Sachsenring
Sachsenring is a 3.7 km motorsport racing circuit in Oberlungwitz, Germany, founded 1927 and operated under ADAC Sachsen, hosting MotoGP, DTM, ADAC GT Masters, and classic events for motorsport fans and enterprise sponsors.
- Company typePrivate
- Founded1927
- HeadquartersOberlungwitz, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sachsenring does
Sachsenring is a motorsport racing circuit and event venue located in Oberlungwitz, Saxony, Germany, founded in 1927 and operated under the governance of ADAC Sachsen e.V., a regional automobile club with more than 815,000 members. The 3.7 km permanent circuit serves as the host venue for the Liqui Moly Motorrad Grand Prix Deutschland — the only German round of the MotoGP World Championship — under an exclusive partnership with Dorna Sports extended through at least 2026, as well as for DTM, ADAC GT Masters, the ADAC Sachsenring Classic, the International Deutsche Motorradmeisterschaft (IDM), and, more recently, electric series such as the FIA ETCR eTouring Car World Cup and the ADAC Motobike E Cup. Adjacent infrastructure includes a permanent 1,000+ m² Press Centre with capacity for 300 journalists, the on-site Fahrsicherheitszentrum Sachsenring driving safety and corporate-event facility, Ankerberg camping, the Arena E multifunctional motorsport facility, and on-circuit sponsor tribunes (e.g., Dekra T13, BWT Sachsenkurve, expanded T1 and T6 tribunes adding 1,500+ seats for the 2027 centenary).
The venue's commercial model is event-driven, monetizing a portfolio of one-time ticket purchases (e.g., MotoGP three-day standing tickets at €99, Friday-for-All at €50, ADAC GT Masters weekend from €35), corporate event and track-day rentals through the Fahrsicherheitszentrum, sponsorship and naming rights (Liqui Moly title, Red Bull, BWT, Dekra, Shell), on-site camping and hospitality, and branded merchandise including the '100 Jahre Sachsenring' centenary collection. Go-to-market relies heavily on ADAC's online ticketing platform (adac.de/motogp), telephone hotline (03723/8099111), on-site box offices, and sponsor marketing channels. Reach is regional/European, anchored by the German market and supported by the Saxon State Government.
The organization is a small operating entity of 14 employees, with the MotoGP event specifically organized by Sachsenring Event GmbH and broader event operations coordinated through ADAC Sachsen. Attendance has set successive records — 232,202 (2022), 233,196 (2023), 252,826 (2024), and a sold-out 261,813 in 2026 — demonstrating strong demand-side momentum heading into the 2027 centenary MotoGP.
Sachsenring firmographics
Firmographics- Name
- Sachsenring
- Legal name
- Sachsenring
- Website
- https://sachsenring-circuit.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sachsenring is a 3.7 km motorsport racing circuit in Oberlungwitz, Germany, founded 1927 and operated under ADAC Sachsen, hosting MotoGP, DTM, ADAC GT Masters, and classic events for motorsport fans and enterprise sponsors.
- Ownership category
- akta.pro rank
Sachsenring industry classification
Industry- Product category
- Motorsports Venue and Event Services
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Sachsenring is headquartered
LocationHeadquarters
- HQ city
- Oberlungwitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sachsenring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Ticket Sales: Primary revenue stream from ticket sales for motorsport events including MotoGP, DTM, ADAC GT Masters, and Sachsenring Classic. Tickets are sold through online platforms, telephone hotlines, and on-site box offices.
- Merchandising: Sale of merchandise including special '100 Jahre Sachsenring' commemorative collection and ticket merchandise in plastic card format.
- Venue Rental and Services: Fahrsicherheitszentrum (driver safety center) offering driving trainings, rentals, conferences, and track rentals for corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MotoGP three-day standing ticket |
| One time/ perpetual license | Pay-as-you-go | Friday-for-All ticket |
| One time/ perpetual license | Pay-as-you-go | ADAC Sachsenring Classic weekend ticket |
| One time/ perpetual license | Pay-as-you-go | ADAC GT Masters weekend ticket |
| One time/ perpetual license | Pay-as-you-go | Tribune add-on tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sachsenring product offering
Product offeringCore offering
Sachsenring operates a 3.7 km motorsport racing circuit in Oberlungwitz, Saxony, Germany, hosting international racing events such as the MotoGP Liqui Moly Motorrad Grand Prix Deutschland, DTM, ADAC GT Masters, and the ADAC Sachsenring Classic. The venue also operates a driving safety center (Fahrsicherheitszentrum) for driver training, corporate events, and conferences, along with a permanent Media Centre, on-site camping, and an official merchandise shop.
