SACL

What SACL does

SACL (SAEL Agri Commodities Limited) is a privately held, vertically integrated Indian rice producer and exporter founded in 1971 as a family-owned rice milling business and now operating as a professionally managed international food company headquartered in New Delhi. Its core operation is one of the largest rice processing plants in Asia, capable of processing 5,000 metric tons of finished rice per day, with a fully backward-integrated 'Farm-to-Fork' model that spans farmer engagement, milling, solvent extraction, and distribution. The company sells branded rice through the Nyce premium line (Classic, Zarak, Zahira, Zafirah and sella variants) and sub-brands covering mid-tier and organic tiers (Sukhbir, Mahavat, Ekam, Adina), while monetizing by-products including rice bran oil, de-oiled rice bran as cattle feed, and rice husk as boiler fuel.

The company's revenue is generated across five streams: international rice exports to 33 countries across 5 continents, domestic branded and bulk rice sales through 250+ distribution channels across 200+ Indian cities, food-security warehousing under contract with the Food Corporation of India (storing 9 Million MT annually across 29 debt-free warehouses), solvent extraction of rice bran oil, and a newer pulses and legumes trade desk. Strategic technology and sustainability differentiators include Agri Waste-to-Energy conversion of paddy straw into clean energy and farmer-facing mapping and weather-analysis tools used to support basmati quality. By 2028 management intends to reposition the group as a holistic food powerhouse serving conscious consumers seeking organic and sustainable nourishment, building on the current US $800M-plus group asset base and an export-and-domestic distribution platform.

Name

SACL

Legal name

SAEL Agri Commodities Limited

Website

https://saelagri.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

SAEL Agri Commodities Limited is a privately held, vertically integrated Indian rice producer and exporter operating one of Asia's largest processing plants (5,000MT/day), serving domestic consumers across 200+ cities, exporting to 33 countries, and running an FCI-contracted food-security warehousing business storing 9 Million MT annually.

Ownership category

akta.pro rank

Product category

Rice Milling and Packaged Foods

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112), Rice Farming (11116), Flour Milling and Malt Manufacturing (31121)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industries

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD), Food-Grade Grain Storage Warehousing (AFAOACAI), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Rice milling
• Basmati rice production
• Food grain warehousing
• Rice bran oil
• Agri commodities trading

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Rice Export: International rice export operations including premium Basmati varieties and specialty Indian rice products. The company has strong presence in 33 countries across 5 continents.
2. Food Security Warehousing: Food security business storing food grains for the Food Corporation of India. Comprises around 29 warehouses strategically located on National/State Highways and close to railway networks. The warehousing business is debt free.
3. Solvent Extraction - Rice Bran Oil: Rice bran oil production, a health food, as a main by-product of rice mills. Rice bran is transferred to the Solvent Extraction Plant for instant processing through conveyor without loss of time on handling and transportation.
4. Agri Domestic Business: Domestic rice sales including branded Nyce rice products and other varieties. Also includes sale of rice husk (used as boiler fuel) and rice bran as cattle feed.
5. Pulses and Legumes: Trade desk for lentils, pulses and legumes including chickpeas, black matpe, pigeon peas, lentils, yellow lentils, black eyed beans, and red kidney beans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

SAEL Agri Commodities Limited (SACL) is a vertically integrated rice producer operating one of Asia's largest rice processing facilities (5,000MT per day). The company mills, brands, and exports Indian specialty rice, primarily basmati, through its flagship Nyce brand and sub-brands (Adina, Sukhbir, Mahavat, Ekam). It also produces rice-based by-products (rice bran oil, de-oiled rice bran, rice husk), trades pulses and legumes, and operates a debt-free food security warehousing business for the Food Corporation of India.

