Sabir

What Sabir does

Sabir is a Paris-headquartered strategic and creative consultancy founded in 2019 by three partners — Pierre Bauchard, Ruth Mackenzie CBE, and Theo Recoules — who together bring over 70 years of experience across culture, sport, government, community and economic development. The firm offers a unified portfolio spanning strategy framing, content strategy and writing, communication planning, media relations, media training and coaching, public relations and lobbying, and project and event management. It operates through two French LLCs (Sabir SARL and Sabir International SAS) and positions itself as a "new form of agency" that combines strategic consulting with full creative delivery, from brainstorming through practical project execution.

The business is relationship-driven and project-based, targeting high-profile enterprise and government clients. Anchor mandates include Paris 2024 OCOG (since 2019), OGIC (monthly strategic reports for a major real-estate developer), Les Forces Musicales (annual seminar covering 43 orchestras, operas and festivals), Galeries Lafayette / The New York Times / Théâtre du Châtelet (An American In Paris takeover), Opéra de Rouen Normandie, Yale University School of Architecture, Adelaide Festival, and Bourges 2028. The firm reports no public pricing, no institutional investment, and no technology products, relying on referrals, professional reputation, and the founders' personal networks as its primary go-to-market motion.

Sabir employs 34 people and generates revenue through bespoke consulting engagements. It does not disclose financials; estimates based on headcount and prestige-tier Paris professional services rates point to roughly $5M–$25M annual revenue. The agency's growth signal comes from international expansion — Glasgow, Adelaide, Amsterdam, Belem, Brisbane — and from replicating its Olympic/major-events playbook onto Milano Cortina 2026 and the Bourges 2028 European Capital of Culture bid.

Name

Sabir

Legal name

Sabir SARL

Website

https://sabir.paris

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sabir is a Paris-based strategic and creative consultancy founded in 2019 that delivers strategy, communications, and event management for high-profile enterprise and government clients in culture, sport, urban development, and fashion across Europe and Oceania.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Leadership Development & Executive Coaching (BPAHAGAD)

Keywords

• Strategic consulting services
• Communication strategy advisory
• Event management consulting
• Narrative development services
• Leadership coaching consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting services providing tailor-made solutions including strategic thinking, communication planning, media relations, coaching leaders, and project management. Revenue is generated through project-based consulting engagements with clients across culture, sport, government, and economic development sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sabir is a strategic and creative consulting agency that creates tailor-made solutions for each client using a mix of strategic thinking, writing and communication, coaching of leaders and key staff, community engagement, and the design and delivery of complex large-scale events and creative projects. The agency works from brainstorming through to practical project management, absorbing client values and developing bespoke strategies, communication, and events to communicate and deliver their priorities.

Product overview

Sabir is a consulting agency established in 2019 that offers a unified portfolio of strategic consultancy services. The core offering, Sabir, provides strategic consulting including framing and shaping vision, content strategy and writing, communication planning, media relations, media training and coaching, public relations and lobbying, and projects and events management. Sabir International, its twin sister brand, specializes in strategic and creative consultancy services for international projects in culture, sport, government, and community development. Together, these offerings address client needs from strategic brainstorming through practical project management and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Sabir Strategic Consulting End-to-end strategic and creative consultancy for enterprise and government clients covering framing and shaping the vision, content strategy and writing, communication planning, media relations, media training and coaching, public relations and lobbying, and projects and events management. Targets cultural institutions, real-estate developers, major event organisations, fashion/luxury retailers and academic institutions.
• Sabir International Twin sister brand to Sabir, combining the strategic and creative consultancy services of the three founding partners and focused on international projects across culture, sport, government, community and economic development at local, national and international levels.

Quantifiable outcome

• Sabir has been accompanying Paris 2024 since 2019 on key narrative and strategic positioning issues including opening ceremony, Food Vision, and Torch relay
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Edelman is a global communications and public relations firm advising on corporate reputation, policy, and brand purpose. It is a broad incumbent comparator for Sabir's media relations, narrative strategy, and public-affairs work, with comparable service lines at much larger scale.
• Teneo: Teneo is a global CEO advisory firm combining strategy, communications, and management consulting. It is comparable to Sabir in offering integrated advisory and narrative services to senior leadership, though with a much larger platform and broader service mix.
• Brunswick Group: Brunswick is a global strategic communications and advisory firm serving CEOs and boards on critical issues, M&A, and stakeholder engagement. It is comparable to Sabir as a senior advisory and communications consultancy, though it operates at a much larger scale and broader geographic footprint.
• Publicis Consultants: Publicis Consultants is the public affairs and strategic communications arm of Publicis, advising governments and institutions on strategy, narrative, and influence. It overlaps with Sabir's government relations and public-sector engagement work, particularly on events and institutional campaigns.
• APCO Worldwide: APCO is a global advisory and communications consultancy with deep public-affairs and government-relations expertise. It is comparable to Sabir's work with government, cultural, and major-event clients on national narrative and public positioning.
• FGS Global: FGS Global is a strategic communications and public affairs advisory formed from the merger of Finsbury, Glover Hering, and Sard Verbinnen. It directly overlaps with Sabir's positioning as a strategic advisor on reputation, narrative, and stakeholder engagement for enterprise and institutional clients.

Direct peers

• Kekst CNC: Kekst CNC is a strategic communications consultancy advising corporates, governments, and institutions on critical communications, M&A, and stakeholder engagement. It is a direct peer to Sabir in delivering senior-level strategic and communications advisory, though broader in scope.

Others

• Roland Berger: Roland Berger is a global strategy consulting firm advising on corporate strategy, operations, and public-sector transformation. It is a broader incumbent comparator for Sabir's strategy and corporate-development work, particularly with government and institutional clients.

Emerging players

• Artbridge: Artbridge is a specialist consultancy focused on cultural institutions, festivals, and art-sector strategy and communications. It is comparable to Sabir's cultural-institution work with opera houses, orchestras, and festivals, though narrower in sector focus.
• Synapse (communication consultancy): Synapse is a boutique strategic communications and public affairs advisory operating at the intersection of policy, reputation, and stakeholder engagement. It is a comparable boutique peer to Sabir in delivering senior advisory to high-profile public and cultural clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sabirparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabir