SABFORMA - Academia de Formação

What SABFORMA - Academia de Formação does

SABFORMA - Academia de Formação is a privately-held Portuguese professional training and consulting company founded in 2012 and operating as a private limited company (SABFORMA, Academia de Formação, Lda). The company delivers customized corporate training, certified insurance distribution programs, occupational safety courses, and management consulting to corporate clients and individual professionals across Portugal, with a headquarters in Braga and a regional delegation in Lisbon. Its core product is the Sabforma Online e-learning platform, a Moodle-based distance-learning environment (eformacao.sabforma.pt/moodle) that hosts self-paced and tutor-supported courses spanning insurance certification, compliance/AML, occupational safety, soft skills, and digital skills, complemented by in-person classroom training delivered at corporate sites or SABFORMA facilities.

The portfolio extends beyond training delivery into management consulting and investment project advisory. SABFORMA helps clients prepare business plans, access Portugal 2020 (the Portugal-EU partnership framework) and PRD 2020 (rural development) funding applications, and execute management, human resources, and quality projects under "Consultoria de Gestão." The company's regulatory position is anchored by ASF (Autoridade de Supervisão de Seguros e Fundos de Pensões) approval for insurance training under the Insurance Distribution Directive, complemented by DGAV and DRAP approvals for agricultural sector work, supporting an "Academia de Seguros" positioning.

The business model is a B2B professional services mix: corporate clients pay for customized intra-company training programs under multi-year contracts, individual professionals enroll in standardized courses via the e-learning platform, and SMEs engage on a project basis for investment project and consulting mandates. Marketing is primarily direct and digital (website, LinkedIn, Facebook, Instagram, email newsletter), with sales executed through enterprise field engagement rather than self-serve digital channels. Pricing is quote-based and not publicly disclosed. No revenue figures, funding rounds, headcount, or management team details are disclosed in the source material.

Name

SABFORMA - Academia de Formação

Legal name

SABFORMA, Academia de Formação, Lda

Website

https://sabforma.pt

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SABFORMA - Academia de Formação is a Portuguese B2B professional training and consulting firm delivering customized corporate training, ASF-certified insurance distribution programs, occupational safety courses, and Portugal 2020 funding advisory across Portugal via Moodle e-learning and in-person delivery.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional, Scientific, and Technical Services (54)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

akta.pro secondary industries

Insurance (EDABALAQ), Governance, Controls & Internal Control Frameworks (EDABAJAL)

Keywords

• Professional training services
• Corporate training programs
• Insurance certification training
• E-learning platform
• Management consulting

Headquarters

HQ city

Braga

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Services: Training services for companies and individuals, including initial insurance training, continuous insurance training, corporate training, and presence-based learning. Revenue generated through course fees paid by enterprises for employee training or by individuals for professional certification courses.
2. Consulting Services: Management consulting services including investment projects, management consulting, human resources consulting, and quality management projects. Services are provided to companies seeking support with Portugal 2020 and PRD 2020 funding applications.
3. Tourism Services: Tourism-related services and projects managed under the SABFORMA brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SABFORMA provides professional training and consulting services to companies and individuals across Portugal, with a specialization in insurance sector certification training (Academia de Seguros) and customized corporate training programs. The company delivers training through in-person sessions, its Moodle-based e-learning platform (Sabforma Online), and blended learning formats, complemented by management consulting, investment project advisory, and support for Portugal 2020 and PRD 2020 funding applications. Services span insurance distribution certification, compliance/AML, occupational health and safety, soft skills, and digital skills training.

Product overview

SABFORMA is a professional training and consulting company operating for over 10 years in Portugal. The company offers a multi-product portfolio comprising: (1) e-learning platform (Sabforma Online via Moodle) delivering self-paced and tutor-supported courses; (2) in-person classroom training; (3) customized corporate training for businesses; (4) management consulting services; (5) investment project consulting for Portugal 2020 funding; and (6) tourism project services. Training offerings span insurance sector certification (initial and conformity), occupational safety, compliance/AML, soft skills, and digital skills. The e-formacao platform and presencial courses form the two primary delivery channels, while consulting and investment project services complement the core training business.

