What Brat TV does

Brat TV (operating as Brat Inc.) is a Los Angeles-based digital media company founded in 2017 that produces and distributes original scripted teen and young-adult content aimed at Gen Z audiences. Its core offering is a multi-season library of series — led by flagship 'Chicken Girls' (now in its 10th season) and including Total Eclipse, Attaway General, Crown Lake, Red Ruby, Zoe Valentine, Sunnyside Up, Mani and Charmers — distributed across YouTube, Snapchat (the 'Past Your Bedtime' news show), Instagram, TikTok and a proprietary streaming platform, reaching more than 20 million viewers.

The business is monetized primarily through integrated brand-partnership campaigns with Fortune 500 advertisers (Starburst, Extra Refreshers, Snickers, Nike, Adidas, Disney, Netflix, Nickelodeon, Lego, Revlon, Subway, Ubisoft, Spotify, eos and others), which the company reports delivering 25M–241M impressions per campaign. A secondary revenue stream runs through the November 2023 acquisition of ecommerce platform Jemi, which enables transaction-fee monetization with creator partners. Distribution relies on third-party social platforms rather than a proprietary technical moat; the company's defensible assets are its content catalog, its roster of Gen Z-native talent (managed in-house through subsidiary Beeline Talent LLC) and its established advertiser relationships.

Brat has pursued an active inorganic expansion strategy, acquiring Crypt TV (horror content, January 2024) and Electric Monster (announced January 2025) to broaden its genre footprint, and partnering with MGM to co-develop premium television content. The company remains privately held, has raised approximately $45.5M in disclosed funding across rounds led by Lerer Hippeau, A.Capital Ventures and Anchorage Capital Group, and operates with a headcount of 51–100 employees.

Name

Brat TV

Legal name

Brat Inc.

Website

https://brat.tv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Brat TV is a Los Angeles-based digital media company that produces and distributes original Gen Z-targeted scripted series across YouTube, Snapchat, Instagram and TikTok, monetizing primarily through integrated brand-partnership campaigns with Fortune 500 advertisers and reaching over 20 million viewers.

Ownership category

akta.pro rank

Product category

Digital video content and entertainment (Gen Z youth digital media)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Teen/Youth-Oriented Channels (Ages 12–17) (MPABAKAC)

akta.pro secondary industries

Kids & Family Streaming Platforms (MPACAAAG), Live-Action Kids & Family Production (MPADABAF)

Keywords

• Digital video content
• Gen Z entertainment
• Brand integration campaigns
• Youth streaming platform
• Creator commerce

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Brand Partnerships: Fortune 500 advertisers partner with Brat TV to reach Gen Z and young millennials through integrated branded content campaigns across shows and social platforms.
2. E-commerce Platform (Jemi): Brat TV acquired ecommerce platform Jemi to expand monetization avenues with creator partners. Transaction was an all-stock deal.
3. Streaming Content Distribution: Distribution of original series across YouTube and Snapchat platforms, reaching over 20 million viewers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Brat TV is a digital entertainment network that produces and distributes original scripted teen and Gen Z series (flagship: Chicken Girls, plus Total Eclipse, Attaway General, Crown Lake, Red Ruby, Zoe Valentine, Sunnyside Up, and others) across YouTube, Snapchat, and its own streaming platform, reaching over 20 million viewers. The company separately monetizes this audience by selling integrated branded content campaigns — commercials, event activations, content integrations, music video content, social content, and mini-series — to Fortune 500 advertisers seeking reach with Gen Z and young millennials.

Product overview

Brat TV is a digital streaming platform and entertainment network targeting Gen Z audiences, featuring a portfolio of original teen series content including flagship shows like Chicken Girls (now in its tenth season), Total Eclipse, Attaway General, Crown Lake, Red Ruby, Zoe Valentine, Sunnyside Up, and numerous other dramas, comedies, and mystery series. The platform operates as a multi-format content ecosystem offering both long-form series programming and short-form branded content including commercials, events, integrations, music videos, social content, and mini-series for Fortune 500 brand partners. Brat TV also includes a Snapchat news show called Past Your Bedtime and has expanded through acquisitions including the ecommerce platform Jemi and horror content producer Crypt TV. The platform streams content to over 20 million viewers and partners with brands for integrated advertising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Past Your Bedtime: Gen Z news show on Snapchat
• Beeline Talent
• Chef's Kiss

