What digimago does

digimago GmbH is a privately held German B2B technology company founded in 2003 by André Bartscher and Wolfgang Bartscher and headquartered at Burg Sülz in Lohmar, between Cologne and Bonn. The firm develops and operates an integrated digital-signage and in-store retail-media platform sold exclusively to enterprise customers — primarily retailers, brand-experience venues, food-service operators, and a network of channel partners such as integrators, IT system houses, and creative agencies — explicitly excluding private end consumers from its commercial terms. Operations remain concentrated in the DACH region.

The core product is the proprietary digimago.DS Digital-Signage system, an in-house developed platform that manages and distributes encrypted content to information screens, touchscreens, LED walls, and digital touchpoints across deployments ranging from a single site to 1,000+ retail locations. The platform runs on digimago's own proprietary media players, supports real-time omnichannel data integration with customer ERP, PIM, WMS, and mobile-app systems, and includes a real-time rendering engine that adapts content to location, weather, time of day, target audience, and inventory levels. A modular layer extends the platform with responsive content adaptation across screen formats, programmatic content delivery, multitouch object recognition (delivered via a certified partnership with Berlin-based Interactive Scape), RFID-based Place & Learn / Lift & Learn interactions, an Instore-Radio product synchronized with on-screen promo spots, DSGVO-compliant retail analytics based on 3D-sensor visitor counting and demographic estimation, LED-screen and digital menu-board solutions, E-Paper displays, IO modules and sensors, and a customer-traffic-light system.

Revenue is generated through a combination of software licensing and recurring subscriptions for the platform, sales of proprietary media-player hardware, project-based professional services spanning concept workshops and content development through rollout and commissioning, and ongoing managed-services contracts including proactive remote monitoring, automatic firmware and security updates. Commercial go-to-market combines direct B2B enterprise field sales with a structured channel-partner program; demand originates from the website, live-stream virtual-showroom presentations, and physical showroom visits at the Lohmar headquarters. Pricing is custom and project-based, structured around multi-year contracts with a typical one-third down payment and the balance due within 14 days of delivery, and the firm discloses no public rate cards.

Name

digimago

Legal name

digimago GmbH

Website

https://digimago.tv

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

digimago GmbH is a German B2B digital-signage company that builds an in-house platform for managing digital screens, touchscreens, LED walls, and retail media across 1 to 1,000+ store networks, sold through direct enterprise sales and a partner channel in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Digital signage software
• Instore retail technology
• Interactive display systems
• Multitouch kiosk solutions
• Retail analytics platforms

Headquarters

HQ city

Lohmar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital-Signage Software Platform: Central platform for managing and distributing content to digital displays, touchscreens, and media players. Revenue generated through software licensing and subscription for platform access, content management, and monitoring services.
2. Proprietary Hardware (Media Players): digimago develops and supplies specialized media players purpose-built for Digital-Signage environments. Hardware sales include pre-configured, ready-to-deploy player devices.
3. Professional Services & Consulting: Full-service project support from concept workshops and requirements analysis through content development, programming, interfaces, rollout, and commissioning. Also includes ongoing campaign development and strategy review services.
4. Managed Services & Monitoring: Ongoing operation includes proactive monitoring of deployed systems, automatic firmware and security updates, and remote maintenance. Annual service contracts for long-term system reliability.
5. Partner Enablement: Technical foundation and support provided to integrator, IT system house, and agency partners for deploying Digital-Signage projects using the digimago platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

digimago develops and sells an integrated Digital-Signage platform (digimago.DS) that manages and operates digital displays, touchscreens, LED walls, and retail technology across one to 1,000+ locations. The offering combines in-house proprietary media players, real-time rendering, omnichannel data integration with enterprise systems (ERP/PIM/WMS), responsive content technology, multitouch object recognition, RFID-based product interaction, instore-radio, and GDPR-compliant retail analytics. The company delivers both the software platform and supporting hardware, complemented by full-service consulting, project implementation, and ongoing managed services.

