Sabor London
Sabor London is a Michelin-starred Spanish restaurant in Mayfair, London, founded in 2018 by Chef Patron Nieves Barragán Mohacho in partnership with JKS Restaurants, offering regional Spanish cuisine across four dining formats plus pick-up and private hire.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sabor London does
Sabor London is a Michelin-starred Spanish restaurant located at 35-37 Heddon Street in Mayfair, founded in 2018 and operated by Chef Patron Nieves Barragán Mohacho in partnership with JKS Restaurants Holdings Limited. The restaurant spans four distinct dining formats on two floors: The Bar (walk-in tapas and Spanish drinks), The Counter (ground-floor chef-led experience with a dedicated in-house fishmonger serving daily-changing fresh fish), La Mesa (semi-private group table for 7-10 guests), and El Asador (first-floor asador cookery featuring wood-fired oven grilling from Galicia and Castile). An outdoor terrace operates weather permitting, and El Asador can be exclusively hired for groups of up to 25 guests.
The core culinary technology is a traditional Castilian wood-fired asador oven paired with an open-kitchen design, complemented by a specialist in-house fishmonger who drives the daily-fresh seafood offering. Sabor generates revenue through four streams: table-service dining at per-cover pricing, walk-in bar sales, pick-up/At-Home takeaway orders placed via email with 48-hour advance notice, and private hire plus bespoke events. Pricing is not publicly disclosed for the dining room, but pick-up items are fixed (e.g., £330 for a Suckling Pig Feast serving 6-10, £35 for Empanada Gallega, £60 for Whole Basque Cheesecake). Reservations run through the SevenRooms platform, gift cards through Giftpro, and the venue has held a Michelin star continuously since its 2018 founding.
Sabor targets London's West End visitors (including pre-theatre diners), Mayfair residents and workers, group diners seeking celebration venues, and home consumers via pick-up. It is operated as part of the JKS Restaurants group (also encompassing Trishna, Gymkhana, Hoppers, Flor, BAO, Lyle's, and the Legado concept). Distribution is direct: SevenRooms for online bookings, email for pick-up orders, and direct contact for events and press. The marketing mix relies on organic Instagram and Facebook presence, an email newsletter, and PR handled via a dedicated agency.
Sabor London firmographics
Firmographics- Name
- Sabor London
- Legal name
- JKS Restaurants Holdings Limited
- Website
- https://saborrestaurants.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sabor London is a Michelin-starred Spanish restaurant in Mayfair, London, founded in 2018 by Chef Patron Nieves Barragán Mohacho in partnership with JKS Restaurants, offering regional Spanish cuisine across four dining formats plus pick-up and private hire.
- Ownership category
- akta.pro rank
Sabor London industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Sabor London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sabor London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining - Table Service: Full-service dining across four distinct areas: The Bar (casual tapas and drinks), The Counter (chef-led intimate experience with fresh fish), La Mesa (group dining for 7-10 guests), and El Asador (first-floor asador-focused dining). Revenue generated through food and beverage sales at per-cover pricing.
- Pick-Up / Takeout: Ready-to-eat Sabor classics available for collection, including Suckling Pig Feast (serves 6-10, £330), Empanada Gallega (serves 4-6, £35), and Whole Basque Cheesecake (£60). Orders placed via email at least 48 hours in advance.
- Private Hire and Events: Exclusive venue hire options including El Asador for up to 25 guests and La Mesa for groups of 7-10. Bespoke event arrangements for corporate events, celebrations, and special gatherings with custom catering.
- Bar and Drinks Sales: Walk-in bar service featuring Spanish vermouths, gins, sherries, txakolis, wines, and beers. First-come-first-served basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Suckling Pig Feast - serves 6-10 |
| Unit Pricing | Pay-as-you-go | Empanada Gallega - serves 4-6 |
| Unit Pricing | Pay-as-you-go | Whole Basque Cheesecake |
| Other | Pay-as-you-go | Restaurant Dining (In-Restaurant) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sabor London product offering
Product offeringCore offering
Sabor London is a Michelin-starred Spanish restaurant in Mayfair, London, founded in 2018, offering regional cuisine inspired by Andalusian tapas bars, Castilian asadors, and Galician seafood cookery across four distinct dining areas — The Bar (walk-in tapas and drinks), The Counter (chef-led fish-focused experience), La Mesa (semi-private group dining for 7-10 guests), and El Asador (first-floor asador cookery with private hire up to 25 guests) — plus an outdoor terrace and an At Home pick-up service for signature dishes.
Product overview
Sabor London is a Michelin-starred Spanish restaurant group founded in 2018, operated by Chef Patron Nieves Barragan Mohacho in partnership with JKS Restaurants. The core offering is the main Sabor Restaurant located on Heddon Street in Mayfair, which spans four distinct dining areas: The Counter (intimate chef-led experience), La Mesa (group dining for 7-10 guests), El Asador (first floor asador cookery with private hire options up to 25), and The Bar (walk-in tapas and drinks). The restaurant also operates an outdoor terrace (weather permitting) serving the same menu as The Counter. Additionally, Sabor offers a Pick Up/At Home service enabling customers to order signature dishes including Suckling Pig Feast, Empanada Gallega, and Basque Cheesecake for takeaway.
Differentiator
Problem solved
Functional benefit
Products and services
- The Counter Ground floor chef-led dining experience at the fresh fish counter, where an in-house fishmonger prepares a daily-changing selection of seafood alongside regional dishes from across Spain. Accepts reservations for up to 4 guests at lunch and dinner, with walk-ins welcome and pre-theatre dining available.
