ABACUS

What ABACUS does

ABACUS is a UK-based insurance intermediary operating as a trading style of Alan Blunden & Company Limited, a private company registered in England and Wales (No. 3476249) and authorised and regulated by the Financial Conduct Authority. Headquartered at Baxter Building, Southend on Sea, Essex, the business concentrates on property owners insurance, offering a curated product shelf across residential let, commercial let, multi-property portfolios, unoccupied residential and commercial property, holiday and second homes, legal expenses, and combined legal expenses and rent protection. ABACUS distributes through a branded scheme architecture — ABACUS Dome (Canopius), ABACUS Keystone (AmTrust), ABACUS Vesta (Carbon Syndicate at Lloyd's), and ABACUS Novello (HCCII / Irwell) — alongside panel capacity from Ageas, AXA, Covea, and Tokio Marine HCC, giving brokers a single online interface for multi-carrier landlord insurance.

The company's core technology is an online trading platform that enables professional insurance intermediaries to quote, bind, and administer property owners insurance policies, supported by a dedicated Agency & Marketing team that recruits and services brokers. Revenue is generated through insurance brokerage commissions from placing business with insurer partners, supplemented by administration fees charged on top of premiums to cover policy servicing. Customer-facing claims handling is outsourced to specialist partners (Gallagher Bassett Technical for property claims, DWF Claims Management and Adjusting for liability claims), with payments and messaging handled through HSBC secure e-payments and Click4Assistance live chat. The product is sold exclusively B2B2C through intermediaries, with named distribution through Blink Intermediary Solutions, and the company operates only within England and Wales under FCA-permitted data residency rules.

The business runs lean with 22 employees and no disclosed external investors, parent company, or M&A activity. Risk concentration exists on both sides: reliance on a curated panel of nine insurer partners for underwriting capacity, and dependence on a base of professional insurance intermediaries for origination. The firm's strategic posture is that of an established specialist MGA maintaining niche authority in a defined UK vertical through product breadth, broker relationships, and regulatory standing rather than through technology differentiation or scale advantage.

Name

ABACUS

Legal name

Alan Blunden & Company Limited

Website

https://sabacus.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ABACUS is a UK FCA-regulated insurance intermediary (Alan Blunden & Company Limited) operating an online trading platform that distributes property owners insurance — covering residential let, commercial let, unoccupied, holiday homes, and legal expenses — exclusively to professional insurance intermediaries and their landlord clients.

Ownership category

akta.pro rank

Product category

Specialty Property Owners Insurance

NAICS

Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Property owners insurance
• Landlord insurance
• Insurance intermediary platform
• Let property insurance
• Unoccupied property insurance

Headquarters

HQ city

Southend on Sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: ABACUS acts as an insurance intermediary earning commissions from insurers for placing property owners insurance business. They charge administration fees on top of insurance premiums to cover the administration of customer insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ABACUS operates an online insurance trading platform that enables professional insurance intermediaries to quote, bind, and administer a focused range of property owners insurance products. Its offerings cover residential let, commercial let, residential and commercial portfolios, unoccupied residential and commercial properties, UK holiday and second homes, and legal expenses/rent protection cover, distributed exclusively through its agent base of professional intermediaries and underwritten by a panel of partner insurers.

Product overview

ABACUS is an online insurance trading platform operated by Alan Blunden & Co. Ltd, providing a comprehensive suite of property owners insurance products to professional insurance intermediaries. The platform offers both standard and bespoke insurance products covering residential let property, commercial let property, residential and commercial portfolios, unoccupied properties, and holiday homes, with optional legal expenses and rent protection add-ons. ABACUS acts as a managing general agent, distributing products from multiple insurance partners including Ageas, AmTrust, AXA, Covea, HCC, Canopius, and Carbon Syndicate. The platform includes proprietary branded products (ABACUS Dome, ABACUS Keystone, ABACUS Vesta, ABACUS Novello) underwritten by various insurers, and provides claims handling support across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Let Property Insurance
• Commercial Let Property Insurance
• Residential & Commercial Let Portfolios
• Unoccupied Residential Property Insurance
• Unoccupied Commercial Property Insurance
• Holiday & 2nd Homes Insurance
• Legal Expenses & Rent Protection