Product overview

SACL (Sael Agri Commodities Limited) is a vertically integrated rice production and export company offering a portfolio of branded rice products across premium and regular tiers. The core product line centers on the Nyce brand family, featuring multiple basmati rice variants (Classic, Zarak, Zahira, Zafirah) in various processing styles (raw, cream sella, golden sella) and grades (premium, popular, regular). Additional sub-brands include Sukhbir (Platinum, White Gold), Mahavat (Super Jeera Rice), and Ekam (Silver Long Grain), plus the organic Adina Sona Masoori rice line. The company operates a fully backward-integrated 'Farm To Fork' facility with by-products including Rice Bran Oil, De-oiled Rice Bran (cattle feed), and Rice Husk. Beyond rice, SACL has expanded into pulses and legumes trading, and operates a food security warehousing service storing 9 Million MT annually for the Food Corporation of India.

Differentiator

Problem solved

Functional benefit

Brands

• NYCE: Premium rice brand offering a range of Basmati rice products including Nyce Classic, Nyce Zarak, Nyce Zahira, and Nyce Zafirah varieties. Also includes Regular rice products under the Nyce brand.
• Adina
• Sukhbir
• Mahavat
• Ekam

Products and services

• Nyce Classic Basmati Rice
• Nyce Zarak Basmati Rice
• Nyce Zahira Basmati Rice
• Nyce Zafirah Basmati Rice
• Nyce Popular Basmati Rice
• Nyce Zarak Cream Sella Basmati Rice
• Nyce Zarak Golden Sella Basmati Rice
• Nyce Zafirah Cream Sella Basmati Rice
• Nyce Zafirah Golden Sella Basmati Rice
• Nyce Zarak Regular Basmati Rice
• Adina Organic Sona Masoori Rice
• Sukhbir Platinum Rice
• Sukhbir White Gold Rice
• Mahavat Super Jeera Rice
• Ekam Silver Long Grain Rice
• Rice Bran Oil
• De-oiled Rice Bran
• Rice Husk / Hull
• Pulses and Legumes
• Food Grains Storage Services

Quantifiable outcome

• 9 Million MT of food grains stored annually for food security

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Food Corporation of India (FCI)coreOthersSAEL Agri serves as a food security partner to the Food Corporation of India, storing 9 Million MT of food grains annually. The company also has contracts with other government agencies for their warehousing business which comprises around 29 warehouses strategically located on National/State Highways and close to railway networks. The warehousing business is debt free.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amira Nature Foods: Indian-headquartered Basmati rice and specialty food company with global distribution. Comparable as a premium-positioned Basmati brand selling into international retail channels.
• Kohinoor Foods: Indian Basmati rice processor and exporter with branded retail presence. Comparable in Basmati processing, branded product strategy, and export markets.
• Chaman Lal Setia Exports: Indian Basmati rice miller and exporter with branded offerings. Comparable in integrated milling, branded Basmati exports, and mid-scale operations targeting international markets.
• Rei Agro: Indian Basmati rice producer and exporter with significant international presence. Directly comparable in Basmati milling scale and export-oriented business model.
• KRBL Limited: India's largest Basmati rice exporter and producer, operating the India Gate brand. Directly comparable as an integrated rice miller with branded Basmati products, government procurement exposure, and international export presence.
• Sunstar Overseas: Indian rice miller and Basmati exporter with integrated operations. Similar in business model spanning milling, branded sales, and international exports of specialty rice.
• LT Foods: Owner of the Daawat brand and other Basmati rice labels, with integrated rice milling and global distribution. Closely comparable in branded Basmati exports, scale of operations, and product portfolio breadth.

Broad incumbents

• Adani Wilmar: Large Indian FMCG-food company offering rice under the Fortune brand alongside a broad edible oils and staples portfolio. Comparable in branded rice and food distribution, though part of a much wider product portfolio.
• Archer Daniels Midland (ADM): Global agricultural processor with rice milling operations and ingredient supply. Comparable as a large-scale grain processor, though rice is one of many commodity platforms in a global portfolio.
• Cargill India: Subsidiary of global agribusiness Cargill with rice sourcing, processing, and branded foods in India. Comparable in commodity rice processing, but operates as part of a much broader global agricultural supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nycefoodsofficial
• Instagraminstagram.com/nycefoodsofficial
• LinkedInlinkedin.com/company/sael-agri-commodities-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SACL