Product overview

digimago offers a modular platform-plus-modules architecture built around the digimago.DS Digital-Signage system as the core product. The platform manages and operates digital screens, LED walls, and touchpoints across one to thousands of locations with encrypted, automated content distribution. Supporting modules extend the core platform: Omnichannel Digital-Signage provides real-time data integration with ERP, WMS, and PIM systems; Echtzeit-Rendering generates animations dynamically based on context; Responsive Content adapts layouts to diverse screen formats. The product portfolio also includes specialized interactive solutions (Multitouch-Presenter, Interaktive Multitouch-Anwendungen, RFID-Produkterkennung, Multitouch-Objekterkennung), retail intelligence (Retail-Analytics, Kundenampel), display technologies (LED-Screens & LED-Wände, Digitale Menüboards, E-Paper), audio (Instore-Radio), and sensor/I/O modules. Services include a virtual showroom (Live-Stream Präsentation) and full-service project consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• digimago Digital-Signage System (digimago.DS) Central Digital-Signage management platform enabling automated and encrypted content distribution to information screens, touchscreens, LED walls, and digital touchpoints across one or thousands of locations. Designed for retail, food service, brand experience, and showroom operators.
• Omnichannel Digital-Signage Omnichannel architecture that integrates the Digital-Signage platform in real time with ERP, WMS, PIM systems, and mobile apps so that displays show current prices, product availability, and product information automatically sourced from enterprise systems without manual data maintenance. Enables bidirectional exchange of selected products between in-store installations and online shopping carts.
• Real-Time Rendering (Echtzeit-Rendering) Rendering engine that generates animations and content in real time, automatically adapting messages, visual style, speed, and content based on location, weather, target audience, time of day, store occupancy, or inventory. Supports programmatic content delivery for dynamic campaign selection.
• Responsive Content Content adaptation technology that automatically adjusts layouts to different screen formats (portrait, landscape, square) and LED wall configurations without requiring pre-production of content in multiple formats. Maintains native text sizes and aspect ratios across heterogeneous display infrastructures.
• digimago Instore-Radio In-store audio solution that creates atmospheric soundscapes, automatically adjusts music selection based on location conditions and target audience, and synchronizes with the Digital-Signage system so that promo spots on the radio automatically trigger matching visual content on screens.
• Retail-Analytics Analytics solution using 3D sensors for automated visitor counting and optional camera-based demographic estimation (age, gender). All data is GDPR-compliant, viewable in a centralized dashboard, and made available to Digital-Signage and Radio players at each location for audience-specific content delivery.
• RFID Product Recognition (Place & Learn / Lift & Learn) RFID-based product recognition that enables interactive product discovery experiences: Place & Learn displays information when products are placed on a sensor surface, and Lift & Learn shows details when products are lifted. Supports smart-mirror integration for fashion and accessories.
• Multitouch Object Recognition Technology that recognizes physical objects placed on multitouch screens, allowing haptic elements to trigger digital content and enable omnichannel experiences with product data drawn from ERP/PIM systems. Supports intuitive control via object rotation, speed detection, and surface recognition.
• Multitouch-Presenter Presentation software for large-format touchscreens enabling non-linear presentations with graphics, videos, documents, and slides. Supports multi-user simultaneous access, whiteboard annotation, and content casting to LED walls or videowalls. Used in showrooms, trade shows, and sales environments.
• Interactive Multitouch Applications Custom multitouch applications for large-format touchscreens, podiums, and multitouch tables, including gamified brand communication, interactive 3D configurators, real estate presentations with OpenImmo import, and multi-user interfaces.
• IO Modules & Sensors Input/output modules and sensors that allow Digital-Signage content and interactive installations to respond to environmental inputs, movements, or changes, enabling intuitive interactions without touchscreens.
• LED Screens & LED Walls LED screen and wall solutions for indoor, window, and outdoor applications, featuring vivid colors, high brightness, and flexible formats including custom shapes, corners, and curves. Includes planning, installation, and long-term service.
• Digital Menu Boards & Fresh-Counter Displays Digital menu boards and fresh-counter displays with integrated product management for food, beverages, and promotions. Supports location-specific assortment and pricing, optional POS integration, and synchronized content across multiple displays.
• Digital-Signage with E-Paper E-Paper displays that combine digital content management with print-poster aesthetics, offering energy-efficient static-image display with automatic content updates. Suitable for current offers and information in retail environments.

Quantifiable outcome

• Content automatically adapts to screen format (portrait, landscape, square, LED wall) without pre-production
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

One partnership is on record.

• Interactive ScapecoreTechnology or Integrationdigimago is a certified software partner of Interactive Scape, a Berlin-based company recognized as a pioneer in developing touchscreens with object recognition technology. Interactive Scape serves as the hardware partner for multitouch object recognition solutions. The partnership enables digimago to offer certified touchscreen hardware with object detection capabilities as part of its Digital-Signage portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AOPEN: Manufacturer of specialized media players and computing devices purpose-built for digital signage and retail environments. Overlaps with digimago on the proprietary hardware/media-player layer of the stack, serving similar enterprise retail customers globally.
• Yodeck: Cloud-based digital signage SaaS platform that competes with digimago's digimago.DS system for SMB and mid-market screen networks. Targets a similar retail and business customer base with a more self-serve, SaaS-native go-to-market.
• ScreenCloud: Cloud digital signage operating system with strong retail and employee-communications focus. Direct competitor to digimago for centralized content management across distributed screens, particularly in mid-market retail.
• Stratacache: US-headquartered digital signage and retail media technology company (parent of Scala) offering enterprise signage CMS, in-store analytics, and customer engagement solutions. Directly competes with digimago in the retail digital-signage platform category, with a much larger global footprint and broader product portfolio.
• BrightSign: Specialized media player and signage solution provider serving retail and out-of-home networks. Closely comparable to digimago on the proprietary media-player dimension of the stack, with a strong global installed base.
• Poppulo: Digital signage and employee/external communications platform (formed from the merger of Four Winds Interactive and Poppulo). Overlaps with digimago in enterprise CMS-driven signage and broader workplace/retail content delivery.

Broad incumbents

• Samsung VXT: Samsung's enterprise digital signage cloud platform (formerly MagicINFO) for managing content across large display networks. A broad incumbent offering that overlaps directly with digimago's CMS, but ships as part of Samsung's much larger hardware + software display ecosystem.

Regional players

• dimedis: Cologne-based digital signage and visitor management software company with German enterprise customers. Another DACH-focused peer offering competing CMS-based signage solutions for retail, events, and corporate communications.
• Visuona: German provider of in-store digital media and retail signage solutions. Closest geographic peer to digimago in the DACH market, with overlapping retail customer base and a similar consultative German Mittelstand sales motion.

Emerging players

• Kitcast: Cloud digital signage platform focused on Apple TV-based deployments for SMB and mid-market retail. Competes in the same signage CMS category as digimago but with a narrower, consumer-display deployment focus and SaaS-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digimago