Product overview
Sachsenring is a motorsport circuit and event venue near Hohenstein-Ernstthal, Germany, offering racing events and supporting services. The portfolio centers on the Sachsenring Circuit as the core venue, supplemented by major motorsport events including the Liqui Moly Motorrad Grand Prix Deutschland (MotoGP), DTM, ADAC GT Masters, and ADAC Sachsenring Classic. Supporting services include a Press Center with 300 media workspace positions, a Driving Safety Center (Fahrsicherheitszentrum) for driver training, camping facilities, and the ADAC Motobike E Cup electric pitbike racing series held at partner Arena E facility. The venue does not offer technology products or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Sachsenring Circuit (Motorsport Venue) 3.7 km permanent motorsport racing circuit located in Oberlungwitz, Germany, hosting major international racing events and serving as the only German venue on the MotoGP calendar.
- Liqui Moly Motorrad Grand Prix Deutschland (MotoGP) Annual German MotoGP round featuring the world's top motorcycle racing stars across MotoGP, Moto2, and Moto3 classes, drawing over 200,000 spectators per event.
- DTM (Deutsche Tourenwagen Masters) German touring car championship held at Sachsenring featuring GT3 sports cars from premium manufacturers in weekend racing format.
- ADAC GT Masters
Quantifiable outcome
- 261,813 visitors attended sold-out 2026 MotoGP event
- +2 more outcomes
Companies that use Sachsenring
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sachsenring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sachsenring partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and major.
- Dorna SportscoreMotoGP rights holder and co-organizer of the Liqui Moly Motorrad Grand Prix Deutschland. ADAC and Dorna extended their partnership through at least 2026, ensuring Sachsenring remains the host of Germany's only MotoGP event. Dorna manages the international racing calendar and television rights.
- ADAC SachsencoreRegional ADAC club that organizes the ADAC Sachsenring Classic and ADAC GT Masters events at the Sachsenring circuit. ADAC Sachsen represents over 815,000 members in Saxony and has been organizing motorsport events at the circuit since 1990.
- Sachsenring Event GmbHcoreEvent management company responsible for organizing the Motorrad Grand Prix Deutschland at Sachsenring. Serves as the official organizer (Ausrichter) of the German MotoGP round.
- Liqui MolyflagshipTitle sponsor of the Motorrad Grand Prix Deutschland. The event is officially named 'LIQUI MOLY Motorrad Grand Prix Deutschland'. Liqui Moly provides润滑油 (lubricants) and has been a long-term partner of German motorsport events.
- BWT (Best Water Technology)majorWater technology company sponsoring DTM events with approximately 4,500 customers hosted at Sachsenring. BWT maintains a branded tribune (Sachsenkurve) and provides water stations as part of the 'Bottle Free Zone' sustainability initiative.
- Red BullmajorMajor sponsor providing the Red Bull Racing Circus at MotoGP events with stunt shows, Hall of Fame exhibitions, and air shows. Red Bull supports various drivers and teams competing at Sachsenring events.
- DekramajorTechnical inspection company sponsoring the Dekra Tribune (T13) and Giant Ferris Wheel at Sachsenring events. Dekra provides grandstand naming rights and visibility at the circuit.
- Arena EcoreModern multifunctional motorsport facility located near Zwickau (Mülsen). Home to kart racing, ADAC Kart Cup events, and the ADAC Motobike E Cup with electric pitbikes. Adjacent to Sachsenring ecosystem for driver training and development.
- ShellmajorEnergy company providing sustainable fuel for DTM vehicles (50% renewable components). Shell has been a long-term partner in motorsport, supplying fuel for GT Masters and DTM events at Sachsenring.
- Freistaat Sachsen (Saxon State Government)majorSaxon state government provides political and financial support for Sachsenring events. Ministerpräsident Michael Kretschmer has expressed strong support for keeping MotoGP at Sachsenring, calling it a 'strong economic factor'.
- Fahrsicherheitszentrum SachsenringcoreDriver safety training center operated at Sachsenring, offering driving trainings, vehicle rentals, conferences, and track facilities for sport driver trainings. Connected to the circuit's broader motorsport ecosystem.