Quantifiable outcome

• Referral rate online of less than 5%

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Blink Intermediary SolutionscoreChannel Partner/ Reseller/ DistributorABACUS is a product provider to Blink Intermediary Solutions, supplying insurance products through their intermediary network.
• Gallagher Bassett TechnicalcoreTechnology or IntegrationThird-party claims handler acting on behalf of multiple ABACUS insurers including Axis Managing Agency Ltd, ABACUS Dome (Canopius Managing Agents Ltd), and ABACUS Vesta (Carbon Syndicate 4747/Asta Managing Agency). Handles claims intake, processing, and emergency out-of-hours services.
• AgeascoreOthersInsurance carrier partner for property owners coverage. Claims reported directly to Ageas.
• AmTrust Specialty LimitedcoreOthersInsurance carrier partner underwriting ABACUS Keystone products. Claims handled through dedicated AmTrust Claims Department in Nottingham.
• Arc Legal Assistance LimitedminorOthersLegal expenses insurance partner for ABACUS schemes.
• AXAcoreOthersInsurance carrier partner for residential and commercial property coverage under ABACUS schemes with dedicated scheme contact and claims management.
• Axis Managing Agency LtdcoreOthersManaging agent for ABACUS property insurance schemes, with claims handled by Gallagher Bassett Technical.
• CoveacoreOthersInsurance carrier partner for residential and commercial property coverage. Claims handled through Covea Insurance Commercial Careline.
• HCC (Tokio Marine)coreOthersInsurance carrier partner (Tokio Marine HCC) for property coverage. Claims handled by HCCI Claims department.
• ALPS LtdcoreOthersLegal expenses and rent protection insurance partner. Handles landlord legal expenses, rent protection, and home emergency claims through online portal, email, and phone.
• Canopius Managing Agents LtdcoreOthersManaging agent for ABACUS Dome insurance products, with claims handled by Gallagher Bassett Technical.
• Carbon Syndicate 4747/Asta Managing AgencycoreOthersSyndicate managing agent for ABACUS Vesta insurance products, with claims handled by Gallagher Bassett Technical.
• DWF Claims Management and AdjustingcoreImplementation/ SI/ Consulting PartnerClaims management partner handling liability claims for ABACUS Novello (underwritten by HCCII Plc and Irwell Insurance Company Limited).
• HCCII PlccoreOthersInsurance carrier partner for ABACUS Novello products alongside Irwell Insurance Company Limited.
• Irwell Insurance Company LimitedcoreOthersInsurance carrier partner for ABACUS Novello products. Liability claims handled by DWF Claims Management and Adjusting.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Howden Group: Large UK-headquartered insurance broker group with a broad product portfolio including commercial and residential property. A broad incumbent that competes with ABACUS in property/landlord insurance as part of a wider offering.
• Towergate Insurance: Large UK insurance broker offering property, landlord, and commercial cover across multiple lines. Incumbent competitor with broader portfolio but overlapping landlord-insurance proposition.

Direct peers

• Hamilton Fraser: UK specialist provider of landlord insurance, rent protection, and tenant referencing services. Closely overlaps with ABACUS in property-owner focus and intermediary distribution model.
• HomeLet: UK provider of landlord insurance and tenant referencing, with a digital platform serving intermediaries. Comparable to ABACUS in target market (landlords) and broker-led distribution, though operated at larger scale.
• Let Alliance: UK-based MGA and insurance provider specialising exclusively in landlord and tenant insurance products, distributed through intermediaries. Directly comparable product range and target customer base to ABACUS.
• Cover4LetProperty: UK online landlord insurance platform offering residential let, commercial let, and unoccupied property cover. Overlaps with ABACUS on product range and digital intermediary distribution.
• Rentguard Insurance: UK landlord insurance specialist offering let property, unoccupied, and tenant-related cover via intermediaries. Directly competes in the same niche as ABACUS with a comparable product set.

Others

• SSP (Sagitte Soluzioni Protezione): Insurance technology vendor providing SaaS platforms for insurers and brokers including underwriting and policy administration. Adjacent / enabling peer in the UK broker technology stack underpinning MGA operations like ABACUS.

Regional players

• Alan Boswell Group: Independent UK insurance broker serving personal and commercial customers, including property owners. Comparable Mid-market intermediary model with regional UK focus, though not a property-only specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abacus-the-let-property-specialists

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABACUS