Ray White Remuera

What Ray White Remuera does

Ray White Remuera is a premium residential real estate brokerage operating as an independently owned franchise member of the Ray White Group, the largest real estate network in Australasia with over 1,000 offices. Legally registered as Megan Jaffe Real Estate Ltd, the firm is headquartered at 411 Remuera Road in Auckland, New Zealand, and serves residential buyers, sellers, and landlords across premium Auckland suburbs including Remuera, Parnell, Epsom, Kingsland, St Marys Bay, Mission Bay, Meadowbank, and Hobsonville. Led by Megan Jaffe, the agency employs a culturally diverse team of over 60 area specialists and supporting staff, with recognized Mandarin capability serving Auckland's Chinese-speaking community.

The firm operates a multi-line service stack anchored by commission-based residential sales, complemented by a property management division offering recurring rental management, and an auction-based sales methodology executed either at property locations or in the firm's auction rooms. Core product lines include Residential Property Sales, Property Management, Auctions (with an online Auctions Live streaming feature), and Buyer Support Services. The offering is extended through three affiliated sub-brands: MJRE Projects (new development and project marketing), MJRE Buyers Agent (exclusive buyer representation), and MJRE Smart Edge (market intelligence hub). Supporting technology is limited to VaultRE, a third-party client portal for vendor login and property management access; no proprietary AI/ML capabilities were disclosed.

The business model is overwhelmingly transaction-fee driven, with commissions on residential sales forming the primary revenue stream and subscription-style fees from property management providing recurring income. The agency has been recognized as the Number 1 Ray White office in New Zealand for nine consecutive years, with 130+ verified RateMyAgent seller reviews and 200+ properties sold across Auckland. The franchise operates under compliance with New Zealand's Real Estate Agents Act 2008 (REAA) and Anti-Money Laundering (AML) legislation.

Name

Ray White Remuera

Legal name

Megan Jaffe Real Estate Ltd

Website

https://rwremuera.co.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ray White Remuera is a premium residential real estate brokerage in Auckland, New Zealand, serving buyers, sellers, and landlords across premium suburbs as a franchise of the Ray White Group, with a culturally diverse team of over 60 specialists.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Residential real estate sales
• Property management services
• Property auction services
• Buyer agency representation
• Real estate brokerage

Headquarters

HQ city

Remuera, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales. Agents work on commission basis with the team providing support through in-house marketing, campaign management, and administrative resources.
2. Property Management Services: Ongoing property management services for landlords and property owners. Listed as a separate service offering on the company website.
3. Buyer Agency Services: MJRE Buyers Agent provides buyer representation services through related entity at mjrebuyersagent.co.nz

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ray White Remuera is a full-service residential real estate brokerage providing property sales, property management, auctions, and buyer representation across premium Auckland suburbs. Services are delivered by individual agents supported by an in-house marketing and campaign team, with auction-based sales used as a primary method to achieve premium prices. Affiliated sub-brands offer new development marketing, exclusive buyer agency, and market intelligence tools.

Product overview

Ray White Remuera is a premium residential real estate brokerage operating as a single-office, full-service agency rather than a platform architecture. The company offers a unified suite of property services built around its core sales and management business, with affiliated sub-brands MJRE Projects (new development marketing), MJRE Buyers Agent (buyer representation), and MJRE Smart Edge (market intelligence hub) extending its capabilities. Key service lines include residential property sales, property management, auction services (including live online streaming), and buyer support—all unified under the Ray White Remuera brand and supported by a team of culturally diverse local specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential real estate sales including listing presentation, property appraisals, marketing campaigns, and negotiation services for homeowners selling residential property across Auckland's premium suburbs.
• Property Management Rental property management services handling tenant placement, rent collection, maintenance coordination, and compliance for landlords in the Auckland market.
• Property Auctions Property auction services including pre-auction marketing, bidder qualification, and auction day execution held either at the property or in the firm's offices.
• Auctions Live Online auction streaming platform allowing remote participation in live property auctions through the Ray White Remuera website.
• Buyer Support Services Buyer representation services including property search assistance, due diligence support, and negotiation guidance for purchasers in the Auckland residential market.
• MJRE Projects New development and project marketing services for off-the-plan and new construction properties, operated as a separate entity under the Megan Jaffe Real Estate umbrella.
• MJRE Buyers Agent Dedicated buyer's agent service providing exclusive buyer representation, property sourcing, and transaction management for property buyers.
• MJRE Smart Edge Technology-enabled hub platform providing property market intelligence and tools for buyers, accessed at mjre-hub.com.

