RVZ- Raiffeisen Viehzentrale GmbH

What RVZ- Raiffeisen Viehzentrale GmbH does

RVZ - Raiffeisen Viehzentrale GmbH is a cooperative livestock trading and marketing enterprise headquartered in Wolpertshausen, Baden-Württemberg, Germany, formed in 2024 through the merger of RVG GmbH and VZ GmbH. It is described as Germany's largest cooperative livestock trading company, operating within the broader Raiffeisen cooperative organization and supported by four member cooperatives (Vieherzeuger-Gemeinschaft eG, Viehverwertungsgenossenschaft Werne eG, Viehvermarktungsgenossenschaft Nordbayern eG with over 1,900 farmer members, and Marktgemeinschaft tierischer Erzeugnisse e.V.). The company's core offering is professional livestock marketing — pigs, cattle, and sheep/lambs (breeding, fattening, and slaughter animals) — executed through personal field-sales advisors, four regional offices, and a wholly-owned logistics subsidiary (ANILOG GmbH) that operates a QS-certified GPS-tracked transport fleet. Integrated subsidiaries include NVG-bovex GmbH (50/50 JV in North Bavaria), probovi GmbH, and RVZ Aufzucht GmbH (breeding/upbringing).

The underlying business model is commission-based: RVZ earns fees by organizing the registration, transport coordination, and settlement of livestock transactions between farmers and buyers such as slaughterhouses. Pricing is not published as a structured schedule; instead, individual consultation through the field-sales team is the standard mechanism, supported by publicly disclosed market reference prices (e.g., Schweinepreis at 1.40 €/Indexpunkt). Differentiators include multi-generational farmer relationships, Raiffeisen network affiliation, QS/ITW compliance consulting, and a multi-regional physical distribution footprint across Baden-Württemberg, North Bavaria, and North Rhine-Westphalia. RVZ is privately held under cooperative governance with no external venture or private equity ownership, and revenue figures are not publicly disclosed.

Name

RVZ- Raiffeisen Viehzentrale GmbH

Legal name

Raiffeisen Viehzentrale GmbH

Website

https://rvz-net.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

RVZ - Raiffeisen Viehzentrale GmbH is Germany's largest cooperative livestock trading company, providing pig, cattle, and sheep marketing services to German farmers through personal field-sales advisors, regional offices, and QS-certified logistics.

Ownership category

akta.pro rank

Product category

Livestock Marketing Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro industry

PRIMARYAFAEALAE

Livestock Contract Growing & Farm Labor Services

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Livestock marketing services
• Pig and cattle trading
• Cooperative livestock marketing
• Animal transport logistics
• Agricultural cooperative services

Headquarters

HQ city

Wolpertshausen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Livestock Marketing Commissions: RVZ earns commissions and fees for organizing and facilitating the marketing of livestock (pigs, cattle, sheep/lambs) from agricultural producers to buyers, including slaughterhouses. The company handles registration, coordination, transport logistics, and settlement on behalf of farming clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RVZ - Raiffeisen Viehzentrale GmbH is a cooperative livestock marketing company that organizes and facilitates the trading of breeding, fattening, and slaughter animals (pigs, cattle, sheep, lambs) from agricultural producers to buyers including slaughterhouses. They handle registration, coordination, transport logistics, and settlement on behalf of farming clients, supported by an extensive regional office and field-sales network. Following the 2024 merger with Viehzentrale Südwest, RVZ became Germany's largest cooperative livestock trading company.

Product overview

RVZ – Raiffeisen Viehzentrale GmbH is the largest cooperative livestock trading company in Germany, formed in 2024 through the fusion of RVG GmbH and VZ GmbH. The company operates as a platform combining core marketing/trading services for livestock (pigs, cattle, sheep/lambs) with specialized subsidiaries and programs. The core offering encompasses Nutz- und Schlachttiervermarktung (breeding and slaughter animal marketing) delivered through regional Vermarktungsprogramme (marketing programs) and a dedicated logistics subsidiary (ANILOG GmbH). Supporting services include Marktinfos (market information/pricing), QS/ITW system consulting, and affiliation with multiple cooperatives (VG, VVG Werne, VVG Nordbayern, Marktgemeinschaft). The subsidiary structure includes NVG-bovex GmbH (North Bavaria operations), probovi GmbH, and RVZ Aufzucht GmbH (breeding), collectively forming an integrated value chain from breeding to slaughter.

