsorship and native advertising: Sponsored slots inside daily newsletters and editorial series, with brand partners such as BigChefs, NIVEA, Fersan, Wings, Akbank Sanat, Mesa Casa, festtravel, Coyotiv, and DAiKIN appearing as "ile birlikte" (in collaboration with) on individual editions.
3. Print newspaper sales (Aposto Gazete): Single-issue paid sales of Aposto's print newspaper ("Aposto Gazete") processed through a third-party checkout (iyzi.link), offering a physical product alongside the digital properties.
4. Licensed magazine and partner content syndication: Premium tier aggregates licensed article content from leading Turkish magazines and partner publications, both in English and Turkish, generating licensing/royalty-based revenue streams bundled into the subscription offering.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Aposto is an independent digital media and technology company that operates a multi-vertical content platform distributing 10+ flagship email newsletters, 11 premium sub-newsletters, daily news articles, podcasts, daily puzzle games, and a print newspaper (Aposto Gazete). The platform aggregates content from 120+ independent publishers and 50+ named authors across news, business, technology, food, travel, and city culture verticals. A $7/month Premium subscription unlocks unlimited articles, premium sub-newsletters, licensed magazine archives, and invitations to exclusive subscriber events, with a free newsletter-led funnel supporting acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Apéro: Food and gastronomy publication with its own newsletter and weekly gazette editions
• Soli
• Pareto
• Quando
• Duende
• Angst
• Spektrum
• EXANTE
• Aposto Gündem
• Aposto Günsonu
• Aposto İstanbul
• Aposto Kitap
• Aposto Seyahat
• Punto
• Çocuk Edebiyatı 101
• Aposto Gazete
• Aposto Games

Products and services

• Aposto Premium Membership A monthly subscription priced at $7/month that grants individual readers unlimited access to all Aposto articles, 11 premium sub-newsletters, podcasts, licensed magazine archives, and exclusive subscriber events. Targeted at engaged Turkish readers and professionals seeking long-form, expert-driven content across news, business, technology, food, and lifestyle verticals.
• Aposto Newsletter Portfolio A portfolio of 10+ free flagship and 11 premium sub-newsletters covering daily news, business, technology, food, travel, culture, politics, climate, and books, distributed via email to opted-in subscribers. Targeted at Turkish-speaking readers across multiple verticals; the free flagship newsletters drive acquisition while premium sub-newsletters are bundled into the Premium tier.
• Aposto Gazete (Print Newspaper) A single-issue paid physical print newspaper edition of Aposto, sold to individual consumers via a third-party checkout (iyzi.link). Targeted at readers who want a tangible, offline edition of Aposto's editorial content alongside its digital properties.
• Aposto Games (Daily Puzzle Games) Two daily-refresh puzzle games (a crossword and a 4x4 word/category grouping game) with streak tracking, monthly progress, and a point system integrated into the Aposto account. Free with account login, targeted at registered readers for engagement and re-visit frequency across web and mobile.
• Aposto Mobile Application (iOS and Android) Native iOS and Android mobile applications enabling readers to follow newsletters, read articles, build a personal library, and play daily games across devices via a single Aposto account. Distributed as a free download via onelink.to and supports push notifications for newsletters and the live agenda.

Quantifiable outcome

• $7/month consumer Premium price point for unlimited access to all articles, premium sub-newsletters, podcasts, and licensed magazine archives.
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• GetirFinanscoreGTM or Marketing PartnerCo-branded editorial series "#paranaiyibak" (Take Good Care of Your Money) built with GetirFinans, delivered as a bi-weekly six-month series covering behavioral economics, micro-spending analytics, personal finance management, long-term capital planning, and the happiness/finance link.
• Taze KitapcoreStrategic or Co-development PartnerCo-development partnership for the "Çocuk Edebiyatı 101" (Children's Literature 101) 12-episode editorial series exploring the children's book category, produced jointly by Aposto and Taze Kitap.
• NIVEAflagshipGTM or Marketing PartnerBrand partner for Aposto's 2026 Yaz (Summer) Guide, with NIVEA Q10 "Bakım + Koruma" content integrated into the editorial summer hub (skincare, sun protection, summer routines).
• BigChefsminorGTM or Marketing PartnerNewsletter sponsorship placement on Aposto's daily newsletter editions ("ile birlikte" / in collaboration with).
• FersanminorGTM or Marketing PartnerNewsletter sponsorship placement on Aposto's live agenda feed editions.
• WingsminorGTM or Marketing PartnerNewsletter sponsorship placement on Aposto's daily news editions.
• Akbank SanatminorGTM or Marketing PartnerNewsletter sponsorship placement supporting the Istanbul Jazz Festival coverage.
• Mesa CasaminorGTM or Marketing PartnerNewsletter sponsorship placement on Aposto's business/newsletter editions.
• festtravelminorGTM or Marketing PartnerNewsletter sponsorship placement (Trans-Siberian Express and similar travel content) on Aposto's daily news editions.
• CoyotivminorGTM or Marketing PartnerNewsletter sponsorship placement linked to Coyotiv's Turkish-language software school.
• DAIKINminorGTM or Marketing PartnerNewsletter sponsorship placement on Aposto's weekend culture/Angst editions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webrazzi: Turkish independent digital media focused on technology, startups and digital economy, with a paid subscription offering. Directly comparable as a Turkish-language, independent, subscription-supported digital publisher covering business/tech verticals.
• Onedio: Major Turkish content platform covering news, lifestyle, food, and entertainment with a mobile-first product. Comparable to Aposto as a Turkish multi-vertical digital media platform chasing advertising and consumer engagement at scale.
• GZT: Turkish digital-first subscription newspaper with vertical sub-brands, paywalled long-form journalism, and a newsletter/mobile product. Closest direct analog to Aposto's Premium subscription and multi-brand editorial model in the Turkish market.
• Ekşi Sözlük: Turkey's largest community-driven content platform, with user-generated news, culture and lifestyle entries. Comparable to Aposto's community-led GTM and aggregated publisher/author network model.
• Substack: Global newsletter subscription platform powering thousands of independent writers and vertical publications. Directly comparable to Aposto's subscription newsletter infrastructure and independent-publisher aggregation model, though Substack is platform-level and global.

Emerging players

• 140journos: Independent Turkish digital journalism collective producing long-form, multimedia stories and newsletters. Comparable as a fellow independent, multi-format Turkish digital media player with community-driven production.

Regional players

• Bigumigu: Turkish digital media outlet focused on design, technology and creativity. Comparable to Aposto's Quando and technology verticals as a focused Turkish-language digital publisher, though narrower in scope.
• The Information: US subscription-based digital media company focused on tech and business news, with vertical sub-publications. Comparable to Aposto's Premium subscription model and multi-vertical newsroom structure, but at a much larger scale and English-language market.

Broad incumbents

• Bloomberg Media: Global subscription-supported business and financial news media, with newsletters, podcasts, mobile apps and events. Comparable to Aposto in product surface (subscription, newsletter, podcast, events) and target reader (finance/business professionals served by EXANTE and Pareto).
• Hürriyet: One of Turkey's largest mainstream newspapers with a digital platform, newsletters and mobile presence. Comparable as a Turkish multi-vertical news destination competing for the same reader time and advertising budgets that Aposto targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apostoinc
• Facebookfacebook.com/apostonews
• LinkedInlinkedin.com/company/apostoinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aposto