What RENTEX Group Ltd. does

RENTEX Group Ltd. is a privately held Bulgarian holding company headquartered in Sofia that operates four wholly owned subsidiaries covering the full lifecycle of construction equipment: RENTEX for light and heavy machinery rental (over 1,000 machines across 26 categories), CIMEX (РСД Трейд ЕООД) for own-brand professional construction equipment manufacturing with a 12-month real-world testing protocol, MASHINI.BG for multi-brand e-commerce (350+ brands with exclusive Bulgarian import rights for 15+ brands), and BAUTRAX for used machinery sales and repair. The group has been active on the Bulgarian market since 2007/2008 and was formally incorporated as a holding in April 2019; it holds ISO 9001:2015 certification and a State Agency licensing certificate for mobile work platforms, and operates five physical trade and service complexes in Sofia, Plovdiv, Stara Zagora, and Varna, with a sixth in Burgas planned.

Name

RENTEX Group Ltd.

Legal name

РЕНТЕКС ГРУП ЕООД

Website

https://rxgroup.bg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RENTEX Group Ltd. is a Bulgarian holding company operating four subsidiaries (RENTEX rental, CIMEX own-brand manufacturing, MASHINI.BG e-commerce, BAUTRAX used equipment) that serve construction firms, utilities, industrial manufacturers, and DIY customers across Bulgaria with a full construction-equipment lifecycle offering.

Ownership category

akta.pro rank

Product category

Construction Equipment & Machinery

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Construction equipment rental
• Construction machinery manufacturing
• Used heavy machinery sales
• Online machinery marketplace
• Professional construction equipment

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental (RENTEX): RENTEX rents out a wide range of light and heavy construction machinery and equipment. With a fleet of over 1,000 machines classified into 26 main rental categories, this is the group's original and core revenue stream since 2008. Pricing is based on a precisely calculated depreciation percentage, usage patterns, and other machine characteristics.
2. Own-Brand Equipment Manufacturing & Sales (CIMEX): CIMEX manufactures and sells its own line of professional construction equipment and light mechanization. The product range includes over 200 types of machines covering concrete processing, compaction, cutting, power supply, drainage, chiseling, drilling, cleaning, welding, and heating. Machines are sold with 24-month warranties, expandable. Repair turnaround is 3 business days.
3. E-commerce Sales (MASHINI.BG): MASHINI.BG acts as an online marketplace selling machines, tools, equipment, and consumables from over 350 brands. The platform features exclusive import rights for Bulgaria for brands including POWER PLUS, KREATOR, PEUGEOT, FARTOOLS, ROJEK, VARI, PROTECO, MILESCRAFT, TOUGHTUILT, CORMAK, EDMA, EUROBOOR, REDATS, and others.
4. Used Machinery Sales (BAUTRAX): BAUTRAX sells used construction, agricultural, warehouse, and industrial machinery at dealer prices. The company provides professional repair and maintenance services through its own service center. Weekly special offers are communicated via Viber channel for traders.
5. Mechanization Services: RENTEX offers mechanization services as a newer revenue line, providing equipped machinery with operators for project-based work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RENTEX Group Ltd. is a Bulgarian holding company operating four wholly-owned subsidiaries that cover the full lifecycle of construction equipment: RENTEX rents a fleet of over 1,000 light and heavy construction machines across 26 categories; CIMEX manufactures and sells its own-brand professional construction equipment (200+ machine types) with a 12-month real-world testing protocol; MASHINI.BG operates an online marketplace selling machines, tools, and consumables from 350+ international brands; and BAUTRAX sells used construction, agricultural, warehouse, and industrial machinery with repair services.

Product overview

RENTEX GROUP is a holding company operating as a unified platform for construction equipment and machinery services in Bulgaria. The portfolio comprises four distinct brands: RENTEX (equipment rental with over 1000 machines), CIMEX (professional construction equipment manufacturing), MASHINI.BG (online retail with 350+ brands), and BAUTRAX (used equipment sales with repair services). Together they provide complete coverage of the construction equipment lifecycle from new equipment sales, rental, to used equipment and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• RENTEX (Рентекс): Construction equipment and machinery rental service, offering light and heavy construction equipment for rent
• CIMEX (СИМЕКС)
• Mashini.BG (Машини БГ)
• BAUTRAX (Баутракс)

Products and services

• RENTEX Construction Equipment Rental Construction equipment and machinery rental service offering a wide range of light and heavy construction equipment. The RENTEX fleet includes over 1,000 machines classified into 26 main rental categories, with physical trade and service complexes in Sofia (x2), Plovdiv, Stara Zagora, and Varna, and a planned sixth location in Burgas. Services 3,000+ construction firms and private individuals professionally engaged in construction. Pricing is based on a precisely calculated depreciation percentage, usage patterns, and machine characteristics, modeled on leading European rental companies.
• CIMEX Professional Construction Equipment Own-brand manufacturing and sales of professional construction equipment and light mechanization. The CIMEX product range includes over 200 types of machines covering concrete processing, compaction, cutting, power supply, drainage, chiseling, drilling, cleaning, welding, and heating. All machines undergo a 12-month testing period in real working conditions before being offered for sale. Machines carry a 24-month standard warranty (expandable). Repair turnaround is 3 business days. CIMEX holds an officially registered trademark (Bulgarian Patent Office, 2022) and ISO 9001:2015 certification. Served 12,500+ customers since 2013.
• MASHINI.BG Online Machinery Store Online e-commerce platform selling machines, tools, and consumables from over 350 brands including Bosch, Makita, Dewalt, Metabo, Gardena, Husqvarna, Sparky, POWER PLUS, KREATOR, PEUGEOT, FARTOOLS, ROJEK, VARI, PROTECO, MILESCRAFT, TOUGHTUILT, CORMAK, EDMA, EUROBOOR, and REDATS. The platform provides detailed product descriptions, technical specifications, and instructional videos demonstrating usage. Holds exclusive import rights for Bulgaria for over 15 brands.
• BAUTRAX Used Machinery Sales and Repair

