Safari Ramat Gan

What Safari Ramat Gan does

Safari Ramat Gan (legally The Zoological Center Ramat Gan named after Israel Feld Ltd., company no. 510845167) is a municipally owned zoological park in Ramat Gan, Israel, established in 1974 on a 1,000-dunam (250-acre) site in the heart of the Gush Dan metropolitan area. It houses the largest animal collection in the Middle East — approximately 1,600 animals across 68 mammal, 130 bird, and 25 reptile species — including free-roaming African savanna herds and one of Europe's most successful rhino breeding programs (33 calves born on-site). The facility is also home to a Wildlife Hospital jointly operated with Israel's Nature and Parks Authority, which treats more than 4,000 wild animals per year as part of the national wildlife rescue network.

The business operates a diversified revenue model combining transactional and recurring streams. Visitors purchase single-entry tickets (119 ILS online / 129 ILS at gate), annual memberships (209–309 ILS with senior, resident, and loyalty-club discounts), guided tour packages (Safari Morning, Night, Midnight, Twilight, Between the Evenings), school tours aligned with Ministry of Education curricula (44–49 ILS per participant), birthday parties, corporate team-building events, summer camps, and on-site gift shop merchandise. Distribution is omnichannel: direct via the safari.co.il website, on-site box office, call center, and partner channels including HOT Club, Mega Lean, Teacher Organization, the ARGI municipal app, and Kan Educational TV's award-winning 'Save the Wildlife' documentary series.

Operations are supported by ~41 paid staff and ~150 volunteers across animal care, veterinary/wildlife hospital, education, marketing, events, finance, procurement, and security functions. The Safari is a member of the European Association of Zoos and Aquaria (EAZA) and participates in European Endangered Species Programmes. Since 2018 it has been wholly owned by the Ramat Gan Municipality, which is responsible for strategic direction and appoints the Chairman of the Board.

Name

Safari Ramat Gan

Legal name

המרכז הזואולוגי רמת-גן ע"ש ישראל פלד בע"מ

Website

https://safari.co.il

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Safari Ramat Gan is a municipally owned zoological park in central Israel housing the Middle East's largest animal collection (~1,600 animals) across a 1,000-dunam site, serving families, schools, and corporate groups with admissions, memberships, guided tours, and education programs, and operating an on-site Wildlife Hospital treating 4,000+ wild animals annually.

Ownership category

akta.pro rank

Product category

Zoological Park / Wildlife Tourism

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC)

Keywords

• Zoological park operations
• Wildlife conservation services
• Guided safari tours
• Annual park memberships
• Wildlife rehabilitation

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Admission Ticket Sales: Visitors purchase single-visit tickets online (119 ILS) or at gate (129 ILS). Tickets valid through 31.12.2026. Group bookings and special tours available via advance reservation.
2. Annual Memberships: Annual personal and family memberships providing unlimited entry for one year. Standard rate 309 ILS/person, with discounts for seniors (209 ILS), Ramat Gan residents (10% off), and HOT club members (coupon redemption).
3. Guided Tours and Experiences: Specialized guided tours including Safari Morning, Safari Night, Safari Midnight, Between the Evenings, and VIP personal tours, sold as add-ons or standalone experiences. Birthday parties, team-building events, and summer camps also generate experience-based revenue.
4. Gift Shop (חנות הספארי): On-site gift shop at park entrance offering animal-themed merchandise. Members receive 10% discount.
5. Education Institution Programs: School tours for kindergarten, elementary, and middle/high school segments. Pricing varies by season and duration (3-hour winter: 44-49 ILS per participant; 4-hour winter: same range). Train rides at 680 ILS per group of up to 50.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Safari Ramat Gan operates a 1,000-dunam zoological park and open-air safari experience in Ramat Gan, Israel, housing the largest animal collection in the Middle East (1,600 animals). It sells admission tickets, annual memberships, guided tours (morning, night, midnight, evening, twilight), birthday party packages, school educational tours, summer camps, team-building events, and operates an on-site wildlife hospital that rehabilitates over 4,000 wild animals annually, plus a gift shop and food service.

