Rydell Of Independence
Rydell of Independence is a family-owned automotive dealership in Independence, Iowa, part of Rydell Auto (founded 1984). It sells new, used, and certified vehicles across multiple domestic brands and serves individual consumers and commercial buyers in the Cedar Valley region.
- Company typePrivate
- Founded1984
- HeadquartersWaterloo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rydell Of Independence does
Rydell of Independence is a retail automotive dealership operating as part of the family-owned Rydell Auto group, founded by Jim Rydell in 1984 as Rydell Chevrolet in Waterloo, Iowa. The Independence location at 2000 Enterprise Dr sells new, used, and certified pre-owned vehicles across multiple domestic brands — Chevrolet, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and Wagoneer — serving individual consumers and commercial buyers in the Cedar Valley region. Beyond the Independence showroom, the broader Rydell Auto group operates the original Waterloo dealership (HQ), a full-service collision center, express lube maintenance, vehicle financing, work truck solutions, and Rydell Parts, which the company describes as one of the largest wholesale OEM parts distributors in the United States. The technology infrastructure is standard for franchised auto retail: a DealerOn-powered website supporting inventory search, online service scheduling, and trade-in tools (including Kelley Blue Book Instant Cash Offer and Podium-based text intake), with no proprietary technology stack disclosed.\n\nThe business operates within a traditional franchise dealership model, generating revenue from three streams: (1) one-time vehicle sales of new, used, certified pre-owned, and work trucks; (2) service and parts revenue from maintenance, collision repair, and OEM parts (including wholesale distribution); and (3) finance and insurance income from financing arrangements and trade-in transactions. Pricing is not publicly disclosed; vehicle prices vary by make, model, trim, and condition, with financing terms individualized by credit. The go-to-market motion is direct-to-consumer, combining two physical retail showrooms in Iowa with digital channels (website SEO, phone sales, online scheduling, and the Rydell Delivers vehicle delivery service). The dealership primarily targets individual consumers and families, with a secondary commercial/fleet segment served via the work truck solutions platform.
Rydell Of Independence firmographics
Firmographics- Name
- Rydell Of Independence
- Legal name
- Rydell Auto
- Website
- https://rydellofindependence.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rydell of Independence is a family-owned automotive dealership in Independence, Iowa, part of Rydell Auto (founded 1984). It sells new, used, and certified vehicles across multiple domestic brands and serves individual consumers and commercial buyers in the Cedar Valley region.
- Ownership category
- akta.pro rank
Where Rydell Of Independence is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rydell Of Independence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Revenue from selling new, used, certified pre-owned, and work trucks. The dealership represents multiple automotive brands including Chevrolet, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and Wagoneer. Income is generated through vehicle transactions with individual consumers and potentially commercial buyers.
- Service & Parts: Revenue from automotive service, maintenance, collision repairs, and OEM parts sales. Rydell Parts is described as one of the largest wholesale parts distributors in the United States. Services include scheduled maintenance, express lube oil changes, collision center repairs, and parts ordering.
- Finance & Insurance: Revenue from vehicle financing and trade-in services. The dealership offers financing options and allows customers to apply for pre-approval. They also operate sell/trade programs for customers looking to exchange vehicles.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Rydell Of Independence product offering
Product offeringCore offering
Rydell of Independence is a family-owned automobile dealership that sells new, used, and certified pre-owned vehicles from Chevrolet, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and Wagoneer brands. The dealership complements sales with on-site service, an Express Lube walk-in oil change, a full-service collision center, vehicle financing pre-approval, and trade-in/sell services. It also operates wholesale parts distribution through Rydell Parts, one of the largest in the United States.
Product overview
Rydell Auto is a family-owned dual-location car dealership operating since 1984, offering new and pre-owned vehicle sales across Chevrolet, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and Wagoneer brands. The dealership provides a comprehensive automotive ecosystem including Rydell Parts (wholesale OEM parts distribution), a full-service Collision Center, Express Lube maintenance services, vehicle financing, and work truck solutions. Rydell of Independence and Rydell Waterloo function as integrated locations sharing the same product portfolio while maintaining separate sales and service operations.