Products and services

• Chicken Girls

Quantifiable outcome

• 241,944,607 impressions for Starburst campaign
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Crypt TVcoreStrategic or Co-development Partner · 11 January 2024Brat TV acquired Crypt TV to expand its digital footprint in the horror genre. The transaction aims to leverage Crypt's popular characters and projects, including collaborations with Meta and Blumhouse Productions, and relaunch Crypt's digital channels with original series.
• JemiminorStrategic or Co-development Partner · 30 November 2023Brat TV acquired ecommerce platform Jemi as part of its strategy to expand monetization avenues with creator partners. The transaction was an all-stock deal, after which Jemi's leadership team left to pursue new opportunities.
• MGMcoreStrategic or Co-development PartnerBrat TV partnered with legendary studio MGM to produce premium television content. The partnership aims to develop YA programming leveraging MGM's studio resources and Brat TV's digital-native audience reach.
• YouTubecoreTechnology or IntegrationPrimary distribution platform for Brat TV original series including Chicken Girls, Total Eclipse, and other shows. Content is streamed and promoted through YouTube channels.
• SnapchatcoreTechnology or IntegrationDistribution platform for Past Your Bedtime, Brat TV's hit Snapchat show covering Gen Z news. Part of multi-platform content distribution strategy.
• NikecoreGTM or Marketing PartnerNike partnered with Brat TV for Air Colorways campaign launch. Partnership included custom commercials, premium social content, TikTok and Instagram story posts from Brat TV talent, and Snap series integration.
• AdidascoreGTM or Marketing PartnerAdidas partnered with Brat TV for Young Creators campaign. Partnership included integrations across multiple shows and social content featuring Brat TV talent.
• DisneycoreGTM or Marketing PartnerBrand partnership with Disney including Frozen 2 promotional content and social campaigns with Montoya Twins.
• NetflixcoreGTM or Marketing PartnerBrand partnership including Tall Girl promotional content and social campaigns featuring Netflix talent.
• NickelodeoncoreGTM or Marketing PartnerBrand partnership including Henry Danger content and social campaigns.
• Extra RefresherscoreGTM or Marketing PartnerExtra Refreshers sponsored latest season of Chicken Girls with multiple integrations and mini-series Two Christmases. Achieved 202M impressions.
• StarburstcoreGTM or Marketing PartnerStarburst sponsored original series Charmers and Scarlett's Lab. Campaign achieved 241,944,607 impressions for All Pink and Equity initiatives.
• SnickerscoreGTM or Marketing PartnerSnickers sponsored Good Luck Have Fun series focused on gaming content. Campaign achieved 98,018,793 impressions.
• Cinnamon Toast CrunchcoreGTM or Marketing PartnerBrat TV and General Mills partnership produced custom content for seventh season of Chicken Girls. Achieved over 25M+ impressions.
• eoscoreGTM or Marketing Partnereos partnership featured lip balm integrations in custom commercials and social content. Campaign had over 5.1M views, overdelivering by +1.8M views.
• StarfacecoreGTM or Marketing PartnerStarface skin care campaign with Gen-Z creators Drew Afualo, Spencewuah, and MacDonald sisters across three integrations.
• RevloncoreGTM or Marketing PartnerMake Your Move campaign with ColorSilk Digitones Haircolor across YouTube, podcasts, Snapchat, Instagram and TikTok. Achieved over 1.05M views and 1,666,835 impressions.
• Lego Super MariocoreGTM or Marketing PartnerHoliday campaign across YouTube and Instagram with Mani integrations and Chicken Girls Forever Team spin-off. Achieved 18M views, overdelivering by +5.8M views.
• ParamountcoreGTM or Marketing PartnerBrand partnership with Paramount included in brand portfolio showcasing across Brat TV platform.
• UbisoftcoreGTM or Marketing PartnerPartnership with Ubisoft for Just Dance content including Fast Friends and Lifestyle Hype campaigns.
• SubwaycoreGTM or Marketing PartnerSubway Back to School campaign featuring content with Brat TV talent.
• Ad CouncilcoreGTM or Marketing PartnerAd Council partnership including Fast Friends social content campaigns.
• SpotifycoreGTM or Marketing PartnerBrand partnership including custom commercial content for Spotify.
• GoodwillcoreGTM or Marketing PartnerGoodwill brand partnership including Attaway Looks social content.
• RowancoreGTM or Marketing PartnerRowan brand partnership included in social content campaigns.
• PostcoreGTM or Marketing PartnerPost brand partnership included in portfolio showcasing.

Scale indicators5 records

Recent moves6 records

Direct peers

• Awesomeness (formerly AwesomenessTV): Digital-first studio producing scripted teen and young-adult content, originally acquired by DreamWorks/AT&T/Nickelodeon. Closely comparable to Brat in audience, content style, and platform distribution model.
• Pocket.watch: Digital kids/teen media company that turns YouTube-native IP into multi-platform franchises and brand partnerships. Comparable to Brat's model of digital-native teen IP plus Fortune 500 brand integrations.

Broad incumbents

• WildBrain: Larger publicly listed kids' entertainment company operating franchises like Peanuts and Teletubbies across YouTube, linear, and consumer products. Comparable in the kids/teen digital content + brand monetization space but at significantly larger scale.
• Moonbug Entertainment: Digital-first kids and family entertainment company (CoComelon, Blippi) acquired by Candle Media. Comparable business model of digital-native IP scaled into multi-platform franchises and brand deals, though focused on younger kids.
• Nickelodeon (Paramount): Major teen/kids network and digital content division; a current Brat brand partner. Overlaps directly in audience, content formats, and brand-partnership monetization, but operates at broadcast scale.

Emerging players

• Jellysmack: Creator-economy company that distributes and monetizes video creators across YouTube, Facebook, Snapchat, and TikTok. Comparable to Brat in multi-platform short/long-form content distribution and brand partnership monetization, but focused on third-party creators rather than original IP.
• Chicken Soup for the Soul Entertainment: Streaming and original-content company operating Crackle and other AVOD platforms. Comparable in operating a digital video content + ad-supported streaming model serving audiences including younger demos.
• Mainframe Studios (formerly Bardel Entertainment): Animation and digital content studio serving kids/family brands across streaming and YouTube. Comparable as a digital-native studio producing youth- and family-oriented content for major platforms and brand partners.
• Electric Monster (acquired by Brat): Branded content and social media studio recently acquired by Brat TV. Comparable as a creator-economy / branded-content production partner that monetizes through brand campaigns for major advertisers.

Others

• Whalar Group: Creator marketing and talent management group representing social-first creators for brand partnerships. Comparable to Brat's Beeline Talent subsidiary and brand-integration motion, though Whalar is talent-agnostic rather than IP-driven.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brat
• YouTubeyoutube.com/bratyt
• Instagraminstagram.com/brat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brat TV