Product overview

The Safari Ramat Gan (המרכז הזואולוגי רמת גן) is a zoological park spanning approximately 1,000 dunams in central Israel, housing the largest animal collection in the Middle East. The facility operates as both a traditional zoo and open-air safari experience featuring African wildlife herds. The core product portfolio includes general admission tickets with online pre-purchase options, various guided safari tours (morning, night, midnight, and evening experiences), annual membership programs with unlimited entry and benefits, school educational tours aligned with curriculum standards, birthday celebration packages, and summer camps for children. The integrated wildlife hospital serves as both a conservation facility and educational resource, treating approximately 4,000 wild animals annually with rehabilitation and release programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wildlife Hospital (בית החולים לחיות בר): Wildlife hospital providing treatment, rehabilitation, and release of wild animals

Products and services

• Safari Entry Tickets General admission tickets to the Safari park, purchased online in advance (119 ILS per person) or at the gate (129 ILS per person for ages 2+; free for children under 2). Tickets are valid through 31.12.2026. Discounted rates (92 ILS) apply for soldiers, police, students, disabled persons, retirees, and Tel Aviv/Ramat Gan residents.
• Annual Safari Membership Annual subscription program providing unlimited entry to the Safari for one year. Standard rate 309 ILS per person per year; 209 ILS for disabled persons; 50% off for eligible Ramat Gan Gold residents (104.5 ILS). Family membership with 6th family member free. Includes 10% gift shop discount and other exclusive perks.
• Guided Safari Tours Guided group experiences including Safari Morning (ספארי על הבוקר), Safari Night (ספארי לילה), Safari Midnight (ספארי חצות), Safari Between Evenings (ספארי בין ערביים), Safari Twilight (ספארי דמדומים), and Parents & Strollers Tours. Offer visitors different perspectives of African wildlife including animal feeding opportunities.
• Birthday Parties at Safari Birthday party packages (including adult birthdays) at the Safari venue, featuring special attractions and themed activities for celebrants. Members receive birthday party perks.
• Summer Camps Seasonal summer camp (קייטנות) programs for children ages 5-11, including 'Chai Tzmach Ochel' (Living Growing Eating) 5-day camp and continuing zoology course. Engage children in immersive wildlife education with instructors and guided activities.
• School Educational Tours Guided educational tours for kindergarten, elementary, and middle/high school groups aligned with Israeli Ministry of Education curriculum. Topics include animal families, health, senses, and conservation. Pricing 44-49 ILS per participant (3-hour winter); train ride add-on 680 ILS per group of up to 50.
• Wildlife Hospital Services On-site wildlife hospital (בית החולים לחיות בר) providing rescue, treatment, and rehabilitation services for wild animals, with over 4,000 wild animals treated annually and most released back to nature. Jointly operated with the Israel Nature and Parks Authority.
• Safari Gift Shop On-site gift shop at the park entrance offering animal-themed merchandise. Members receive a 10% discount.
• Corporate Team-Building and Workshops Corporate team-building events (ימי גיבוש לארגונים וחברות), managerial workshops, seminars, and end-of-year celebration packages (מסיבות סוף שנה) hosted at the Safari.
• Advance Visit Reservation System Online reservation system (bo.tmura.co.il/safari_capsules) requiring visitors to reserve a time slot in advance before visiting the Safari.