Quantifiable outcome

• RENTEX serves 3,000+ construction firms and private individuals with over 1,000 machines across 26 rental categories
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• БИГЛА III ООДminorOthersБИГЛА III ООД is a construction company that has been a long-term customer and reference partner for RENTEX, providing testimonials about RENTEX's reliability and professionalism since at least 2014.
• ЕЛЕКТРОЛУКС ТАБАКОВ И СИНОВЕ ООДminorOthersЕЛЕКТРОЛУКС ТАБАКОВ И СИНОВЕ ООД is a construction and manufacturing company that has partnered with RENTEX for equipment rental, praising their high professionalism and on-time delivery capabilities.
• МИГ ИНЖЕНЕРИНГ ЕООДminorOthersМИГ ИНЖЕНЕРИНГ ЕООД has maintained a 10+ year partnership with RENTEX EOOOD, citing RENTEX as a reliable partner for construction equipment rental with high professionalism and short delivery timeframes.
• КАТРА СТИЙЛ ООДminorOthersКАТРА СТИЙЛ ООД is a steel and industrial company that has partnered with RENTEX for construction equipment rental, recommending RENTEX as a reliable and successful partner.
• КАСТЕЛО ПРИКАСТ ООДminorOthersКАСТЕЛО ПРИКАСТ ООД is a construction and installation company that highly recommends RENTEX for correctness and good service in light and heavy mechanization.
• СТРОЙ ГРУП 5 ЕООДminorOthersСТРОЙ ГРУП 5 ЕООД is a construction company that has partnered with RENTEX for equipment rental, recommending RENTEX's services and mechanization to future and existing clients.
• МУЛТИ УСЛУГИ ЕООДminorOthersМУЛТИ УСЛУГИ ЕООД is a general services company that has partnered with RSD ТРЕЙД ЕООД (CIMEX), praising the company's correctness in fulfilling obligations.
• ЛЕВ ИНС АДminorOthersЛЕВ ИНС АД is an insurance company that has been a commercial partner with RENTEX EOOOD for years, describing RENTEX as true professionals in all aspects of their commercial relationship.
• Главна дирекция Гранична полиция (ГДГП) — Ministry of Interior of BulgariacoreOthersCIMEX won a public procurement contract in 2016 from the Bulgarian Border Police to supply 72 power generators. This is a significant government contract demonstrating CIMEX's capability to supply large-scale equipment orders.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Caterpillar: Caterpillar is the world's largest construction equipment manufacturer with its own Cat Rentals dealer network globally. Broad incumbent comparable to RENTEX for construction equipment manufacturing and rental, though operating at vastly larger scale.
• Husqvarna Construction: Husqvarna Construction is a global provider of construction equipment including cutting, drilling, and surface preparation machinery. Comparable to CIMEX for professional construction equipment manufacturing with overlapping product categories such as cutting and drilling.
• Hilti: Hilti is a global leader in construction tools, equipment, and software, with direct sales and rental operations across multiple markets. Broad incumbent comparable to CIMEX for professional construction equipment manufacturing.

Direct peers

• Kiloutou: Kiloutou is one of Europe's top equipment rental companies, headquartered in France with operations across multiple European countries. Direct peer to RENTEX as a multi-country construction equipment rental operator with comparable customer segments.
• Cramo: Cramo was a leading European construction equipment rental company with strong presence in Nordic and Eastern European markets before its acquisition by Boels. Direct peer to RENTEX in equipment rental services and historically active in Bulgaria-adjacent geographies.
• Mateco: Mateco is a European specialist in aerial work platforms and material handling equipment rental, operating across multiple countries. Direct peer to RENTEX for specialty construction equipment rental with overlapping fleet categories.
• Boels Rental: Boels is one of Europe's largest equipment rental companies, offering a broad range of construction equipment, tools, and machinery for rent across multiple countries. It is a direct peer to RENTEX as a pan-European construction equipment rental operator with similar business model and customer base.
• Loxam: Loxam is Europe's #1 equipment rental company, operating across multiple European countries with a wide range of construction and industrial equipment. Direct peer to RENTEX in construction equipment rental services with comparable offering breadth.

Regional players

• Hünnebeck: Hünnebeck is a European provider of formwork, scaffolding, and safety solutions for construction, with significant rental operations. Adjacent peer to RENTEX in construction equipment rental with specialty focus on access and formwork systems.
• Zeppelin Rental: Zeppelin Rental is a leading German construction equipment rental company focused on equipment, tools, and site logistics. Comparable to RENTEX in equipment rental model but operating primarily in German-speaking markets rather than Eastern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RENTEXGroup-nq1zo
• Facebookfacebook.com/rentexgroupltd
• LinkedInlinkedin.com/company/rentex-group-bulgaria
• Instagraminstagram.com/rentex_group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RENTEX Group Ltd.