REDWOOD CITY PARKS AND ARTS FOUNDATION

Name

REDWOOD CITY PARKS AND ARTS FOUNDATION

Legal name

Redwood City Parks and Arts Foundation

Website

https://rwcpaf.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Arts and Parks Nonprofit Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Community event programming
• Public art initiatives
• Parks recreation support
• Nonprofit fundraising
• Volunteer community programs

Headquarters

HQ city

Redwood City, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Tax-deductible charitable contributions from individuals and organizations supporting parks, recreation, and arts programs in Redwood City. Major sponsors at various tiers ($10,000+, $2,500-$9,999, $1,250-$2,499, $750-$1,249, $250-$749).
2. Event Ticket Sales: Revenue from ticketed events such as Picnic en Blanc annual fundraiser. Ticket sales generate net proceeds that support identified community needs.
3. Volunteer Program: Volunteers contribute labor for events (beer/wine sales, bucket brigade donations, event support) enabling free community programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Foundation is a 501(c)(3) nonprofit that organizes and funds community events, public art projects, and inclusive recreation programs for the residents of Redwood City and surrounding unincorporated areas. Its core offerings are signature fundraising and free community events (Music on the Square, Picnic en Blanc, Family Campout, Chalk Full of Fun, Pub in the Park, Oktoberfest), the Community Advocacy Through Art (CATA) public art initiative, support for the Magical Bridge Playground, and the Kindness Ambassador volunteer program, all delivered in partnership with the City of Redwood City.

Product overview

Redwood City Parks and Arts Foundation operates as a nonprofit organization offering a portfolio of signature community events and programs rather than a unified software product. The core offerings include: Music on the Square (free Friday night live concerts with volunteer-run beer/wine sales and bucket brigade donations), Picnic en Blanc (annual ticketed outdoor dinner and dance fundraiser), Family Campout (overnight family camping at Red Morton Park), Chalk Full of Fun (July 4th chalk festival with 100+ artists), Pub in the Park (monthly beer and food truck event), and Oktoberfest (multi-day German festival). The Community Advocacy Through Art (CATA) program creates public murals including Missing Peace, Seeds 4 Tomorrow, Key Market, and Kiku Dreaming. The foundation also supports the Magical Bridge Playground and runs the Kindness Ambassador Program, hosts Free Art Open Houses at the CZI Community Space, and organizes professional development panels for artists. These programs are funded through donations, sponsorships, and event proceeds, with no technology product or software platform offered.

Differentiator

Problem solved

Functional benefit

Brands

• Community Advocacy Through Art (CATA): A project of the Redwood City Parks and Arts Foundation that creates public art events and street art murals as mediums of social advocacy and community-building.

Products and services

• Music on the Square Free Friday night summer live music concerts at Courthouse Square in downtown Redwood City, featuring volunteer-run beer and wine sales and bucket brigade donations for the community.
• Picnic en Blanc Annual ticketed fundraiser held at a secret outdoor location where guests dress in white, bring picnic dinners, enjoy lawn games, a silent auction, and dance to live music under the stars; net proceeds support identified community needs.
• Family Campout Annual family camping event at Red Morton Park featuring tent camping, BBQ dinner cooked by firefighters, campfire with s'mores and sing-a-long, stargazing, and pancake breakfast the following morning; attended by 200+ grandparents, parents, and children.
• Chalk Full of Fun Annual chalk festival held July 3-4 at Courthouse Square hosting 100+ chalk artists, with community chalk art and craft activities for Redwood City residents and visitors.
• Pub in the Park Monthly event from June through September at Red Morton Park featuring food trucks, live music, and volunteer-served locally brewed beers for the community.
• Oktoberfest Multi-day event under a big tent at Courthouse Square featuring German food, beverages, and music, with volunteers serving beer and food to attendees.
• Soccer on the Square World Cup viewing parties at Courthouse Square creating a stadium atmosphere for soccer fans in downtown Redwood City.
• Dia de los Muertos Downtown Redwood City event co-hosted with Casa Circulo Cultural, featuring Foundation-sponsored community chalk art and craft activities celebrating the cultural holiday.
• Kindness Ambassador Program Volunteer program at the Magical Bridge Playground in Red Morton Park where volunteers make play accessible for everyone, build a more inclusive community, and assist with playground safety management.
• Community Advocacy Through Art (CATA) Public art initiative creating murals and street art as mediums of social advocacy and community-building, addressing topics such as homelessness, community gardening, mental health, and affordable housing. Has completed four murals and hosted dozens of public art events including the Open Paint series.
• Missing Peace Mural One of four murals completed by CATA, serving as a public art piece for community advocacy in Redwood City.
• Seeds 4 Tomorrow Mural One of four murals completed by CATA, addressing community themes through public art.
• Key Market Mural Community mural at Dehoff's Key Market (1063 Upton Street) celebrating fresh local foods and the longstanding food businesses of the Dehoff family, designed by Nick Sirotich and painted by Marlon Yanes.
• Kiku Dreaming Mural Three-wall mural at Roosevelt Center Plaza (2149 Roosevelt Ave.) by artist Claudio Talavera-Ballon, featuring historic chrysanthemum industry imagery, Redwood Creek, and local commercial sites such as Frank's Tannery.
• Art at the CZI Community Space Art exhibitions and programs at the Chan Zuckerberg Community Space featuring local San Mateo County artists with themes exploring transformation, growth, and self-discovery.
• Magical Bridge Playground All Abilities, All Ages playground at Red Morton Park supported by the Foundation, managed in collaboration with the City of Redwood City's Parks, Recreation and Community Services Department.