- La Mesa Semi-private group dining table on the ground floor seating 7-10 guests, offering dishes from both The Counter and El Asador plus specials board items. Reservations open two months in advance; vegetarian and pescetarian menu options available.
- El Asador First floor restaurant accessible via spiral staircase, featuring open kitchen views and specialities from Galicia and Castile regions prepared with wood-fired asador oven cookery. Accepts reservations and walk-ins, offers a Feast Menu for groups of 4-6, and is available for exclusive private hire for up to 25 guests.
- The Bar Ground floor walk-in bar serving Spanish vermouths, gins, sherries, txakolis, wines and beers from Barcelona to Jerez, with tapas dining on a first-come-first-served basis.
- Sabor Pick Up (At Home) Takeaway service offering ready-to-eat Sabor classics for home enjoyment, including the Suckling Pig Feast (serves 6-10, £330), Empanada Gallega (serves 4-6, £35), and Whole Basque Cheesecake (£60). Orders placed via email at least 48 hours in advance.
- Private Hire and Events
Companies that use Sabor London
Customer profileSegments4 records
Ideal customer profiles5 records
Sabor London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Sabor London partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JKS RestaurantscoreSabor is led by Chef Patron Nieves Barragán Mohacho in partnership with JKS Restaurants, a prominent London restaurant group. JKS Restaurants Holdings Limited (company number 09667844) is the parent company and data controller. The group includes other restaurants such as Trishna, Gymkhana, Hoppers, Flor, BAO, Lyle's, and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sabor London competitors and assessment
Company assessmentDirect peers
- Barrafina: Michelín-starred Spanish tapas bar in London operated within the Hart Group/Harts Restaurant Group. Sabor's Chef Patron Nieves Barragán Mohacho was Executive Chef at Barrafina and earned its 2014 Michelin Star before founding Sabor, making it the closest conceptual and lineage peer.
- Hoppers: Sister concept under JKS Restaurants specializing in Sri Lankan and South Indian cuisine. Comparable as a JKS-owned, chef-driven London restaurant with strong brand recognition and similar target audience of premium diners seeking regional authenticity.
- Flor (Lyle's Borough Market): Wine bar and kitchen from the Lyle's team under JKS Restaurants. Comparable as a JKS sibling venue combining bar and dining formats, demonstrating the group's multi-format strategy also deployed at Sabor.
- Trishna: Michelin-starred Indian coastal cuisine restaurant in Marylebon, part of the JKS group. Direct peer in terms of ownership structure, fine-dining positioning, and Michelin-starred premium London restaurant operations.
- Lyle's: Michelin-starred modern British restaurant by James Lowe, part of the JKS group. Peer as a JKS-owned Michelin-starred fine-dining concept, sharing group support structures and similar premium London positioning.
- José (by Pizarro): Spanish restaurant group in London by José Pizarro, offering authentic regional Spanish cuisine in multiple formats (tapas bar, sit-down). Comparable as a chef-led Spanish specialty operator in the London premium market, addressing overlapping customer demand.
- BAO (JKS): Taiwanese bao-focused concept under JKS Restaurants with multiple London locations. Direct peer through JKS group ownership, sharing operational and marketing infrastructure and demonstrating the group's multi-brand rollout playbook.
- Brat: Wood-fire-led, ingredient-driven Michelin-starred restaurant by Tomos Parry. Highly comparable to Sabor's El Asador given its emphasis on open-flame cookery, whole-animal/whole-fish preparation and a premium London setting.
- Gymkhana: Michelin-starred Indian fine-dining restaurant in Mayfair, part of the JKS Restaurants group alongside Sabor. Operates under the same parent, shares group-level operations, marketing and back-office functions, and serves a comparable premium London clientele.
Broad incumbents
- Brindisa Tapas: Established Spanish food and tapas group in London with multiple sites and a wholesale arm. Comparable as a broader Spanish cuisine incumbent targeting similar London diners, though operating at a more accessible price point than Sabor's Michelin-starred fine dining.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sabor London social profiles
Digital presenceSabor London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sabor London leadership team
Management profileNumber of profiles
Profiles1 record
Sabor London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sabor London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sabor London
What does Sabor London do?
Sabor London is a Michelin-starred Spanish restaurant in Mayfair, London, founded in 2018, offering regional cuisine inspired by Andalusian tapas bars, Castilian asadors, and Galician seafood cookery across four distinct dining areas — The Bar (walk-in tapas and drinks), The Counter (chef-led fish-focused experience), La Mesa (semi-private group dining for 7-10 guests), and El Asador (first-floor asador cookery with private hire up to 25 guests) — plus an outdoor terrace and an At Home pick-up service for signature dishes.
Is Sabor London a public or private company?
Sabor London is a private company. It is classified as corporate owned and is currently operating.
When was Sabor London founded?
Sabor London was founded in 2018. It employs 11 to 50 people.
Where is Sabor London based?
Sabor London is headquartered in London, United Kingdom, in the Europe region.
How does Sabor London make money?
Four revenue lines are on record. Restaurant Dining - Table Service is the primary driver. The others are pick-Up / Takeout, private Hire and Events and bar and Drinks Sales.
Who are Sabor London's main competitors?
Direct peers on record are Barrafina, Hoppers, Flor (Lyle's Borough Market), Trishna, Lyle's, José (by Pizarro), BAO (JKS), Brat and Gymkhana. Brindisa Tapas is listed as a broad incumbent.
Does Sabor London have an API?
No public API is recorded for Sabor London.
What industry is Sabor London in?
Sabor London's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.