Quantifiable outcome

• 4,000+ wild animals rehabilitated and released to nature annually
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• Nature and Parks Authority (רשות הטבע והגנים)coreStrategic or Co-development PartnerJoint operation of the Wildlife Hospital (בית החולים לחיות בר) at Safari Ramat Gan. The hospital is a result of collaboration between Safari Ramat Gan and the Nature and Parks Authority, treating over 4,000 wild animals annually. The Authority provides regulatory oversight and coordinates wildlife rescue operations nationwide.
• Taveh Yikra Association (עמותת 'טבע הקשר')minorStrategic or Co-development PartnerPartnership for rescue and rehabilitation of animals evacuated from the Ramat Gan school petting zoo during wartime. Association operates a rescue and rehabilitation farm near Safari and handles displaced animals that cannot be accommodated at the Safari facility.
• Kan Educational TV (כאן חינוכית)moderateGTM or Marketing PartnerTelevision partnership for documentary series 'להציל את חיות הבר' (Save the Wildlife), which has raised public awareness of wildlife conservation and increased volunteer/donation interest. The series won three consecutive Academy Awards for Best Documentary Series.
• European Association of Zoos and Aquaria (EAZA)coreStrategic or Co-development PartnerSafari Ramat Gan is a member of European and international zoo organizations and participates in EAZA European Endangered Species Programmes (EEPs) for breeding endangered animals, including participation in breeding programs for orangutans, chimpanzees, and rhinos.
• Local Municipalities and Consumer Clubs (HOT, Mega Lean, etc.)moderateGTM or Marketing PartnerMarketing partnerships with credit card companies and consumer loyalty programs for discounted membership offers. Ramat Gan Gold partnership with city municipality for resident discounts (50% off for eligible seniors).

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Knowsley Safari Park: UK drive-through safari park with animal reserves and walk-around zoo areas, plus education and conservation programs. Comparable to Safari Ramat Gan in combining safari drive-through with traditional zoo exhibits and seasonal family events.
• West Midland Safari Park: UK safari park combining a drive-through reserve with walk-through exhibits, theme park elements, and seasonal events. Matches Safari Ramat Gan's diversified revenue mix of admissions, memberships, special experiences, and events.
• Longleat Safari Park: UK safari park with drive-through reserves and walking attractions including animal exhibits. Similar to Safari Ramat Gan's combination of open-range safari plus zoo and educational programming.
• Pairi Daiza: Large Belgian zoological park with immersive themed worlds including African savanna sections, conservation breeding, and accommodations. Comparable to Safari Ramat Gan's blend of safari-style open areas, zoo, and conservation activity within a single destination.
• Werribee Open Range Zoo: Australian open-range safari zoo operated by Zoos Victoria featuring African wildlife in open savanna settings. Closely comparable business model to Safari Ramat Gan: open-range experience plus traditional zoo, conservation programs, and education focus.
• Chester Zoo: One of the UK's largest zoos with strong conservation and breeding programs and significant education revenue. Comparable to Safari Ramat Gan in scale of animal collection, conservation focus, and education/school programming.
• San Diego Zoo Safari Park: Open-range safari park in Escondido, California with large herds roaming expansive enclosures, similar in concept to Safari Ramat Gan's African savanna model. Both operate drive-through and guided safari experiences with conservation and breeding missions.
• Monarto Safari Park: Large open-range safari park in South Australia operated by Zoos South Australia. Offers open-range safari experiences with African species and is a member of regional zoo associations for endangered species breeding — directly comparable to Safari Ramat Gan's savanna and EAZA membership profile.

Broad incumbents

• Disney's Animal Kingdom: Large-scale theme park with safari/zoo attractions, animal conservation programs, and immersive African-themed areas. Operates at vastly larger scale but shares Safari Ramat Gan's positioning around safari experiences, animal welfare narratives, and family entertainment.
• Singapore Zoo and Night Safari: Major Asian zoological complex combining a traditional zoo with the Night Safari open-concept experience. Broader incumbent with overlapping safari/zoo format, conservation programs, and large visitor catchment like Safari Ramat Gan's Middle East leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/safariramatgan
• Facebookfacebook.com/Safari.Israel
• Instagraminstagram.com/safari_israel
• LinkedInlinkedin.com/company/safari-ramat-gan

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Ramat Gan