Quantifiable outcome

• 200+ attendees at Family Campout events
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, core, major and standard.

• NFL Alumni Association of Northern CaliforniaminorStrategic or Co-development Partner · 1 February 2026Partnership for the inaugural People's Choice Chili Tasting and Football Fan Celebration held during Super Bowl weekend 2026 in downtown Redwood City.
• City of Redwood City Department of Parks, Recreation, and Community ServicescoreStrategic or Co-development PartnerThe Foundation works closely with the City of Redwood City's Department of Parks, Recreation, and Community Services, providing technical, volunteer and financial support for entertainment and community events. The city liaison (Tiarra Warner, Director) serves on the Foundation board. The Department has 9 divisions, 72 full-time and 150 part-time employees with a $26M annual budget.
• Chan Zuckerberg Initiative (CZI)majorStrategic or Co-development PartnerCZI partners with the Foundation on Art at the CZI Community Space, featuring art exhibitions like 'Metamorphosis: Evolving Identities' showcasing 11 local artists. CZI is a $10,000+ supporter of the Foundation.
• Casa Circulo CulturalminorStrategic or Co-development PartnerCo-hosts the annual Dia de los Muertos event in downtown Redwood City. The Foundation provides community chalk art and craft activities.
• Redwood City 150th Celebration CommitteeminorStrategic or Co-development PartnerPartnered on CATA mural projects including the 'Kiku Dreaming' mural and other historical art initiatives commemorating Redwood City's history.
• Stanford Health CaremajorGTM or Marketing Partner$10,000+ supporter. Major sponsor of the Foundation's programs and events.
• Stanford UniversitymajorGTM or Marketing Partner$10,000+ supporter. Major sponsor of the Foundation's programs and events.
• Lyngso Garden MaterialsstandardGTM or Marketing Partner$2,500-$9,999 supporter. Sponsors Foundation programs.
• Peninsula Clean EnergystandardGTM or Marketing Partner$1,250-$2,499 supporter. Local clean energy organization sponsoring Foundation events.

Scale indicators6 records

Recent moves6 records

Emerging players

• Eastside Arts Alliance: Bay Area arts and community advocacy nonprofit using public art, murals, and cultural programming to drive social impact. Comparable as a community-focused arts advocacy nonprofit running mural programs akin to RWCPAF's CATA initiative.

Direct peers

• Arts Foundation of San Mateo County: Local arts council and foundation supporting arts programming, grants, and community events across San Mateo County. Comparable as a county-focused arts foundation with grantmaking and event programming mission.
• San Mateo County Parks Foundation: Foundation supporting the San Mateo County parks system through fundraising, volunteer engagement, and signature events. Closely comparable: same Bay Area geography, parks-only focus, volunteer-led model, and municipal partnership structure.
• Magical Bridge Foundation: Bay Area nonprofit that builds inclusive, all-abilities playgrounds and runs volunteer ambassador programs. Closely comparable: overlaps with RWCPAF's Magical Bridge Playground support and Kindness Ambassador Program.
• San Francisco Parks Alliance: A 501(c)(3) nonprofit that funds and advocates for parks, public spaces, and recreation programs in San Francisco. Most directly comparable peer: similar city-affiliated parks foundation model, signature events, and donor/sponsor ladder.
• Palo Alto Community Fund: Local community foundation supporting Palo Alto programs through donations, sponsorships, and signature events. Comparable: similar city-focused community foundation model with tiered sponsor support and event-driven fundraising.

Regional players

• Peninsula Open Space Trust (POST): Regional Bay Area land trust and parks conservation nonprofit; comparable as a San Mateo County-based nonprofit that supports parks, open space, and community access, though operating at a much larger scale and broader regional footprint.
• Community Foundation of Santa Cruz County: Regional community foundation serving Santa Cruz County through grantmaking, donor-advised funds, and community initiatives. Comparable as a place-based community foundation model but geographically distinct from Redwood City.

Broad incumbents

• Silicon Valley Community Foundation: Large Bay Area community foundation administering grants across arts, parks, education, and civic causes. Comparable as a regional grantmaking and community foundation, but operates at vastly greater scale and serves multiple counties.
• San Jose Parks, Recreation & Neighborhood Services Foundation: Nonprofit partner of San Jose's parks and recreation department supporting parks, programs, and community events. Comparable as a municipal parks foundation but operates at substantially larger scale in a larger city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rwcpaf
• Facebookfacebook.com/rwcpaf/?eid=ARCjNVugtDqmeRV6dQKNJ3q_GK5ZP4M6CKDKJiLDPsebgJsjUBSJx6jHNNwBf_W8R2ADBo2i82oSoPD
• Instagraminstagram.com/rwcpaf
• LinkedInlinkedin.com/company/redwood-city-parks-and-arts-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDWOOD CITY PARKS AND ARTS FOUNDATION