Scale indicators14 records
Recent moves6 records
Expansion highlights4 records
Sachsenring competitors and assessment
Company assessmentDirect peers
- Mugello Circuit: Italian MotoGP circuit owned by Ferrari. Directly comparable as a MotoGP venue with strong event-driven attendance and similar operational profile of managing a single flagship international motorsport event annually.
- Nürburgring: Germany's other premier motorsport circuit, also hosting major international events (F1 previously, NASCAR, DTM, VLN endurance). Directly comparable as a German motorsport venue with similar event calendar, sponsor base, and target audience of motorsport enthusiasts and corporate clients.
- Misano World Circuit Marco Simoncelli: Italian MotoGP circuit hosting the San Marino Grand Prix. Directly comparable MotoGP venue with similar mid-sized European motorsport venue profile and revenue mix of ticket sales, sponsorships, and corporate venue rental.
- Circuit of the Americas (COTA): US-based motorsport circuit hosting MotoGP, F1, and other major series. Comparable modern purpose-built motorsport venue with similar event-driven revenue model, premium hospitality offerings, and similar target audience of motorsport fans and corporate sponsors.
- Hockenheimring: Historic German racing circuit that historically hosted the German F1 Grand Prix and continues to host DTM and other major events. Directly comparable venue profile with similar revenue mix of ticket sales, sponsorships, and corporate venue rental.
- TT Circuit Assen: Dutch motorsport circuit and one of the most iconic MotoGP venues on the calendar. Directly comparable as a purpose-built motorcycle racing venue with similar attendance scale (100,000+ on race weekends) and exclusive MotoGP contract structure.
- Silverstone Circuit: UK motorsport circuit hosting the British Grand Prix across MotoGP and F1. Comparable as a historic motorsport venue (>70 years) with multi-series event calendar, premium sponsorship portfolio, and similar revenue model of ticket sales, hospitality, and corporate venue rental.
- Autodromo Nazionale Monza: Italian motorsport circuit hosting MotoGP and F1 Italian Grand Prix. Comparable historic motorsport venue with similar attendance scale and revenue mix centered on flagship international championships.
Others
- ADAC Stiftung (ADAC Foundation): Parent organization ecosystem (ADAC Sachsen e.V.) that operates Sachsenring. Comparable as the umbrella motorsport organization providing governance, membership base (815,000+ in Saxony), and operational support for the venue's event portfolio.
Broad incumbents
- Indianapolis Motor Speedway: Iconic US motorsport venue hosting IndyCar, NASCAR, and MotoGP. Comparable as a large-scale historic motorsport venue, though operates as a much larger multi-series facility with significantly broader event portfolio than Sachsenring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sachsenring social profiles
Digital presenceSachsenring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sachsenring leadership team
Management profileNumber of profiles
Sachsenring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sachsenring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sachsenring
What does Sachsenring do?
Sachsenring operates a 3.7 km motorsport racing circuit in Oberlungwitz, Saxony, Germany, hosting international racing events such as the MotoGP Liqui Moly Motorrad Grand Prix Deutschland, DTM, ADAC GT Masters, and the ADAC Sachsenring Classic. The venue also operates a driving safety center (Fahrsicherheitszentrum) for driver training, corporate events, and conferences, along with a permanent Media Centre, on-site camping, and an official merchandise shop.
Is Sachsenring a public or private company?
Sachsenring is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sachsenring founded?
Sachsenring was founded in 1927. It employs 11 to 50 people.
Where is Sachsenring based?
Sachsenring is headquartered in Oberlungwitz, Germany, in the Europe region.
How does Sachsenring make money?
Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are merchandising and venue Rental and Services.
Who are Sachsenring's main competitors?
Direct peers on record are Mugello Circuit, Nürburgring, Misano World Circuit Marco Simoncelli, Circuit of the Americas (COTA), Hockenheimring, TT Circuit Assen, Silverstone Circuit and Autodromo Nazionale Monza. ADAC Stiftung (ADAC Foundation) is listed as an others. Indianapolis Motor Speedway is listed as a broad incumbent.
Does Sachsenring have an API?
No public API is recorded for Sachsenring.
What industry is Sachsenring in?
Sachsenring's product category is Motorsports Venue and Event Services. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 711212 and its SIC code is 7948.