Quantifiable outcome

• 130 plus verified RateMyAgent seller reviews
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Ray White GroupcoreChannel Partner/ Reseller/ DistributorRay White Remuera operates as a franchise member of the Ray White Group, Australasia's largest real estate organization with over 1000 offices. The partnership provides brand recognition, international network access, and $10 billion in annual property transactions. All Ray White offices are individually owned and operated by local people.
• MJRE ProjectsminorStrategic or Co-development PartnerRelated entity under the Megan Jaffe Real Estate umbrella offering new property development and project marketing services.
• MJRE Buyers AgentminorStrategic or Co-development PartnerBuyer representation services operated by the same team, providing conflict-free representation for property buyers.
• MJRE Smart EdgeminorStrategic or Co-development PartnerTechnology and tools platform (mjre-hub.com) providing additional resources and services for clients.
• RateMyAgentminorGTM or Marketing PartnerReview platform where the agency's performance is displayed through verified seller reviews, building credibility and trust.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Trade Me Property: New Zealand's largest property search platform. Comparable only as a marketing and lead-generation channel rather than a peer brokerage, but materially shapes buyer behaviour and listing visibility for residential brokerages like Ray White Remuera.
• Auckland Council / OneRoof (NZME): Major NZ property listing portal and market-data platform. Not a competing brokerage but a primary marketing channel for vendors and an information source that increasingly disintermediates buyer-side agent value, posing a structural threat to traditional broker commissions.

Direct peers

• Bayleys Real Estate: Large full-service New Zealand real estate firm with a strong Auckland presence and auction-led sales methodology. Directly comparable given overlapping premium-suburb focus, auction-driven GTM, and broad residential/commercial service offering.
• LJ Hooker New Zealand: Australia-founded franchise real estate brand with a meaningful New Zealand footprint. Competes on residential sales and property management across Auckland; comparable business model (franchise offices, commission-based agents) and target customers.
• Sotheby's International Realty (NZ affiliates): Luxury-focused residential real estate brand with affiliate offices across New Zealand's premium markets including Auckland. Comparable on the high-end/luxury residential buyer/seller segment where Ray White Remuera operates.
• Harcourts New Zealand: Major franchise-based residential real estate network operating across New Zealand and Australia. Direct competitor in Auckland's premium suburbs, sharing the franchise model, residential sales focus, and auction/property management service lines as Ray White Remuera.
• Barfoot & Thompson: New Zealand's largest independently owned real estate agency, headquartered in Auckland. Competes with Ray White Remuera in the same residential broker segment, with the largest agent headcount in the Auckland metro — the most direct overlap in market, customer type, and service offering.
• Coldwell Banker New Zealand: Internationally affiliated residential real estate franchise operating in Auckland's premium suburbs. Direct competition for vendor mandates and buyer-side representation in the same discretionary-spend segment.

Broad incumbents

• RE/MAX New Zealand: Large global franchise network with a New Zealand presence offering residential sales, auctions, and property management. Comparable franchise operating model and service mix; broader geographic remit reduces direct suburb-level overlap.
• Century 21 New Zealand: Globally recognised franchise residential real estate brand with wide New Zealand coverage. Comparable business model and customer base, though typically positioned across broader market segments rather than exclusively premium suburbs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ray-white-remuera

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Remuera