Differentiator

Problem solved

Functional benefit

Brands

• ANILOG: Professional logistics and animal transport services with GPS technology and trained personnel
• NVG-bovex
• probovi

Quantifiable outcome

• Long-term farmer relationships often spanning 2-3 generations

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Marktgemeinschaft tierischer Erzeugnisse e.V.minorStrategic or Co-development Partner · 1 January 1979Founded in 1979 by Baden-Württemberg farmers to promote pig fattening, this association acts as an 'innovation pot' for forward-thinking pig fatteners. RVZ supports it through consulting and financing models, providing marketing services and market intelligence to members.
• Viehvermarktungsgenossenschaft Nordbayern eG (VVG Nordbayern)coreStrategic or Co-development Partner · 1 January 1962VVG Nordbayern eG was founded in 1962 in individual Bavarian administrative districts and is a cooperative of livestock farmers. It is the joint owner (50%) of NVG-bovex GmbH together with RVZ, and serves as a key sourcing partner in North Bavaria with over 1,900 member farms.
• Vieherzeuger-Gemeinschaft eG (VG)coreStrategic or Co-development PartnerVG is a classic cooperative focused on marketing agricultural products. It is closely linked to RVZ and represents the cooperative ownership structure serving farming members in southern Germany.
• Viehverwertungsgenossenschaft Werne eG (VVG Werne)coreStrategic or Co-development PartnerVVG Werne is an independent cooperative anchored regionally, notably at the Werne location. It aims to economically strengthen agricultural businesses through shared structures and is part of the RVZ cooperative network.
• NVG-bovex GmbHcoreOthersNVG-bovex GmbH is a wholly-owned subsidiary of RVZ (50%) and VVG Nordbayern eG (50%), founded in 2006. It serves as the central partner for livestock farmers in North Bavaria, handling pig, cattle, and lamb fattening, breeding, marketing, and consulting. Operates from Bayreuth and Fensterbach.
• probovi GmbHminorOthersA subsidiary company of the RVZ Group, listed as part of the group structure alongside NVG-bovex GmbH, ANILOG GmbH, and RVZ Aufzucht GmbH.
• ANILOG GmbHcoreOthersANILOG GmbH is a wholly-owned subsidiary of RVZ, providing professional livestock transport logistics. It operates a modern fleet of specialized trucks for animal transport, with QS certification, GPS tracking, and trained drivers. Covers all of Germany from its base in Wolpertshausen and other RVZ locations.
• RVZ Aufzucht GmbHminorOthersA subsidiary company of the RVZ Group, listed as part of the group structure alongside NVG-bovex GmbH, probovi GmbH, and ANILOG GmbH. Focuses on young animal breeding/upbringing.
• ProFarmminorGTM or Marketing PartnerRVZ participates at EuroTier 2026 on the ProFarm stand, presenting the company and its marketing programs to trade fair visitors.
• NVG-bovex GmbH (joint presence)minorGTM or Marketing PartnerRVZ and NVG-bovex GmbH jointly maintained a stand at the Johannitag 2026 in Triesdorf (300,000 visitors), a major nationwide agricultural event.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• RWZ Rhein-Main eG: Major German agricultural cooperative trading inputs, grain and operating across the ag value chain. Comparable to RVZ as a cooperative serving member farmers, though focused on crop inputs and grain marketing rather than livestock.
• Danish Crown: Denmark's farmer-owned cooperative meat company with growing German operations. Compares to RVZ as a European livestock cooperative model, though at much larger scale and with slaughter/processing integration.
• PHW Group (Wiesenhof): Major German poultry and meat processor with significant livestock procurement in Germany. Comparable as a buyer of livestock from farmers and as a large-scale participant in German protein supply chains.
• BayWa AG: Large German agricultural cooperative and trader with diversified agribusiness including livestock-related services. Comparable as a major cooperative serving German farmers, with broader scope than RVZ's livestock focus.
• Vion Food Group: Dutch-headquartered major European meat producer with extensive German operations purchasing slaughter cattle and pigs. Competes with RVZ at the livestock procurement interface, though Vion is a vertically integrated processor rather than a marketing cooperative.
• Agravis Raiffeisen AG: Major German agricultural cooperative group serving farmers across multiple regions with broad ag services. Comparable cooperative model to RVZ though with crop-input and feed focus rather than livestock marketing specialization.
• Tönnies Holding: Germany's largest pork and beef processor with significant direct livestock procurement from farmers. Compares to RVZ as a major counterparty in the German livestock supply chain, though Tönnies focuses on slaughter/processing rather than farmer-side intermediation.

Direct peers

• Westfleisch eG: Münster-based cooperative meat processor that procures livestock directly from member farmers. Highly comparable to RVZ as a cooperative structure serving German livestock producers, with overlapping procurement and quality-program activities.
• Müller Fleisch GmbH: Birkenfeld-based German meat processor procuring cattle and pigs from regional farmers. Comparable as a livestock buyer/aggregator with regional concentration in southern Germany, paralleling RVZ's cattle marketing operations.
• Südfleisch GmbH: Bavarian meat company with historical cooperative roots serving southern German farmers. Comparable to RVZ through geographic overlap and farmer-supplier relationship model, particularly relevant for cattle marketing in Bavaria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rvz-raiffeisen-viehvermarktung
• Instagraminstagram.com/rvz_viehzentrale

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RVZ- Raiffeisen Viehzentrale GmbH