Ray White Queenstown

What Ray White Queenstown does

Ray White Queenstown is a real estate agency franchise operating in the Queenstown Lakes District of New Zealand, conducting business under the licensed legal entity Wakatipu Realty Group Limited and regulated under the Real Estate Agents Act 2008 (REAA 2008). The firm occupies a single office at 1 Church Lane, Queenstown, and is part of the broader Ray White Group, one of Australasia's largest real estate networks. It serves buyers, sellers, landlords, investors, and tourism-related businesses across the Queenstown Lakes District, with adjacent coverage into Arrowtown and the West Coast (Hokitika) lifestyle segment.

The agency's service mix spans residential, commercial, rural, and lifestyle property sales, business sales (including tourism operations), property management for landlords, holiday rental management, and live auction events. Its core technology footprint is a traditional brokerage stack: a marketing website (rwqueenstown.co.nz), social media channels, and a live auction platform used as a transactional channel rather than a software product. The firm also markets new developments such as the Mountain Oak Apartments in Frankton, indicating engagement with developer-side sales pipelines.

The business model is commission-based on transactions, supplemented by recurring property management fees on managed rentals and short-stay holiday rentals. There is no evidence of public funding, minority investment, or capital markets activity; the franchise is privately held. Revenue is therefore tied to local transaction volume and average sale price in a premium, tourism-sensitive market, with brand-level marketing reach and lead flow provided by the Ray White Group and its New Zealand Rugby partnership.

Name

Ray White Queenstown

Legal name

Wakatipu Realty Group Limited

Website

https://rwqueenstown.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Queenstown is a franchise real estate agency serving the Queenstown Lakes District in New Zealand, offering residential, commercial, rural, and lifestyle property sales, property management, holiday rentals, and auction services under the Ray White Group brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential, commercial, rural property sales and business sales. Typically a percentage of the sale price collected upon transaction completion.
2. Property Management: Ongoing property management services for rental properties, including tenant placement and property maintenance coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ray White Queenstown is a real estate agency that buys, sells, and manages residential, commercial, rural, lifestyle, and business properties in the Queenstown Lakes District of New Zealand. It provides property appraisals, auction services, property management, and holiday rental management, operating as a franchise office of the Ray White Group network.

Product overview

Ray White Queenstown operates as a single-location real estate agency offering a unified service portfolio centered on their website platform for property listings. The core product encompasses residential, commercial, rural, and lifestyle property sales across the Queenstown Lakes District. Supporting services include property appraisal, property management, holiday rental management, and live auctions. The agency also markets specific developments such as Mountain Oak Apartments and maintains a sister office for Arrowtown properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Sales and listing service for residential properties including houses, apartments, townhouses, and sections across the Queenstown Lakes District. Targeted at individual home buyers, sellers, and families in the local market.
• Commercial Property Sales Sales and leasing services for commercial real estate properties in the Queenstown Lakes District. Targeted at business owners and commercial property investors.
• Rural and Lifestyle Property Sales Sales services for rural properties, lifestyle blocks, and agricultural land in the Queenstown Lakes District and surrounding West Coast areas. Targeted at buyers seeking lifestyle and rural properties.
• Business Sales Brokerage Brokerage for the sale of operating businesses, including tourism and hospitality businesses such as adventure tourism operators and boutique accommodation venues. Targeted at business owners seeking to sell operating businesses in the region.
• Property Appraisal Service Professional property valuation services helping sellers determine market value for their properties before listing. Offered free of charge as part of the listing service.
• Property Management Comprehensive property management services for landlords including tenant management, tenant placement, maintenance coordination, and rental collections. Targeted at rental property owners in the Queenstown Lakes District.
• Holiday Rentals Management Short-term rental management and holiday accommodation services for property owners in the Queenstown tourism market. Targeted at property owners seeking visitor accommodation management.
• Live Auction Sales Real-time property auction sales service allowing buyers to bid on properties as they sell via the Live Auction system. Targeted at buyers and sellers of properties with set sale dates.
• Mountain Oak Apartments Development Sales Sales and marketing for the Mountain Oak Apartments residential development project in the Frankton area. Targeted at buyers seeking new apartments in Queenstown.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Zealand Rugby (All Blacks and Black Ferns)regionalGTM or Marketing PartnerRay White Group is an Official Partner of New Zealand Rugby, partnering with both the All Blacks and Black Ferns teams. This partnership provides brand visibility and association with prestigious national sporting teams. Local Ray White offices benefit from the national partnership branding and marketing initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bayleys Real Estate: Major NZ real estate group with offices in Queenstown offering residential, commercial, and lifestyle property services. Comparable in service breadth, market positioning in premium NZ regions, and multi-office model.
• Sotheby's International Realty Queenstown: Luxury-focused international real estate brand with a Queenstown presence, serving high-net-worth buyers in the same premium alpine market. Comparable customer base (lifestyle and investment buyers) and property categories.
• Professionals Real Estate (NZ): NZ real estate network with offices in regional markets including the South Island. Comparable franchise-style structure and residential/sales-led service offering.
• First National Real Estate (NZ): National NZ real estate network offering residential and lifestyle property services. Comparable as a franchise-style agency model serving regional markets across New Zealand.
• LJ Hooker Queenstown: Australian-headquartered real estate franchise with Queenstown presence. Directly comparable as a franchise/network office offering residential sales, property management, and auctions in the same region.
• New Zealand Sotheby's International Realty (national): National arm of the luxury real estate brand competing for premium Queenstown listings and buyers. Comparable focus on lifestyle and luxury segments within the same NZ regional markets.
• Harcourts New Zealand: One of New Zealand's largest real estate networks with significant presence in Queenstown Lakes District. Directly comparable as a franchise/network model offering residential sales, property management, and rural/commercial services across NZ.
• RE/MAX New Zealand: Global real estate franchise with NZ offices including the Queenstown Lakes District. Comparable franchise model, sales-led GTM motion, and residential/commercial service mix.

Broad incumbents

• Colliers International New Zealand: Large global real estate services firm with NZ operations covering commercial, residential, and rural advisory. Overlaps with Ray White Queenstown's commercial and business sales services but is broader in scope and more commercial-skewed.

Regional players

• Barfoot & Thompson: Largest residential real estate agency in Auckland with growing presence elsewhere in NZ. Comparable residential sales and property management services but primarily concentrated in the Auckland/Northland region rather than Queenstown.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rwqueenstown
• YouTubeyoutube.com/channel/UCQUqXgzWMhwtdtoA0OHYFdg
• Facebookfacebook.com/raywhitequeenstown
• LinkedInlinkedin.com/company/rwqueenstown
• Instagraminstagram.com/raywhitequeenstown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Queenstown