Differentiator
Problem solved
Functional benefit
Brands
- Rydell Parts: Wholesale parts distribution operation offering OEM parts from all domestic vehicle manufacturers with thousands of parts in-stock.
- Rydell Delivers
Products and services
- New Vehicle Sales Sale of new vehicles from Chevrolet, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and Wagoneer brands at two Iowa dealership locations (Waterloo and Independence). Targeted at individual consumers and families seeking personal-use vehicles.
- Used and Certified Pre-Owned Vehicle Sales Sale of pre-owned and certified pre-owned vehicles available at both Waterloo and Independence locations, supporting buyers seeking value-priced or certified pre-owned options.
- Rydell Parts (Wholesale Parts Distribution) Wholesale OEM parts distribution offering parts from all domestic vehicle manufacturers with thousands of in-stock items, serving both internal service operations and external wholesale parts customers nationwide.
- Collision Center Services Full-service collision repair and body work services for vehicles, supporting customers needing accident damage restoration and repair.
- Express Lube Walk-In Maintenance No-appointment-needed oil change and quick maintenance services offered at the Waterloo location, targeting customers seeking fast, routine vehicle maintenance.
- Vehicle Financing and Pre-Approval Vehicle financing options and online pre-approval services supporting customer purchases, with terms individualized based on creditworthiness.
- Work Trucks Inventory and Solutions Specialized work truck inventory and acquisition solutions for commercial and fleet buyers, supported through a dedicated Work Truck Solutions online portal.
- Sell/Trade Vehicle Service Vehicle trade-in and sell service allowing customers to exchange or sell their vehicles, including Kelley Blue Book Instant Cash Offer options.
Companies that use Rydell Of Independence
Customer profileSegments2 records
Ideal customer profiles4 records
Rydell Of Independence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rydell Of Independence partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rydell Of Independence competitors and assessment
Company assessmentDirect peers
- Kunes Auto Group: Family-owned multi-brand automotive dealership group operating across Wisconsin, Illinois, and Iowa with new and used vehicle sales, service, and parts. Highly comparable to Rydell as a regional multi-OEM dealer group with similar franchise breadth, geographic Midwest focus, and family-ownership structure.
- Billion Auto: Regional multi-brand automotive dealer group headquartered in South Dakota with locations across the upper Midwest, including Iowa. Comparable to Rydell in multi-OEM franchise portfolio, rural/mid-size-market focus, and combination of new vehicle sales with parts and service operations.
Peers
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rydell Of Independence social profiles
Digital presenceRydell Of Independence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rydell Of Independence leadership team
Management profileNumber of profiles
Profiles1 record
Rydell Of Independence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rydell Of Independence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rydell Of Independence
What does Rydell Of Independence do?
Rydell of Independence is a family-owned automobile dealership that sells new, used, and certified pre-owned vehicles from Chevrolet, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and Wagoneer brands. The dealership complements sales with on-site service, an Express Lube walk-in oil change, a full-service collision center, vehicle financing pre-approval, and trade-in/sell services. It also operates wholesale parts distribution through Rydell Parts, one of the largest in the United States.
Is Rydell Of Independence a public or private company?
Rydell Of Independence is a private company. It is classified as family owned and is currently operating.
When was Rydell Of Independence founded?
Rydell Of Independence was founded in 1984. It employs 11 to 50 people.
Where is Rydell Of Independence based?
Rydell Of Independence is headquartered in Waterloo, United States, in the North America region.
How does Rydell Of Independence make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are service & Parts and finance & Insurance.
Who are Rydell Of Independence's main competitors?
Direct peers on record are Kunes Auto Group and Billion Auto. Holman Automotive is listed as a peer.
Does Rydell Of Independence have an API?
No public API is recorded for Rydell Of Independence.