Differentiator

Problem solved

Functional benefit

Brands

• Sabforma Online: The company's e-learning/distance learning platform offering courses via Moodle
• Open Academy

Products and services

• Formação Online (E-learning) SABFORMA's e-learning platform offering courses in insurance, compliance, work safety, and professional development. Delivered via Moodle with self-paced and tutor-supported options for both individual professionals and corporate clients.
• Formação Presencial In-person professional training courses held in classrooms, covering insurance, ethics, customer service, media training, and other topics for corporate clients and individual professionals.
• Formação para Empresas Customized corporate training solutions (intra-company and inter-company formats), including needs diagnosis, program development, and implementation, with options for Portugal 2020 funding support.
• Seguros - Formação Inicial Initial insurance training including Agent certification, PDEADS certification, and category equivalency courses for insurance distribution professionals under ASF regulatory requirements.
• SABSEG Specialized insurance sector training covering anti-money laundering, conduct duties, anti-corruption, ethics, compliance, and behavioral skills for insurance professionals.
• Consultoria de Gestão Management consulting covering budget preparation, business plans, internationalization support, insurance management, and restructuring services for SMEs and corporate clients.
• Projetos de Investimento Investment project consulting including feasibility analysis, business plan development, Portugal 2020 and PRD 2020 application support, and project execution monitoring.
• Turismo Tourism project development and consulting services within the SABFORMA consultancy offerings.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Portugal 2020coreOthersPortugal 2020 is a partnership agreement between Portugal and the European Commission for providing funding support to companies. SABFORMA leverages Portugal 2020 programs to help clients access funding for training and investment projects, positioning their consulting services around these funding opportunities.
• PRD 2020coreOthersPRD 2020 (Programa de Desenvolvimento Rural 2020) is a rural development program for the agricultural sector. SABFORMA provides consulting services to agricultural businesses for PRD 2020 funding applications and project implementation.
• ASF (Autoridade de Supervisão de Seguros e Fundos de Pensões)coreStrategic or Co-development PartnerASF is the Portuguese Insurance and Pension Funds Supervisory Authority. SABFORMA operates as a certified training entity under ASF regulations, providing mandatory insurance sector training and certification programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rumos: Portuguese training provider with a broad portfolio of corporate, IT, management, and certification courses delivered in-person and online. Direct competitor in the customized corporate training segment SABFORMA serves.
• CEGOC: Portugal-headquartered professional training and consulting firm offering customized corporate training, e-learning, and management development. Closest direct competitor to SABFORMA in intra-company training and tailored B2B programs.
• ATEC: Portuguese professional training academy focused on industrial, technical, and management skills. Comparable as a multi-sector accredited training entity serving enterprises and leveraging Portugal 2020-style funding programs.

Broad incumbents

• SGS: World-leading inspection, verification, testing and certification company operating in Portugal, including corporate training services in compliance, safety, and quality. Comparable as a broad incumbent providing certified professional training to enterprise clients in regulated sectors.
• Bureau Veritas: Global testing, inspection, and certification group with a Portuguese training academy delivering compliance, safety, and quality courses. Comparable as a broad incumbent with regulator-aligned enterprise training offerings overlapping SABFORMA's compliance and safety categories.
• Cegos: Global corporate training and consulting group with Portugal operations, offering standardized and customized programs across management, leadership, and professional development. Larger-scale incumbent serving the same enterprise training buyers as SABFORMA.
• TÜV Rheinland Portugal: Global certification body's Portuguese arm offering professional training in safety, quality, and regulatory compliance. Comparable as an internationally backed training provider competing for the same compliance-driven enterprise training budgets as SABFORMA.

Regional players

• Instituto de Formação Bancária (IFB): Portuguese banking and financial services training institute offering certified programs under regulatory oversight. Comparable as a sector-specific, regulator-recognized training entity serving Portuguese financial intermediaries, similar to SABFORMA's insurance CE positioning.

Emerging players

• INDEG-ISCTE: Executive education and management development arm of ISCTE university in Lisbon. Comparable as a higher-education-affiliated provider of customized corporate training, management programs, and post-graduate courses targeting the same Portuguese enterprise market.

Others

• Formação Portugal: Portuguese training marketplace and aggregator connecting enterprises with certified training providers. Comparable as an ecosystem participant that channels demand to certified training entities like SABFORMA, while also representing a potential disintermediation risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sabforma
• LinkedInlinkedin.com/company/sabforma
• Instagraminstagram.com/sabforma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SABFORMA - Academia de Formação